Vidalink
Vidalink is a Brazilian corporate Pharmacy Benefit Management (PBM) provider offering subscription-based medication coverage and integrated wellness programs to enterprise and SMB employers, serving over 4 million lives through 25,000+ partner pharmacies and a biometric-secured mobile platform.
- Company typePrivate
- Founded2000
- HeadquartersSão Caetano Do Sul, Brazil
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Vidalink does
Vidalink operates as a Pharmacy Benefit Management (PBM) provider in Brazil, offering corporate medication and wellness benefit plans to employers. The company serves both large enterprises (above 200 employees) through a direct sales motion and small-to-medium businesses (up to 200 employees) through a self-service online quote tool. According to company claims, Vidalink is the first and leading PBM provider in the Brazilian market, with more than 4 million lives impacted through a network of 25,000+ partner pharmacies that includes major chains Raia and Drogasil.
The core product is the Plano de Medicamentos (Medication Plan), which provides employees with zero-cost access to medications through a mobile app featuring facial biometrics for identity verification, a virtual card system for transactions, and a 100% prescription audit and anti-fraud engine. This is augmented by the Bem-estar 360º wellness solution, which bundles gym access, online therapy, meal planning, and mental health support. Premium add-on modules include Vidalink+ NR-1, launched in 2025 to help employers comply with Brazil's NR-1 psychosocial-risk regulation, and Vidalink+ Cuidado da Mulher, a women's-health product also launched in 2025.
Vidalink runs a B2B subscription revenue model, charging corporate clients a monthly fee per employee based on plan tier. End users access benefits via iOS and Android mobile applications. Named clients span financial services (Caixa Consórcio, Caixa Econômica Federal), technology (Dell, Apple), consumer goods (Nestlé, Mars, Johnson & Johnson, Heineken, Bayer), telecommunications (Vivo, TIM), and on-demand delivery (iFood). The company is privately held, headquartered in São Caetano do Sul, Brazil, employs 251-500 people, and has been recognized by Great Place to Work for five consecutive years.
Vidalink firmographics
Firmographics- Name
- Vidalink
- Legal name
- Vidalink
- Website
- https://site.vidalink.com.br
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Vidalink is a Brazilian corporate Pharmacy Benefit Management (PBM) provider offering subscription-based medication coverage and integrated wellness programs to enterprise and SMB employers, serving over 4 million lives through 25,000+ partner pharmacies and a biometric-secured mobile platform.
- Ownership category
- akta.pro rank
Vidalink industry classification
Industry- Product category
- Pharmacy Benefit Management
- NAICS
- Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Member Services & Contact Center Operations (TPA) (HLAEALAI)
- akta.pro secondary industries
- PBM Technology Platforms (ePA/eRx/Real-Time Benefit Tools) (HLAEAKAL), Claims Processing, Adjudication & Payment Integrity (HLAEAKAC), Pharmacy Benefit Analytics, Reporting & Employer Consulting (HLAEAKAK), Group Pharmacy Benefit (Rx) Coverage & PBM-Integrated Plans (FSAIAFAN)
Keywords
Where Vidalink is headquartered
LocationHeadquarters
- HQ city
- São Caetano Do Sul
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Vidalink business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Corporate medication plan subscription: Companies pay a monthly subscription fee based on the number of employees and selected plan tier. Employees gain access to medications without additional costs and corporate wellness services including gym access, online therapy, and meal planning.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Companies pay monthly subscription based on employee count and plan tier |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Vidalink product offering
Product offeringCore offering
Vidalink operates as a Pharmacy Benefit Management (PBM) provider selling corporate medication plans and integrated wellness benefits to Brazilian employers. Companies pay a monthly subscription per employee, and their workforce accesses medications at no cost through a network of 25,000+ pharmacies via a proprietary mobile application. The platform combines a Plano de Medicamentos (medication plan with 100% prescription auditing and anti-fraud) with Bem-estar 360º (gym access, online therapy, meal planning) and specialized modules such as Vidalink+ NR-1 for mental health compliance and Vidalink+ Cuidado da Mulher for women's health.
Product overview
Vidalink is a Brazilian corporate health and medication benefits platform that operates as a unified product ecosystem combining medication access with comprehensive wellness solutions. The core offering consists of the Plano de Medicamentos (medication benefit plan) and Bem-estar 360º (360° wellness program), both delivered through a proprietary mobile application. The platform is augmented by premium add-on modules including Vidalink+ with specialized solutions like Vidalink+ NR-1 (mental health/NR-1 compliance) and Vidalink+ Cuidado da Mulher (women's health). The company leads the PBM (Pharmacy Benefit Management) segment in Brazil, serving major corporate clients and impacting over 4 million lives through its fully digital, integrated health benefits ecosystem.
Differentiator
Problem solved
Functional benefit
Brands
- Vidalink+: Enhanced wellness plan offering extended benefits
- Vidalink+ NR-1
- Vidalink+ Cuidado da Mulher
- Bem-estar 360º
- Plano de Medicamentos
Products and services
- Plano de Medicamentos
Quantifiable outcome
- Reduced health plan sinistrality through medication adherence preventing hospitalizations
- +1 more outcomes
Companies that use Vidalink
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Vidalink technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature4 records
Vidalink partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Raia (Drogasil)coreMajor pharmacy chain partner included in Vidalink's network of 25,000+ pharmacies. Employees can access medications without cost at Raia locations as part of the corporate medication plan.
- iFoodminorCorporate client logo displayed on website as reference customer
- AppleminorCorporate client logo displayed on website as reference customer
- Vivo (Telefônica)minorCorporate client logo displayed on website as reference customer
- Johnson & JohnsonminorCorporate client logo displayed on website as reference customer
- NestléminorCorporate client logo displayed on website as reference customer
- TIMminorCorporate client logo displayed on website as reference customer
- HeinekenminorCorporate client logo displayed on website as reference customer
- Caixa Econômica FederalminorCorporate client with documented case study; HR manager provided testimonial
- DellminorCorporate client with documented case study; Head of Compensation & Benefits provided testimonial
- MarsminorCorporate client with documented case study; Occupational Health Medical Manager provided testimonial
- BayerminorCorporate client logo displayed on website as reference customer
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Vidalink competitors and assessment
Company assessmentDirect peers
- Funcional Health Technologies: Brazilian corporate health and wellness benefits platform serving employers with telemedicine, pharmacy benefits, and wellness programs. Closest in-country comparator to Vidalink, competing head-to-head for the same corporate HR buyer with an overlapping product bundle.
- Starbem: Brazilian employee health benefits startup offering corporate subscription plans for medications, exams, and wellness services. Smaller-scale but operates an effectively identical PBM-plus-wellness employer model in Brazil.
Broad incumbents
- CVS Caremark: Largest US PBM and part of CVS Health, administering pharmacy benefits for millions of lives and integrating retail pharmacy, insurance and PBM. Useful scale and model benchmark for Vidalink's trajectory as Brazil's PBM consolidates.
- Express Scripts: Major US PBM (now part of Evernorth / Cigna), operating formulary management, claims processing, and home delivery at national scale. A core global PBM reference point for Vidalink's operating playbook.
- OptumRx: PBM arm of Optum / UnitedHealth, one of the three dominant US PBMs. Comparable to Vidalink in claims adjudication, formulary design, and analytics for self-funded and insured employer plans.
- MedImpact Healthcare Systems: US PBM focused on health plans, third-party administrators, and employer groups with transparent PBM economics. Demonstrates the model of a PBM competing against the three giants on audit transparency — directly aligned with Vidalink's 100% audit positioning.
- Prime Therapeutics: US PBM owned by Blue Cross Blue Shield plans, providing pharmacy benefit administration to employer and health plan clients. A useful mid-sized PBM reference comparable in scale-of-ambition to Vidalink.
Emerging players
- Wellhub (formerly Gympass): Brazilian-founded corporate wellness platform (now globally Wellhub) providing employer-subsidized gyms, therapy, and wellness benefits. Direct overlap with Vidalink's Bem-estar 360° and online therapy components, though not a PBM.
- Zenklub: Brazilian B2B mental health platform offering online therapy and corporate emotional wellness programs. Overlaps directly with Vidalink+ NR-1's mental health positioning for corporate buyers.
- Conexa Saúde: Brazilian telehealth and corporate health platform serving employers with primary care, occupational health, and digital consultations. Adjacent competitor in the same corporate HR/health buyer wallet, with overlap in wellness and primary care use cases.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Vidalink social profiles
Digital presenceVidalink compliance and trust
Trust signalCompliance2 records
Vidalink financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vidalink leadership team
Management profileNumber of profiles
Profiles1 record
Vidalink funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vidalink M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vidalink
What does Vidalink do?
Vidalink operates as a Pharmacy Benefit Management (PBM) provider selling corporate medication plans and integrated wellness benefits to Brazilian employers. Companies pay a monthly subscription per employee, and their workforce accesses medications at no cost through a network of 25,000+ pharmacies via a proprietary mobile application. The platform combines a Plano de Medicamentos (medication plan with 100% prescription auditing and anti-fraud) with Bem-estar 360º (gym access, online therapy, meal planning) and specialized modules such as Vidalink+ NR-1 for mental health compliance and Vidalink+ Cuidado da Mulher for women's health.
Is Vidalink a public or private company?
Vidalink is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Vidalink founded?
Vidalink was founded in 2000. It employs 251 to 500 people.
Where is Vidalink based?
Vidalink is headquartered in São Caetano Do Sul, Brazil, in the Latin America region.
How does Vidalink make money?
One revenue line is on record: corporate medication plan subscription.
Who are Vidalink's main competitors?
Direct peers on record are Funcional Health Technologies and Starbem. Broad incumbents are CVS Caremark, Express Scripts, OptumRx, MedImpact Healthcare Systems and Prime Therapeutics. Emerging players are Wellhub (formerly Gympass), Zenklub and Conexa Saúde.
Does Vidalink have an API?
No public API is recorded for Vidalink.
What industry is Vidalink in?
Vidalink's product category is Pharmacy Benefit Management. Its primary akta.pro industry code is HLAEALAI, Member Services & Contact Center Operations (TPA), with a secondary code of HLAEAKAL, PBM Technology Platforms (ePA/eRx/Real-Time Benefit Tools). Its NAICS code is 524292 and its SIC code is 6411.