What Dealer Teamwork does

Dealer Teamwork is a US-based, private digital marketing software company serving automotive dealerships. Founded in 2016 and headquartered in Minnetonka, Minnesota, the company operates with 51-100 employees and sells primarily through an enterprise field-sales motion targeting franchised car dealers. Its core platform is the patented MPOP® (Marketing Point of Presence) vehicle merchandising system, which automates the syndication of vehicle inventory, pricing, lease offers, and finance terms across paid search, landing pages, social media, and SEO channels. A modular product catalog extends the platform with MPOP® Analytics Reporting, Dynamic Paid Search Marketing, Dynamic Landing Pages, Dynamic Social Media Marketing, Advanced SEO Suite, Premium Local SEO Suite, and Dynamic Creative Solutions.

The business model is subscription-based recurring revenue generated from ongoing service delivery to automotive dealers, with pricing set through a quote-based, demo-driven enterprise sales process rather than public list pricing. Dealer Teamwork has held Google Premier Partner status for nine consecutive years (top 3% of US Google partners across all industries) and maintains certified partner programs with ten major automotive OEMs including Acura, Audi, BMW, FordDirect, Honda, Hyundai, Kia, MINI, Stellantis, and Subaru — relationships that function as both distribution channels and regulatory-compliance validators for OEM-specific advertising disclosures. The company does not disclose revenue, funding history, or ownership structure, and operates exclusively within the United States.

Technology architecture centers on real-time dynamic content generation that pulls from dealer inventory feeds to produce compliant ads and landing pages across channels, with analytics integration through Google Analytics and Looker Studio. Named enterprise customers include Downtown LA Honda & Hyundai, Serra CDJR Lake Orion, Feel Good Auto Group, and Key Cadillac, with documented outcomes including 37% cost-per-lead reduction, 250% organic traffic increase, and 70% higher conversion rates. Leadership is co-founder-led, with Sean Stapleton as Co-founder & CEO and Eric Miltsch as Co-founder & VP of SEO, supported by a VP of Strategic Accounts and named account managers.

Name

Dealer Teamwork

Legal name

Dealer Teamwork

Website

https://DealerTeamwork.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Dealer Teamwork is a private US digital marketing software company that sells a patented MPOP® vehicle merchandising platform and related modules to automotive dealerships through enterprise field sales, leveraging Google Premier Partner status and certified partnerships with 10 major automotive OEMs.

Ownership category

akta.pro rank

Product category

Automotive Digital Marketing Software

NAICS

Motor Vehicle and Parts Dealers (441)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Automotive Vehicles & Parts C2C (CRAFAKAE)

Keywords

• Automotive digital marketing
• Vehicle merchandising platform
• Automotive paid search advertising
• Dealership SEO services
• Automotive landing pages

Headquarters

HQ city

Eden Prairie

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Automotive Digital Marketing Services: Dealer Teamwork generates revenue through providing automotive digital marketing and advertising services to car dealerships. The company offers a comprehensive suite of products including the MPOP platform, analytics, paid search, landing pages, and SEO services. The model involves subscription-type recurring revenue from ongoing service delivery with multiple marketing channel integrations.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Dealer Teamwork sells a patented digital marketing software platform called MPOP® (Marketing Point of Presence) that automates vehicle merchandising and advertising for automotive dealerships. The platform connects paid search, landing pages, social media, SEO, and analytics into a single system that publishes real-time vehicle offers (lease, finance, APR) with OEM-compliant disclosures. It is sold on a recurring subscription basis to U.S. car dealerships across ten OEM-certified partner programs.

Product overview

Dealer Teamwork offers a unified platform-plus-modules architecture centered on the patented MPOP® (Marketing Performance Optimization Platform). The core MPOP® serves as the central vehicle merchandising and digital marketing hub, with specialized modules including Analytics Reporting, Dynamic Paid Search Marketing, Dynamic Landing Pages, Dynamic Social Media Marketing, Advanced SEO Suite, Premium Local SEO Suite, and Dynamic Creative Solutions. These modules integrate with the core platform to automate manual merchandising, deliver data-driven marketing strategies, and improve dealer performance across multiple channels.

Differentiator

Problem solved

Functional benefit

Brands

• MPOP®: Merchandising platform that uses data-driven marketing strategies and best-in-class customer support to improve dealership performance. Automates digital marketing and automotive advertising solutions.
• MPOP® Analytics Reporting

Products and services

• The MPOP® (Marketing Point of Presence) Patented vehicle merchandising platform that automates digital marketing across paid search, landing pages, social, and SEO for automotive dealerships; connects primary marketing channels to dynamically manage campaigns and analyze performance.
• MPOP® Analytics Reporting Analytics and reporting platform that tracks campaign performance, conversion goals, phone call tracking, and in-store visits, with Google Analytics and Looker Studio integration.
• Dynamic Paid Search Marketing Automated paid search advertising solution that dynamically generates and optimizes Google Ads based on real-time vehicle inventory, lease offers, finance payments, and APRs.
• Dynamic Landing Pages Responsive landing pages that dynamically update with relevant vehicle content, lease offers, finance payments, and APRs in real-time, improving search engine and AI-search visibility.
• Dynamic Social Media Marketing Social media marketing solution that dynamically syndicates automotive advertising content across multiple social channels including Facebook, Google, Instagram, and YouTube.
• Advanced SEO Suite Search engine optimization suite designed to improve automotive dealer website visibility and organic search rankings.
• Premium Local SEO Suite Local SEO solution focused on improving dealer visibility in local search results and maps for automotive dealerships.
• Dynamic Creative Solutions Creative advertising solutions that dynamically generate visual and textual content for automotive marketing campaigns, enabling real-time publishing of lease offers, finance payments, and APRs to websites and search ads with fully compliant OEM disclosures.

Quantifiable outcome

• 37% reduction in Cost Per Lead
• +2 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability6 records

Feature7 records

Partnerships

Eleven partnerships are on record, tiered core and flagship.

• GooglecoreStrategic or Co-development PartnerDealer Teamwork has been a Google Premier Partner for 9 consecutive years, meeting Google's highest standards and expectations for digital advertising solutions. This elite status places them among the top 3% of all Google partners in the United States across all industries. The partnership enables Dealer Teamwork to leverage Google Ads, analytics, and other Google marketing tools for their automotive dealer clients.
• AcuraflagshipGTM or Marketing PartnerAcura Digital Dealer Program Certified Partner. Dealer Teamwork is recognized as a certified digital marketing partner for Acura dealerships, providing compliant digital marketing solutions under the Acura OEM program.
• AudiflagshipGTM or Marketing PartnerAudi Certified Provider Program Partner. Dealer Teamwork provides certified digital marketing services for Audi dealerships through the Audi Certified Provider Program.
• BMWflagshipGTM or Marketing PartnerBMW Certified Partner status. Dealer Teamwork delivers certified marketing solutions for BMW dealerships under the BMW Certified Partner program.
• FordDirectflagshipGTM or Marketing PartnerFordDirect Premier Partner providing digital marketing solutions for Ford dealerships through the FordDirect program.
• HondaflagshipGTM or Marketing PartnerHonda Digital Solutions Certified Partner. Dealer Teamwork offers certified digital marketing services for Honda dealerships through the Honda Digital Solutions program.
• HyundaiflagshipGTM or Marketing PartnerHyundai Dealer Marketing Program Partner providing compliant digital marketing solutions for Hyundai dealerships.
• KiaflagshipGTM or Marketing PartnerKia DAS (Digital Advertising Program) Enrollment partner offering digital advertising solutions for Kia dealerships.
• MINIflagshipGTM or Marketing PartnerMINI Certified Marketing partner providing certified digital marketing services for MINI dealerships.
• StellantisflagshipGTM or Marketing PartnerStellantis Enrollment partner (covering Chrysler, Dodge, Jeep, Ram brands) providing digital marketing solutions for Stellantis dealerships.
• SubaruflagshipGTM or Marketing PartnerSubaru Certified Paid Search Program Partner providing certified paid search marketing services for Subaru dealerships.

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Dealer.com (Cox Automotive): Cox Automotive's flagship automotive digital marketing platform offering websites, SEO, paid search, and social for franchised dealers. Most direct comparable to Dealer Teamwork, but operates at much larger scale inside Cox Automotive's broader dealer tech bundle (VinSolutions, Dealertrack).
• VinSolutions (Cox Automotive): Dealer CRM and digital marketing platform owned by Cox Automotive, targeting the same automotive dealership buyer with overlapping paid media and lead-management capabilities. Directly competes for the same enterprise dealer-group budget as Dealer Teamwork.
• PureCars: Digital advertising and merchandising platform purpose-built for automotive dealerships, focused on paid search, social, and dynamic creative — directly overlapping Dealer Teamwork's MPOP® paid search, dynamic landing pages, and dynamic social modules.
• DealerSocket (Solera): Dealer CRM and marketing automation platform (now part of Solera) serving franchised dealerships with website, SEO, and digital advertising capabilities. Comparable product surface to Dealer Teamwork's MPOP® plus modules stack, with broader CRM bundling.
• Digital Air Strike: Automotive-focused digital marketing and reputation management vendor offering social media, paid search, and lead-response tools to dealerships — directly comparable customer base and product overlap with Dealer Teamwork's social and paid search modules.
• Force Marketing: Digital marketing agency serving automotive dealerships and dealer groups with paid media, SEO, and content — overlapping Dealer Teamwork's enterprise field sales motion and dealer-focused paid search/SEO offerings.
• Dealer Inspire (Cars.com): Dealer website and digital marketing platform owned by Cars.com, offering responsive websites, SEO, and paid media to franchised dealers. Competes head-to-head with Dealer Teamwork's dynamic landing pages and website merchandising capabilities.

Broad incumbents

• AutoWeb: Larger automotive marketing services company offering lead generation and digital advertising to dealers and OEMs. Comparable customer base but broader portfolio approach versus Dealer Teamwork's vertical SaaS specialization.
• Cars.com: Major automotive marketplace and marketing platform with dealer advertising products across search, display, and websites. Operates broader portfolio of services; Dealer Inspire is its direct dealer-marketing arm and closest competitor to Dealer Teamwork.
• Reynolds and Reynolds: Established provider of dealership management systems, retailing systems, and digital marketing solutions to franchised auto dealers. Competes with Dealer Teamwork at the dealer-group level via bundled DMS + marketing offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/dealerteamwork1
• LinkedInlinkedin.com/company/dealerteamwork-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dealer Teamwork