What NearSt does

NearSt is a London-headquartered retail technology company that operates the NearLIVE feed management platform, which extracts live in-store inventory data from any retailer's inventory management system (POS, ERP, or e-commerce backend), applies AI-powered cleansing and enrichment, and distributes that inventory feed to consumer-facing channels including Google (See What's in Store, Local Inventory Ads, Shopping, Maps, Lens), Meta (Facebook Shops, Instagram, WhatsApp, Messenger), and last-mile delivery platforms (Uber Eats, Just Eat, Deliveroo). The company was founded in 2015 after co-founder Max Kreijn could not locate a nearby product available in a local store, initially building a London-based click-and-collect and 35-minute delivery marketplace before pivoting in 2019 to a B2B feed technology platform following its Google Local Feeds Partnership.

The NearLIVE platform is built around 150+ pre-built integrations with EPOS, ERP, and inventory management system providers (including Shopify, Lightspeed, Square, Magento, SAP, Oracle, IBM Sterling, BigCommerce, Cin7, and dozens of regional POS systems), and processes more than 1.1 billion daily stock updates across 41+ million product profiles in 14 countries. The product portfolio comprises a core NearLIVE platform and three solution modules: Local Visibility (Google and Meta inventory distribution and Local Inventory Ads), Local Insights (real-time analytics on local search demand and product trends), and Last-Mile Delivery (automated menu and stock sync to Uber Eats, Just Eat, Deliveroo). The company operates a US office in New York and serves enterprise and mid-market retailers across multiple verticals including convenience, fashion, DIY, toys, jewellery, and home improvement.

NearSt monetizes via a B2B subscription SaaS model priced per retail location, starting at £49 (~$61) per location per month for SMBs with no lock-in contracts, with volume pricing and dedicated account management for retailers with 10+ locations, 50,000+ SKUs, or £5M+ annual revenue on multi-year terms. Go-to-market combines direct sales (UK, Ireland, US, Canada, Australia phone lines), a 150+ partner reseller/integration channel, and a 2025-launched global channel partner programme. Named customers include Morrisons Daily/Pricewatch Group, Co-op, Post Office, Euronics, The Entertainer (172 stores), Wynsors (45 stores), Leyland SDM (35 stores), Morleys, Lyle & Scott, Boodles, Vinegar Hill, Champion Timber, The Whisky Shop, and Cass Art. The company has raised approximately $7M in disclosed funding from investors including YYX Capital, Grosvenor Group, TRUE Global Ventures, Moscar Capital, Stonebridge, and Google for Startups.

Name

NearSt

Legal name

NearSt Ltd.

Website

https://near.st

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

NearSt operates the NearLIVE feed management platform, which extracts live in-store inventory from any retailer's POS, ERP, or e-commerce system and distributes it to Google, Meta, Uber Eats, Just Eat, and Deliveroo, serving physical retailers of all sizes across 14 countries on a per-location subscription.

Ownership category

akta.pro rank

Product category

Local Inventory Feed Management Software

NAICS

Local Messengers and Local Delivery (492210)

SIC

Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

Retail ERP (Merchandising, POS Back Office) (HDAEAEAD)

akta.pro secondary industry

Micro‑Fulfillment / Dark Store & Retail Store‑to‑Door Same‑Day (TLAAADAO)

Keywords

• Local inventory feeds
• Retail feed management
• In-store inventory platform
• Omnichannel retail software
• Local commerce integration

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription SaaS Platform: Monthly subscription pricing per retail location, starting at £49 per location per month. No lock-in contracts, no hidden fees. Volume pricing available for retailers with more than 10 locations, 50,000 SKUs or £5M annual revenue, including dedicated account manager and multi-product discounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

NearSt operates NearLIVE, a SaaS feed management platform that connects physical retailers' in-store inventory to online consumer surfaces. The technology plugs into retailers' existing POS, ERP, or e-commerce inventory systems to extract live stock data, applies AI-powered cleansing and enrichment, and distributes the unified feed to Google (See What's in Store, Local Inventory Ads, Shopping, Maps), Meta (Facebook Shop, Instagram, WhatsApp, Messenger), and last-mile delivery platforms (Uber Eats, Just Eat, Deliveroo). The platform is sold to retailers on a per-location monthly subscription, with separate solution areas for Local Visibility, Local Insights analytics, and Last-Mile Delivery.

Product overview

NearSt is a feed management platform for in-store inventory connectivity, consisting of the core NearLIVE platform and three main solution areas: Local Visibility (connecting inventory to Google and Meta), Local Insights (analytics dashboard for local shopping behavior), and Last-Mile Delivery (connecting to Uber Eats, Just Eat, and Deliveroo). The platform integrates with over 150 inventory management systems and EPOS providers to extract, cleanse via AI, and distribute live inventory data to consumer-facing platforms, helping retailers convert online shoppers into in-store customers.

Differentiator

Problem solved

Functional benefit

Products and services

• NearLIVE Feed Management Platform Core SaaS platform that connects in-store inventory to the web by extracting live inventory data from any inventory management system, enhancing it with AI-powered cleansing and enrichment, and distributing the unified feed to Google, Meta, Uber Eats, Just Eat, Deliveroo and other consumer surfaces. Sold on a per-location monthly subscription.
• Local Visibility Solution Solution area that automatically displays in-store products across Google (See What's in Store, Local Inventory Ads, Shopping, Maps, Lens) and Meta (Facebook Shop, Instagram, WhatsApp, Messenger) to grow stores' local presence and drive in-store footfall. Includes one-click Google Local Inventory Ads campaigns and Facebook Shop creation with live inventory.
• Local Insights Solution Analytics solution providing a real-time dashboard with product insights, search intent data, and industry trending information so retailers can see what local shoppers are searching for in Google, measure local performance against competitors, and make data-driven inventory decisions.
• Last-Mile Delivery Solution Solution that connects live in-store inventory to Uber Eats, Just Eat, and Deliveroo with automated menu management and real-time stock updates, reducing failed orders and saving retailers hours of manual menu update work per month.
• Google Local Inventory Ads (automated campaigns) Standalone capability within the Local Visibility Solution that lets retailers launch automated Google Local Inventory Ads campaigns with one click, enabling promoted placement of in-store products to nearby shoppers on Google Search and Shopping.

Quantifiable outcome

• 913% sales growth across delivery platforms for Pricewatch Group (Morrisons Daily and Nisa stores)
• +6 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration62 records

AI capability1 record

Feature3 records

Partnerships

24 partnerships are on record, tiered core, major and minor.

• Uber EatscoreTechnology or Integration · 1 January 2025In-store inventory feeds for Uber Eats released in 2025 as part of last-mile delivery solutions, enabling retailers to show live stock on the delivery platform.
• Just EatcoreTechnology or Integration · 1 January 2025In-store inventory feeds for Just Eat released in 2025 as part of last-mile delivery solutions.
• DeliveroocoreTechnology or Integration · 1 January 2025In-store inventory feeds for Deliveroo released in 2025 as part of last-mile delivery solutions.
• Meta (Facebook, Instagram, WhatsApp, Messenger)coreTechnology or Integration · 1 January 2022First Meta Commerce suite physical inventory feed integrations released in 2022, including in-store inventory feeds into Facebook, Instagram, WhatsApp and Messenger.
• GooglecoreTechnology or Integration · 1 January 2019Local Feeds Partnership signed with Google in 2019 as one of the first companies worldwide. Partnership extended to all global markets where local inventory is available in 2021. NearSt provides live in-store inventory data for Google's See What's in Store, Local Inventory Ads, Shopping, Maps, Images, and Lens features.
• ShopifycoreTechnology or IntegrationE-commerce platform partner for online stores and retail POS integration.
• LightspeedcoreTechnology or IntegrationCloud-based commerce platform for retail and hospitality, providing POS and inventory management integration.
• SquaremajorTechnology or IntegrationPayments and point of sale integration partner.
• ClovermajorTechnology or IntegrationIntegrated suite replacing cash register, payment terminal, and receipt printer with integrated POS products.
• VendmajorTechnology or IntegrationCloud-based POS and retail management solution (now part of Lightspeed).
• Magento (Adobe)majorTechnology or IntegrationOpen-source e-commerce platform integration by Adobe.
• iZettlemajorTechnology or IntegrationMobile point-of-sale solution integration.
• WooCommercemajorTechnology or IntegrationE-commerce plugin for WordPress integration.
• SAPmajorTechnology or IntegrationEnterprise software solutions partner.
• OraclemajorTechnology or IntegrationEnterprise retail solutions partner.
• IBM SterlingmajorTechnology or IntegrationSupply chain and order management solutions integration.
• BigCommercemajorTechnology or IntegrationLeading e-commerce platform integration for merchants of all sizes.
• Greens RetailminorChannel Partner/ Reseller/ DistributorConvenience retailer using NearSt's last-mile delivery integration with Uber Eats, Just Eat, and Deliveroo.
• Clapton CraftminorChannel Partner/ Reseller/ DistributorCraft beer retailer using NearSt's last-mile delivery solutions.
• Southern Co-opminorChannel Partner/ Reseller/ DistributorCo-operative retailer using NearSt's inventory visibility and delivery integrations.
• SparminorChannel Partner/ Reseller/ DistributorInternational convenience store chain using NearSt's last-mile delivery integration.
• NisaminorChannel Partner/ Reseller/ DistributorUK convenience chain (part of Pricewatch Group) with 913% sales increase through NearSt's delivery platform integrations.
• BudgensminorChannel Partner/ Reseller/ DistributorUK supermarket chain using NearSt's last-mile delivery solutions.
• Better Food HealthminorChannel Partner/ Reseller/ DistributorHealth food retailer using NearSt's inventory visibility.

Scale indicators13 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• ChannelEngine: ChannelEngine is a feed management and marketplace integration platform connecting brands and retailers to hundreds of channels. It is a direct competitor to NearSt in the multi-channel inventory/product feed management space, with similar core technology around cleansing and distributing product data.
• Feedonomics: Feedonomics is a leading product feed management platform that was acquired by BigCommerce. It directly competes with NearSt on feed optimization and distribution to Google, Meta, and marketplaces, with the added advantage of native integration into BigCommerce's commerce platform.
• Channable: Channable is a feed management and PPC automation platform that helps retailers and brands sync product data to Google Shopping, Meta, and marketplaces. It competes with NearSt on the data cleansing, enrichment, and multi-channel distribution capabilities core to both offerings.
• Shoppingfeed: Shoppingfeed is a product feed management and order orchestration platform serving retailers and brands across marketplaces, comparison engines, and advertising channels. It is comparable to NearSt as a feed management SaaS targeting the same retailer pain points.
• CedCommerce: CedCommerce provides multichannel commerce integrations and feed management connecting merchants to marketplaces like Amazon, eBay, Walmart, Google Shopping, and Meta. It overlaps with NearSt in retailer-focused feed distribution and marketplace connectivity.

Emerging players

• Linnworks: Linnworks is a multichannel inventory and order management platform for retailers and sellers, integrating with marketplaces and commerce platforms. While broader in scope than NearSt, it competes in adjacent territory around inventory data centralization and channel distribution.
• GoDataFeed: GoDataFeed is a product feed management platform specializing in data feed optimization for Google Shopping, Meta, and other advertising channels. It is comparable to NearSt on the feed optimization and advertising distribution aspects of the offering.

Broad incumbents

• ChannelAdvisor: ChannelAdvisor (now part of CommerceHub) is an established multichannel commerce platform serving enterprise brands and retailers across marketplaces, advertising channels, and social platforms. It competes with NearSt across the broader feed management and channel distribution space with a much wider product portfolio.
• Yext: Yext is a digital presence platform managing business listings, local SEO, and location data across Google, Meta, Apple, and dozens of other publishers. While not a direct inventory feed competitor, it overlaps with NearSt on the local visibility and Google platform integration front for multi-location retailers.
• Uberall: Uberall is a location marketing platform helping multi-location businesses manage local presence, listings, and reviews across search engines, maps, and social platforms. It competes adjacent to NearSt in the local visibility layer, particularly with the integration of Rio SEO.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/NearSt
• Facebookfacebook.com/nearst
• LinkedInlinkedin.com/company/nearst-

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds5 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NearSt