What Ameristep does

Ameristep is a US-based manufacturer of ground blinds and hunting concealment accessories, operating as a brand within the GSM Outdoors (Good Sportsman's Marketing, LLC) portfolio and headquartered in Irving, Texas. Its product range spans four ground-blind categories — Hub Blinds, Spring Steel Blinds, Tent Chair Blinds, and Turkey Blinds — priced from $24.99 to $499.99, plus accessories (chairs, tree steps, blaze caps, backpacks) and replacement parts. The company competes on proprietary concealment and durability technologies: the ShadowGuard™ interior coating (carbon-enhanced black layer that reduces shadows, silhouettes, and scent), the Spider Hub® stamped-metal frame system, Durashell™ Plus custom-woven fabric, 3D Edge Releaf® textured trim, one-way and Extreme View see-through mesh, and thermal-insulated 300D quilted shells for late-season use.

The business runs a direct-to-consumer e-commerce model at ameristep.com (BigCommerce storefront) supported by Sezzle and Klarna buy-now-pay-later financing, alongside a B2B dealer channel managed through GSM Outdoors. Primary customers are individual hunters across big-game, bow, rifle, and turkey segments, with secondary outreach to professional guides/outfitters and military/first-responder buyers through the Guidefitter partnership. Marketing is concentrated in owned digital channels — SEO-optimized product pages, email newsletter (offering 20% off first order), and social sharing — with no disclosed advertising spend or third-party retail data. The company is privately held, has no independent funding rounds, and discloses no revenue figures, making it a small, product-line brand within a larger diversified parent rather than a standalone enterprise-scale business.

Name

Ameristep

Legal name

Good Sportsman's Marketing, LLC

Website

https://ameristep.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Ameristep designs and sells ground blinds and hunting concealment accessories — including hub, spring-steel, tent-chair, and turkey blinds — via DTC e-commerce and a dealer network, serving individual hunters and professional outfitters under parent GSM Outdoors.

Ownership category

akta.pro rank

Product category

Hunting Ground Blinds and Concealment Equipment

akta.pro primary industry

Hunting Accessories & Field Gear Retail (Calls, Decoys, Blinds, Game Cameras) (CRAMAKAE)

Keywords

• Ground blinds
• Hunting concealment
• Tree stands
• Hunting accessories
• Turkey blinds

Headquarters

HQ city

Irving

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Ground Blind Sales: Direct-to-consumer sales of ground blinds through e-commerce. Products include Hub Blinds, Spring Steel Blinds, Tent Chair Blinds, and Turkey Blinds. One-time purchase model with prices ranging from $24.99 to $499.99 per unit.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Ameristep designs and manufactures ground blinds (hub-style, spring steel, tent chair, and turkey blinds), hunting accessories, chairs, and replacement parts for hunters. The company sells directly through its e-commerce storefront and through a dealer network, with proprietary concealment technologies including ShadowGuard coating, Spider Hub frames, Durashell Plus fabric, and 3D Edge Releaf trim.

Product overview

Ameristep is a manufacturer of ground blinds and hunting accessories with over 20 years of industry experience, proudly part of the GSM Outdoors group of companies. The company offers a comprehensive product portfolio organized into four main categories: Ground Blinds (Hub Blinds, Spring Steel Blinds, Tent Chair Blinds, and Turkey Blinds), Accessories (Ground Blind Accessories and Tree Stand Accessories), Chairs, and Replacement Parts. The flagship Hub Blinds category includes premium models like the Pro Series Thermal Blind (featuring 300D quilted insulated fabric and ShadowGuard coating for cold-weather hunting) and Pro Series Extreme View Hub Blind (with 180-degree bowhunter-optimized viewing). The Spring Steel Blinds category features the Gunner Mossy Oak DNA and classic Doghouse series, offering lightweight durability for mobile hunters. The Tent Chair Blinds provide integrated seating with concealment for easy deployment. Turkey Blinds include the Throwdown, 4-Spur, and Jakehouse for portable turkey hunting. The Accessories category includes Hub-Style Blaze Caps for visibility, tree steps (Step-Up and Grizzly) rated up to 1,250 lbs, tripods and swivel chairs for in-blind seating, and umbrellas. The Chairs category offers a range of hunting chairs including the Tripod Blind Chair and 360 Silent Swivel Blind Chair. The Replacement Parts category provides Spider Hub poles and Doghouse Fiberpoles for repair and maintenance. The company emphasizes concealment technology including ShadowGuard coating (eliminates shadows and silhouettes while blocking scents), Durashell Plus fabric, one-way see-through mesh, and 3D Edge Releaf trim.

Differentiator

Problem solved

Functional benefit

Brands

• Ameristep: Premium ground blinds and hunting concealment products

Products and services

• Hub Blinds Mid-range to premium hub-style ground blinds priced $149.99 to $329.99, featuring Spider Hub frames, Durashell Plus fabric, ShadowGuard coating, and Mossy Oak camouflage. Designed for hunters seeking durable, spacious concealment with quick setup.
• Pro Series Thermal Blind Flagship premium thermal blind priced at $499.99 with insulated fabric on roof, walls, and windows for extended cold-weather and late-season hunts. Features pentagon footprint with extra floor space, silent-slide windows, and full-size walk-through door.
• Inferno Insulated Blind Premium insulated hub-style ground blind priced at $299.99 featuring 300D quilted fabric shell, ShadowGuard interior coating, Mossy Oak Country DNA XL camouflage, Spider Hub frame, three panoramic shooting windows with silent sliding camo mesh curtains, and integrated compression backpack strap carry system. Spacious enough for up to three adults plus gear.
• Pro Series Extreme View Hub Blind Hub-style blind featuring Extreme View mesh with silent sliding window system, 180-degree bowhunter-optimized shooting windows, ShadowGuard coating, rugged Spider Hub frame, and Mossy Oak camouflage for expansive visibility while maintaining concealment.
• Spring Steel Blinds Entry-level spring steel ground blinds priced from $69.99 to $129.99, featuring steel pole snap-frame construction for quick setup, Durashell Plus fabric shell, ShadowGuard coating, and Mossy Oak camouflage. Includes Doghouse, Doghouse Extreme, Doghouse Run & Gun, and Gunner Mossy Oak DNA models designed for mobile hunters.
• Tent Chair Blinds Tent chair blinds with integrated comfortable chair and all-encompassing concealment coverage that unfolds into a complete system. Includes Deluxe Tent Chair Blind and Tent Chair Blind models in Mossy Oak Break-Up Country camouflage, requiring no assembly and traveling easily in carrying case with shoulder strap.
• Turkey Blinds Specialized lightweight and portable turkey hunting blinds priced from $24.99 to $49.99, including Throwdown, 4-Spur, and Jakehouse models in Mossy Oak Bottomland and Mossy Oak Obsession camouflage patterns. Designed for mobile turkey hunting with quick deployment.
• Hunting Accessories Hunting accessories ranging from $1.99 to $64.99, including Hub-Style Blaze Caps for visibility, Step-Up Tree Steps (750 lbs capacity) and Grizzly Tree Steps (1,250 lbs capacity), Hub-Style Backpacks for transport, and Treestand Hub Umbrellas. Designed to support ground blind and tree stand hunting setups.
• Hunting Blind Chairs Blind chairs and stools priced from $39.99 to $189.99, including Tripod Blind Chair, High-Back Chair, and 360 Silent Swivel Blind Chair. Designed for stable in-blind seating and discreet 360-degree rotation during hunts.
• Replacement Parts Replacement parts for ground blind frame repair and maintenance, including Spider Hub poles (41.5", 43.75", 41" roof, and 40.5" side sizes) and Doghouse Fiberpoles (104" and 96" lengths) to replace damaged or worn frame components.

Quantifiable outcome

• Ground blinds set up in mere minutes with hub system
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature7 records

Partnerships

One partnership is on record.

• GSM Outdoors (Good Sportsman Marketing, LLC)coreOthersAmeristep is a brand under GSM Outdoors (Good Sportsman Marketing, LLC), which manages the company's legal entity, warranty processing, dealer programs, and intellectual property. GSM Outdoors operates a portfolio of outdoor hunting and shooting brands including Boss Buck, American Hunter, Cold Steel, Apex Gear, and many others.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Millennium Treestands: Manufacturer of tripod and hang-on tree stands and elevated hunting seats, directly adjacent to Ameristep's tree-step, tripod chair, and hunting chair product lines.
• Summit Treestands: Established manufacturer of climbing and hang-on tree stands plus elevated blinds. Direct adjacency to Ameristep's tree stand accessories and ground blind business with the same hunter end-customer.
• Big Game Treestands: Manufacturer of tree stands and elevated hunting platforms selling through sporting goods retail and DTC. Comparable customer base and adjacent product overlap to Ameristep's tree stand accessories.
• Primos Hunting: Long-standing hunting brand (now under Safari Brands/Revelyst) producing ground blinds, turkey blinds, and concealment alongside calls and game-cam equipment. Highly comparable product overlap with Ameristep's blind and accessory catalog.
• Muddy Outdoors: Closest direct competitor to Ameristep — manufactures ground blinds, tree stands, and hunting accessories with comparable price points and DTC + dealer distribution. Overlap is essentially 1:1 across the ground blind and tree stand categories.
• Rhino Blinds: Direct competitor in ground blinds offering hub-style and spring-steel constructions with similar camouflage patterning and accessory sets. Competes with Ameristep head-to-head at sporting goods retailers and DTC.
• Barronett Blinds: Specialist manufacturer of hunting ground blinds with hub-style and spring-steel constructions similar to Ameristep's hub and spring steel lines. Same target customer (individual hunters) and comparable price positioning.
• ALPS OutdoorZ: Sister brand under GSM Outdoors producing hunting packs, furniture, and accessories. Highly comparable go-to-market (DTC + dealer + shared GSM distribution backbone) and overlapping hunter customer base.
• Lone Wolf Custom Gear: Specialist in portable tree stands and hunting climbing systems. Direct comparator for Ameristep's tree-step and tree-stand accessory SKUs, with the same DIY-hunter target segment.

Broad incumbents

• RedHead (Bass Pro Shops): Bass Pro Shops' owned hunting brand offering apparel, blinds, and accessories at the value-to-mid tier. Overlaps with Ameristep's hunting-concealment category but operates as part of a much larger omnichannel retail portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ameristep
• Facebookfacebook.com/Ameristep
• LinkedInlinkedin.com/company/ameristep-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ameristep