What Alteos does

Alteos GmbH is a Berlin-based digital insurance company that operates as a 100% subsidiary of AXA Konzern AG, acting as an insurance agent (Versicherungsvertreter) underwriting its products through AXA's risk carrier. Founded in 2018, the company is headquartered at Tauentzienstr. 7 b/c, 10789 Berlin, and operates across Germany, Austria, and the Netherlands with an 11-50 headcount. Its core business is embedded insurance for high-value everyday items — e-bikes and bicycles (three-tier coverage: Basis, Komfort, Premium), hearing aids (three tiers: Verlustschutz, Komfortschutz, Premiumschutz with up to 6-year coverage and daily cancellation), glasses, and household/liability/accident products for brokers — distributed through dealer point-of-sale, broker pools, and direct e-commerce.

The company is built on a proprietary cloud-based Low-Code insurance technology platform with a microservices architecture, designed to minimize effort and complexity in designing insurance products. The platform exposes APIs and supports BiPro, manual imports, and ERP/shop-system integrations, enabling real-time policy issuance and automated, sensor-data-driven claims processing. IoT integrations (IT'S MY BIKE GPS tracker at €18/year, eCall crash detection via Wayguard smart rear lights, and a partnership with ioT Venture) feed crash, location, and movement data directly into claims workflows.

Alteos's business model is recurring insurance premium revenue, with three principal distribution channels that each monetize through commission: B2B2C embedded sales at dealer point of sale (2,000+ partners across bicycle retail, hearing acoustics, and optics), broker pool distribution for household/liability/accident coverage, and direct-to-consumer e-commerce via shop.alteos.com. Pricing is structured as monthly or annual subscriptions (with a €18/year GPS add-on and unit-priced trackers), with daily cancellation rights on hearing aid tiers. Sensor-driven add-ons (GPS/eCall, ROLAND 24/7 mobility protection) and trials (Ausprobeschutz) extend attach beyond the initial POS moment. Leadership is led by CEO Dr. Sebastian Sieglerschmidt and CMO Dominique Lellek; Dr. Marc Daniel Zimmermann chairs the Beirat (Supervisory Board).

Name

Alteos

Legal name

Alteos GmbH

Website

https://alteos.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Alteos is a Berlin-based embedded insurance platform, wholly owned by AXA Konzern AG, that delivers digital e-bike, hearing aid, glasses, and household/liability/accident insurance via dealer point-of-sale, broker pools, corporate API integrations, and direct e-commerce across Germany, Austria, and the Netherlands.

Ownership category

akta.pro rank

Product category

Embedded Insurance

NAICS

Other Insurance Related Activities (52429)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL)

akta.pro secondary industries

Partner/Channel Enablement Portals for Insurers & Distributors (White-Label, Affiliate) (THALALAN), Data, Analytics & AI for Insurance (Risk, Pricing, Personalization) (FSAGAGAE)

Keywords

• Embedded insurance platform
• Bicycle insurance products
• Hearing aid protection
• Insurance API integration
• Broker insurance solutions

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Insurance Premiums: Alteos earns revenue through insurance premiums paid by end consumers (B2C) and corporate clients (B2B) for coverage of bikes, e-bikes, hearing aids, glasses, and other insured items. Premiums are collected on a recurring subscription basis (monthly or annual payments). The company acts as an insurance agent (Versicherungsvertreter) underwritten by AXA.
2. Broker Commissions: Insurance brokers distribute Alteos products through major broker pools and earn commissions. Alteos generates revenue from the premium volume generated through broker distribution.
3. Dealer/Partner Embed Revenue: Dealers (bike shops, hearing aid dispensers, opticians) embed Alteos insurance at point of sale. Alteos earns premium revenue from these embedded sales, sharing commissions with dealer partners through a fair compensation structure.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels11 records

Core offering

Alteos provides digital embedded insurance products — including bicycle and e-bike insurance, hearing aid protection, and glasses protection — sold through dealer, broker, and direct-to-consumer channels. It also operates a Low-Code, cloud-based insurance technology platform with API integration that allows corporate partners to embed Alteos insurance into their own applications and devices, while insurance capacity is provided by parent AXA Konzern AG.

Product overview

Alteos is an embedded insurance platform (a 100% subsidiary of AXA Konzern AG) that enables businesses to seamlessly integrate insurance products into their offerings. The product portfolio includes consumer-facing insurance products (E-Bike & Bicycle Insurance in three tiers, Hearing Aid Protection, Glasses Protection) offered through dealer and broker channels, and enterprise solutions (Corporate Services, Dienstrad Leasing) with API integration capabilities. The core technology is a cloud-based Low-Code insurance platform (Versicherungstechnologie 4.0) that automates policy issuance, claims processing, and provides multiple integration interfaces (APIs, ERP, shop systems). Add-on modules include GPS tracking with eCall emergency assistant, mobility protection via ROLAND, and specialized trial protection for hearing aids.

Differentiator

Problem solved

Functional benefit

Products and services

• E-Bike & Bicycle Insurance (Fahrradversicherung) Digital bicycle and e-bike insurance covering theft, damage, and accidents, sold to end consumers through dealer networks, brokers, and the Alteos online shop, with optional add-ons including a GPS theft-tracking module and eCall emergency-call integration.
• HörgeräteSchutz (Hearing Aid Protection) Insurance protection for hearing aids, covering loss, damage, and certain repair costs, distributed to end customers through hearing-aid acousticians and via direct online purchase.
• BrillenSchutz (Glasses Protection) Insurance protection for prescription glasses and sunglasses covering breakage, loss, and certain defects, sold through optician partners and via direct channels.
• Maklerversicherungen (Broker Insurance Solutions) Insurance products tailored for sale through independent insurance brokers and broker pools, leveraging the Alteos platform for policy administration and distribution.
• Alteos Platform (Embedded Insurance Platform) A cloud-based, Low-Code insurance platform built on microservices that exposes insurance products via APIs, enabling corporate and technology partners to embed Alteos insurance directly into their devices, applications, and e-commerce flows.
• Corporate Insurance Solutions Tailored insurance offerings for corporate clients, including employee-benefit packages such as Dienstrad (company-bike) leasing and group insurance arrangements.
• Ausprobeschutz (Trial Protection) Short-term trial and demo-period insurance covering products such as bicycles during test-ride or trial phases, designed for dealer handover and promotional contexts.

Quantifiable outcome

• 80% of customer inquiries resolved within 48 hours
• +6 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• AXA Konzern AGcoreStrategic or Co-development PartnerAXA Konzern AG is the ultimate parent company and sole shareholder of Alteos GmbH. AXA serves as the insurance risk carrier (Risikoträger) underwriting all Alteos insurance products. The partnership provides Alteos with the financial strength, regulatory licenses, and brand credibility of a major global insurer, while Alteos provides the technology platform and distribution innovation.
• Amazon Web Services (AWS)coreTechnology or IntegrationAWS hosts Alteos's database and web content, including all customer data, using data centers in Frankfurt/Main (ISO 27001, 27017, 2018, and PCI DSS Level 1 certified). Alteos maintains strictly limited access rights, and data is automatically encrypted. AWS provides the cloud infrastructure foundation for the Alteos insurance platform.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Simplesurance: Berlin-based insurtech that embeds product insurance into e-commerce checkout flows, including bike and consumer electronics warranties. Highly comparable to Alteos in product coverage, embedded distribution model, and German market focus.
• Cover Genius: Global embedded insurance platform offering XCover distribution API for partners to embed protection products across verticals including electronics and mobility. Closely comparable to Alteos on API-first embedded insurance distribution.
• Wefox: Berlin-based digital insurance platform serving independent brokers with a technology layer and product access. Comparable to Alteos's broker pool distribution arm and its technology-enabled insurance model in the DACH market.
• Getsafe: Heidelberg-based digital insurer offering liability, household, and accident insurance through a fully digital, app-based experience. Comparable to Alteos's broker/Makler household, liability, and accident product line.
• Many Pets (formerly Bought By Many): Embedded and digital-first insurance platform that builds category-specific insurance products (historically pet) and partners with retail channels. Comparable to Alteos on niche-category insurance product design and embedded/affinity distribution.
• Tapoly: London-based insurtech offering embedded insurance-as-a-service APIs targeting SMEs and platforms. Comparable to Alteos's API-first corporate tech offering and embedded insurance infrastructure approach.

Emerging players

• Luko: France-headquartered embedded home insurance provider expanding into Germany. Comparable to Alteos on digital-first insurance design and embedded product approach, though focused on home rather than bikes and hearing aids.
• Feels: German insurtech operating an embedded insurance API platform for brokers, retailers, and platforms. Closely comparable to Alteos's API-driven embedded insurance infrastructure for corporate partners.

Broad incumbents

• Lemonade: US-headquartered AI-native insurer offering renters, home, pet, and life insurance with embedded partnerships. Comparable to Alteos's digital-first UX, AI-driven claims, and appetite for embedded distribution, but operates at much larger scale and broader product scope.
• Allianz: Global incumbent insurer increasingly embedding insurance into automotive, retail, and mobility partner ecosystems. Comparable to Alteos as a benchmark for incumbent-scale embedded distribution that Alteos must compete against.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/alteostech

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alteos