What Sobo & Sobo does

Sobo & Sobo LLP is a personal injury law firm founded in 1969 and headquartered in Middletown, New York. The firm represents individuals who have suffered injuries due to the negligence of others, handling motor vehicle accidents, premises liability, construction accidents, wrongful death, medical malpractice, workers compensation, social security disability, class actions, defective drugs and devices, criminal defense, pedestrian accidents, and real estate/probate matters. It serves consumers directly through 21 physical office locations across seven states (NY, NJ, CT, PA, IL, OH, WI), supported by 400 team members and a network of expert witnesses. The firm reports a 98% success rate on 3,550 cases brought to court since 2017 and holds 2,500+ five-star reviews.

The firm operates on a contingency fee basis (No Win, No Fee), meaning clients pay no upfront costs and the firm only collects fees when a case is won and the client receives compensation. This outcome-based pricing structure is the firm's sole revenue stream, with the percentage not publicly disclosed. Go-to-market is sales-led and direct-to-consumer: 24/7 phone intake (855-GOT-SOBO), website case evaluation forms, in-person consultations, and multi-channel marketing across paid search, organic content (Legal Insights blog, Ask Greg Sobo video series), and social media (Facebook, LinkedIn, Instagram, X). The underlying technology stack is a conventional law firm practice management and case handling system with a CMS-driven website, an SMS marketing platform, and EqualWeb accessibility tooling for WCAG 2.1 AA compliance.

Ownership is a founder-led Limited Liability Partnership (Sobo & Sobo LLP), with Gregory Sobo as Managing Partner and Gary Sobo as a partner. The firm is privately held with no external PE/VC investment, no parent company, no disclosed M&A, and no funding rounds. The firm has accumulated multiple industry recognitions including Top 10 Personal Injury Law Firm (2026), Top 50 Verdicts in New Jersey (2024), Top 100 Personal Injury Verdicts in New York (2024), Best Lawyers Best Law Firms (2023), and National Trial Lawyers Top 100 (2023).

Name

Sobo & Sobo

Legal name

Sobo & Sobo LLP

Website

https://sobolaw.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

101–250 employees

Short description

Sobo & Sobo LLP is a contingency-fee personal injury law firm founded in 1969, representing injured individuals across 21 offices in seven U.S. states with 400 team members and a reported 98% success rate on accepted cases.

Ownership category

akta.pro rank

Headquarters

HQ city

Middletown

HQ country

United States

HQ region

North America

Offices18 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Contingency Fee Legal Services: The firm operates on a contingency fee basis, meaning clients pay no upfront costs. The firm only collects fees if they win the case and the client receives compensation. This is guaranteed in writing as the 'No Fee Guarantee'. The percentage or amount is not publicly disclosed but is standard in personal injury law.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Sobo & Sobo is a personal injury law firm that represents injured individuals on a contingency fee basis, handling cases including motor vehicle accidents, premises liability, construction accidents, wrongful death, workers compensation, medical malpractice, social security disability, and class actions. The firm operates 21 offices across New York, New Jersey, Connecticut, Pennsylvania, Illinois, Ohio, and Wisconsin, offering free 24/7 consultations and collecting fees only upon winning cases.

Product overview

Sobo & Sobo is a personal injury law firm offering comprehensive legal services across multiple practice areas. The firm operates as a unified legal services practice with specialized teams for different accident and injury types. Core offerings include personal injury representation (98% success rate), motor vehicle accidents, premises liability, construction accidents, wrongful death, workers compensation, medical malpractice, social security disability, class actions, defective products, criminal justice, and real estate/probate services. The firm serves clients across seven states: New York, New Jersey, Connecticut, Pennsylvania, Illinois, Ohio, and Wisconsin, with over 50 years of experience since founding in 1969.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Injury Legal Representation Full-service personal injury law representation for individuals injured due to negligence, with a 98% success rate on accepted cases across NY, NJ, CT, PA, IL, OH, and WI.
• Motor Vehicle Accident Representation Legal representation for car, truck, motorcycle, bus, and bicycle accident victims seeking compensation for injuries.
• Premises Liability Representation Legal services for slip and fall, trip and fall, and other premises liability cases including falls in grocery stores, on uneven sidewalks, and in parking lots.
• Pedestrian Accident Representation Legal representation for pedestrians injured in traffic accidents.
• Construction Accident Representation Legal representation for construction site accidents, scaffolding accidents, highway construction accidents, and OSHA compliance matters.
• Wrongful Death Litigation Wrongful death litigation representing families who lost loved ones due to negligence.
• Workers Compensation Representation Workers compensation claims for workplace injuries including heavy machinery accidents.
• Medical Malpractice Representation Medical malpractice legal representation for victims of negligent medical care.
• Social Security Disability Representation Social Security Disability claims for individuals unable to work due to disability.
• Class Action Lawsuit Representation Class action lawsuit representation for multiple plaintiffs with common claims.
• Defective Drugs & Devices Representation Legal representation for injuries caused by defective pharmaceutical products and medical devices.
• Criminal Justice Representation Criminal defense legal services.

Quantifiable outcome

• 98% success rate with accepted cases (3,550 cases 2017-present)
• +4 more outcomes

Named customers8 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves2 records

Expansion highlights6 records

Regional players

• Stark & Stark: New Jersey-based full-service law firm with a strong personal injury practice alongside other practice areas. Comparable to Sobo & Sobo in regional Northeast presence and PI case mix, though broader in practice area scope than a pure PI shop.
• Cooper, Hart, Leggiero & Whitehead: Personal injury firm serving multiple states including Florida and the Southeast, operating on a contingency fee basis. Comparable to Sobo & Sobo in plaintiff-side PI model, though its geographic focus is in markets where Sobo & Sobo does not currently operate.

Direct peers

• The Barnes Firm: Multi-state personal injury firm with offices across New York, California, and other states, operating on a contingency fee basis. Comparable to Sobo & Sobo in practice mix, scale, and multi-state roll-up strategy.
• Block O'Toole & Murphy: New York-based personal injury firm with a strong track record on high-value verdicts in premises liability, construction, and wrongful death cases. Comparable to Sobo & Sobo in trial-driven approach, PI practice mix, and emphasis on landmark verdicts as marketing assets.
• 1-800-LAW-FIRM: National personal injury marketing brand and law firm operating on contingency fees, with a heavy emphasis on TV/radio/digital advertising. Comparable to Sobo & Sobo in GTM motion, contingency pricing, and broad PI case mix.
• Morgan & Morgan: The largest plaintiff-side personal injury firm in the United States, operating on a contingency fee basis across dozens of states with thousands of attorneys. Directly comparable to Sobo & Sobo on practice mix, GTM motion (heavy paid advertising, 24/7 intake), and contingency revenue model, but at materially greater scale.
• Jacoby & Meyers: Long-standing personal injury and consumer-rights law firm with a national footprint, operating on contingency fees. Comparable to Sobo & Sobo in plaintiff-side PI focus, contingency pricing, and reliance on paid advertising for case acquisition.
• Cellino Law: Northeast-based personal injury firm with strong brand recognition across New York State, operating on contingency fees with a heavy marketing-driven intake model. Closely comparable to Sobo & Sobo in target geography, case mix, and D2C advertising motion.
• Weiner & Melillo: New Jersey-based personal injury firm focused on auto, slip-and-fall, and catastrophic injury cases, operating on contingency fees. Comparable to Sobo & Sobo in regional Northeast focus, PI case mix, and contingency-driven revenue model.
• Gair-Conair: California-based personal injury firm specializing in catastrophic injury and wrongful death cases. Comparable to Sobo & Sobo in plaintiff-side contingency model and complex PI/wrongful-death practice areas, though geographically focused on the West Coast.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sobosobollp
• Facebookfacebook.com/SoboSoboLLP
• LinkedInlinkedin.com/company/sobo-&-sobo-llp
• Instagraminstagram.com/sobosobollp

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sobo & Sobo