Metabolic Living

What Metabolic Living does

Metabolic Living, operated by Metabolic Health and Nutrition LLC (founded 2011), is a direct-to-consumer health and wellness brand focused on metabolic optimization, hormonal health, and weight management. The company sells a portfolio of five core doctor-designed supplements through its proprietary e-commerce storefront at metabolic.com: Metabolic Super Protein (a 5-in-1 complete protein shake), Metabolic Super Omegas (an omega and antioxidant blend), Metabolic Spark (a natural fat burner), MenoSync (a women's hormonal health supplement), and the Dreamsicle Bundle (a multi-product value bundle). Products are marketed as third-party tested and free of rBGH, GMOs, gluten, soy, and artificial ingredients.

The platform layers these supplements with customized wellness programs, including personalized meal plans, 15-minute at-home workouts, habit-building frameworks, and access to a private coaching community. A "Find Your Hormone Type" quiz onboards prospects and personalizes recommendations, while the Subscribe & Save offering — with free shipping for U.S. subscribers — converts one-time buyers into recurring monthly customers at $54.99 to $109.98 per unit. Per company disclosures, more than 1.5 million people have used Metabolic programs since 2011, with public testimonials reporting weight loss in the 17-24 lb range and body composition improvements.

Revenue is generated across three streams: one-time and recurring product sales, subscription recurring fulfillment, and programs/coaching services. The go-to-market is entirely DTC through the owned website, with marketing driven by content (blog, science page), success-story testimonials, and the hormone-type funnel. The company is privately held, headquartered at 3120 Southwest Fwy in Houston, TX (Texas LLC), with Wilmington, DE listed as an alternate registered address. Reported headcount is 101-250, and the only disclosed institutional capital relationship is with Feenix Venture Partners (May 2022). No mobile app, public API, or AI/ML capability is referenced in the source data.

Name

Metabolic Living

Legal name

Metabolic Health and Nutrition LLC

Website

https://metabolicliving.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

Metabolic Living is a DTC health and wellness brand selling doctor-designed supplements and customized metabolic-health coaching programs directly to U.S. consumers via its Shopify-style e-commerce site, with subscription recurring revenue centered on weight management, hormonal balance, and personalized nutrition.

Ownership category

akta.pro rank

Product category

Nutritional Supplements

NAICS

Diet and Weight Reducing Centers (812191), Food (Health) Supplement Retailers (456191)

akta.pro primary industry

Weight Loss Coaching (Non-Clinical) (HSADAFAB)

akta.pro secondary industry

Weight Management & Metabolic Supplements (CRADAGAG)

Keywords

• Dietary supplements
• Weight management programs
• Metabolic health coaching
• Hormonal health supplements
• Personalized wellness plans

Headquarters

HQ city

Wilmington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Product Sales: Direct sales of supplements including Metabolic Super Protein ($54.99), Metabolic Spark ($77.99), MenoSync, and bundled products. Products are available for one-time purchase or via subscription model.
2. Subscription & Save: Recurring subscription model offering free shipping and savings for customers who subscribe to regular product deliveries. Drives predictable recurring revenue.
3. Programs & Coaching: Revenue from customized health programs and coaching services including meal plans, workout programs, and expert nutrition coaching through their private community.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Metabolic Living (operated by Metabolic Health and Nutrition LLC) is a direct-to-consumer health and wellness brand that sells doctor-designed nutritional supplements and customized wellness programs focused on metabolic optimization, weight management, and hormonal health. Its core product portfolio includes Metabolic Super Protein, Super Omegas, Spark, MenoSync, and a Dreamsicle Bundle, complemented by 15-minute workout plans, customized meal plans, and expert coaching through a private community. The company monetizes via one-time product purchases and a Subscribe & Save subscription model serving U.S. customers.

Product overview

Metabolic Living (operated by Metabolic Health and Nutrition LLC) offers a comprehensive wellness platform combining doctor-designed nutritional supplements with personalized coaching programs. The core product portfolio includes five key supplements: Metabolic Super Protein® (a 5-in-1 complete protein shake), Metabolic Super Omegas® (omega fatty acid blend), Metabolic Spark™ (natural fat burner), MenoSync® (women's hormonal health), and the Dreamsicle Bundle (value bundle). These supplements are complemented by customized diet programs, 15-minute workout routines, habit-building strategies, and expert coaching services. The offering operates as a platform combining supplement sales with coaching and program services, delivering personalized wellness plans that address individual metabolic needs, preferences (including Paleo and Vegan options), and health goals.

Differentiator

Problem solved

Functional benefit

Products and services

• Metabolic Super Protein®: Complete 5-in-1 Shake A doctor-designed 5-in-1 protein shake supplement that combines multiple nutritional benefits in a single serving to support individual health and fitness goals; sold to individual health-conscious consumers via the Metabolic e-commerce store at $54.99 per unit.
• Metabolic Super Omegas®: An Antioxidant and Omegas Super Blend An omega fatty acid supplement providing antioxidant support and essential fatty acids for overall metabolic and cellular health; sold to individual consumers at $54.99 per unit.
• Metabolic Spark™: The Natural Fat Burner A natural fat burner supplement designed to support metabolic function and fat loss goals; sold to individual consumers at $77.99 per unit.
• MenoSync®: Natural Hormonal Health For Women A supplement formulated specifically for women's hormonal health during menopause, supporting natural hormonal balance; sold to individual female consumers at $54.99 per unit.
• Dreamsicle Bundle A bundled product offering combining multiple supplements (including Super Omegas) at a discounted price point for comprehensive metabolic health support; sold at $109.98.
• Metabolic Coaching Services Expert nutrition coaching and accountability services delivered through Metabolic's private community, supporting customers on customized health programs; targeted at individual consumers enrolled in Metabolic's wellness programs.
• Metabolic Customized Programs Personalized health programs combining tailored meal plans, 15-minute workout routines, habit-building strategies, and supplement recommendations based on individual hormone type, dietary preferences, and goals; targeted at individual health-conscious consumers.

Quantifiable outcome

• Over 1.5 million people have used Metabolic programs
• +3 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Arbonne: MLM/DTC brand selling botanically based supplements, protein shakes, and weight-management products. Comparable in supplement-led weight management positioning and consumer demographics.
• Herbalife: Global nutrition and weight-management company selling meal replacements, protein shakes, and supplements through a direct-selling and DTC model. Highly comparable in core supplement offering, weight-loss positioning, and customer segment.
• Plexus Worldwide: DTC and MLM health and wellness brand selling supplements targeting weight management, gut health, and metabolic balance. Closely comparable on product category, customer profile, and direct-to-consumer go-to-market motion.
• BODi (formerly Beachbody): Subscription-based fitness, nutrition, and weight-loss platform combining workout programs with branded supplements and Shakeology. Comparable as a bundled programs-plus-supplements DTC subscription model targeting weight loss.
• Isagenix: Direct-selling health and wellness company focused on nutritional cleansing, weight loss, and metabolic health supplements. Highly comparable on product mix, weight-management positioning, and channel structure.
• LifeVantage: Science-based supplement company selling metabolic health, anti-aging, and weight-management products through direct selling. Comparable on metabolic and weight-management positioning and supplement-led model.
• Optavia: Direct-selling weight-loss program combining meal replacement products, supplements, and coaching with a coach-driven model. Comparable on weight-loss programs, supplements, and personalized coaching structure.

Emerging players

• Noom: DTC subscription weight-loss coaching app combining behavior change, nutrition guidance, and coaching. Comparable on the coaching/program revenue stream and weight-management customer base, though Noom is app-first rather than supplement-first.
• Thorne: Premium DTC supplement brand emphasizing third-party testing, practitioner-grade quality, and wellness positioning. Comparable on doctor-designed positioning, third-party tested quality claims, and DTC subscription model.

Broad incumbents

• WW (Weight Watchers): Established weight-management program with subscription coaching, food tracking, and branded products. Comparable in weight-loss coaching and program subscription model, but operates at much larger scale and broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MetabolicLiving

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metabolic Living