Integracare
- Company typePrivate
- Founded1990
- HeadquartersToronto, Canada
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Integracare does
Integracare Inc. is a Toronto-based private home healthcare provider founded in 1990, operating across Ontario through offices in Toronto, Mississauga, and Ottawa (the latter opened August 2025). The company delivers exclusively private-pay, in-home clinical and personal care services to seniors and other clients wishing to age in place, including Personal Support Services, Registered Practical Nursing, Live-in Care, Dementia Care, Palliative Care, Wound Care, Physiotherapy, Massage Therapy, and Healthcare Advocacy. Its clinical model is differentiated by 24/7 Registered Nurse supervision and a dementia-care workforce in which 100% of caregivers are trained across all five facets of the Alzheimer Society of Toronto's Dementia Care curriculum — a relationship renewed in June 2026 — and by long-tenured free in-home nursing assessments that convert inbound leads.
The business operates on a sales-led, direct-to-consumer model with quote-based, personalized pricing and recurring/usage-based billing across hourly and live-in engagements. Customer acquisition runs through phone (toll-free and three local lines), website lead capture, community sponsorships (Walk for Dementia, Walk for Alzheimer's), and referral partnerships (notably CARP and Discerning Seniors). Integracare has completed four acquisitions since 2021 — Eldercare Home Health (2021), Guardian Home Care (2022), Living Assistance Services (2023), and a controlling-interest acquisition by U.S. private equity firm Frontline Healthcare Partners in October 2025 — and the company is led by President & CEO Lee Grunberg (joined August 2016) with a new Chief Growth Officer, Tim Thomas, appointed in 2026. Technology is limited to operational systems and the Nevvon caregiver-education platform; no AI/ML, app, or public API capabilities are disclosed.
Integracare firmographics
Firmographics- Name
- Integracare
- Legal name
- Integracare Inc.
- Website
- https://integracarehomecare.ca
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Integracare industry classification
Industry- Product category
- Home Healthcare Services
- NAICS
- Home Health Care Services (621610), Services for the Elderly and Persons with Disabilities (62412)
- SIC
- Services-Home Health Care Services (8082)
- akta.pro primary industry
- Private Duty 24/7 Nursing (RN/LPN) In-Home Care (HSABAHAJ)
- akta.pro secondary industries
- Oral Care Assistance (HSABABAF), Conversation, Cognitive Stimulation & Activity Facilitation (HSABAAAB)
Keywords
Where Integracare is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
Integracare business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Private-Pay Home Care Services: Integracare generates revenue through private home healthcare services including personal support, nursing care, live-in care, and specialized dementia care. The company operates exclusively on a private-pay basis, not relying on government-funded healthcare programs.
- Hourly Care Services: Hourly home care services billed by the hour, with services ranging from periodic visits to 24/7 care arrangements.
- Live-in Care Services: Continuous live-in care where a caregiver resides with the client to provide day-to-day support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Personalized quote-based pricing tailored to individual care needs |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Integracare product offering
Product offeringCore offering
Integracare is a private home healthcare provider in Ontario, Canada that delivers a comprehensive suite of in-home care services to seniors, including personal support, registered practical nursing, live-in care, specialized dementia care, palliative care, wound care, physiotherapy, and massage therapy. All services are private-pay (not government-funded) and supervised on a 24/7 basis by Registered Nurses who develop personalized care plans for each client.
Product overview
Integracare is a private home healthcare provider offering a comprehensive suite of care services across Ontario, Canada. The company operates as a single integrated service platform providing Personal Support Services, Registered Practical Nursing Care, Live-in Care, Dementia Care, Palliative Care, Wound Care, Physiotherapy Services, and Massage Therapy. All services are coordinated through registered nursing supervision available 24/7, with individualized care plans developed for each client. The company serves clients in their homes, hospitals, retirement residences, and long-term care facilities across Toronto, Mississauga, and Ottawa.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Support Services Assistance with daily living activities including bathing, dressing, mobility, and personal care provided by certified Personal Support Workers (PSWs) for seniors at home.
- Registered Practical Nursing Care Professional nursing services provided by Registered Practical Nurses (RPNs) for medication management, health monitoring, and clinical care in clients' homes.
- Live-in Care Round-the-clock caregiver support in which a professional lives with the client to provide continuous assistance with daily activities and care needs.
- Dementia Care
Companies that use Integracare
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles1 record
Integracare technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Integracare partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship, core and minor.
- Dementia Society of Ottawa and Renfrew CountyflagshipTwo-year partnership naming Integracare the exclusive Presenting Sponsor of the Walk for Dementia. Under the agreement, the Dementia Society delivers dementia-care education to Integracare's Ottawa caregivers to enhance the company's nurse-led home dementia care services for families across the region.
- Alzheimer Society of TorontocoreRenewed and expanded four-year partnership extending a relationship first established in 2017. Integracare continues to train 100% of its caregivers across all five facets of AST's Dementia Care curriculum. Integracare is also a multi-year sponsor of AST's flagship events including the IG Wealth Management Walk for Alzheimer's, having raised over $100,000 in the past nine years to support dementia research and programming.
- CARPcorePartnership to provide CARP members with prioritized access to award-winning home-care services in the regions Integracare serves (Toronto, Mississauga, and Ottawa).
- NevvoncorePartnership with Nevvon to enhance caregiver education. Nevvon provides digital training and education platform for Integracare's caregivers.
- Excellence CanadaminorMembership and award recognition organization that recognizes business excellence through the Canadian Business Excellence Awards for Private Businesses.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Integracare competitors and assessment
Company assessmentDirect peers
- SE Health (Saint Elizabeth Health Care): Major Canadian non-profit home and community health care provider with nursing, personal support, and dementia services across Ontario. Comparable in service breadth and Ontario focus.
- Comfort Keepers: International in-home care franchise with Canadian franchisees offering personal support, dementia care, and respite services. Comparable service menu and private-pay positioning.
- Bayshore HealthCare: One of Canada's largest private home and community health care providers, offering personal care, nursing, and dementia services. Closest direct peer to Integracare in scope, geography, and service mix.
- TheKey (formerly Home Care Assistance): Premium private-pay home care provider with strong Canadian operations. Directly competes with Integracare in dementia and live-in care, and is referenced in Integracare's CGO background.
- Home Instead (Canadian operations): Global franchise network providing in-home personal care and companionship for seniors. Operates across Canada including Ontario, directly overlapping with Integracare's core services.
- Right at Home Canada: Franchise network delivering private-duty in-home care, dementia care, and companionship to Canadian seniors. Directly competes with Integracare in the private-pay segment.
- Nurse Next Door: Canadian-founded private home care franchise offering personal support, nursing, and dementia care. Comparable in service model and private-pay go-to-market.
Broad incumbents
- Revera Inc. Major Canadian owner and operator of seniors' living and home health services. Broader incumbent in the elder care continuum with overlapping private home care offerings.
- CBI Health Group: Large Canadian healthcare provider spanning home health, rehabilitation, and clinic services. Overlaps with Integracare in physiotherapy and home-based clinical services, but operates as a broader incumbent.
Regional players
- Carecor Health Services: Canadian healthcare staffing and home care provider with strong Ontario presence. Comparable in delivering nursing and personal support services in the home.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Integracare social profiles
Digital presenceIntegracare compliance and trust
Trust signalCompliance5 records
Integracare financial estimates
Financial estimateRevenue estimate
Valuation estimate
Integracare leadership team
Management profileNumber of profiles
Profiles6 records
Integracare subsidiaries and ownership
Company hierarchySubsidiaries3 records
Integracare funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Integracare M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Integracare
What does Integracare do?
Integracare is a private home healthcare provider in Ontario, Canada that delivers a comprehensive suite of in-home care services to seniors, including personal support, registered practical nursing, live-in care, specialized dementia care, palliative care, wound care, physiotherapy, and massage therapy. All services are private-pay (not government-funded) and supervised on a 24/7 basis by Registered Nurses who develop personalized care plans for each client.
Is Integracare a public or private company?
Integracare is a private company. It is classified as private equity controlled and is currently operating.
When was Integracare founded?
Integracare was founded in 1990. It employs 251 to 500 people.
Where is Integracare based?
Integracare is headquartered in Toronto, Canada, in the North America region.
How does Integracare make money?
Three revenue lines are on record. Private-Pay Home Care Services are the primary driver. The others are hourly Care Services and live-in Care Services.
Who are Integracare's main competitors?
Direct peers on record are SE Health (Saint Elizabeth Health Care), Comfort Keepers, Bayshore HealthCare, TheKey (formerly Home Care Assistance), Home Instead (Canadian operations), Right at Home Canada and Nurse Next Door. Broad incumbents are Revera Inc. and CBI Health Group. Carecor Health Services is listed as a regional player.
Does Integracare have an API?
No public API is recorded for Integracare.
What industry is Integracare in?
Integracare's product category is Home Healthcare Services. Its primary akta.pro industry code is HSABAHAJ, Private Duty 24/7 Nursing (RN/LPN) In-Home Care, with a secondary code of HSABABAF, Oral Care Assistance. Its NAICS code is 621610 and its SIC code is 8082.