What ARCH Motorcycle does

ARCH Motorcycle, founded in 2011 by Gard Hollinger and Keanu Reeves, is a privately held American manufacturer of bespoke, hand-assembled performance motorcycles headquartered in Los Angeles, California (operating as ARCH Motorcycle Company, LLC). The company produces three motorcycle lines — the KRGT-1 performance cruiser, the ARCH 1s sport cruiser, and the Method143 limited edition (capped at 23 units worldwide) — each built to order with co-designed livery and ergonomics tailored to the individual owner. Core technology centers on proprietary chassis and component design, including a carbon fiber mono-cell chassis on Method143 (the first in American production motorcycles), approximately 120 pounds of in-house CNC-machined billet aluminum components, single-sided billet aluminum swingarms, integrated carbon fiber fuel/air systems, BST carbon fiber wheels, Öhlins suspension tuned specifically for ARCH, J.W. Speaker adaptive LED headlights, and S&S Cycle V-twin powerplants (124ci and an exclusive 2343cc/143ci variant), developed and validated using 3D printing, CNC machining, FEA, and VR prototyping.

The business model is direct-to-consumer and made-to-order: customers initiate an inquiry through the website, engage with ARCH's client relations team through a bespoke design consultation, and receive their motorcycle either at the LA facility or via shipment. Pricing is quote-based and not publicly disclosed; each build includes a personalized owner's case, identification plate, tool kit, and an owner's book documenting the build. Beyond motorcycle sales, ARCH generates incremental revenue from a dedicated apparel storefront (apparel.archmotorcycle.com) and from factory-or-approved-location servicing with shipping logistics support. The target customer is affluent motorcycle enthusiasts and collectors — including an ultra-high-net-worth tier for Method143 — who value bespoke craftsmanship, exclusivity, and the brand equity of its celebrity co-founders, reinforced by participation in the MotoAmerica Super Hooligan Championship, the upcoming Samsung TV Plus docuseries 'Hooligans: The ARCH Racing Project,' and curated owner events that extend the relationship well beyond the point of sale.

Name

ARCH Motorcycle

Legal name

ARCH Motorcycle Company, LLC

Website

https://archmotorcycle.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Bespoke American motorcycle manufacturer founded in 2011 in Los Angeles by Gard Hollinger and Keanu Reeves, producing hand-assembled KRGT-1, 1s, and limited-edition Method143 motorcycles built to individual order for affluent collectors and enthusiasts through direct-to-consumer sales.

Ownership category

akta.pro rank

Product category

Premium Custom Motorcycles

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Motorcycle Manufacturing (ICE) (IMACAEAA)

Keywords

• Bespoke motorcycle manufacturing
• Premium custom motorcycles
• American performance cruisers
• V-twin engine motorcycles
• Motorcycle co-design services

Headquarters

HQ city

Hawthorne

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Bespoke Motorcycle Sales: ARCH generates the majority of its revenue through the sale of bespoke, hand-assembled motorcycles built to each customer's specifications. Each ARCH KRGT-1, ARCH 1s, and ARCH Method143 is a co-designed, made-to-order motorcycle sold as a one-time purchase with a comprehensive ownership package including personalized owner's case, identification plate, tool kit, master ignition key, and an owners' book documenting the build.
2. Bespoke Design and Assembly Services: Each motorcycle purchase includes a bespoke design consultation process where customers work directly with in-house designers to co-create the aesthetic and ergonomic package of their motorcycle, including custom colors, graphics, engraving, anodize and powdercoat finishes, seat materials, detail accents, and ergonomic adjustments.
3. Apparel and Merchandise: ARCH sells a complete line of genuine ARCH Motorcycle apparel and merchandise through a dedicated apparel storefront (apparel.archmotorcycle.com), including shirts, accessories, and other branded merchandise.
4. Maintenance and Servicing: ARCH offers full service and maintenance support, with customers able to have their motorcycles serviced at the factory in Los Angeles or through approved service locations. Shipping logistics are available for customers requiring transportation back to Los Angeles for servicing.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels8 records

Core offering

ARCH Motorcycle is a Los Angeles-based manufacturer that designs, engineers, and hand-assembles bespoke American performance motorcycles built to order. Each motorcycle (KRGT-1, 1s, Method143) is co-designed with the owner through a personalized consultation process covering livery, ergonomics, and component finishes. The company also offers branded apparel and a comprehensive ownership experience including maintenance and curated owner events.

Product overview

ARCH Motorcycle is a bespoke American motorcycle manufacturer producing three distinct models: the KRGT-1 performance cruiser, the 1s sport cruiser, and the Method143 limited edition. All motorcycles are built to order in Los Angeles, California using a collaborative co-design process that tailors both livery and ergonomics to each owner. The portfolio centers on premium V-twin powered motorcycles with extensive use of carbon fiber, billet aluminum, and premium components from suppliers including S&S Cycle, Öhlins, J.W. Speaker, and BST. Beyond motorcycles, ARCH offers a complete ownership experience including bespoke customization services, maintenance support, owner events, and branded apparel.

Differentiator

Problem solved

Functional benefit

Products and services

• ARCH KRGT-1 The ARCH KRGT-1 is a performance cruiser powered by an ARCH/S&S 124ci V-Twin engine. It features billet aluminum chassis components, Öhlins suspension, adaptive LED headlight from J.W. Speaker, BST carbon fiber wheels, and bespoke aesthetic and ergonomic customization. Built to order at the Los Angeles facility for affluent individual motorcycle enthusiasts.
• ARCH 1s The ARCH 1s is a sport cruiser blending cruiser and street sport riding characteristics. It features the first production single-sided billet aluminum swingarm from ARCH, rear/mid-mounted foot controls for aggressive riding position, 124ci ARCH/S&S V-twin engine, carbon fiber fuel cell with integrated air intake, and J.W. Speaker adaptive LED headlight. Assembled at the Los Angeles facility for individual riding enthusiasts.
• ARCH Method143 The ARCH Method143 is a limited production motorcycle featuring a carbon fiber mono-cell chassis integrating fuel storage, air filtration, and structural components. Powered by an exclusive ARCH+S&S 2343cc (143ci) engine producing 151 ft-lb torque. Limited to 23 units worldwide, assembled in Los Angeles with bespoke ergonomic and aesthetic customization, targeted at ultra-high-net-worth collectors.
• ARCH Apparel ARCH Motorcycle apparel line featuring genuine branded clothing and merchandise, sold through a dedicated e-commerce storefront at apparel.archmotorcycle.com. Targeted at motorcycle owners, enthusiasts, and brand fans.

Quantifiable outcome

• Over 100,000 development miles logged across California roads, informing chassis, suspension, and overall riding experience improvements.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Nine partnerships are on record, tiered flagship, core and minor.

• Samsung TV PlusflagshipGTM or Marketing Partner · 18 June 2026Samsung TV Plus announced a content partnership with ARCH Motorcycle to stream a six-episode docuseries called 'Hooligans: The ARCH Racing Project,' featuring Keanu Reeves and Gard Hollinger competing in the MotoAmerica Super Hooligan National Championship. The series streams on Samsung TV Plus and Samsung TV Network in the US starting July 12, 2026, produced by V10 Entertainment. This is a major content and marketing partnership positioning ARCH within the professional racing world.
• V10 EntertainmentflagshipGTM or Marketing Partner · 24 March 2026V10 Entertainment is the production company behind the ARCH Motorcycle docuseries 'Hooligans: The ARCH Racing Project.' V10 also secured exclusive global distribution rights for MotoAmerica live racing content, covering 106-plus live races across eight classes and 12 race weekends. V10's partnership with ARCH positions the motorcycle company's racing program for global streaming reach.
• MotulcoreTechnology or IntegrationMotul is a long-time partner of ARCH Motorcycle, providing technical metalworking coolants used in the precision machining of ARCH's bespoke components. In an expanded partnership, Motul's technical line of metalworking coolants supports ARCH's CNC-machining operations. Co-founder Gard Hollinger has highlighted Motul's role in creating precision-machined equipment for ARCH's bespoke motorcycles.
• J.W. SpeakercoreTechnology or IntegrationJ.W. Speaker provides premium adaptive LED lighting components across all ARCH Motorcycle models, from the KRGT-1 and 1s to unique solutions for the Method143. Their Adaptive LED Headlight dynamically adjusts light output while cornering, activating additional illumination as the bike leans, enhancing safety and rider confidence on winding roads.
• K&N EngineeringcoreTechnology or IntegrationARCH Motorcycle partners with K&N Engineering for filtration solutions tailored to high-performance V-twin engines. The partnership involves direct collaboration with K&N's R&D team to develop the best filtration solutions for ARCH motorcycles, ensuring optimal engine performance.
• S&S CyclecoreTechnology or IntegrationS&S Cycle is a key technology partner providing the engine platforms for ARCH motorcycles. The ARCH / S&S 124ci V-twin powers the KRGT-1 and 1s, while the ARCH + S&S 2343cc (143ci) engine powers the Method143. S&S provides the underlying engine architecture that ARCH tunes and integrates into its proprietary chassis and design.
• ÖhlinscoreTechnology or IntegrationARCH works directly with Öhlins to develop proprietary suspension. The KRGT-1 features 48mm Öhlins front forks with NIX technology offering adjustable compression, rebound, and pre-load settings. The 1s uses an ARCH/Öhlins FGRT series fork and fully adjustable ARCH/Öhlins rear shock with reservoir and hydraulic pre-load adjustment. Öhlins suspension is a core element of ARCH's performance architecture.
• Blackstone Tek (BST)coreTechnology or IntegrationBlackstone Tek (BST) supplies proprietary carbon fiber wheels to ARCH Motorcycle. The KRGT-1 uses 19x3-inch front and 18x8-inch rear BST carbon fiber wheels in gloss or satin finishes. The 1s uses 17-inch BST carbon fiber wheels front and rear. Carbon fiber provides a high strength-to-weight ratio, reducing unsprung mass and enhancing ride and handling.
• Vintech (Vintech, France)minorStrategic or Co-development PartnerVintech, an auto industry design studio opened by Thomas Fleuret in ARCH's Los Angeles neighborhood, helped expand ARCH's design capabilities by introducing advanced software and 3D modelers. Vintech (a subsidiary of D3 Groupe in France) was instrumental in developing the Method143 design and updating the KRGT-1 for EICMA 2017, significantly advancing ARCH's design process.

Scale indicators4 records

Recent moves2 records

Expansion highlights5 records

Broad incumbents

• Ducati: Ducati is a major premium motorcycle incumbent offering high-displacement sport, cruiser, and adventure models with strong brand prestige and premium pricing. It is comparable to ARCH as the broader-market benchmark for premium motorcycle positioning, though Ducati operates at significantly higher volume and broader distribution.
• Triumph Motorcycles: Triumph is a premium British motorcycle manufacturer offering high-ASP performance and cruiser models with strong brand heritage and customization options. It is comparable to ARCH in its premium positioning and design-led culture, though Triumph serves a much broader market via a global dealer network.
• Harley-Davidson: Harley-Davidson is the dominant American cruiser/power cruiser manufacturer, with its CVO and custom-shop tiers offering high-ASP limited-edition cruisers closest in spirit to ARCH. It is the broad incumbent benchmark for American V-twin cruisers, though H-D operates at vastly higher volume and through a global dealer network.
• Indian Motorcycle: Indian Motorcycle (Polaris-owned) is a premium American V-twin manufacturer producing high-ASP cruisers, baggers, and power cruisers targeting affluent riders. It is comparable to ARCH as a broad incumbent in the American premium V-twin segment with similar heritage and customer demographic, but at much greater scale.

Direct peers

• Roland Sands Design: Roland Sands Design is an American custom motorcycle builder producing bespoke performance customs and limited-edition motorcycles, often in collaboration with major OEMs. It is comparable to ARCH in its low-volume, custom-built, American-made ethos and affluent-enthusiast customer base.
• Norton Motorcycles: Norton is a revived British premium motorcycle manufacturer producing limited-run, hand-built motorcycles with strong heritage and bespoke positioning. Comparable to ARCH in its low-volume, design-driven, high-ASP approach and reliance on premium-tier component partners for engines and suspension.
• Curtiss Motorcycles: Curtiss Motorcycles (formerly Confederate Motors) is the closest direct peer — a low-volume, ultra-premium American bespoke motorcycle manufacturer producing limited-run, hand-built performance motorcycles targeting affluent collectors. Both brands share the same niche of uncompromising American-made exclusivity and design-forward cruiser/sport positioning.
• MV Agusta: MV Agusta is a premium Italian exotic motorcycle brand positioned at the high end of the performance market with limited production runs and high ASPs. It is comparable to ARCH in its small-batch, design-led, performance-credentialed approach targeting affluent enthusiast buyers, though it emphasizes sport bikes rather than cruisers.

Emerging players

• Erik Buell Racing: Erik Buell Racing is a small American boutique motorcycle manufacturer producing limited-run, performance-oriented motorcycles leveraging racing DNA. It is comparable to ARCH as a U.S.-based low-volume premium performance brand with a strong engineering identity and enthusiast following, though with a sport-bike focus.
• Zero Motorcycles: Zero Motorcycles is an American electric motorcycle manufacturer producing premium-performance e-motorcycles. It is comparable to ARCH as a smaller U.S.-based premium motorcycle maker targeting affluent enthusiasts, and represents the most likely emerging competitive vector (electric premium) into ARCH's addressable market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/archmotorcycle
• Facebookfacebook.com/archmotorcycle
• LinkedInlinkedin.com/company/arch-motorcycle-company-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ARCH Motorcycle