Air Black Box
- Company typePrivate
- Founded2023
- HeadquartersManchester, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Air Black Box firmographics
Firmographics- Name
- Air Black Box
- Legal name
- GO7
- Website
- https://airblackbox.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Air Black Box industry classification
Industry- Product category
- Airline Technology / Travel Distribution Software
- NAICS
- Support Activities for Air Transportation (4881), Other Support Activities for Air Transportation (488190), Other Support Activities for Air Transportation (48819)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731)
- akta.pro primary industry
- Airline Distribution & Merchandising Platforms (Direct/B2B) (THALABAC)
- akta.pro secondary industries
- Loyalty Technology Platforms (LMS, Wallets, APIs) (THABAKAH), Air Program Technology Enablement & Integration (OBT/TMC/GDS) (THACAHAK), Agency Distribution Services (IATA BSP/ARC, Accreditation & Enablement) (THABAJAG)
Keywords
Where Air Black Box is headquartered
LocationHeadquarters
- HQ city
- Manchester
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Air Black Box business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Platform/SaaS Licensing: GO7 provides airlines with a comprehensive platform bringing together bookings, payments, and retailing in one system. Revenue likely generated through platform licensing and subscription fees for PSS, distribution, and digital commerce solutions.
- Transaction/Ticketing Fees: Revenue from ticket issuance and distribution through W2 ticketing stock across BSP markets globally.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise airline platform with modular solutions |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Air Black Box product offering
Product offeringCore offering
Air Black Box (operating under legal entity GO7) sells a modular, cloud-based airline technology platform that combines a Passenger Service System (PSS), NDC distribution, retailing, virtual interlining, payments, and through-checked baggage capabilities for airlines, travel agencies, and TMCs. The company offers W2 (non-IATA) ticketing stock enabling non-IATA carriers to be sold through 5,500+ travel agents in 190+ BSP markets, alongside an Orchestrated Virtual Interlining engine and intermodal rail connectivity (Rail & Fly, Intermodal).
Product overview
GO7 is a platform-plus-modules architecture providing airlines with an integrated suite of solutions for bookings, payments, distribution, and retailing. The platform centers on core products including Backend Builder (PSS), Digital Commerce Builder, Connectivity Builder, and Orchestrated Virtual Interlining, supplemented by specialized modules for GDS connectivity (GDS Sub-hosting, W2 NDC), global ticketing (W2 Ticketing, Global Ticketing), multi-modal transport (Rail & Fly, Intermodal), payment solutions (W2 e-Payment/UATP, W1 Pay), and data analytics (Data Warehouse, Dashboard Builder). Acquired brands AeroCRS and Sell-more-seats (SMS) provide airline reservation and operations capabilities, while Distribution Builder and OTA Network Builder extend reach across indirect sales channels. The platform serves 200+ airline partners with reported support for thousands of routes and millions of bookings.
Differentiator
Problem solved
Functional benefit
Brands
- WorldTicket by GO7: Global distribution technology and ticketing solutions for airlines
- AeroCRS
- W1
- W2
- ThruBag
- SMS (Sell-more-seats)
Products and services
- Backend Builder Passenger Service System (PSS) module providing the core reservations, inventory, and departure-control backbone of the Air Black Box platform, sold to airlines needing a modular, lower-cost PSS alternative.
- Digital Commerce Builder Retailing and direct-channel module enabling airlines to build, price, and merchandise NDC offers to end travellers through their own digital storefronts.
- Distribution Builder Distribution module providing NDC, EDIFACT, and API connectivity from the airline to travel agents, OTAs, TMCs, and meta-search partners.
- Connectivity Builder Module aggregating third-party content (GDS, hotel, ground transport, ancillaries) into a single connectivity layer for the airline platform.
- Orchestrated Virtual Interlining Engine enabling airlines to construct, price, and service multi-carrier itineraries (virtual interlining) including disruption management via ConnectProtect.
- W2 Ticketing Non-IATA ticketing stock enabling non-IATA and smaller carriers to be sold through 5,500+ travel agents across 190+ BSP markets via the Air Black Box platform.
- W2 NDC NDC retailing capability for non-IATA carriers, allowing them to distribute IATA NDC Level 4 content through the Air Black Box platform.
- W1 Pay Payment processing module providing PCI DSS compliant payment acceptance and settlement for airlines and travel sellers using the platform.
- AeroCRS Airline reservation / CRS product offered as part of the Air Black Box product suite for smaller carriers.
- ThruBag Through-checked baggage product enabling baggage to be checked through to final destination on multi-carrier itineraries issued and serviced via the platform.
- Rail & Fly Intermodal product combining rail and air segments into a single bookable, serviced itinerary on the platform.
- Intermodal Multi-modal travel product enabling combination of air with non-air surface transport modes in a single itinerary on the platform.
- IBE Builder Internet Booking Engine builder product enabling partners (airlines, OTAs, agents) to deploy white-label direct booking flows powered by the platform.
- App Builder Mobile application builder product enabling partners to deploy branded airline / OTA mobile apps powered by the platform.
- Data Warehouse Data warehouse product on the platform providing structured airline, booking, and customer data with analytics powered by ThoughtSpot.
- Dashboard Builder Dashboard builder product providing reporting, KPI visualisation, and analytics interfaces for airlines and partners using the platform.
- OTA Network Builder OTA network builder product enabling partners to distribute inventory to third-party online travel agencies such as Expedia, Skyscanner and KAYAK.
- Sell-more-seats (SMS) Ancillary revenue product combining seat-level merchandising with Klaviyo-powered marketing automation to drive incremental seat sales.
Quantifiable outcome
- 37% reduction in bounce rate across booking funnel for Major Canadian Airline with upgraded IBE booking flow
- +5 more outcomes
Companies that use Air Black Box
Customer profileNamed customers32 records
Segments3 records
Ideal customer profiles2 records
Air Black Box technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature6 records
Air Black Box partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, strategic and flagship.
- UATPcoreW2 by GO7 joined UATP Network as newest issuer. Partnership enables efficient, low-cost payments to airlines through travel agencies. The W2-UATP program supports airline bookings and payments through travel agencies that have limited options with existing payment systems.
- ThoughtSpotstrategicGO7 evolved its data strategy with ThoughtSpot integration to deliver smarter, faster airline insights. Embedded intelligence in every business application enables AI-powered analytics for better business decisions.
- BLADEflagshipPartnership with Emirates and Monacair to connect Nice and Monaco to Dubai. Emirates passengers can take a 7-minute helicopter ride between Nice and Monaco via BLADE, facilitated by GO7's W2 solution.
- Travelport+coreGO7 launched integration to Travelport+ enabling airline partners to reach travel agencies on the Travelport platform.
- Deutsche BahncorePartnership to provide seamless multimodal itineraries including air and rail across Europe. Deutsche Bahn's rail network enables airline partners to offer passengers connections to 100+ German cities, facilitating door-to-door bookings combining flights and trains.
- KAYAKstrategicKAYAK joined GO7 Network as OTA partner for airline content distribution.
- Kiwi.comstrategicKiwi.com linked up with GO7 for airline content distribution through the GO7 Network.
- TPConnectsstrategicCollaboration bringing GO7's airline content into TPConnects' Iris aggregator solution, empowering travel sellers with more choices and greater control over their offerings.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Air Black Box competitors and assessment
Company assessmentBroad incumbents
- PROS: Provider of pricing, revenue management, and retailing software for airlines. Comparable as an incumbent in airline commercial/retailing software that overlaps with GO7's analytics and retailing modules.
- Sabre: Major GDS and airline IT provider (SabreSonic PSS). Comparable as a full-stack incumbent offering distribution, PSS, and retailing capabilities overlapping with GO7's product portfolio.
- Amadeus: Global leader in airline IT (Altéa PSS), GDS, and distribution. Directly comparable as the dominant incumbent GO7 displaces, particularly via its Navitaire PSS unit which GO7 has won customers from (e.g., Green Africa).
Direct peers
- Kiwi.com: Virtual interlining pioneer and OTA using carrier combinations to sell connecting itineraries. Both customer (via W2 distribution) and conceptual competitor in virtual interlining — comparable business model adjacent to GO7's Orchestrated Virtual Interlining.
- IBS Software: Provider of airline PSS, crew, and revenue management software for mid-to-large carriers. Directly comparable as a modern airline IT platform targeting the same modular PSS/distribution replacement opportunity.
- Travelport: GDS operator and a GO7 distribution partner via Travelport+. Competes in airline distribution while also being a customer/channel for GO7's airline content — making it both peer and partner.
- Hitit: Airline IT vendor offering PSS, reservation, and distribution solutions to mid-market and regional carriers. Closely comparable in customer segment (smaller carriers) and product scope to GO7's AeroCRS/SMS offerings.
- Radixx (a Travelport company): PSS provider focused on low-cost and regional carriers (now part of Travelport). Directly comparable as a low-cost/regional PSS competitor GO7 undercuts with faster onboarding and modern cloud architecture.
Emerging players
- Duffel: Modern airline distribution API enabling OTAs and travel sellers to access NDC content. Comparable as a new-generation distribution player competing for the same NDC/airline content aggregation layer GO7 serves via W2.
- TPConnects: NDC aggregator and airline distribution technology provider. Comparable as a peer in NDC aggregation and a partner of GO7, distributing its airline content into the Iris aggregator.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Air Black Box social profiles
Digital presenceAir Black Box compliance and trust
Trust signalCompliance3 records
Air Black Box financial estimates
Financial estimateRevenue estimate
Valuation estimate
Air Black Box leadership team
Management profileNumber of profiles
Profiles2 records
Air Black Box funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Air Black Box M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Air Black Box
What does Air Black Box do?
Air Black Box (operating under legal entity GO7) sells a modular, cloud-based airline technology platform that combines a Passenger Service System (PSS), NDC distribution, retailing, virtual interlining, payments, and through-checked baggage capabilities for airlines, travel agencies, and TMCs. The company offers W2 (non-IATA) ticketing stock enabling non-IATA carriers to be sold through 5,500+ travel agents in 190+ BSP markets, alongside an Orchestrated Virtual Interlining engine and intermodal rail connectivity (Rail & Fly, Intermodal).
Is Air Black Box a public or private company?
Air Black Box is a private company. It is classified as unknown and is currently operating.
When was Air Black Box founded?
Air Black Box was founded in 2023. It employs 11 to 50 people.
Where is Air Black Box based?
Air Black Box is headquartered in Manchester, United Kingdom, in the Europe region.
How does Air Black Box make money?
Two revenue lines are on record. Platform/SaaS Licensing is the primary driver. The others are transaction/Ticketing Fees.
Who are Air Black Box's main competitors?
Broad incumbents on record are PROS, Sabre and Amadeus. Direct peers are Kiwi.com, IBS Software, Travelport, Hitit and Radixx (a Travelport company). Emerging players are Duffel and TPConnects.
Does Air Black Box have an API?
Yes. Air Black Box exposes a public API. Developer documentation is at docs.aerocrs.com.
What industry is Air Black Box in?
Air Black Box's product category is Airline Technology / Travel Distribution Software. Its primary akta.pro industry code is THALABAC, Airline Distribution & Merchandising Platforms (Direct/B2B), with a secondary code of THABAKAH, Loyalty Technology Platforms (LMS, Wallets, APIs). Its NAICS code is 4881 and its SIC code is 4731.