What WOO More Play does

WOO More Play, operating under legal entity Woo Essentials, Inc., is a direct-to-consumer sexual wellness brand headquartered in Austin, Texas, founded in 2016 with 1–10 employees. The company's product portfolio centers on natural, body-safe intimate products organized into three categories: lubricants (flagship organic coconut oil-based Coconut Love Oil, silicone-based Dew Më, water-based Shag Juice), vibrators (Cumquat Vibez, I Cum First Vibez, Disco Stick Vibez, Mushroom Vibez), and intimate care (Freshies wipes, Be There In Five wash), with curated bundles sold at approximately 20% off individual item pricing.

The technology stack is a standard Shopify DTC e-commerce architecture with no proprietary platform IP. Core operational infrastructure is composed of integrated third-party tools: Shopify for storefront and checkout, Recharge for subscription billing, Klaviyo for email and Attentive for SMS marketing automation, Impact.com for affiliate program management, and Black Crow AI alongside Google Analytics, Microsoft Clarity, and Hotjar for site analytics. The proprietary feature layer consists of the WOO Mansion loyalty program and a 60-second interactive Lube Quiz, positioned as customizability differentiators.

The business model rests on three revenue streams. Direct product sales (one-time purchases) form the base, supplemented by a recurring subscription program (20% discount plus free shipping) and a commission-based affiliate channel. Pricing spans $13 to $142, with free shipping over $49 for one-time orders. The company reports 200K+ customers and, as of January 2024, $2.49M in trailing revenue with a ($704,095) net loss. Customer concentration is diffuse — entirely individual consumers (primarily female, including couples) with secondary reach into sex-positive content creators via the affiliate program. In January 2024 the company executed an equity crowdfunding raise on StartEngine at a $17.02M valuation, signaling a transition from bootstrapped operations toward external growth capital.

Name

WOO More Play

Legal name

Woo Essentials, Inc.

Website

https://woomoreplay.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

WOO More Play is an Austin-based DTC sexual wellness brand selling natural coconut oil-based lubricants, vibrators, and intimate care products directly to individual consumers and couples through a Shopify e-commerce site, with subscriptions and affiliates as secondary revenue streams.

Ownership category

akta.pro rank

Product category

Sexual Wellness Products

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561), Health and Personal Care Retailers (456)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Sexual Wellness & Intimacy Products DTC (CRAFACAM)

Keywords

• Sexual wellness products
• Natural personal lubricants
• Body-safe vibrators
• Intimate care products
• Direct-to-consumer ecommerce

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Operations

Revenue model

1. Direct Product Sales: One-time purchase of sexual wellness products including lubricants, vibrators, intimate care products, and bundles sold directly through the e-commerce website.
2. Subscription Services: Auto-renewing subscription model offering 20% discount and free shipping on all subscription orders. Customers can manage or cancel subscriptions through their account or by contacting customer service.
3. Affiliate Program: Commission-based affiliate program where partners earn revenue by promoting WOO products through unique affiliate links on Impact.com platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

WOO More Play manufactures and sells body-safe sexual wellness products through its direct-to-consumer e-commerce site, including organic coconut oil-based lubricants (coconut, water, and silicone formulas), medical-grade silicone vibrators (clit suckers, clitoral, G-spot, and beginner designs), pH-balanced intimate care items (wipes and wash), and pre-configured bundles combining complementary products. The brand emphasizes natural ingredients, sex-positive branding, and educational content aimed primarily at female consumers and couples.

Product overview

WOO More Play is a sexual wellness brand offering a curated portfolio of body-safe intimate products. The core offerings span three categories: (1) lubricants including Coconut Love Oil (organic, edible, oil-based), The Wetter The Better (coconut + water-based bundle), Dew Më (silicone-based for long-lasting glide), Shag Juice (water-based, pH-balanced), and Le Ménage à Trois (triple-formula bundle); (2) vibrators including Cumquat Vibez (clit sucker with 10 pulsation patterns), I Cum First Vibez (clitoral vibrator with 5 settings), Disco Stick Vibez (G-spot vibrator with 7 settings), and Mushroom Vibez (beginner-friendly with 10 settings); and (3) intimate care products including Freshies Intimate Wipes and Be There In Five wash. Pre-configured bundles like The First-Timer, The Microdose, The Pleasure Harvest, and The Bed Breaker combine complementary products at discounted prices. The company also operates WOO Mansion (loyalty program) and an Affiliate Program for creator partnerships.

Differentiator

Problem solved

Functional benefit

Products and services

• Coconut Love Oil Organic coconut oil-based lubricant that doubles as edible lube, massage oil, and foreplay essential; features vanilla essence and stevia for a cupcake-like taste. Oil-based formula, not condom-compatible.
• The Wetter The Better Bundle combining coconut oil-based and water-based lubricants, providing versatility for different intimate scenarios.
• Dew Më Silicone-based lubricant designed for ultra-slick, long-lasting glide, suitable for shower use and anal play. Condom-safe.
• Shag Juice Water-based lubricant that is pH-balanced, safe for use with condoms and toys, designed as an all-around option.
• Le Ménage à Trois Triple-threat lubricant bundle featuring coconut, water, and silicone-based formulas for varied preferences.
• Cumquat Vibez™ Clit sucker vibrator using suction technology with 10 pulsation patterns. Palm-sized design made with body-safe silicone for external stimulation.
• I Cum First Vibez Clitoral vibrator with 5 vibration settings, featuring a heart-shaped grip for easy control. Includes travel case, USB charger, and user manual. Made with body-safe silicone.
• Disco Stick Vibez G-spot vibrator with curved design to target internal sweet spot. Features 7 vibration settings, waterproof design, USB-rechargeable. Includes travel pouch, USB charger, and user manual.
• Mushroom Vibez Beginner-friendly external vibrator with soft, rounded head and 10 vibration settings. Waterproof, USB-rechargeable, magnetic charger. Made with body-safe silicone (BPA & phthalate-free).
• Freshies Intimate Wipes pH-balanced intimate wipes made with coconut water and cranberry extract for post-play reset.
• Be There In Five Intimate wash product for cleansing sensitive areas.
• The Pleasure Harvest Bundle combining Beginner Vibez (Mushroom Vibez) and Clit Sucker Vibez (Cumquat Vibez) for a comprehensive pleasure experience.
• The Forbidden Fruit Bundle combining coconut lube and Clit Sucker Vibez (Cumquat Vibez) for couples seeking variety.
• The First-Timer Comprehensive beginner bundle including coconut lube, Vibez vibrator, and wipes for those new to intimate toys.
• The Microdose Starter kit combining Coconut Love Oil and Mushroom Vibez for beginners exploring pleasure products.
• The Bed Breaker Bundle featuring coconut lube and intimate wipes designed for couples seeking enhanced experiences.
• The Pleasure Trip Comprehensive bundle including coconut lube, Vibez, and wipes for an all-encompassing intimate experience.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature2 records

Partnerships

Four partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationShopify provides the e-commerce platform powering woomoreplay.com, enabling product sales, subscription management, and checkout functionality.
• KlaviyocoreTechnology or IntegrationKlaviyo provides email marketing platform services for customer communication, newsletters, and promotional email campaigns.
• RechargecoreTechnology or IntegrationRecharge provides subscription management infrastructure enabling WOO's auto-renewing subscription model with recurring billing.
• Impact.comcoreGTM or Marketing PartnerImpact.com powers WOO's affiliate program, providing the platform for managing affiliate partnerships, tracking referrals, and processing commission payments.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Lelo: Lelo is a global premium sexual wellness incumbent with a much broader vibrator, lubricant, and intimacy product portfolio and global retail distribution. Comparable as a much larger competitor in the same categories WOO plays in.
• Lovehoney: Lovehoney is the largest global online sexual wellness retailer, carrying a vast catalog of vibrators, lubricants, and intimate products. Comparable as a dominant incumbent in WOO's exact product categories, though vastly larger and broader in scope.

Direct peers

• Coconu: Coconu is a natural, coconut oil-based lubricant brand sold DTC and through retail. Directly comparable to WOO's Coconut Love Oil anchor product in formulation, natural-ingredient positioning, and target wellness consumer.
• Dame: Dame is a directly comparable sexual wellness DTC brand selling vibrators and lubricants with a sex-positive, body-safe brand positioning. Operates through the same Shopify-driven DTC channel and targets a similar female consumer, making it the closest direct peer.
• Good Clean Love: Good Clean Love makes clean-ingredient, body-safe personal lubricants and intimate care products. Comparable to WOO in natural/clean positioning, lubricant-centric product line, and DTC-plus-retail distribution.
• Unbound: Unbound sells sexual wellness products (vibrators, lubricants, accessories) directly to consumers with a sex-positive, design-forward brand voice. Overlaps heavily with WOO on product category, DTC model, and inclusive, beginner-friendly positioning.
• Foria Wellness: Foria is a sexual and intimate wellness brand built around plant-based, natural lubricants and wellness products. Highly comparable to WOO's natural coconut oil positioning and DTC-plus-retail mix in the clean/wellness-adjacent segment.
• Sliquid: Sliquid manufactures a premium line of body-safe, natural intimate lubricants and cleansers with strong DTC and retail distribution. Comparable as a lubricant-focused competitor sharing WOO's body-safe, clean-ingredient positioning.
• Maude: Maude is a leading sexual wellness DTC brand with a minimalist, body-safe, premium positioning across vibrators, lubricants, and intimacy essentials. Closely comparable to WOO in product mix, target demographic, and Shopify-led DTC model.

Emerging players

• Cake: Cake is a sexual wellness brand offering vibrators, lubricants, and accessories with a playful, sex-positive brand voice. Overlaps with WOO on customer demographic, product categories, and inclusive beginner-friendly positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/woomoreplay
• Facebookfacebook.com/woomoreplay

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WOO More Play