10Best

What 10Best does

10Best is a digital media and consumer engagement platform that operates as a division of Gannett Satellite Information Network, LLC, under the USA TODAY brand. The platform publishes editorial content across three vertical pillars — Travel, Food & Drink, and Lifestyle — and runs the flagship USA TODAY 10BEST Readers' Choice Awards, a structured annual voting program recognizing excellence across dozens of consumer categories including destinations, airports, restaurants, wine bars, attractions, and lifestyle products. Content is delivered through a free-to-consumer website at 10best.usatoday.com and distributed via owned social channels (Instagram, Facebook, X) and an opt-in email newsletter.

The underlying technology is a standard digital content management system hosting editorial articles, category pages, and a voting platform that enables readers to nominate and vote for category winners. The voting mechanism creates a structured content calendar and produces recurring, SEO-valuable evergreen ranking articles. There are no disclosed proprietary AI/ML systems, APIs, or platform-level technical differentiators beyond the brand association and the community voting flywheel.

The business model is media-monetized: revenue is generated through display advertising on high-traffic editorial pages and through affiliate referral partnerships, most notably with Amazon around episodic commerce events such as Prime Day. Content access is free to consumers; pricing is not publicly disclosed because the platform is not a paid product or vendor service. 10Best serves U.S.-based travel, food, and lifestyle consumers primarily, with the website accessible globally but no disclosed international operations, and is positioned within Gannett's broader diversified media portfolio rather than operating as an independent commercial entity.

Name

10Best

Legal name

10BEST, a division of Gannett Satellite Information Network, LLC

Website

https://10best.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

10Best is a digital content and awards platform, operated under the USA TODAY brand by Gannett, that publishes editorial coverage across travel, food, and lifestyle verticals and runs the USA TODAY 10BEST Readers' Choice Awards, monetizing via display advertising and affiliate partnerships.

Ownership category

akta.pro rank

Product category

Travel and Lifestyle Digital Media

NAICS

Information (51)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Services-Advertising (7310)

akta.pro primary industry

Review-Led Travel Discovery & Booking Platforms (THAKAAAN)

akta.pro secondary industries

Travel & Outdoors Magazines (MPAJAEAH), Food, Cooking & Beverage Magazines (MPAJAEAF)

Keywords

• Travel editorial content
• Readers choice awards
• Lifestyle recommendations
• Food and drink content
• Online travel guides

Headquarters

HQ city

Greenville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Digital Advertising: The platform generates revenue through display advertising and sponsored content on its website pages, leveraging high traffic volumes from travel and lifestyle content.
2. Affiliate/Referral Revenue: Partnership revenue through affiliate links for product deals and recommendations, particularly around major retail events like Amazon Prime Day.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

USA TODAY 10Best is a digital media platform that publishes expert editorial content and runs the Readers' Choice Awards voting program across travel, food & drink, and lifestyle categories. The site publishes local expert recommendations, curated travel guides, and hosts public voting contests to surface community-driven rankings of restaurants, hotels, attractions, and lifestyle brands.

Product overview

10Best is a media and awards platform operated by USA TODAY that runs Readers' Choice Awards across travel, food & drink, and lifestyle categories. The platform publishes editorial content including travel tips, food & drink recommendations, and lifestyle product features, while also hosting voting mechanisms for its annual awards programs. The core product is the Readers' Choice Awards, supplemented by category-specific content sections for Travel, Food & Drink, and Lifestyle, and a newsletter subscription service.

Differentiator

Problem solved

Functional benefit

Products and services

• USA TODAY 10Best Readers' Choice Awards

Quantifiable outcome

• Fresno Yosemite International Airport recognized as one of the best small airports in the U.S.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered flagship and minor.

• Gannett Satellite Information Network, LLCflagshipOthers10Best is a division of Gannett Satellite Information Network, LLC, operating under the USA TODAY media brand umbrella. This provides brand authority, editorial resources, and distribution reach through the broader Gannett network.
• AmazonminorGTM or Marketing PartnerAffiliate partnership for product deal content, particularly around major sales events like Amazon Prime Day. 10Best publishes deal articles featuring Amazon products with affiliate links.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AFAR: AFAR is a travel media brand producing editorial content, rankings, and curated recommendations across destinations, food, and culture. It competes with 10Best for the same upscale travel-discovery audience and advertising budgets.
• Time Out: Time Out is a global city-guide media brand producing curated 'best of' restaurant, bar, attraction, and event recommendations. It overlaps directly with 10Best's restaurant, nightlife, and attraction ranking content.
• Travel + Leisure: Travel + Leisure is a major travel editorial brand publishing destination rankings, hotel and restaurant reviews, and lifestyle content aimed at U.S. travelers. It directly overlaps with 10Best's travel editorial and ranking format.
• Fodor's Travel: Fodor's Travel is an established travel editorial brand producing destination guides, rankings, and travel recommendations. It competes directly with 10Best in curated 'best of' travel content and travel-planning use cases.
• The Points Guy: The Points Guy is a travel content platform covering flights, hotels, loyalty, and destination recommendations with heavy affiliate monetization. Its content-plus-affiliate model and travel-discovery audience overlap with 10Best's approach.
• Condé Nast Traveler: Condé Nast Traveler is a leading travel editorial publication with destination rankings, hotel and restaurant recommendations, and curated lists. Its 'best of' editorial format and audience profile overlap closely with 10Best's.
• TripAdvisor: TripAdvisor is the dominant user-review-driven travel discovery and booking platform. Like 10Best, it monetizes travel 'best of' intent through advertising and affiliate referrals, and competes for the same travel discovery search queries.

Broad incumbents

• Thrillist: Thrillist is a lifestyle and travel editorial brand covering food, drink, and travel with a younger skew. It overlaps with 10Best's food, drink, and lifestyle verticals but operates as part of a larger media portfolio.
• Yelp: Yelp is a leading user-review platform for restaurants, bars, and local businesses. While broader in scope, it competes for the same restaurant and attraction discovery queries that anchor a meaningful slice of 10Best's traffic.
• Lonely Planet: Lonely Planet is an established global travel guide brand producing destination recommendations and curated travel content. It overlaps with 10Best's travel editorial and discovery use cases at a broader scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/10best
• Facebookfacebook.com/10best
• Instagraminstagram.com/10best
• LinkedInlinkedin.com/company/10best

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 10Best