Mathews Archery, Inc.

What Mathews Archery, Inc. does

Mathews Archery, Inc. is a privately held manufacturer of premium compound bows founded in 1992 by Matt McPherson and headquartered in Sparta, Wisconsin. The company designs, engineers, and produces hunting bows (ARC and LIFT series) and competition bows (TITLE series), alongside a comprehensive accessory line including sights, stabilizers, quivers, grips, arrow storage, and factory bowstrings. Its core technology portfolio centers on proprietary cam systems (SWX-2 with Perimeter Weight Technology), patented Limb Shift Technology for tool-free micro-tuning, ARC7 multi-step limb construction, the BOND Grip System engineered from hand-mapping studies, and the integrated Bridge-Lock stabilizer and sight mounting platform. The company also operates the Mission Archery sub-brand for entry-level and mid-range bows, the Genesis bow used in archery education, and Match Bowstrings as a wholly-owned string manufacturing subsidiary.

Mathews generates revenue through one-time purchases at premium price points: bows range from $1,359 to $2,129 MSRP, accessories from $19.99 to $699.99, and branded apparel and goods at lower unit prices, plus e-gift cards in $25-$500 denominations. Distribution operates through a hybrid model combining an independent dealer network (with a 'Find a Retailer' tool and active 'Become a Retailer' recruitment) and direct-to-consumer e-commerce at mathewsinc.com, with US-only shipping on online orders. The customer base is split across two primary segments — hunting archers pursuing big game and competition archers in target shooting — with a third education segment served through the 20+ year NASP partnership via the Genesis bow. Marketing emphasizes authentic content (Experience blog, Proving Ground video series, Team Mathews shooter program) over traditional advertising, and the Bow Builder platform offers over 1,000 customization options for individual configuration.

Name

Mathews Archery, Inc.

Legal name

Mathews Archery, Inc.

Website

https://mathewsinc.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

251–500 employees

Short description

Mathews Archery is a privately held, founder-owned manufacturer of premium compound bows for hunting and competition archery, founded in 1992 in Sparta, Wisconsin. The company serves bowhunters, competitive archers, and archery education programs through patented technologies, sub-brands (Mission, Genesis), and an independent dealer network plus DTC e-commerce.

Ownership category

akta.pro rank

Product category

Archery Equipment

akta.pro primary industry

Archery Equipment & Accessories Retail (CRAMAKAB)

akta.pro secondary industries

Hunting, Shooting Sports & Archery Retail (CRAMABAK), Hunt, Fish & Shooting Sports Distribution (CRAOAJAC)

Keywords

• Compound bow manufacturing
• Archery hunting equipment
• Competition archery bows
• Bow accessories and parts
• Bow customization platform

Headquarters

HQ city

Sparta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Bow Sales: Primary revenue from sale of compound bows across hunting and competition product lines. Bows are sold as one-time purchases with MSRP ranging from $1,359 to $2,129 depending on model.
2. Accessories: Sale of archery accessories including sights, stabilizers, quivers, rests, grips, limb legs, vibration damping, sensors, and the Silent Connect system. Accessories range from $19.99 to $699.99.
3. Logo Wear and Branded Goods: Sale of branded apparel including hats, hoodies, shirts, and branded merchandise like decals, stickers, and drinkware.
4. Match Bowstrings: Premium factory bowstrings and cables specifically designed for Mathews bows, sold as replacement parts and upgrades.
5. e-Gift Cards: Digital gift cards redeemable for merchandise on mathewsinc.com in denominations from $25 to $500. Gift cards expire after five years from last load.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels8 records

Core offering

Mathews Archery designs, manufactures, and sells premium compound bows and archery accessories for hunting and competition archery. Its hunting lineup includes the ARC and LIFT series (priced $1,359-$1,569 MSRP), and its competition lineup includes the TITLE series ($2,129 MSRP for TITLE 34). The company also sells stabilizers, sights, quivers, grips, arrow storage, proprietary Match Bowstrings, logo wear, branded goods, and e-gift cards through its own e-commerce site and an independent dealer network.

Product overview

Mathews Archery, Inc. is a manufacturer of premium compound bows for hunting and competition archery. The product portfolio centers on two main bow platforms: hunting bows (ARC and LIFT series) and competition bows (TITLE series). The ARC and LIFT hunting bows feature technologies including SWX-2 Cam with Perimeter Weight Technology, Limb Shift Technology (LST), ARC7 Limb Technology, and BOND Grip System. The TITLE competition bows include Bridge-Lock Carbon Target Bars, Switchweight cams with Perimeter Weight Technology, and Anchor Weight systems. Beyond bows, the company offers a comprehensive accessory line (stabilizers, sights, quivers, arrow storage, bowstrings), the Bow Builder customization platform, and the Mission sub-brand for entry-level archers. The Proving Ground program demonstrates product validation through extensive field testing with Team Shooters.

Differentiator

Problem solved

Functional benefit

Brands

• Mission Archery: A sub-brand offering bows and gear for archery, operated under Mathews Archery umbrella.
• Match Bowstrings

Products and services

• ARC 30 Hunting Bow 2026 ARC hunting bow for bowhunters, 30 inch axle-to-axle, up to 348 FPS IBO, draw weights 55-80 lbs, draw lengths 25-30.5 inches, $1,459 MSRP.
• ARC 34 Hunting Bow 2026 ARC hunting bow for bowhunters, 34 inch axle-to-axle, up to 343 FPS IBO, $1,569 MSRP.
• LIFT RS Hunting Bow Compact 2025 LIFT hunting bow, 27.75 inch axle-to-axle, up to 353 FPS IBO at 3.92 lbs, featuring Limb Shift Technology and BOND Grip System.
• LIFT X 29.5 Hunting Bow 2025 LIFT X hunting bow, 29.5 inch axle-to-axle, with Limb Shift Technology, ARC7 Limb Technology, and BOND Grip System, $1,359 MSRP.
• LIFT X 33 Hunting Bow 2025 LIFT X hunting bow, 33 inch axle-to-axle, draw lengths 26-31.5 inches, $1,469 MSRP.
• LIFT XD Hunting Bow 2025 LIFT XD hunting bow for long-draw archers, draw lengths up to 33.5 inches, 6.75 inch brace height, up to 363 FPS IBO, $1,499 MSRP.
• TITLE 34 Competition Bow 2025 TITLE 34 competition bow for tournament archers, 34 inch axle-to-axle, up to 332 FPS IBO, $2,129 MSRP.
• TITLE 36 Competition Bow 2025 TITLE 36 competition bow, 36 inch axle-to-axle, up to 333 FPS IBO, with Switchweight Perimeter Weight Technology.
• TITLE 40 Competition Bow 2025 TITLE 40 competition bow, 40 inch axle-to-axle, 7.5 inch brace height, up to 322 FPS IBO, with Bridge-Lock stabilizer and Anchor Weight system.
• BOND Grip System Ergonomic grip accessory for Mathews bows in three configurations (Engage, Contour, Taper), $99.99.
• Angled Bridge-Lock Stabilizer Integrated 7-degree angled stabilizer with Bridge-Lock Technology, available in 10/12/15 inch lengths, $269.99-$289.99.
• Bridge-Lock UV Slider 2 Sight Advanced sight accessory featuring UV Slider technology, $699.99 MSRP.
• Arrow Vault System Modular arrow storage and transport system with interchangeable magazines and protective case.
• Match Bowstrings Premium factory bowstrings and cables for Mathews bows, made in-house with proprietary BCY ultra-low wax 452X fiber, proudly made in the USA.
• Mission Archery Bows Entry-level and mid-range compound bows and accessories sold under the Mission sub-brand of Mathews Archery.
• Mathews e-Gift Card Digital gift card redeemable for merchandise on mathewsinc.com, denominations $25 to $500, expires five years after last load (not eligible for bow purchases).

Quantifiable outcome

• Up to 348 FPS IBO rating with ARC 30 bow
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature13 records

Partnerships

One partnership is on record.

• Genesis / NASP (National Archery in the Schools Program)coreStrategic or Co-development Partner · 1 January 2000Over 20 years ago, Mathews founder Matt McPherson designed the Genesis bow, which became the official bow of NASP. The program has introduced archery to tens of millions of students through school programs, creating the next generation of archers and potential Mathews customers.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hoyt Archery: Hoyt Archery is a leading premium compound bow manufacturer focused on hunting and target archery, directly competing with Mathews across hunting (Hoyt RX series) and competition (Hoyt Prevail) segments. Both brands occupy the premium price band with pro-sponsored teams and dealer-led distribution.
• Bowtech Archery: Bowtech manufactures premium compound bows for hunting and 3D/target archery, directly competing with Mathews in the premium hunting and competition segments. Both companies emphasize proprietary cam technology and sponsor professional shooters.
• PSE Archery: PSE (Precision Shooting Equipment) is a long-standing compound bow manufacturer offering a broad product line from entry-level to premium, overlapping with both Mission Archery and Mathews premium offerings. PSE competes in the same hunting and competition segments with similar dealer distribution.
• Bear Archery: Bear Archery is a historic compound bow brand owned by Escalade Sports, offering entry-to-mid level compound bows that overlap with Mathews' Mission sub-brand. Bear provides the closest legacy/entry-tier competition within Mathews' sub-brand portfolio strategy.
• Elite Archery: Elite Archery produces premium target and 3D competition bows, directly competing with the Mathews TITLE series. Both brands emphasize precision tunability and competition-focused engineering, including proprietary cam systems.
• Prime Archery: Prime Archery manufactures premium compound bows featuring a proprietary Parallel Cam System, directly competing with Mathews in the premium hunting bow segment with similar dealer-led distribution and pro-sponsored teams.
• Ravin Crossbows: Ravin Crossbows is a premium crossbow manufacturer competing with the crossbow portion of Mathews' product line. Both brands focus on hunting applications with premium positioning and integrated accessory ecosystems.
• TenPoint Crossbow Technologies: TenPoint is a leading crossbow manufacturer competing directly with Mathews' crossbow offerings in the hunting segment. Both brands emphasize speed, accuracy, and integrated accessory systems in the premium hunting category.
• Excalibur Crossbow: Excalibur manufactures recurve crossbows targeted at the hunting market, overlapping with the crossbow portion of Mathews' portfolio. The brand competes on durability and simplicity versus Mathews' compound/cross-over approach.

Broad incumbents

• Escalade Sports: Escalade Sports is a broad sporting goods platform that owns Bear Archery and other archery brands. As a parent of a direct competitor, Escalade is a comparable incumbent in archery with broader sporting goods diversification beyond Mathews' focused bow business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mathews_archery
• YouTubeyoutube.com/user/Mathews1992
• Facebookfacebook.com/mathewsinc
• Instagraminstagram.com/mathewsinc
• LinkedInlinkedin.com/company/mathewsarcheryinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mathews Archery, Inc.