What 100procent does

100procent is a B2B marketing automation agency headquartered in Rotterdam, the Netherlands, operating since 2014 as a subsidiary of the United Playgrounds group alongside sister agency LiveWall. The firm serves enterprise clients — Allianz Direct, NRC, Carglass, Hans Anders, DPG Media, Just Eat Takeaway, Achmea, ASR, Carré, DHB Bank, Interpolis, Zwitserleven, and Claro Carwash among others — across retail/ecommerce, financial services and insurance, media/publishing, automotive services, food delivery, and entertainment. Its stated geographies span the Netherlands, Belgium, Germany, France, Italy, and Spain, with the heaviest demonstrated delivery footprint in the Dutch market.

The firm's offering is organized around four service pillars: Strategy (marketing automation maturity assessment, customer journey mapping, roadmaps), Data (CDP integration, multi-source data activation, external-data enrichment under GDPR), Creatie (omnichannel hyperpersonalized campaign creation), and Technology (vendor-independent martech-stack advisory and implementation). Implementation work spans Customer Data Platforms (BlueConic, Actito, Bloomreach, Braze), marketing automation platforms (Salesforce Marketing Cloud, Marigold/Selligent, Deployteq), CRM (Salesforce, Microsoft Dynamics), ERP/POS (Totalwash), and content-generation tooling (Skideo), with documented AI use cases including CDP-driven Next Best Action prediction, generative-AI personalized visuals, predictive segmentation, and process automation.

100procent monetizes through professional services engagements priced on a quote-based, project-specific basis typically structured as multi-year contracts. Revenue is generated from strategy consulting, data integration projects, campaign creation, and martech implementation work, sold through a direct enterprise field-sales motion supplemented by content marketing, a newsletter, and its own MASE industry event. The firm holds ISO 27001 certification, GDPR compliance, and the 2017 Privacy Waarborg Keurmerk from DDMA, positioning it for enterprise procurement that requires demonstrable data-handling controls. No public revenue, funding, or valuation data is disclosed.

Name

100procent

Legal name

100procent

Website

https://100procent.nl

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

100procent is a Dutch marketing automation agency serving enterprise clients across Benelux and southern Europe with strategy, data, campaign creation, and martech implementation services, operating under the United Playgrounds group alongside sister agency LiveWall.

Ownership category

akta.pro rank

Product category

Marketing Automation Services

NAICS

Advertising Agencies (541810), Marketing Consulting Services (541613), Other Services Related to Advertising (54189), Custom Computer Programming Services (541511)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Computer Programming Services (7371)

akta.pro primary industry

Marketing Automation & Campaign Management CRM (HDAEAFAB)

akta.pro secondary industries

CRM Strategy, Implementation & Managed Services (MPAAAIAD), Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty) (BPAFAAAJ), Marketing Automation, CRM & Lifecycle Messaging (BPAMALAE), Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

Keywords

• Marketing automation services
• Customer data platform integration
• Email marketing campaigns
• Personalization strategy
• Marketing technology consulting

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Marketing Automation Consulting Services: Professional services including strategy development, data activation, campaign creation, and technology implementation. Works with major Dutch and international brands on marketing automation transformation projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

100procent is a B2B marketing automation agency that helps enterprise clients develop and execute marketing automation strategies through four service pillars: Strategy (maturity analysis, customer journey mapping, strategic roadmaps), Data (integration and activation of service, sales, and transactional data with CDP platforms), Creatie (omnichannel campaign creation with hyperpersonalization), and Technology (vendor-independent martech advisory and implementation). The agency works with platforms such as Salesforce Marketing Cloud, Marigold Engage, Actito, Deployteq, and BlueConic, and delivers measurable outcomes such as increased engagement, reduced churn, and higher conversion for clients including NRC, Just Eat Takeaway, Hans Anders, Carglass, and Allianz Direct.

Product overview

100procent is a marketing automation agency offering a comprehensive suite of services built around four strategic pillars: Strategy, Data, Creatie (Campaign Creation), and Technology. The agency's core offering centers on marketing automation consulting and implementation, with specialized capabilities in Customer Data Platform (CDP) implementation, customer journey orchestration, and hyperpersonalization. They provide services including strategic roadmap development, data integration and activation, omnichannel campaign creation, and marketing technology stack advisory. The agency works with leading platforms including Salesforce Marketing Cloud, Marigold Engage, Actito, and Blueconic. Key service offerings include the Loyalty Maturity Scan (a five-level assessment tool), profile enrichment campaigns, transactional email optimization, and CDP-driven journey orchestration that positions the CDP as the central controlling organ for AI-powered Next Best Action determination.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Automation Strategy Strategic consulting that analyzes the client's marketing automation maturity level, leverages customer insights and journey mapping, and produces a phased roadmap focused on one critical customer journey at a time with measurable uplift in conversion, revenue, or retention. Sold to enterprise marketing and CRM leadership as part of the agency's Strategy pillar.
• Data Services (Data Integration & Activation) Connects and activates customer data from service, sales, and transactional streams, adds external data for profile enrichment, and works with leading CDPs to make data available for personalized journeys, sold as the agency's Data pillar offering to enterprise clients.
• Creatie (Omnichannel Campaign Creation) Develops visually attractive omnichannel campaigns with hyperpersonalization through close collaboration of content and marketing automation experts; delivers award-winning campaigns tailored to client campaign strategy and marketing objectives.
• Marketing Technology Services Vendor-independent advisory on the marketing technology stack, organizing demo days, writing implementation plans, and executing implementations, sold as the agency's Technology pillar to enterprise clients selecting and deploying marketing automation platforms.
• Customer Data Platform (CDP) Implementation Designs and implements CDP-centric customer journey orchestration that centralizes customer data, behavior, and preferences as a single source for journey decisions on timing, channel, and messaging, and enables AI-driven Next Best Action and real-time personalization for enterprise clients.
• Loyalty Maturity Scan Five-level maturity model assessment for loyalty programs that scores organizational maturity across technology, organization, AI, and innovation dimensions and produces a roadmap for loyalty program development and growth, sold to organizations seeking to benchmark and advance their loyalty capability.
• Profile Enrichment Campaigns Campaign service that extends customer profiles with detailed behavioral and demographic information through surveys, social media interactions, and website behavior analysis, enabling more targeted and personalized marketing automation and email programs for client audiences.
• Transactional Email Optimization Transforms transactional communications (payment reminders, renewals, confirmations) into marketing instruments through personalization and dynamic content, sold to enterprise clients seeking to increase engagement, customer satisfaction, and conversion from existing communications.

Quantifiable outcome

• 82% more engagement with communication
• +7 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability7 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• United PlaygroundscoreStrategic or Co-development PartnerParent company of 100procent. United Playgrounds is a group of digital marketing companies including 100procent, LiveWall, and Verve that collaborate on client projects.
• LiveWallcoreStrategic or Co-development PartnerSister company under United Playgrounds. Collaborated on Just Eat Takeaway game campaign and DPG Media wrapped campaign. Develops interactive scrollytelling experiences.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dept Agency: Dept is a Netherlands-headquartered global digital agency offering end-to-end marketing technology, creative, and engineering services to enterprise brands — competing with 100procent for marketing automation and personalization mandates at major Dutch and international brands.
• The Reference: The Reference is a Belgian digital agency with strong focus on Sitecore, martech implementations, and personalization for enterprise brands — a relevant Benelux peer for 100procent's CDP and personalization work.
• Emakina: Emakina is a Benelux-rooted European digital agency group providing marketing automation, CRM, content, and customer experience services — addressing the same enterprise client base across overlapping European geographies.
• Valtech: Valtech is a global digital and marketing transformation agency with strong Benelux presence, offering martech strategy, CDP implementations, and personalization services to enterprise brands — competing head-to-head for the same multinational A-brand engagements.
• OrangeValley: OrangeValley is a Dutch digital marketing agency specializing in marketing automation, email marketing, and customer journey orchestration for B2B and B2C enterprise clients — a near-clone of 100procent's offering in the same Dutch market.
• Blue Mango Interactive: Blue Mango is a Dutch martech and marketing automation specialist agency offering CDP, personalization, and Salesforce Marketing Cloud implementations to enterprise clients in the Benelux — directly overlapping with 100procent's core service portfolio and customer segment.

Broad incumbents

• Accenture Song: Accenture Song (formerly Accenture Interactive) is a global consultancy offering end-to-end marketing transformation, martech, and personalization services — competing for the largest enterprise engagements 100procent targets.
• Merkle (Dentsu): Merkle is a global data-driven customer experience agency owned by Dentsu offering CRM, martech, personalization, and loyalty services at massive scale — competing with 100procent on enterprise RFPs while operating a much broader service portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/100-procent-agency

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 100procent