What Excalibur Crossbow does

Excalibur Crossbow is a Canadian-headquartered manufacturer and retailer of field-serviceable crossbows and archery accessories, founded in 1983 (1984 per the privacy policy) and operating under the Pure Archery Group conglomerate alongside sister brands Bowtech Archery, Diamond Archery, and Blackgold Accessories. The company builds crossbows around a recurve limb architecture that emphasizes simplicity, durability, and tool-free field service, augmented by proprietary systems including Quick-Loc takedown technology, the ChargerX integrated crank, CeaseFire anti-dry-fire safety, R.E.D.S. and Sound Deadening noise suppression, DualFire dual-trigger firing, and the HO Hybrid Recurve Compound System. Its product line spans entry-level to premium price points (approximately $599 to $2,299 per crossbow) across the RevX, Hybrid, DualFire, Micro, and Mag series, with an accessory catalog covering optics, cocking aids, arrows, broadheads, quivers, cases, and maintenance products.

The company monetizes primarily through one-time hardware sales of complete crossbows and proprietary accessories, supplemented by paid extended warranty coverage (e.g., $199.99 for four additional years). Go-to-market combines a multi-tier dealer network (local specialty shops plus certified online retailers such as Bass Pro Shops, Cabela's, Amazon, Pyramyd Air, and Sportsman's Guide), a company-owned US direct-to-consumer e-commerce store shipping to the lower 48 states, and regional international distributors across at least 10 countries in Europe, Oceania, Africa, and Asia. The primary customer segment is individual hunters and outdoor enthusiasts seeking reliable, low-maintenance crossbows for big game hunting and target shooting. Revenue figures, headcount exact counts, and ownership structure beyond the Pure Archery Group affiliation are not publicly disclosed, and the company has no venture funding history in the source data.

Name

Excalibur Crossbow

Legal name

Excalibur Crossbow, Inc.

Website

https://excaliburcrossbow.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Excalibur Crossbow designs and manufactures field-serviceable recurve crossbows and archery accessories for hunters and outdoor enthusiasts, distributing through a North American dealer network, a US DTC e-commerce store, and international distributors in 10+ countries under the Pure Archery Group umbrella.

Ownership category

akta.pro rank

Product category

Hunting Equipment / Crossbows

akta.pro primary industry

Archery Equipment & Accessories Retail (CRAMAKAB)

akta.pro secondary industries

Hunting Accessories & Field Gear Retail (Calls, Decoys, Blinds, Game Cameras) (CRAMAKAE), Optics & Sighting Devices Retail (Scopes, Binoculars, Rangefinders) (CRAMAKAC), Shooting Sports Equipment Retail (Targets, Clay, Range Gear, Hearing/Eye Protection) (CRAMAKAG)

Keywords

• Crossbow manufacturing
• Hunting equipment
• Archery accessories
• Recurve crossbows
• Outdoor sporting goods

Headquarters

HQ city

Kitchener

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Crossbow Sales: Revenue generated from the sale of complete crossbow units across multiple product series including RevX, Hybrid X, TwinStrike, Suppressor, and Mag series. Crossbows are sold through dealers and direct-to-consumer online store.
2. Accessories Sales: Revenue from proprietary accessories including scopes, quivers, arrows, broadheads, cocking aids, cases, strings, maintenance products, and apparel. Sold alongside crossbows through same channels.
3. Extended Warranty: Extended warranty coverage available for purchase (e.g., Hybrid X extended coverage at $199.99 for 4 additional years).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Excalibur Crossbow manufactures and sells field-serviceable crossbows built with recurve limb technology, along with supporting accessories such as scopes, cocking aids, arrows, broadheads, quivers, and cases. Its product lineup spans multiple series including RevX, Hybrid X, DualFire (TwinStrike TAC2), Micro (Suppressor Extreme), and Mag series, sold primarily through a dealer network and a direct US e-commerce store.

Product overview

Excalibur Crossbow manufactures field-serviceable crossbows built with recurve limb technology, emphasizing simplicity, reliability, and durability with a limited lifetime warranty. The product portfolio includes multiple crossbow series: the RevX Series (RevX TD and RevX) featuring integrated ChargerX crank systems and takedown capability; the Hybrid Series (Hybrid X) combining cam-driven technology with recurve design; the DualFire Series (TwinStrike TAC2) with dual-trigger technology for two shots; the Micro Series (Suppressor Extreme) for ultra-compact noise-suppressed hunting; and the Mag Series (Mag MAX and Mag AIR) offering high-output limbs at various price points. Supporting accessories include premium optics (Overwatch, TACT-100, Dead Zone scopes), cocking aids (ChargerX Integrated Crank, CHARGER EXT, rope aids), noise suppression systems (R.E.D.S. Suppressors, Sound Deadening System), and field accessories including arrows, broadheads, quivers, and protective cases.

Differentiator

Problem solved

Functional benefit

Products and services

• RevX TD Crossbow A field-ready takedown crossbow with Quick-Loc Technology for quick disassembly and reassembly, featuring an integrated ChargerX crank system for convenient cocking and decocking, targeting hunters seeking portable, field-serviceable equipment.
• RevX Crossbow Advanced recurve crossbow featuring an integrated Charger X crank platform for streamlined design, better balance, and reduced cocking effort with enhanced safety through easy decocking, targeted at big game hunters.
• Hybrid X Crossbow Cam-driven recurve crossbow combining compression molded limbs with custom cam design through the HO Hybrid Recurve Compound System, reducing overall width and adding speed for performance hunters.
• TwinStrike TAC2 Crossbow Dual-trigger crossbow with DualFire Technology featuring dual match-grade 4lb frictionless triggers and an over/under rail system, enabling two shots from a single crossbow with tight groupings.
• Suppressor Extreme Crossbow Ultra-compact noise-suppressed crossbow featuring integrated sound deadening system and R.E.D.S. suppressors for whisper-quiet operation while maintaining recurve limb durability, designed for mobile hunters.
• Mag MAX Crossbow High-output limb crossbow featuring efficient and durable High-Output Limbs with CeaseFire Technology, delivering top-tier features at an accessible price point for budget-conscious hunters.
• Mag AIR Crossbow Lightweight crossbow weighing 4.9 lbs bare and 6.7 lbs fully accessorized, featuring Gen2 Synthetic mainframe engineered to reduce weight while maintaining strength for budget-friendly hunting.
• Overwatch Illuminated Scope Premium illuminated scope providing precision optics for accurate targeting, bundled with select Excalibur crossbows.
• TACT-100 Illuminated Scope Crossbow scope with a multiplex crosshair system adjusting in 10-yard increments out to 100 yards, suitable for crossbow velocities of 300 to 450 fps.
• Dead Zone Scope Scope featuring 1-inch tube, 32mm front objective, premium multi-coated optics, and custom chevron reticle tunable for crossbows with speeds between 300 and 410 FPS.
• ChargerX Integrated Crank Advanced integrated crank system for convenient and safe cocking and decocking of compatible crossbows, redefining field convenience and safety.
• CHARGER EXT Crank Cocking Aid Mechanical crank cocking aid that allows hunters to securely and safely cock and decock crossbows silently without firing an arrow.
• R.E.D.S. Suppressors Recoil Energy Dissipation System suppressors that can be strategically positioned on compatible crossbows to substantially reduce shock, vibration, and noise.
• Sound Deadening System Four-component dampening system working in sync to dramatically reduce vibration and noise when the crossbow is fired.
• Explore Take-Down Series Crossbow Case Premium soft case designed exclusively for Excalibur's Take-Down Series crossbows, providing protection and convenient transport.
• REBOLT Quiver Four-arrow quiver with quick-twist locking screw for rapid removal, included with select Excalibur crossbows.

Quantifiable outcome

• Speed range from 305 FPS (Mag AIR) to 435 FPS (Hybrid X)
• +2 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

13 partnerships are on record, tiered core and regional.

• Pure Archery GroupcoreStrategic or Co-development PartnerExcalibur Crossbow is a brand under Pure Archery Group, which also includes Bowtech Archery, Diamond Archery, and Blackgold Accessories. The group operates as an integrated archery equipment portfolio enabling cross-brand distribution and marketing synergies.
• Ausbow Industries (Australia)regionalChannel Partner/ Reseller/ DistributorAustralian distributor for Excalibur Crossbow products. Located at 33 Cadell St, Goolwa SA 5214, Australia.
• Oz Hunting & Bows (Australia)regionalChannel Partner/ Reseller/ DistributorAustralian dealer for Excalibur Crossbow products. Located in Springvale, VIC 3171.
• SSA Archery (Belgium)regionalChannel Partner/ Reseller/ DistributorBelgian distributor for Excalibur Crossbow products. Located at Neringstraat 28, 8370 Blankenberge, Belgium.
• Kuse Outdoors (Czech Republic)regionalChannel Partner/ Reseller/ DistributorCzech Republic distributor for Excalibur Crossbow products. Located at Prazska 170, 40001 Usti Nad Labem.
• JVD Group B.V. / JVD Archery (Netherlands)regionalChannel Partner/ Reseller/ DistributorNetherlands-based archery equipment distributor handling Excalibur Crossbow products. Located at Looier 9, 5253 RA Nieuwkuijk, The Netherlands.
• AIA Pfeilsport GmbH (Germany)regionalChannel Partner/ Reseller/ DistributorGerman distributor for Excalibur Crossbow products. Located at Schillerstr. 70, D-16341 Panketal, Germany.
• Bogensportwelt Handels GmbH (Germany)regionalChannel Partner/ Reseller/ DistributorGerman distributor for Excalibur Crossbow products. Located at Demminer Strasse 32, 17389 Anklam, Germany.
• Bignami S.P.A. (Italy)regionalChannel Partner/ Reseller/ DistributorItalian distributor for Excalibur Crossbow products. Located at Via Lahn, 1, Ora/Auer (Bz), 39040, Italy.
• Advanced Archery (New Zealand)regionalChannel Partner/ Reseller/ DistributorNew Zealand distributor for Excalibur Crossbow products. Located at 35 Normanby Road, Mount Eden, Auckland 1024.
• Archer's Edge Equipment (South Africa)regionalChannel Partner/ Reseller/ DistributorSouth African distributor for Excalibur Crossbow products. Located at 800 Wekker Rd, Moreletapark, Pretoria 0044.
• Renwen International Institute (Taiwan)regionalChannel Partner/ Reseller/ DistributorTaiwan distributor for Excalibur Crossbow products. Located at 33, Lane 253, Fongjia Road, Situn District, Taichung 40744.
• Outdoorhobbies Ltd (United Kingdom)regionalChannel Partner/ Reseller/ DistributorUK distributor for Excalibur Crossbow products. Located at Kingsley Road, Harrogate, HG1 4RD.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Wicked Ridge Crossbows: Crossbow brand by TenPoint focused on mid-priced hunting models. Competes with Excalibur's Mag and Suppressor series in the value-tier hunting crossbow category.
• Ravin Crossbows: Premium crossbow brand known for high-speed, ultra-narrow forward-limb designs. Competes with Excalibur in the premium hunting crossbow segment served through specialty dealers.
• Killer Instinct Crossbows: Mid-tier hunting crossbow brand with broad price-point coverage. Competes directly with Excalibur in the value and mid-tier hunting crossbow segments through similar dealer networks.
• Barnett Crossbows: Long-established crossbow manufacturer offering entry to mid-tier hunting crossbows. Competes directly with Excalibur across multiple price points and shares the same dealer and big-box retail channels.
• TenPoint Crossbow Technologies: One of the largest US crossbow manufacturers, offering compound and reverse-draw crossbows. Directly competes with Excalibur in the hunting crossbow category with overlapping dealer and product-line structure.
• CenterPoint Archery: Crossbow and archery brand owned by Crosman Corporation, offering entry-level hunting crossbows. Competes with Excalibur's Mag AIR and entry-level recurve models.

Broad incumbents

• PSE Archery: Established US compound bow and crossbow manufacturer. Comparable as a broader archery and hunting equipment brand with overlapping hunting customer base and dealer distribution.
• Bowtech Archery: Sister brand under Pure Archery Group, manufacturing compound bows rather than crossbows. Comparable as a sibling archery equipment brand targeting similar hunters through shared dealer relationships and parent-group distribution.
• Diamond Archery: Sister brand under Pure Archery Group focused on bows and crossbows for entry-level and youth segments. Comparable as a related archery product brand with shared distribution channels.
• Bear Archery: Heritage archery brand offering compound bows and youth crossbows. Comparable to Excalibur as an established hunting archery brand with similar customer demographics and dealer presence.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

• Xx.com/excalcrossbow

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Excalibur Crossbow