Chainlane
Chainlane is an Israel-headquartered RFID software platform providing real-time supply chain transparency and item-level inventory visibility across retail, food & beverage, manufacturing, and logistics, serving enterprise customers including Nike, CROCS, Marks & Spencer, Foot Locker, Mango, and RENUAR.
- Company typePrivate
- Founded2008
- HeadquartersHerzliya, Israel
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Chainlane does
Chainlane, formerly RFKeeper, is an Israel-headquartered supply chain transparency platform that delivers real-time, item-level inventory visibility from source to point of sale using RFID as the primary capture technology. The platform combines a cloud-based software layer (real-time dashboard, mobile app, analytics, API integrations) with deep hardware coupling to the DENSO SP1 handheld reader and SATO RFID printers, and supports a broad technology stack spanning RFID, BLE, NFC, QR, Barcode, GPS, and Wi-Fi. The company packages its offering as four solution verticals: Retail (including multi-brand inventory management), Food & Beverage, Manufacturing, and Logistics, with multi-brand retailer operations and multi-technology interoperability as stated differentiators. Documented outcomes from named customers include inventory accuracy of 98.5-99%+, weekly versus annual inventory counts, and a 1-2% direct sales lift through improved stock availability.
The company monetizes through three streams: SaaS subscriptions for the software platform, hardware resale (readers, printers, tags), and professional services for implementation and integration. Pricing is quote-based, billed annually, and tailored to enterprise deployments, with separate hardware and implementation costs. Distribution runs through a direct enterprise field-sales motion supported by a channel ecosystem that includes technology partners (DENSO WAVE, SATO), regional resellers (GraphicALL Systems in Benelux), GTM partners (NearSt for online product discovery), and co-development partners (MagiQeye for self-checkout, ASEL for loss prevention, Bloc Digital for UK manufacturing). It operates from Herzliya, Israel (legal entity R.F. Keeper Ltd.) with a European regional headquarters in Milton Keynes, UK, and lists Nike, CROCS, Foot Locker, Mango, M&S, JCB, Intersport, RENUAR, OFM, Gym+Coffee, and TOUS Israel among its customers.
Management is led by CEO Haim Bar-On and includes CBO Ben Eldar, Managing Director Europe Gary Tattersall, VP Sales Michal Paran, and Head of Customer Engagement Nir Geiger, with co-founder Guy Hayo serving as COO. The company is privately held under Israeli law, has no disclosed parent company or institutional investor roster beyond a 2021 Lyra Ventures event, and is described as a scale-up actively hiring across engineering and enterprise sales.
Chainlane firmographics
Firmographics- Name
- Chainlane
- Legal name
- R.F. Keeper Ltd.
- Website
- https://chainlane.io
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Chainlane is an Israel-headquartered RFID software platform providing real-time supply chain transparency and item-level inventory visibility across retail, food & beverage, manufacturing, and logistics, serving enterprise customers including Nike, CROCS, Marks & Spencer, Foot Locker, Mango, and RENUAR.
- Ownership category
- akta.pro rank
Chainlane industry classification
Industry- Product category
- Supply Chain Visibility Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF)
Keywords
Where Chainlane is headquartered
LocationHeadquarters
- HQ city
- Herzliya
- HQ country
- Israel
- HQ region
- Middle East
Offices2 records
Markets served
Chainlane business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- RFID Software Platform (SaaS): Cloud-based RFID software subscription providing real-time inventory visibility, supply chain transparency, and analytics. Platform includes dashboard, mobile app, and integration capabilities.
- Hardware Sales: RFID hardware including handheld readers (DENSO SP1), RFID printers (SATO), tags, and fixed infrastructure for complete solution deployment.
- Implementation and Consulting Services: Professional services for RFID implementation, system integration, training, and ongoing support to ensure successful deployment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise RFID Solution - Custom Pricing |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Chainlane product offering
Product offeringCore offering
Chainlane sells a cloud-based RFID software platform that provides real-time, item-level inventory visibility and supply chain transparency from source to point of sale. The platform supports multiple tracking technologies — RFID, BLE, NFC, QR, Barcode, GPS, and Wi-Fi — and is packaged into vertical-specific solution suites for Retail, Food & Beverage, Manufacturing, and Logistics, complemented by RFID hardware (readers, printers, tags) and implementation/professional services.
Product overview
Chainlane is a supply chain transparency platform combining hardware, software, and business expertise. The core offering is the Chainlane Platform, a cloud-based RFID software solution that provides real-time inventory visibility and supply chain control. The platform supports multiple tracking technologies (RFID, BLE, NFC, QR, Barcode, GPS, Wi-Fi) and is offered through industry-specific solution verticals: Retail, Manufacturing, Logistics, and Food & Beverage. These solutions integrate with hardware partners including DENSO WAVE SP1 handheld readers and SATO RFID printers. The platform enables inventory accuracy up to 99%, real-time data analytics, automated replenishment suggestions, and end-to-end traceability from source to point of sale.
Differentiator
Problem solved
Functional benefit
Products and services
- Chainlane Platform Cloud-based RFID software platform providing real-time, item-level supply chain visibility and inventory accuracy from source to point of sale, supporting RFID, BLE, NFC, QR, Barcode, GPS, and Wi-Fi and offering a dashboard, mobile app, predictive replenishment, and integrations with hardware partners such as DENSO WAVE SP1 and SATO printers.
- Retail Solutions RFID solutions for retail operations including inventory management, omnichannel operations, shipment validation, item search, and loss prevention tailored for fashion, apparel, and multi-brand retailers.
- Manufacturing Solutions RFID-based manufacturing solutions providing real-time visibility into assembly line operations, streamlining production tracking, and optimizing inventory across the manufacturing process.
- Logistics Solutions RFID solutions for logistics operations from warehouse to last-mile delivery, including shipment validation, RTI (Returnable Transport Items) tracking, and delivery optimization.
- Food & Beverage Solutions RFID and BLE-enabled solutions for the food and beverage industry providing temperature monitoring, real-time location tracking, and supply chain visibility from farm to fork.
Quantifiable outcome
- Inventory accuracy improvement to 98.5-99%+ (from typical 80-85% with manual counting)
- +4 more outcomes
Companies that use Chainlane
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles2 records
Chainlane technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature5 records
Chainlane partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, flagship and minor.
- NearStcoreStrategic partnership to transform in-store stock visibility online. NearSt connects Chainlane's RFID inventory data to major search and discovery platforms (Google, Facebook, Uber) helping retailers turn inventory accuracy into online discovery and in-store footfall.
- GraphicALL SystemscoreStrategic partnership to bring smarter RFID solutions to Benelux market. GraphicALL is a leading business advisor and solution provider with 25+ years of Auto-ID expertise, helping businesses achieve better control and improved operations.
- MagiQeyeflagshipPartnership to offer the World's First Self-Checkout Shopping Bag. Combines Chainlane's RFID technology with MagiQeye's checkout solutions for seamless retail experiences.
- ASELcoreStrategic partnership to provide enhanced visibility solutions and advanced loss-prevention strategies. ASEL brings expertise in loss prevention combined with Chainlane's RFID technology.
- DENSO WAVEcoreDENSO WAVE's SP1 handheld RFID reader is the recommended hardware for Chainlane deployments. Seamless integration between SP1 reader and Chainlane app enables inventory counting, shipment validation, and item search.
- SATOcoreSATO RFID printers are used for tagging items at distribution centers and stores. SATO Europe printers enable easy RFID tagging of all items for OFM and other customer implementations.
- Bloc DigitalminorPartnership for smart manufacturing solutions. Bloc Digital, SATO Europe, and Chainlane partnered to provide digital twin production productivity solutions to UK manufacturing clients.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
Chainlane competitors and assessment
Company assessmentDirect peers
- SML Group: SML provides RFID tags, software, and end-to-end retail supply chain visibility solutions for global apparel and footwear brands. Direct competitor to Chainlane in the RFID-based retail inventory platform space with comparable enterprise customer profiles.
- Detego: Detego is a RFID retail inventory software platform focused on fashion, apparel, and footwear brands in Europe. Highly comparable to Chainlane in terms of target verticals (retail, particularly multi-brand apparel), deployment model, and feature set (real-time inventory dashboards, analytics).
- Nedap: Nedap's iD Cloud platform is an RFID-based retail inventory management SaaS used by fashion and apparel retailers globally. Closest direct comparable to Chainlane in terms of target customers (multi-brand apparel), use cases, and delivery model.
Broad incumbents
- Impinj: Impinj provides RAIN RFID hardware (readers, tags, gateways) and ItemSense software platform for item-level inventory visibility. Competes indirectly with Chainlane as an RFID infrastructure and software provider serving similar retail and logistics customers.
- Checkpoint Systems: Checkpoint Systems delivers RFID-based inventory and loss-prevention solutions for retail, with hardware and software offerings. Overlaps with Chainlane's retail inventory and ASEL loss-prevention partnership use cases.
- Sensormatic Solutions (Johnson Controls): Sensormatic provides RFID, EAS, and inventory intelligence solutions for retail loss prevention and stock visibility. Competes with Chainlane in the retail RFID and loss-prevention space where Chainlane partners with ASEL.
- Zebra Technologies: Zebra provides RFID hardware (readers, printers, mobile computers) and the VisibilityIQ software platform for inventory and asset visibility. Competes with Chainlane across both the hardware integration layer and software analytics for retail and logistics customers.
- Avery Dennison (RFID / Visibility Solutions): Avery Dennison's RFID/Visibility Solutions business offers RFID inlays, tags, and software for retail and supply chain applications. As a much larger diversified incumbent with deep retail relationships, it competes broadly with Chainlane across apparel, footwear, and general retail deployments.
Emerging players
- Kontakt.io: Kontakt.io provides BLE and RTLS-based indoor location and asset tracking hardware and cloud platform for healthcare, retail, and logistics. Comparable to Chainlane's BLE asset tracking capabilities and broader multi-technology positioning.
- Mojix: Mojix offers RFID-based supply chain visibility and item-level tracking software for retail and manufacturing. Targets overlapping customer segments to Chainlane with comparable item-level inventory and traceability use cases.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Chainlane social profiles
Digital presenceChainlane financial estimates
Financial estimateRevenue estimate
Valuation estimate
Chainlane leadership team
Management profileNumber of profiles
Profiles9 records
Chainlane funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Chainlane M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Chainlane
What does Chainlane do?
Chainlane sells a cloud-based RFID software platform that provides real-time, item-level inventory visibility and supply chain transparency from source to point of sale. The platform supports multiple tracking technologies — RFID, BLE, NFC, QR, Barcode, GPS, and Wi-Fi — and is packaged into vertical-specific solution suites for Retail, Food & Beverage, Manufacturing, and Logistics, complemented by RFID hardware (readers, printers, tags) and implementation/professional services.
Is Chainlane a public or private company?
Chainlane is a private company. It is classified as venture growth investor backed and is currently operating.
When was Chainlane founded?
Chainlane was founded in 2008. It employs 1 to 10 people.
Where is Chainlane based?
Chainlane is headquartered in Herzliya, Israel, in the Middle East region.
How does Chainlane make money?
Three revenue lines are on record. RFID Software Platform (SaaS) is the primary driver. The others are hardware Sales and implementation and Consulting Services.
Who are Chainlane's main competitors?
Direct peers on record are SML Group, Detego and Nedap. Broad incumbents are Impinj, Checkpoint Systems, Sensormatic Solutions (Johnson Controls), Zebra Technologies and Avery Dennison (RFID / Visibility Solutions). Emerging players are Kontakt.io and Mojix.
Does Chainlane have an API?
No public API is recorded for Chainlane.
What industry is Chainlane in?
Chainlane's product category is Supply Chain Visibility Software. Its primary akta.pro industry code is BPAMANAF, Fleet, Asset Tracking & Telematics Location Platforms. Its NAICS code is 518 and its SIC code is 3823.