Homenergy

What Homenergy does

Homenergy GmbH is a Munich-headquartered German energy installer founded in 2022 that designs, sells, and maintains integrated residential energy systems for German homeowners. The company operates from five regional sites across Germany with approximately 80 employees, using its own teams of electricians and heating technicians rather than subcontractors to control installation quality. Its customer base of 2,700+ is concentrated in single-family homeowners and select multi-family housing, with secondary targeting of EV owners with company cars.

The product portfolio is anchored by the proprietary Homenergy Manager, a Home Energy Management System (HEMS) that cross-manufacturer networks photovoltaic systems, battery storage, heat pumps, wallboxes and air conditioning to optimize self-consumption and operating costs. It integrates with dynamic electricity tariffs to shift loads to low-price hours, uses weather forecasts for predictive scheduling, and is compatible with hardware from E3/DC, Vaillant, LG, Bauer Solar, JinkoSolar and Alpha ESS. Hardware revenue comes from one-time PV, heat pump, storage and wallbox installations (heat pumps from €9,000; PV project-based pricing with up to 70% KfW subsidy), while recurring revenue is generated through the Homenergy 360° annual maintenance contract (extending warranty up to 25 years) and Homenergy Manager premium subscriptions. Sales occur via regional field sales with local advisors, supported by website lead generation, an online customer portal, and Salesforce-backed CRM and marketing automation. Marketing relies on content/SEO, social media (LinkedIn, Facebook, Instagram, YouTube), newsletters, named customer case studies and reputation signals (4.6/5 Google rating across 590 reviews, Stiftung Warentest mention, 2023 Münchener Gründerpreis award).

The company is privately held and managed by four Geschäftsführer (Hannes Münzinger, Alexander Priebe, Bastian Busl, Selina Gross). No external institutional investors or parent company have been identified, and no funding rounds, acquisitions or revenue figures are publicly disclosed. The business model is hardware-led project revenue supplemented by an emerging subscription/maintenance recurring layer, with growth supported by German heat-pump subsidy policy (KfW), rising residential electricity costs, and the regulatory push toward heat-pump adoption.

Name

Homenergy

Legal name

Homenergy GmbH

Website

https://homenergy.de

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

51–100 employees

Short description

Homenergy GmbH is a Munich-based residential energy installer and integrator that designs, sells and installs PV systems, heat pumps, battery storage, wallboxes and air conditioning across Germany, unified by its proprietary Homenergy Manager HEMS and Homenergy 360° maintenance program.

Ownership category

akta.pro rank

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Photovoltaik System Sale & Installation: One-time sale and installation of complete PV systems including solar modules, inverters, battery storage. Pricing from 9,000€ for heat pump packages; PV installations include module purchase, mounting, electrical work, grid connection registration. Revenue recognized at installation completion with payment terms of 40% on order confirmation, 50% on foundation, 10% on commissioning.
2. Wärmepumpe (Heat Pump) Sale & Installation: One-time sale and installation of heat pump systems. Air-water heat pumps available from 9,000€ with up to 70% government subsidy (KfW). Includes complete handling from consultation through installation and commissioning.
3. Homenergy 360° Wartungsvertrag (Extended Warranty): Annual maintenance contract providing on-site service, continuous monitoring, and extended warranty up to 25 years. Components insured including water storage, pump groups, and heat pump itself. Premium service generating recurring revenue.
4. Homenergy Manager Premium Services: HEMS platform offering free basic services with premium paid upgrades. Premium services include advanced optimization features, additional charging modes, device prioritization. SEPA direct debit required for premium bookings. Subscription-based with monthly or annual billing.
5. Wallbox & E-Mobilität: Sale and installation of wallboxes for electric vehicle charging. MID-compliant energy meters for company car billing. Integrated with PV system and HEMS for optimized solar charging.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Homenergy designs, sells, and installs complete residential energy systems for German homeowners, including photovoltaic (PV) solar modules with battery storage, air-water heat pumps, EV wallboxes, and air conditioning units. The company's proprietary Homenergy Manager Home Energy Management System (HEMS) cross-manufacturer networks and optimizes all installed devices for maximum self-consumption and minimum operating costs. A recurring Homenergy 360° maintenance contract extends warranty coverage up to 25 years.

Product overview

Homenergy offers a bundled portfolio of residential energy solutions anchored by the Homenergy Manager HEMS, which cross-manufacturer networks PV systems, battery storage, heat pumps, wallboxes, and air conditioning. The offering integrates the Homenergy Manager and Dynamischer Stromtarif as intelligent software layers over hardware products (Wärmepumpe, Solarmodule & Speicher, Elektromobilität & Wallboxen, Klimaanlage), all supported by the Homenergy 360° maintenance and warranty program.

Differentiator

Problem solved

Functional benefit

Brands

• Homenergy Manager: Home Energy Management System (HEMS) for controlling and optimizing energy flows from PV systems, heat pumps, wallboxes, and storage devices.
• Homenergy 360°

Products and services

• Homenergy Manager

Quantifiable outcome

• Up to 84% energy cost reduction with PV + heat pump combination
• +6 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and secondary.

• KfW (Kreditanstalt für Wiederaufbau)coreStrategic or Co-development PartnerGovernment development bank providing heat pump subsidies up to 70% of eligible costs (max 30,000€). Homenergy assists customers with BzA-ID application process and handles BnD-number (Bestätigung nach Durchführung) creation for subsidy completion. Subsidies reserved for 36 months once approved.
• E3/DCcoreTechnology or IntegrationPremium manufacturer of PV storage systems and inverters used in Homenergy installations. Products come with up to 30-year warranty. E3/DC S10 E COMPACT mentioned in customer case studies.
• VaillantcoreTechnology or IntegrationPremium heat pump manufacturer. Vaillant products feature 5+ year warranties. Provider of air-water heat pump systems for residential heating replacement.
• Bauer SolarsecondaryTechnology or IntegrationSolar module manufacturer providing bifacial glass/glass modules with high efficiency and 30-year performance/product warranty. Used in customer installations.
• JinkoSolarsecondaryTechnology or IntegrationSolar module manufacturer. 29 JinkoSolar modules used in Familie Leleux installation. Provider of solar panel technology.
• Alpha ESS (Storion)secondaryTechnology or IntegrationBattery storage manufacturer providing Alpha ESS Storion SMILE-Hi10 systems. Used in customer installations for energy storage.
• LG (Therma V)secondaryTechnology or IntegrationHeat pump manufacturer. LG Therma V R32 Monobloc S used in Familie Buxel installation. Provider of residential heat pump systems.
• Salesforce (Sales Cloud & Account Engagement)coreTechnology or IntegrationCRM system for customer data management, sales process organization, and marketing automation. Salesforce Sales Cloud manages customer relationships. Account Engagement (Pardot) handles newsletter campaigns and marketing automation. Data processed under Binding Corporate Rules approved by French data protection authority.
• Roof Installation Partners (Dachpartner)secondaryChannel Partner/ Reseller/ DistributorLong-standing partner companies for roof installations (Dachmontagen). Complementary to own teams for specialized mounting work.

Scale indicators6 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• Zolar: German online marketplace and installer network for residential PV, storage, and heat pumps. Competes with Homenergy for the same homeowners, with similar product breadth but a different marketplace rather than own-installation model.
• Enpal: Berlin-based residential solar leasing company that has expanded into heat pumps, wallboxes, and dynamic tariffs with proprietary energy management software. Direct competitor for the same German homeowner segment, differentiated by leasing model.
• 1Komma5°: German Munich-based residential energy company offering a nearly identical bundled PV, storage, heat pump, wallbox, and HEMS solution under its "1.5" product family. Most direct comparable in product, geography, and target customer.

Broad incumbents

• E.ON One: Large German utility offering bundled residential PV, storage, heat pump, wallbox, and energy management solutions through E.ON One. Competes with Homenergy for the same German homeowners but with utility-scale balance sheet, financing options, and brand.
• Bosch Thermotechnik (Buderus): Major German HVAC OEM with growing portfolio in heat pumps, hybrid heating, and integrated energy management for residential customers. Comparable products but distributed through installer networks rather than direct-to-homeowner model.
• Solarwatt: Dresden-based German manufacturer of PV modules and battery storage with an installer network across Germany. Comparable technology stack (PV + storage) but operates as hardware OEM rather than as integrated installer with own crews.
• Viessmann (Carrier): Large German heat pump and heating manufacturer that has expanded into turnkey PV + heat pump bundles through Viessmann Climate Solutions. Comparable product portfolio but operates at OEM scale and through third-party installers rather than own end-customer relationships.

Emerging players

• Tibber: Norwegian-headquartered digital energy retailer operating in Germany with dynamic electricity tariffs and smart home energy management app. Partial overlap with Homenergy's dynamic tariff and HEMS offering, though Tibber is software/utility rather than installer.
• Sonnen (Shell): German residential battery storage manufacturer and virtual power plant operator, now owned by Shell. Comparable energy management focus and overlap on battery storage and dynamic optimization, but Sonnen is hardware/OEM rather than turnkey installer.

Regional players

• Otovo: European residential solar subscription and installer company operating across multiple European countries. Comparable business model and target customer, but currently focused on Scandinavian and other Western European markets rather than competing head-on in southern Germany.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@homenergy
• Facebookfacebook.com/100085418917716
• LinkedInlinkedin.com/company/about
• Instagraminstagram.com/homenergygmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Homenergy