SimpliFi
SimpliFi is a healthcare-focused Managed Service Provider that helps hospitals and health systems manage contingent nursing labor, reduce agency dependency, and improve retention through its MSP platform, CAP preceptorship program, Stogo float pool technology, and ClariFi analytics.
- Company typePrivate
- Founded2011
- HeadquartersNorth Little Rock, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What SimpliFi does
SimpliFi is a healthcare-focused Managed Service Provider (MSP) that helps hospitals and health systems manage and optimize their contingent nursing workforce. Founded in 2011 and headquartered in North Little Rock, Arkansas, SimpliFi operates as a division (DBA) of Travel Nurse Across America, LLC, which acquired the company in 2017. The company serves more than 250 healthcare facilities nationwide, with named clients including Advocate Health, MultiCare Health System, UofL Health, Deaconess, Willis Knighton Health, Aspirus Health, ThedaCare, Lehigh Valley Health Network, Children's Wisconsin, and Humboldt Park Health. SimpliFi differentiates from generic staffing agencies through a white-glove, partner-focused engagement model that emphasizes reducing client dependence on contract labor and building core nursing staff capacity.
The company's product portfolio centers on its core MSP offering and extends into proprietary technology and clinical programs. The CAP (Confidence Accelerating Practice) Preceptorship Program accelerates new graduate RN onboarding and retention, with reported outcomes of 300+ FTEs converted and $180M in client savings. Stogo, acquired in September 2023, is a mobile-based shift and float pool management platform featuring the StogoFlex pre-vetted clinician pool and a risk-free pool development model. ClariFi Analytics is the proprietary reporting and analytics platform providing real-time dashboards with 100% transparency to spend, KPIs, fill rates, and performance metrics, integrating with Workday VNDLY VMS platforms deployed at client sites. Supporting services include Strike and Labor Disruption Support, Recruitment Process Outsourcing (RPO), and the annual RED Labor Summit convened by SimpliFi.
SimpliFi's revenue model combines MSP management fees and markups on managed contingent labor spend, technology platform licensing (ClariFi Analytics, Stogo), professional services fees for the CAP Preceptorship Program, and RPO service revenue. Pricing is custom and quote-based, structured as multi-year enterprise contracts, with no publicly disclosed tier pricing. The company sells primarily through a direct enterprise field sales motion targeting CNOs, CFOs, and HR leaders at acute care hospitals and multi-state health systems, supplemented by event-driven demand generation through the RED Summit, case studies, and thought leadership content. In December 2025, Blackstone made a definitive investment agreement at a $1.5 billion valuation alongside existing major shareholder GTCR, with proceeds designated to support continued growth, innovation, and further acquisitions following the May 2025 Staffency merger.
SimpliFi firmographics
Firmographics- Name
- SimpliFi
- Legal name
- Travel Nurse Across America, LLC
- Website
- https://simplifimsp.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SimpliFi is a healthcare-focused Managed Service Provider that helps hospitals and health systems manage contingent nursing labor, reduce agency dependency, and improve retention through its MSP platform, CAP preceptorship program, Stogo float pool technology, and ClariFi analytics.
- Ownership category
- akta.pro rank
SimpliFi industry classification
Industry- Product category
- Healthcare Workforce Management (Managed Services)
- NAICS
- Professional Employer Organizations (561330)
- SIC
- Services-Employment Agencies (7361), Services-Management Services (8741)
- akta.pro primary industry
- Vendor Management System (VMS) & MSP-Led Contractor Programs (BPACAGAF)
- akta.pro secondary industries
- MSP-Integrated RPO (RPO Delivered Alongside MSP) (BPACABAO), Onsite/Managed Staffing Programs (MSP-lite) (BPACACAD)
Keywords
Where SimpliFi is headquartered
LocationHeadquarters
- HQ city
- North Little Rock
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SimpliFi business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Managed Service Provider (MSP) Fees: SimpliFi serves as the MSP for healthcare organizations, overseeing all contingent workforce management including vendor management, compliance, invoicing, and strategic workforce optimization. Revenue is generated through management fees and markups on contingent labor spend.
- Technology Platform Licensing: Revenue from proprietary technology platforms including ClariFi Analytics and Stogo app, which provide workforce visibility, analytics, and gig-based staffing capabilities.
- CAP Preceptorship Program: The Confidence Accelerating Practice (CAP) program provides trained preceptors and new grad nurse onboarding support, generating revenue through program fees based on RN placements and FTE conversions.
- Strategic Investment Support: Blackstone and GTCR investment supports growth, innovation, and acquisition initiatives.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Custom enterprise MSP engagement with pricing based on health system size and workforce scope |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels7 records
SimpliFi product offering
Product offeringCore offering
SimpliFi is a healthcare workforce management Managed Service Provider (MSP) that partners with hospitals and health systems to manage their contingent clinical labor. Its core offering is an end-to-end MSP program covering vendor management, compliance, invoicing, and strategic workforce optimization, augmented by proprietary technology platforms (ClariFi Analytics for real-time reporting and Stogo for float pool and gig-based shift management), the CAP new-graduate nurse residency program, Recruitment Process Outsourcing, and Strike & Labor Disruption Support services.
Product overview
SimpliFi is a healthcare workforce management company offering a comprehensive suite of solutions centered on its MSP (Managed Service Provider) platform. The portfolio includes the CAP Preceptorship Program for nurse onboarding, the Stogo technology platform for float pool and shift management, ClariFi Analytics for workforce data intelligence, RPO services, strike support, and the annual RED Summit event. SimpliFi was founded in 2011, operates as a division of Travel Nurse Across America, and is based in North Little Rock, Arkansas. The company merged with Staffency in 2025 and acquired Stogo in 2023.
Differentiator
Problem solved
Functional benefit
Brands
- Stogo: Gig-based staffing and shift management app for healthcare workers and float pool management
- ClariFi Analytics
- CAP Preceptorship Program
- StogoFlex
Products and services
- Managed Service Provider (MSP) Streamlined contingent workforce management solution providing total visibility, compliance, and cost control for healthcare organizations, overseeing all contingent staffing vendors, invoicing, and strategic workforce optimization on behalf of the client.
- CAP Program (Confidence Accelerating Practice) A preceptor-based nurse residency program that accelerates onboarding, builds nursing confidence and competence, and strengthens retention of new graduate RNs, with reported outcomes of 300+ FTEs converted and $180M saved for clients.
- Stogo for Float Pools Smart float pool technology and mobile application that maximizes scheduling flexibility and reduces premium labor costs by enabling health systems to fill shifts with internal staff or StogoFlex community clinicians.
- Strike & Labor Disruption Support Reliable labor disruption staffing solutions that ensure continuous, quality patient care during strikes or workforce disruptions, provided to healthcare clients as a contingency service.
- Recruitment Process Outsourcing (RPO) Comprehensive recruitment process outsourcing services to help health systems acquire clinical talent, supporting permanent hiring and travel-to-perm conversions.
- ClariFi Analytics Proprietary real-time reporting and analytics platform providing 100% transparency to spend, performance measures, KPIs, days to fill, fill rates, and utilization data across the contingent labor workforce, accessible via responsive dashboards on any device.
Quantifiable outcome
- 98% fill rate across all requisitions
- +6 more outcomes
Companies that use SimpliFi
Customer profileNamed customers10 records
Segments2 records
Ideal customer profiles1 record
SimpliFi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
SimpliFi partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- The Media TrustminorSimpli.fi participates in The Media Trust's inaugural Product Advisory Council alongside senior leaders from Microsoft, Amazon, Index Exchange, Freestar, BBC, Criteo, NewsUK, Disney, The Trade Desk, Mail Metro Media, and Future. The council advances coordinated action against digital threats including malvertising, cloaked creatives, and ad fraud.
- Staffency (TotalMed Company)coreSimpliFi announced a merger with Staffency, a TotalMed company, to enhance workforce solutions. Staffency officially rebranded under the SimpliFi name in August 2025. This milestone expands SimpliFi's capabilities and market presence.
- StogocoreSimpliFi acquired Stogo, an innovative health system shift and float pool management platform based in Texas. The acquisition adds Stogo's mobile-based staffing technology and local gig work platform capabilities to SimpliFi's workforce solutions portfolio.
- UofL HealthcoreSimpliFi partnered with UofL Health as its Managed Service Provider (MSP) for workforce operations. SimpliFi implements and optimizes the Workday VNDLY Vendor Management System platform and deploys its Stogo app for flexible gig-based staffing to support UofL Health's workforce operations.
- Workday VNDLYcoreSimpliFi implements and optimizes the Workday VNDLY Vendor Management System (VMS) platform for healthcare clients, bringing advanced workforce visibility, data-driven decision-making, and streamlined contingent labor management.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
SimpliFi competitors and assessment
Company assessmentBroad incumbents
- AMN Healthcare: AMN Healthcare is the largest US healthcare staffing and workforce solutions company, offering MSP, RPO, locum tenens, and travel nursing. It is the most direct broad incumbent to SimpliFi in healthcare MSP, competing for the same health system clients with greater scale and brand recognition.
- CHG Healthcare: CHG Healthcare is a major healthcare staffing provider spanning travel nursing, locum tenens, and allied health, with established MSP programs for large health systems. Comparable to SimpliFi as a healthcare-focused staffing/MSP incumbent.
- HealthTrust Workforce Solutions: HealthTrust Workforce Solutions is the staffing arm of HealthTrust (a HealthTrust/Parallon/HCA affiliate), operating an enterprise MSP model for member hospitals and external health systems. Comparable to SimpliFi as a healthcare MSP serving large, multi-facility systems.
- Cross Country Healthcare: Cross Country Healthcare is a publicly traded healthcare staffing and workforce solutions company offering travel nursing, per diem, locum tenens, and MSP services. Comparable to SimpliFi as a healthcare-focused staffing/MSP peer.
Direct peers
- Aya Healthcare: Aya Healthcare is one of the largest US travel nursing and healthcare staffing firms, also offering MSP-style workforce solutions to health systems. It directly competes with SimpliFi for hospital travel nursing contracts and has its own technology platform (Aya Connect), making it the closest direct peer.
- Medical Solutions: Medical Solutions is a US travel nursing and healthcare staffing firm that also operates MSP programs for hospitals. Directly comparable to SimpliFi in target customer (health systems), core offering (travel nursing + MSP), and go-to-market.
- TotalMed: TotalMed is a healthcare staffing company whose subsidiary Staffency merged with SimpliFi in 2025. Direct comparable in travel nursing and allied staffing for hospitals, with overlapping enterprise sales motion to health systems.
- Aequor Healthcare Services: Aequor Healthcare Services is a US healthcare and life sciences staffing firm serving hospitals with travel nursing, allied, and clinical staffing. Comparable to SimpliFi in target customer and core staffing offerings.
Emerging players
- Trusted Nurse Staffing: Trusted Nurse Staffing is a US travel nursing and healthcare staffing agency competing for hospital contracts. A smaller emerging peer with overlapping target customers and core offerings.
- Vivian Health: Vivian Health is a healthcare jobs marketplace and staffing platform focused on travel nursing and allied health. While more marketplace-focused than SimpliFi's full-service MSP, it overlaps in matching clinicians to hospital openings and competing for the same contingent labor pool.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SimpliFi social profiles
Digital presenceSimpliFi financial estimates
Financial estimateRevenue estimate
Valuation estimate
SimpliFi leadership team
Management profileNumber of profiles
Profiles4 records
SimpliFi subsidiaries and ownership
Company hierarchySubsidiaries2 records
SimpliFi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SimpliFi M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SimpliFi
What does SimpliFi do?
SimpliFi is a healthcare workforce management Managed Service Provider (MSP) that partners with hospitals and health systems to manage their contingent clinical labor. Its core offering is an end-to-end MSP program covering vendor management, compliance, invoicing, and strategic workforce optimization, augmented by proprietary technology platforms (ClariFi Analytics for real-time reporting and Stogo for float pool and gig-based shift management), the CAP new-graduate nurse residency program, Recruitment Process Outsourcing, and Strike & Labor Disruption Support services.
Is SimpliFi a public or private company?
SimpliFi is a private company. It is classified as private equity controlled and is currently operating.
When was SimpliFi founded?
SimpliFi was founded in 2011. It employs 11 to 50 people.
Where is SimpliFi based?
SimpliFi is headquartered in North Little Rock, United States, in the North America region.
How does SimpliFi make money?
Four revenue lines are on record. Managed Service Provider (MSP) Fees are the primary driver. The others are technology Platform Licensing, CAP Preceptorship Program and strategic Investment Support.
Who are SimpliFi's main competitors?
Broad incumbents on record are AMN Healthcare, CHG Healthcare, HealthTrust Workforce Solutions and Cross Country Healthcare. Direct peers are Aya Healthcare, Medical Solutions, TotalMed and Aequor Healthcare Services. Emerging players are Trusted Nurse Staffing and Vivian Health.
Does SimpliFi have an API?
No public API is recorded for SimpliFi.
What industry is SimpliFi in?
SimpliFi's product category is Healthcare Workforce Management (Managed Services). Its primary akta.pro industry code is BPACAGAF, Vendor Management System (VMS) & MSP-Led Contractor Programs, with a secondary code of BPACABAO, MSP-Integrated RPO (RPO Delivered Alongside MSP). Its NAICS code is 561330 and its SIC code is 7361.