Kleen Concepts

What Kleen Concepts does

Kleen Concepts is a private label contract manufacturer serving the beauty and personal care industry, founded in 2005 and headquartered in Scottsdale, Arizona, with a primary manufacturing facility in Hayward, California. The company provides end-to-end product development, manufacturing, and packaging services across multiple beauty categories including OTC products, advanced skincare, hair care, bath and body, color cosmetics, fragrance, oral care, and professional-grade products. Its core technical capability centers on formulation science, with proprietary approaches featuring Precision Peptides for targeted skincare results and Super-loaded Formulas designed to deliver concentrated, visible performance in finished products.

The business operates as a B2B service provider, generating revenue through production fees and formulation services for brand clients rather than through consumer-facing sales. Its GTM motion is sales-led and consultative, with prospective brand partners entering via a "Partner With Us" contact form on the company website, signaling a relationship-based selling approach into a horizontal segmentation across emerging beauty brands and established industry leaders. Pricing is quote-based and negotiated individually based on product specifications, order volumes, and formulation complexity, with no publicly disclosed pricing tiers. Customer segmentation is horizontal across beauty and personal care subcategories rather than verticalized by industry.

Kleen Concepts previously operated as an independent private entity alongside Allure Labs. The two companies merged to form Allure Beauty Concepts, positioning the combined entity as a unified innovation lab and contract manufacturer serving the broader beauty and personal care industry. Following the merger, Kleen Concepts continues as a component of the Allure Beauty Concepts network, retaining its Hayward manufacturing operations and Scottsdale office presence. No funding rounds, patents, certifications, regulatory actions, or management team details are disclosed in the available input data.

Name

Kleen Concepts

Legal name

Kleen Concepts

Website

https://kleen-concepts.com

Company type

Private

Founded year

2005

Operating status

Acquired

Headcount range

11–50 employees

Short description

Kleen Concepts is a B2B private label contract manufacturer for beauty and personal care brands, producing OTC, skincare, hair care, bath and body, color cosmetics, fragrance, oral care, and professional products via formulation, manufacturing, and packaging services.

Ownership category

akta.pro rank

Product category

Private Label Manufacturing

NAICS

Toilet Preparation Manufacturing (325620), Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

K-Beauty/J-Beauty & Global Skincare Regimens (CRABAAAI)

akta.pro secondary industries

Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE), Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC), Bath & Shower Products (Soaps, Body Wash, Bath Additives) (CRADANAB), Oral Care Products (Toothpaste, Mouthwash, Dental Floss, Whitening) (CRADAMAA), Cold, Flu, Cough & Allergy Remedies (Decongestants, Antihistamines, Cough Syrups, Lozenges) (CRADAMAD), Home Care Tools & Consumables (Sponges, Wipes, Brushes, Gloves, Mop Refills) (CRADAKAM)

Keywords

• Private label manufacturing
• Contract manufacturing
• Beauty formulations
• Skincare manufacturing
• OTC personal care

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Infrastructure

Revenue model

1. Contract Manufacturing Services: Private label manufacturing for beauty and personal care brands. The company creates custom formulations and produces products for emerging brands and industry leaders, generating revenue through production fees and formulation services for B2B clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Kleen Concepts provides private label and contract manufacturing for beauty and personal care brands, producing OTC essentials, advanced skincare, transformative hair care, bath & body, color cosmetics, fragrance, oral care, and professional-grade products. The company pairs an in-house innovation lab for custom formulation with full-scale manufacturing facilities, delivering end-to-end product development and production services to emerging brands and industry leaders.

Product overview

Kleen Concepts operates as a private label manufacturer and innovation lab within Allure Beauty Concepts. The company crafts OTC essentials, advanced skincare, and transformative hair care products. The product portfolio spans multiple categories including Bath & Body, Professional products, Color Cosmetics, Fragrance, Hair Care, Oral Care, Skincare, and OTC Products. As a contract manufacturer, Kleen Concepts focuses on cutting-edge formulations, advanced facilities, and streamlined processes to deliver exceptional products for emerging brands and industry leaders.

Differentiator

Problem solved

Functional benefit

Products and services

• OTC Products Over-the-counter pharmaceutical and personal care products manufactured as part of the company's private label offerings for beauty and personal care brands.
• Advanced Skincare Advanced skincare formulations developed and manufactured through the company's innovation lab, incorporating precision peptides for targeted results and super-loaded formulas for visible, lasting performance.
• Hair Care Transformative hair care products formulated and manufactured for emerging brands and industry leaders through the company's private label capabilities.
• Bath & Body Bath and body care product line manufactured for brand partners through the company's private label and contract manufacturing capabilities.
• Color Cosmetics Color cosmetic products formulated and produced for brand partners through private label manufacturing services.
• Fragrance Fragrance products manufactured for brand clients through the company's private label and contract manufacturing services.
• Oral Care Oral care product line offered through private label and contract manufacturing for brand partners.
• Professional Beauty Products Professional-grade beauty and personal care products manufactured for professional and salon use through private label capabilities.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Recent moves3 records

Expansion highlights4 records

Direct peers

• McKinnon-Williams: B2B manufacturer of hair care, skin care, body care, and OTC personal care products for brand customers — directly comparable in private label contract manufacturing for the same OTC, skincare, and hair care categories.
• Voyant Beauty: Large-scale US-based contract developer and manufacturer of beauty, personal care, and OTC products serving indie and established brands — directly comparable as a full-service beauty CDMO with formulation and packaging capabilities.
• Marianna Industries: Contract manufacturer specializing in personal care, hair care, and skin care products for professional and consumer brands — directly comparable as a private label beauty and personal care manufacturer with multi-category coverage.
• MANA Products: Long-standing contract manufacturer of color cosmetics, skincare, hair care, and personal care products for global brands — directly comparable across the same OTC, skincare, hair care, and color cosmetic categories Kleen Concepts serves.
• CoValence Laboratories: Contract development and manufacturing organization for skincare, haircare, body care, and OTC/personal care brands — directly comparable in private label and brand-owned formulation manufacturing for emerging and established beauty brands.

Broad incumbents

• Kolmar Korea: Leading Korean cosmetics and personal care contract manufacturer serving global and indie brands across skincare, color cosmetics, and hair care — broadly comparable as a large-scale beauty CDMO focused on formulation-led private label.
• Intercos Group: Italian global contract manufacturer of color cosmetics, skin care, hair care, and personal care products for prestige and mass brands — broadly comparable as an established, larger beauty CDMO with overlapping private label services.
• Cosmax: Global K-beauty-and-beyond contract manufacturer serving major multinational and indie beauty brands — broadly comparable as a much larger incumbent in beauty and personal care CDMO with overlapping product categories.

Regional players

• Diamond Chemical: US-based contract manufacturer of personal care, OTC, and household products — comparable as a regional peer offering private label manufacturing for personal care and OTC categories similar to Kleen Concepts' mix.

Others

• TricorBraun: Largest North American distributor of rigid packaging and a packaging services partner for personal care and beauty brands — adjacent peer providing packaging solutions that complement Kleen Concepts' own packaging capabilities for brand clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/kleen-concepts

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kleen Concepts