eCarsTrade
eCarsTrade is a Belgium-based B2B online car auction platform connecting European professional car dealers with 18,000+ weekly ex-lease, rental, and trade-in vehicles from major fleet lessors, monetizing via tiered commission, admin fees, and add-on logistics and customs services.
- Company typePrivate
- Founded2013
- HeadquartersOverijse, Belgium
- Headcount51–100
- GTM typeB2B
- OfferingDigital Commerce or Content
What eCarsTrade does
eCarsTrade is a Belgium-headquartered B2B online car auction platform that connects professional car dealers and traders across Europe with ex-lease, post-rental, and trade-in vehicles supplied by major fleet operators. The platform lists 18,000+ vehicles weekly from 25+ supply partners including ALD Automotive, Arval, Ayvens, Athlon, KBC, Hertz, and Avis, and serves a buyer base of 10,000+ registered traders spanning 48 countries. Its core product is a multilingual auction marketplace (web plus iOS/Android apps) supporting open auctions, blind auctions, and fixed-price stock sales, supplemented by modular services such as Smart Finder (saved-search email alerts), Commission Calculator, eCarsTrade Delivery Service, EX-A customs export declarations, Belgian transit license plates, and battery lease support for Renault EVs.
The platform monetizes primarily through tiered transaction commissions and administrative fees that scale with bid value and vehicle origin (Belgium vs other countries), ranging from €200 to €400+ per transaction, with a €50/car Golden tier discount for high-volume buyers. Secondary revenue comes from custom-quoted delivery logistics, €300-€450 technical inspections, €50 EX-A export declarations, and a referral program paying €150 per successful dealer invite. The technology stack is built around a web and mobile auction engine with AI-assisted VIN decoding used to enrich vehicle descriptions; payment processing runs on Stripe.
The company is privately held, founder-led by CEO Filipp Sevostianov with a recently appointed CFO Dirk Van Roost, operates from Puurs (Belgium) with a France office and additional EU offices planned, holds 70+ employees across support, logistics, compliance, and operations, and has scaled organically since its 2013 founding without disclosed external funding. It is multilingual in 12+ customer-facing languages and localized in 20+ additional languages, certified by Ecom EU Trustmark, Traxio, and BeCommerce, and holds a 4.8 Google rating.
eCarsTrade firmographics
Firmographics- Name
- eCarsTrade
- Legal name
- eCarsTrade
- Website
- https://ecarstrade.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- eCarsTrade is a Belgium-based B2B online car auction platform connecting European professional car dealers with 18,000+ weekly ex-lease, rental, and trade-in vehicles from major fleet lessors, monetizing via tiered commission, admin fees, and add-on logistics and customs services.
- Ownership category
- akta.pro rank
eCarsTrade industry classification
Industry- Product category
- Online Vehicle Auctions
- akta.pro primary industry
- Wholesale Vehicle Auctions (Physical & Online) (TLABAKAA)
Keywords
Where eCarsTrade is headquartered
LocationHeadquarters
- HQ city
- Overijse
- HQ country
- Belgium
- HQ region
- Europe
Offices3 records
Markets served
eCarsTrade business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Auction Commission: Fixed commission fees based on bid range and vehicle origin (Belgium vs. other countries). For bids up to €5,000: €200 (Belgium) / €250 (other). €5,001-€10,000: €250/€300. €10,001-€20,000: €300/€350. Above €20,001: €350/€400 plus €50 per additional €10,000. Golden users purchasing minimum 5 cars/month receive €50 discount per car.
- Administrative Fee: Administrative fee charged alongside commission, based on bid value and vehicle origin, structured similarly to commission tiers.
- Delivery Service: Custom-quoted logistics and shipping service for vehicles purchased on the platform, with pricing varying by destination country. EX-A export declaration available for €50.
- Technical Control: Vehicle technical inspection service priced €300-€450 depending on vehicle location.
- Referral Program Rewards: Referral rewards paid to existing users who invite new car dealers to register. Rewards include €150 Amazon gift cards or 2x€150 promo codes for eCarsTrade.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Up to €5,000 bid - Belgium origin |
| Transaction based/ take rate | Pay-as-you-go | Up to €5,000 bid - Other countries |
| Transaction based/ take rate | Pay-as-you-go | €5,001-€10,000 bid - Belgium |
| Transaction based/ take rate | Pay-as-you-go | €5,001-€10,000 bid - Other countries |
| Transaction based/ take rate | Pay-as-you-go | €10,001-€20,000 bid - Belgium |
| Transaction based/ take rate | Pay-as-you-go | €10,001-€20,000 bid - Other countries |
| Transaction based/ take rate | Pay-as-you-go | Above €20,001 bid - Belgium |
| Transaction based/ take rate | Pay-as-you-go | Above €20,001 bid - Other countries |
| Transaction based/ take rate | Monthly | Golden User Volume Discount |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
eCarsTrade product offering
Product offeringCore offering
eCarsTrade operates an online B2B auction platform that connects professional car dealers and traders across Europe with verified ex-lease and ex-fleet vehicles. The platform combines a live auction marketplace with a fixed-price stock channel, complemented by ancillary services such as vehicle logistics, customs export declarations, and transit plate registration.
Product overview
eCarsTrade operates as an online B2B car auction platform for professional dealers and traders, featuring a core auction marketplace supplemented by fixed-price stock listings. The platform is complemented by modular services including the Smart Finder automated search tool, eCarsTrade Delivery Service for logistics, Commission Calculator for pricing transparency, Referral Program for customer acquisition, Battery Lease Support for EV transactions, EX-A Customs Export Declaration for non-EU buyers, and Belgian Transit License Plates ordering. The platform supports user tiers (Trial, Silver, Gold) with escalating benefits. The company leverages AI-assisted VIN decoding to enhance vehicle descriptions and drive faster sales.
Differentiator
Problem solved
Functional benefit
Products and services
- eCarsTrade Auction Platform Core B2B online auction marketplace that lists verified ex-lease and ex-fleet vehicles from leasing companies, rental fleets, and OEMs and enables registered professional car dealers to bid in real time. The platform is multilingual (English, French, Dutch, German) and is accessible via desktop web and mobile applications.
- Our Stock (Fixed Price Listings) A non-auction inventory channel where vehicles are offered at a fixed price, enabling immediate purchase by registered professional dealers without bidding.
- eCarsTrade Delivery Service A managed vehicle logistics service that arranges transportation of purchased vehicles across the European Union, providing dealers with quotes from a network of carriers and handling end-to-end shipment.
- EX-A Customs Export Declaration Customs documentation service that prepares and files the mandatory EX-A export declaration for dealers purchasing vehicles in Belgium and exporting them outside the EU.
- Belgian Transit License Plates Service that arranges registration of Belgian transit (export) license plates for vehicles purchased on the platform, enabling temporary road use between purchase and export.
- Technical Control Service Optional third-party vehicle inspection service that produces an independent technical condition report on a specific listing, available to buyers for an additional fee.
Quantifiable outcome
- 4.8/5 Google rating reflecting high customer satisfaction and trust among dealers
- +2 more outcomes
Companies that use eCarsTrade
Customer profileNamed customers9 records
Segments2 records
Ideal customer profiles2 records
eCarsTrade technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability1 record
Feature4 records
eCarsTrade partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, major and minor.
- ALD AutomotivecoreMajor fleet leasing company supplying ex-lease vehicles to eCarsTrade's online auction platform. Vehicles are remarketed to 10,000+ registered car traders across Europe.
- Arval (BNP Paribas Group)corePart of BNP Paribas Group, Arval supplies fleet vehicles to eCarsTrade for online auction remarketing to professional car dealers.
- AthloncoreFleet management company supplying ex-lease vehicles to eCarsTrade auctions for efficient remarketing to European car traders.
- KBCcoreBelgian financial services group supplying fleet vehicles through eCarsTrade's auction platform.
- HertzcoreShort-term rental company supplying retired rental fleet vehicles to eCarsTrade for remarketing to professional car dealers.
- AviscoreShort-term rental company supplying retired fleet vehicles to eCarsTrade's online auction platform.
- J&T AutoleasemajorLease company supply partner providing vehicles for remarketing through the eCarsTrade auction platform.
- DirectLeasemajorLease company supply partner providing ex-lease vehicles to eCarsTrade's dealer network.
- BecomminorSupply partner and service provider supporting eCarsTrade's remarketing operations.
- TRAXIOminorBelgian automotive trade association providing certification and partnership for eCarsTrade.
Scale indicators8 records
Recent moves8 records
Expansion highlights6 records
eCarsTrade competitors and assessment
Company assessmentDirect peers
- Auto1 Group: Publicly listed European B2B used-car marketplace (Auto1.com) connecting professional dealers to sourced inventory. Closest direct competitor to eCarsTrade's online wholesale model, though at significantly larger scale and with proprietary sourcing.
- BCA Marketplace: Europe's largest vehicle auction group (owned by TDR Capital), running physical and online remarketing for fleets and OEMs. Directly competes with eCarsTrade for ex-lease and rental fleet supply across the same European geographies.
- ACV Auctions: US-listed digital wholesale auto auction platform serving dealers. Highly comparable business model (online-only auctions, dealer-to-dealer) though currently focused on the North American market rather than Europe.
- TradeRev: Digital auction platform for dealers, originally Canadian, now part of KAR Global. Operates a similar online dealer auction model to eCarsTrade and is often cited as a comparable digital-first wholesale marketplace.
Broad incumbents
- Manheim (Cox Automotive Europe): Global wholesale vehicle auction giant operating large physical auction sites and digital channels across Europe. Competes for the same fleet and dealer remarketing flow, but with a much broader services portfolio (logistics, financing, reconditioning).
- AutoScout24: Europe's largest online used-car listing platform. Adjacent rather than directly competitive: primarily a consumer-facing marketplace but increasingly a channel through which professional dealers source inventory, overlapping with eCarsTrade's dealer audience.
- KAR Global (IAA / ADESA): US-headquartered parent of ADESA and IAA, running a global wholesale vehicle auction network. Comparable in product/market mechanics (online + physical auctions) though heavily US-weighted, providing a public-market valuation benchmark for eCarsTrade's model.
Emerging players
- CarNext: Used-car platform owned by Ayvens (formerly ALD/Société Générale fleet leasing). Sources ex-lease vehicles directly from its parent fleet — both a major supply partner to eCarsTrade and a potential competitive threat if volumes are in-housed.
- Spoticar: Stellantis-owned used-car platform for ex-lease and trade-in vehicles across Europe. Represents the OEM-backed model of fleet remarketing — both a competitor for stock and a potential supply partner to independent platforms.
- Cars & Bids: Online auction platform for enthusiast and modern used cars. A relevant peer on the digital-auction mechanics and dealer-bidding UX, even though it focuses on a narrower, higher-end collector-car segment than eCarsTrade's fleet inventory.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
eCarsTrade compliance and trust
Trust signalCompliance3 records
eCarsTrade financial estimates
Financial estimateRevenue estimate
Valuation estimate
eCarsTrade leadership team
Management profileNumber of profiles
Profiles2 records
eCarsTrade funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
eCarsTrade M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about eCarsTrade
What does eCarsTrade do?
eCarsTrade operates an online B2B auction platform that connects professional car dealers and traders across Europe with verified ex-lease and ex-fleet vehicles. The platform combines a live auction marketplace with a fixed-price stock channel, complemented by ancillary services such as vehicle logistics, customs export declarations, and transit plate registration.
Is eCarsTrade a public or private company?
eCarsTrade is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was eCarsTrade founded?
eCarsTrade was founded in 2013. It employs 51 to 100 people.
Where is eCarsTrade based?
eCarsTrade is headquartered in Overijse, Belgium, in the Europe region.
How does eCarsTrade make money?
Five revenue lines are on record. Auction Commission is the primary driver. The others are administrative Fee, delivery Service, technical Control and referral Program Rewards.
Who are eCarsTrade's main competitors?
Direct peers on record are Auto1 Group, BCA Marketplace, ACV Auctions and TradeRev. Broad incumbents are Manheim (Cox Automotive Europe), AutoScout24 and KAR Global (IAA / ADESA). Emerging players are CarNext, Spoticar and Cars & Bids.
Does eCarsTrade have an API?
No public API is recorded for eCarsTrade.
What industry is eCarsTrade in?
eCarsTrade's product category is Online Vehicle Auctions. Its primary akta.pro industry code is TLABAKAA, Wholesale Vehicle Auctions (Physical & Online).