Vidalink

What Vidalink does

Vidalink operates as a Pharmacy Benefit Management (PBM) provider in Brazil, offering corporate medication and wellness benefit plans to employers. The company serves both large enterprises (above 200 employees) through a direct sales motion and small-to-medium businesses (up to 200 employees) through a self-service online quote tool. According to company claims, Vidalink is the first and leading PBM provider in the Brazilian market, with more than 4 million lives impacted through a network of 25,000+ partner pharmacies that includes major chains Raia and Drogasil.

The core product is the Plano de Medicamentos (Medication Plan), which provides employees with zero-cost access to medications through a mobile app featuring facial biometrics for identity verification, a virtual card system for transactions, and a 100% prescription audit and anti-fraud engine. This is augmented by the Bem-estar 360º wellness solution, which bundles gym access, online therapy, meal planning, and mental health support. Premium add-on modules include Vidalink+ NR-1, launched in 2025 to help employers comply with Brazil's NR-1 psychosocial-risk regulation, and Vidalink+ Cuidado da Mulher, a women's-health product also launched in 2025.

Vidalink runs a B2B subscription revenue model, charging corporate clients a monthly fee per employee based on plan tier. End users access benefits via iOS and Android mobile applications. Named clients span financial services (Caixa Consórcio, Caixa Econômica Federal), technology (Dell, Apple), consumer goods (Nestlé, Mars, Johnson & Johnson, Heineken, Bayer), telecommunications (Vivo, TIM), and on-demand delivery (iFood). The company is privately held, headquartered in São Caetano do Sul, Brazil, employs 251-500 people, and has been recognized by Great Place to Work for five consecutive years.

Name

Vidalink

Legal name

Vidalink

Website

https://site.vidalink.com.br

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

251–500 employees

Short description

Vidalink is a Brazilian corporate Pharmacy Benefit Management (PBM) provider offering subscription-based medication coverage and integrated wellness programs to enterprise and SMB employers, serving over 4 million lives through 25,000+ partner pharmacies and a biometric-secured mobile platform.

Ownership category

akta.pro rank

Product category

Pharmacy Benefit Management

NAICS

Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Member Services & Contact Center Operations (TPA) (HLAEALAI)

akta.pro secondary industries

PBM Technology Platforms (ePA/eRx/Real-Time Benefit Tools) (HLAEAKAL), Claims Processing, Adjudication & Payment Integrity (HLAEAKAC), Pharmacy Benefit Analytics, Reporting & Employer Consulting (HLAEAKAK), Group Pharmacy Benefit (Rx) Coverage & PBM-Integrated Plans (FSAIAFAN)

Keywords

• Pharmacy benefit management
• Corporate medication plans
• Employee wellness programs
• Prescription audit services
• Anti-fraud healthcare

Headquarters

HQ city

São Caetano Do Sul

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Corporate medication plan subscription: Companies pay a monthly subscription fee based on the number of employees and selected plan tier. Employees gain access to medications without additional costs and corporate wellness services including gym access, online therapy, and meal planning.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Vidalink operates as a Pharmacy Benefit Management (PBM) provider selling corporate medication plans and integrated wellness benefits to Brazilian employers. Companies pay a monthly subscription per employee, and their workforce accesses medications at no cost through a network of 25,000+ pharmacies via a proprietary mobile application. The platform combines a Plano de Medicamentos (medication plan with 100% prescription auditing and anti-fraud) with Bem-estar 360º (gym access, online therapy, meal planning) and specialized modules such as Vidalink+ NR-1 for mental health compliance and Vidalink+ Cuidado da Mulher for women's health.

Product overview

Vidalink is a Brazilian corporate health and medication benefits platform that operates as a unified product ecosystem combining medication access with comprehensive wellness solutions. The core offering consists of the Plano de Medicamentos (medication benefit plan) and Bem-estar 360º (360° wellness program), both delivered through a proprietary mobile application. The platform is augmented by premium add-on modules including Vidalink+ with specialized solutions like Vidalink+ NR-1 (mental health/NR-1 compliance) and Vidalink+ Cuidado da Mulher (women's health). The company leads the PBM (Pharmacy Benefit Management) segment in Brazil, serving major corporate clients and impacting over 4 million lives through its fully digital, integrated health benefits ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• Vidalink+: Enhanced wellness plan offering extended benefits
• Vidalink+ NR-1
• Vidalink+ Cuidado da Mulher
• Bem-estar 360º
• Plano de Medicamentos

Products and services

• Plano de Medicamentos

Quantifiable outcome

• Reduced health plan sinistrality through medication adherence preventing hospitalizations
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Raia (Drogasil)coreChannel Partner/ Reseller/ DistributorMajor pharmacy chain partner included in Vidalink's network of 25,000+ pharmacies. Employees can access medications without cost at Raia locations as part of the corporate medication plan.
• iFoodminorGTM or Marketing PartnerCorporate client logo displayed on website as reference customer
• AppleminorGTM or Marketing PartnerCorporate client logo displayed on website as reference customer
• Vivo (Telefônica)minorGTM or Marketing PartnerCorporate client logo displayed on website as reference customer
• Johnson & JohnsonminorGTM or Marketing PartnerCorporate client logo displayed on website as reference customer
• NestléminorGTM or Marketing PartnerCorporate client logo displayed on website as reference customer
• TIMminorGTM or Marketing PartnerCorporate client logo displayed on website as reference customer
• HeinekenminorGTM or Marketing PartnerCorporate client logo displayed on website as reference customer
• Caixa Econômica FederalminorGTM or Marketing PartnerCorporate client with documented case study; HR manager provided testimonial
• DellminorGTM or Marketing PartnerCorporate client with documented case study; Head of Compensation & Benefits provided testimonial
• MarsminorGTM or Marketing PartnerCorporate client with documented case study; Occupational Health Medical Manager provided testimonial
• BayerminorGTM or Marketing PartnerCorporate client logo displayed on website as reference customer

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Funcional Health Technologies: Brazilian corporate health and wellness benefits platform serving employers with telemedicine, pharmacy benefits, and wellness programs. Closest in-country comparator to Vidalink, competing head-to-head for the same corporate HR buyer with an overlapping product bundle.
• Starbem: Brazilian employee health benefits startup offering corporate subscription plans for medications, exams, and wellness services. Smaller-scale but operates an effectively identical PBM-plus-wellness employer model in Brazil.

Broad incumbents

• CVS Caremark: Largest US PBM and part of CVS Health, administering pharmacy benefits for millions of lives and integrating retail pharmacy, insurance and PBM. Useful scale and model benchmark for Vidalink's trajectory as Brazil's PBM consolidates.
• Express Scripts: Major US PBM (now part of Evernorth / Cigna), operating formulary management, claims processing, and home delivery at national scale. A core global PBM reference point for Vidalink's operating playbook.
• OptumRx: PBM arm of Optum / UnitedHealth, one of the three dominant US PBMs. Comparable to Vidalink in claims adjudication, formulary design, and analytics for self-funded and insured employer plans.
• MedImpact Healthcare Systems: US PBM focused on health plans, third-party administrators, and employer groups with transparent PBM economics. Demonstrates the model of a PBM competing against the three giants on audit transparency — directly aligned with Vidalink's 100% audit positioning.
• Prime Therapeutics: US PBM owned by Blue Cross Blue Shield plans, providing pharmacy benefit administration to employer and health plan clients. A useful mid-sized PBM reference comparable in scale-of-ambition to Vidalink.

Emerging players

• Wellhub (formerly Gympass): Brazilian-founded corporate wellness platform (now globally Wellhub) providing employer-subsidized gyms, therapy, and wellness benefits. Direct overlap with Vidalink's Bem-estar 360° and online therapy components, though not a PBM.
• Zenklub: Brazilian B2B mental health platform offering online therapy and corporate emotional wellness programs. Overlaps directly with Vidalink+ NR-1's mental health positioning for corporate buyers.
• Conexa Saúde: Brazilian telehealth and corporate health platform serving employers with primary care, occupational health, and digital consultations. Adjacent competitor in the same corporate HR/health buyer wallet, with overlap in wellness and primary care use cases.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCfily0C1cO_0V5Shxm0bXXQ
• LinkedInlinkedin.com/company/vidalink
• Instagraminstagram.com/vidalink_/?hl=pt-br

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vidalink