What Terrabit does

Terrabit Company Limited is a Bangkok-headquartered, privately held contact-center solutions provider founded in 2007 (originally as Infocus and Maxalyz), serving enterprise customers across banking, insurance, telecommunications, retail, e-commerce, airlines, healthcare, real estate, and government primarily in Thailand with operations also established in the Philippines. The company delivers an end-to-end contact-center stack spanning systems (turnkey installations, on-premise rentals, cloud hosting), facilities (dedicated and outsourced sites with seat capacity from 12 to 250+), staffing (outsourced agents, on-site service desk, man-day technical staffing, on-call engineer support), and managed BPO services for inbound, outbound, omnichannel, social, and campaign management. Its product portfolio combines licensed third-party platforms — Aspect Unified IP, Aspect Workforce Management, and the Genesys PureCloud/PureConnect/PureEngage family — with a proprietary contact-center-specific CRM called MAXAR Ruamitr that provides automated workflows, smart knowledge bases, omni-channel case handling, dynamic scoring, abandoned-call management, and real-time performance monitoring.

Revenue mechanics mix one-time project revenue (turnkey hardware/software/integration), recurring revenue (on-premise rentals, cloud subscriptions, on-call engineer annual plans, BPO retainers), and unit-priced professional services (man-day packages of 20-300 days at THB 12,000-15,000 per person per day). Terrabit sells and delivers primarily through a direct enterprise field-sales motion in Thailand, backed by solution consultants and technical pre-sales, while serving the Philippines market through a certified partner/reseller model. Cloud infrastructure is hosted at INET's three-site redundant Thai data centers, certified to ISO 27001:2013, ISO/IEC 20000-1:2011, and ISO 22301:2012, supporting a stated 99.99% uptime SLA. The company itself holds ISO 9001:2015 quality management certification (2018) and operates under Thailand's PDPA with a designated Data Protection Officer.

Notable enterprise customers disclosed include Krungsri, HSBC Thailand, ICBC Thailand, KTB, TMB/TTB, Allianz, Cigna, Muang Thai Life, FWD, Tokio Marine, KPI Insurance, Thai Airways, Royal Orchid Plus, Anantara Hotels, Lazada, Lotus's, HomePro, Honda Automobile Thailand, Omise, TrueMoney, dtac, and TOT. Strategic positioning is as a top implementation partner for Aspect's Workforce Optimization Suite in Thailand, a certified Genesys partner across three platform tiers, and a niche BPO operator for regulated industries requiring high uptime, multilingual (bilingual) agent support, and on-shore data residency.

Name

Terrabit

Legal name

Terrabit Company Limited

Website

https://terrabit.co.th

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

Terrabit is a Bangkok-based contact-center solutions provider offering turnkey systems, cloud and on-premise rentals, workforce optimization, BPO, and its proprietary MAXAR Ruamitr CRM, primarily to enterprise banking, insurance, telecom, retail, and hospitality clients in Thailand and the Philippines.

Ownership category

akta.pro rank

Product category

Contact Center Solutions and Services

NAICS

Telemarketing Bureaus and Other Contact Centers (561422)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Multilingual & Global Shared-Service Contact Centers (BPAAAAAL)

Keywords

• Contact center solutions
• Business process outsourcing
• Omnichannel customer engagement
• Workforce management software
• Contact center CRM

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Contact Center System Solutions: Turnkey solutions for contact center design, installation, and deployment including hardware, software, and system integration. One-time implementation revenue with ongoing maintenance and support.
2. On-Premise System Rental: Rental model for contact center systems installed on customer premises. Combines on-premise infrastructure with rental billing, reducing CAPEX for clients while providing recurring revenue.
3. Cloud Contact Center: Cloud-hosted contact center solutions with pay-as-you-go pricing model. Eliminates need for customer hardware investment with monthly subscription billing.
4. Dedicated Site & Facilities Rental: Full ownership of dedicated contact center space with systems at customer-specified location, including design, construction, furnishing, hardware, and network installation.
5. Outsourced Site & Facilities: Shared contact center facilities with workstations, equipment, and IT support. Flexible seating from 12-100+ seats per room with real-time IT support specialists.
6. On-Site Service Desk: Dedicated technical staff (engineers and programmers) stationed at client premises to maintain and support contact center operations. Full workforce management including recruiting, payroll, scheduling, and training.
7. Site Decoration: Complete design, decoration, furnishing, and finishing services for contact center spaces including space planning, furniture, lighting, and ergonomic solutions.
8. Outsourced Contact Center Agents: Specialized bilingual agents deployed at client facilities for customer service. Complete workforce management with quality assurance and performance monitoring.
9. On-Call Engineer Support: Preventive maintenance plan with quarterly system inspections and phone-based technical support. Annual subscription model with renewal discounts.
10. Man-Day Buffet: Flexible technical staffing with packages of 20-300 man-days. Specialized staff from project managers to QA specialists at daily rates of 12,000-15,000 baht per person.
11. Business Process Outsourcing (BPO): Full outsourced contact center management covering inbound calls, emails, chats, social media, and outbound interactions. Includes daily/weekly/monthly performance reporting and quality monitoring.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Terrabit delivers end-to-end contact center solutions for enterprise clients, combining turnkey system design, on-premise and cloud deployment, dedicated facility rental, outsourced bilingual agents, and full Business Process Outsourcing. Its portfolio wraps third-party platforms (Aspect Unified IP, Aspect Workforce Management, Genesys PureCloud/PureConnect/PureEngage) with the proprietary MAXAR Ruamitr CRM for omnichannel customer engagement. Sales, presales, project management, and technical consulting flow through a direct enterprise sales motion headquartered in Bangkok with operations extending to the Philippines.

Product overview

Terrabit offers a comprehensive contact center solutions portfolio combining third-party platforms with proprietary software. The product portfolio centers on three main platforms: Aspect Unified IP for enterprise contact center management, Aspect Workforce Management for staffing optimization, and MAXAR Ruamitr (their proprietary CRM solution). These are complemented by three Genesys platforms—PureCloud for SMB cloud deployments, PureConnect for mid-market omnichannel engagement, and PureEngage for large enterprise omnichannel needs. MAXAR Ruamitr serves as the proprietary CRM with intelligent features including automated workflows, knowledge bases, and real-time monitoring. Together, these products enable Terrabit to deliver end-to-end contact center solutions spanning inbound/outbound call handling, workforce management, CRM, omnichannel engagement, and BPO services.

Differentiator

Problem solved

Functional benefit

Brands

• MAXAR Ruamitr: Innovative and intelligent CRM solution for contact center management with features including automated workflow, omni-channel solution, and real-time performance monitoring.
• Aspect Unified IP
• Aspect Workforce Management
• Genesys PureCloud
• Genesys PureConnect
• Genesys PureEngage

Products and services

• Aspect Unified IP Enterprise contact center software platform that unifies voice, email, chat, SMS, instant messaging, and social media on a single platform for enterprise customer service operations.
• Aspect Workforce Management Workforce management software that forecasts staffing requirements and schedules inbound, outbound, and back-office resources for contact center operations.
• MAXAR Ruamitr (CRM for Contact Center) Terrabit's proprietary intelligent CRM platform for contact center management with automated workflow, omni-channel handling, knowledge bases, dynamic scoring and evaluation, and real-time performance monitoring across 30+ report templates.
• Genesys PureCloud Cloud contact center platform with fast deployment, intuitive interface, flexible scaling, and interactive dashboards for small to mid-market and large organizations.
• Genesys PureConnect All-in-one omnichannel contact center and communications solution on cloud or on-premises with microservices architecture for mid-market to large organizations.
• Genesys PureEngage Omnichannel customer engagement platform for large enterprises combining real-time contextual journeys, intelligent routing, AI capabilities, and open APIs for customization.
• Turnkey Contact Center Solution Turnkey design, installation, and deployment of contact center systems including hardware, software, and system integration for enterprise clients.
• On-Premise System Rental Rental model for contact center systems installed on customer premises that reduces client CAPEX while generating recurring revenue for Terrabit.
• Cloud Contact Center Solution Cloud-hosted contact center solutions with pay-as-you-go pricing that eliminates the need for customer hardware investment and bills on monthly subscription.
• Dedicated Site and Facility Rental Full ownership of dedicated contact center space with systems at customer-specified location including design, construction, furnishing, hardware, and network installation.
• Outsourced Site and Facilities Shared contact center facilities with workstations, equipment, and IT support in flexible seating configurations from 12 to 100+ seats per room with real-time IT support specialists.
• Site Decoration Service Complete design, decoration, furnishing, and finishing services for contact center spaces including space planning, furniture, lighting, and ergonomic solutions.
• On-Site Service Desk Dedicated technical staff (engineers and programmers) stationed at client premises to maintain and support contact center operations with full workforce management.
• On-Call Engineer Support Preventive maintenance plan with quarterly system inspections and phone-based technical support on an annual subscription model with renewal discounts.
• Outsourced Contact Center Agents Specialized bilingual agents deployed at client facilities for customer service operations with complete workforce management, quality assurance, and performance monitoring.
• Man-Day Buffet Flexible technical staffing with packages from 20 to 300 man-days covering project managers, system/business analysts, senior/junior engineers, QA specialists, and trainers at daily rates of 12,000-15,000 THB per person.
• Business Process Outsourcing (BPO) Full outsourced contact center management covering inbound calls, emails, chats, social media, and outbound interactions with daily, weekly, and monthly performance reporting and quality monitoring.

Quantifiable outcome

• 99.99% uptime for cloud contact center infrastructure
• +2 more outcomes

Named customers34 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability7 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• INET (Internet Thailand Public Company Limited)coreTechnology or Integration · 1 January 2013Cloud solution hosting partner with data center infrastructure providing 99.99% uptime, full redundancy and backup, 24x7x365 security. Data centers are ISO 27001:2013, ISO/IEC 20001:2011, and ISO 22301:2012 certified with 3 redundant locations across Thailand (Thai Summit Tower, Bangkok Thai Tower, Saraburi).
• Aspect Software (Thailand)coreTechnology or Integration · 1 January 2010Certified partner for Aspect Unified IP and Aspect Workforce Management. Terrabit was Thailand's pioneer in sending engineers and analysts to Dalian, China for Aspect certification. The company has become the most preferred implementation partner for Aspect Workforce Optimization Suite in the market based on extensive experience.
• GenesyscoreTechnology or IntegrationAuthorized partner for Genesys PureCloud, PureConnect, and PureEngage omnichannel contact center platforms. Offering comprehensive implementation, customization, and support services for Genesys solutions in the Thai market.

Scale indicators6 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Startek: Global customer experience and BPO provider with established operations in the Philippines and growing Southeast Asia presence. Directly comparable as a multi-vertical contact-center outsourcer with both English-speaking delivery capability and enterprise focus.
• Foundever (formerly Sitel Group): Global CX/BPO operator serving large enterprise clients with omnichannel customer management. Comparable in business model (CX outsourcing + technology enablement) and target verticals (banking, insurance, telecom, retail).
• Teleperformance: World's largest contact-center BPO operator with a substantial Southeast Asian footprint. Comparable in delivering inbound/outbound voice, omnichannel, and back-office BPO to enterprise customers in banking, insurance, telecom, and retail.
• Concentrix: Global customer experience and business process outsourcing major with significant operations across Southeast Asia, including Thailand. Directly comparable as a multi-vertical CX/BPO provider targeting banking, telecom, retail, and healthcare enterprises — the same verticals Terrabit serves.
• TTEC (TeleTech): Global CX/BPO and digital customer engagement provider serving enterprise customers in financial services, healthcare, and telecom. Comparable to Terrabit's mix of contact-center operations, technology deployment, and BPO services across multiple verticals.

Broad incumbents

• Avaya: Global contact-center and unified communications vendor with established Southeast Asia enterprise presence. Comparable as a broader CCaaS/UC incumbent competing for the same large Thai enterprise contact-center mandates.
• Genesys: Global leader in cloud and on-premise contact-center platforms (PureCloud, PureConnect, PureEngage). Comparable as Terrabit's core technology partner and as a broader CCaaS incumbent competing for the same Thai enterprise accounts.
• Alvaria (formerly Aspect Software): Enterprise contact-center software vendor whose Aspect Unified IP and Aspect Workforce Management products anchor Terrabit's solution portfolio. Comparable as Terrabit's primary technology partner and as a competing CCaaS platform in the Thai enterprise market.
• Genpact: Global professional services and BPO major with broad capabilities spanning finance, customer service, and operations. Overlaps with Terrabit on contact-center BPO but operates a much wider portfolio across industries and geographies.

Regional players

• NTT Data Thailand: Thailand-based systems integrator and IT services arm of NTT Data, delivering enterprise IT and contact-center solutions in the Thai market. Comparable as a regional SI serving large Thai enterprises with overlapping contact-center and digital transformation mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TerrabitCompanyLimited
• LinkedInlinkedin.com/company/terrabit-company-limited

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Terrabit