Allure Labs

What Allure Labs does

Allure Labs, founded in 1999 and headquartered in Hayward, California, is a private-label contract manufacturer serving the beauty and personal care industry. The company develops custom formulations and manufactures products across eight categories including Skincare, Hair Care, Bath & Body, Color Cosmetics, Fragrance, Oral Care, Professional, and OTC. Allure Labs has merged with Kleen Concepts to operate as Allure Beauty Concepts, combining two private-label manufacturers under a unified brand. The firm employs 51-100 people and operates a primary manufacturing facility in Hayward with a secondary business office in Scottsdale, Arizona.

The company's core technical capabilities center on advanced formulation chemistry, specifically precision peptide technology and super-loaded formula development for OTC and skincare applications, as well as FDA-compliant OTC drug formulation development. Its go-to-market is B2B enterprise field sales through a 'Partner With Us' direct engagement model, targeting both emerging beauty brands that lack in-house R&D and manufacturing infrastructure and established industry leaders seeking product differentiation and scale capacity. Allure Labs operates as a privately held, founder-led business (CEO and founder Sam Dhatt, VP Renu Dhatt) with no disclosed external funding.

The business model is professional services revenue generated through formulation development fees, manufacturing fees, and licensing arrangements negotiated on a per-project basis depending on formulation complexity, volume, and customization requirements. No pricing is publicly disclosed. The company's value proposition rests on end-to-end manufacturing from concept to execution, regulatory compliance for OTC products, and science-driven differentiation through peptide and high-concentration formulation capabilities, with products delivered as private-label solutions under customer brand names rather than through retail distribution.

Name

Allure Labs

Legal name

Allure Beauty Concepts

Website

https://allurelabs.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

Allure Labs is a privately held, founder-led private-label contract manufacturer founded in 1999 that develops custom formulations and manufactures beauty, personal care, and OTC products for emerging brands and industry leaders across eight product categories.

Ownership category

akta.pro rank

Headquarters

HQ city

Hayward

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Private Label Manufacturing: Contract manufacturing services for beauty and personal care brands. The company develops custom formulations and produces products for emerging brands and industry leaders, generating revenue through product development fees, manufacturing fees, and formulation licensing arrangements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Allure Labs is a contract manufacturer that develops custom formulations and produces private label beauty and personal care products for brand clients. Its services span formulation development, OTC-compliant product creation, and full-scale manufacturing across skincare, hair care, color cosmetics, fragrance, oral care, bath & body, and professional product categories. The company combines advanced chemistry capabilities, including precision peptides and super-loaded formulas, with scalable production infrastructure to deliver science-driven end-to-end manufacturing solutions.

Product overview

Allure Labs operates as part of Allure Beauty Concepts, a unified platform that combines Allure Labs with Kleen Concepts to offer private label manufacturing and innovation services for the beauty and personal care industry. The company produces a portfolio spanning multiple product categories including Skincare (with advanced formulations featuring precision peptides), Hair Care (transformative products), Bath & Body, Color Cosmetics, Fragrance, Oral Care, Professional products, and OTC Products. The offerings are structured as a single integrated manufacturing and innovation service rather than a modular software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Label Skincare Manufacturing Custom formulation and contract manufacturing of skincare products featuring precision peptide technology and super-loaded high-concentration formulas, produced as private label solutions for beauty and personal care brands.
• Private Label Hair Care Manufacturing Custom formulation and contract manufacturing of transformative hair care products produced as private label solutions for brand partners.
• OTC Product Manufacturing Regulatory-compliant over-the-counter pharmaceutical and wellness product formulation and manufacturing services delivered as private label solutions for personal care brands.
• Private Label Bath & Body Manufacturing Custom formulation and contract manufacturing of bath and body care products produced as private label solutions for beauty and personal care brand clients.
• Private Label Color Cosmetics Manufacturing Custom formulation and contract manufacturing of decorative color cosmetic products, including makeup and related formulations, produced as private label solutions for beauty brands.
• Private Label Fragrance Manufacturing Custom formulation and contract manufacturing of fragrance products, including perfumes and scented personal care items, produced as private label solutions for brand clients.
• Private Label Oral Care Manufacturing Custom formulation and contract manufacturing of oral care products for dental hygiene and mouth care, produced as private label solutions for personal care brands.
• Private Label Professional Products Manufacturing Custom formulation and contract manufacturing of professional-grade beauty and personal care products intended for salon and spa use, produced as private label solutions for professional channel brands.
• Custom Formulation Development Services End-to-end custom formulation development services for beauty and personal care brands, translating product concepts into science-driven, production-ready formulations across OTC, skincare, hair care, and adjacent categories.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Kleen ConceptscoreStrategic or Co-development PartnerKleen Concepts merged with Allure Labs to form Allure Beauty Concepts. This strategic combination united two industry trailblazers in the private label manufacturing space, creating a unified entity with expanded capabilities in beauty and personal care manufacturing.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Maesa: Maesa is a private-label beauty and personal care manufacturer and brand incubator operating in the same OTC/skincare/haircare contract manufacturing space as Allure Beauty Concepts, serving both emerging and established brands.
• Mana Products: Mana Products is a long-established U.S. contract manufacturer of color cosmetics, skincare, and personal care products, directly comparable to Allure in its B2B private label manufacturing model serving beauty brands.
• HCT Group: HCT Group is a beauty manufacturing and full-service solutions provider offering formulation, filling, and packaging for skincare, color cosmetics, and personal care brands — a directly comparable contract manufacturer to Allure Beauty Concepts.
• CoValence Laboratories: CoValence Laboratories is a contract development and manufacturing organization specializing in skincare and OTC topicals — directly comparable to Allure's OTC and advanced skincare formulation capabilities.
• Vee Pak: Vee Pak is a U.S. contract manufacturer of personal care, skin care, and OTC products — directly comparable to Allure in offering full-service formulation, manufacturing, and filling for beauty and OTC brands.
• Columbia Cosmetics Manufacturing: Columbia Cosmetics Manufacturing is a private label and contract manufacturer of color cosmetics, skincare, and personal care products based in California — closely matching Allure's West Coast U.S. contract manufacturing positioning.
• McKenna Labs: McKenna Labs is a California-based contract manufacturer offering formulation development, filling, and packaging for skincare, hair care, and personal care brands — directly comparable to Allure Beauty Concepts in services and customer base.

Broad incumbents

• KDC/One: KDC/One is a much larger global contract development and manufacturing organization for beauty, personal care, and home care — overlapping directly with Allure's formulation-to-manufacturing services but at significantly greater scale.
• Cosmax: Cosmax is a global Korean-headquartered beauty OEM/ODM offering formulation, R&D, and manufacturing services across skincare, color cosmetics, and personal care — overlapping with Allure's contract manufacturing value proposition at much larger international scale.
• Intercos: Intercos is a global Italian contract manufacturer specializing in color cosmetics, skincare, and hair care, serving major beauty brands — a comparable high-end beauty CMO with broader international footprint than Allure.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Allure Labs