What PitayaFoods does

Pitaya Foods is a San Diego-based frozen superfruit company founded in 2010 (originally as Pitaya Plus, rebranded in 2020) that processes exotic fruits—dragon fruit, acai, coconut, passion fruit, avocado, jackfruit—into IQF-frozen formats for retail, foodservice, and direct-to-consumer channels. The company pioneered the first organic dragon fruit product in the world in 2010 and operates a vertically integrated supply chain with 800+ USDA Organic-certified farms in Nicaragua, where it has created 170+ jobs for local single mothers. Its product portfolio spans smoothie packs, bite-sized cubes, ready-to-eat smoothie bowls, the proprietary Sorbetter® functional sorbet line, Wellness Booster Cubes, kid-friendly Organic Smoothie Pops, and Regenified-certified regenerative fruits. The company holds B Corp certification (since 2017), USDA Organic, Non-GMO Project Verified, Regenified, and Earth Kosher credentials.

The company operates a hybrid revenue model: DTC e-commerce through pitayafoods.com with a Subscribe-and-Save program and an 8-item frozen order minimum; wholesale/retail distribution across 15,000+ US store doors including Walmart, Whole Foods, Target, Kroger, Publix, Sprouts, and numerous regional chains; and a foodservice/B2B wholesale division supplying juice bars, restaurants, and bulk ingredient customers. Pricing ranges from $4.99 per bite-sized bag to $13.99 per 2-lb bulk bag, with premium ready-to-eat bowls at $4.99-$5.99 and Sorbetter® pints at $7.49. Marketing is driven primarily through Instagram, TikTok, Facebook, and a recipe/content blog, supported by the Bright Bunch loyalty program and earned media via PR Newswire distribution. The company is privately held with no disclosed institutional funding and limited public financial data.

Name

PitayaFoods

Legal name

Pitaya Foods

Website

https://pitayafoods.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Pitaya Foods is a San Diego-based frozen superfruit company that sells organic dragon fruit, acai, coconut, and passion fruit products through 15,000+ US retail doors, foodservice operators, and DTC e-commerce to health-conscious consumers and families.

Ownership category

akta.pro rank

Product category

Frozen Superfruit Products

NAICS

Frozen Fruit, Juice, and Vegetable Manufacturing (311411), Ice Cream and Frozen Dessert Manufacturing (311520), Frozen Specialty Food Manufacturing (311412)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Ice Cream & Frozen Desserts (2024)

akta.pro primary industry

Frozen Fruit & Vegetable Processing (IQF, Frozen Blends) (AFAKAFAG)

akta.pro secondary industries

Plant-Based Frozen Desserts Processing (Non-Dairy Ice Cream, Gelato, Novelties) (AFAHAJAE), Purees & Fruit/Vegetable Bases (Aseptic, Frozen, Drum) (AFAKAFAD)

Keywords

• Frozen superfruit products
• Organic smoothie packs
• Ready-to-eat smoothie bowls
• Frozen foodservice wholesale
• Regenerative certified fruit

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Direct Consumer Product Sales (E-commerce): One-time and subscription-based sales of frozen superfruit products through the company's owned e-commerce website. Products are shipped frozen to consumers with a minimum 8-item order. Offers 'Subscribe and Save 10%' recurring subscription option.
2. Retail Distribution (Grocery Partners): Wholesale product sales through major retail grocery chains including Walmart, Whole Foods, Target, Publix, Kroger, Sprouts, and regional chains. Products are sold at retail as frozen superfruit smoothie packs, sorbetters, and ready-to-eat smoothie bowls. The company is positioned as the 'fastest growing brand in natural' frozen fruit.
3. Foodservice / Wholesale Distribution: Bulk frozen fruit products sold to foodservice operators (juice bars, restaurants, hotels) and small food manufacturers through direct relationships and distributor networks. Includes frozen purees, IQF products, and sorbets available in bulk case sizing.
4. Subscription / Loyalty Program: The Bright Bunch loyalty program offers early access to product launches, exclusive merchandise, and feedback opportunities to members. While not a direct revenue stream, it drives customer retention and repeat purchases through loyalty engagement.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels11 records

Core offering

Pitaya Foods processes organic exotic super-fruits (dragon fruit, acai, coconut, passion fruit, jackfruit, avocado, mango, strawberry, blueberry) using Individual Quick Freezing technology and sells them as pre-portioned smoothie packs, bite-sized frozen cubes, ready-to-eat smoothie bowls, functional Sorbetter® sorbets, kid-friendly Organic Smoothie Pops, wellness booster cubes, and regenerative-certified fruit SKUs through its DTC site, 15,000+ US grocery doors, and a B2B foodservice/wholesale channel.

Product overview

Pitaya Foods is a frozen superfruit company offering a diverse portfolio of organic frozen fruits and ready-to-eat products. The core product line includes frozen smoothie packs (Dragon Fruit, Acai Traditional, Coconut), bite-sized pieces (Dragon Fruit, Passion Fruit, Acai Berry, Avocado, Jackfruit, Immunity Blend), and bulk 2Lb bags for foodservice. The company has expanded into ready-to-eat categories including Swirl Smoothie Bowls (Passion, Acai, Coconut varieties), Protein Smoothie Bowls (Chocolate Banana, Dragon Fruit Mango, Coconut Blue Spirulina, Acai Banana), and Sorbetter® sorbet line (Acai Berry, Dragon Fruit, Coconut, Passion Fruit). Additionally, the portfolio includes Wellness Booster cubes (Ginger Lime Turmeric), Organic Smoothie Pops for kids, and Regenerative Certified fruits (Mango, Strawberries, Blueberries) grown under regenerative agriculture practices. The company also operates a Bright Bunch loyalty program and wholesale/foodservice division. Products are distributed nationwide at retailers including Walmart, Target, Whole Foods, Kroger, Publix, and Sprouts.

Differentiator

Problem solved

Functional benefit

Products and services

• Organic Dragon Fruit Smoothie Packs Pre-portioned frozen organic dragon fruit puree packets (4 x 3.5oz) for making smoothies and smoothie bowls at home. USDA Organic and Non-GMO Project Verified.
• Organic Dragon Fruit Bite-Sized Pieces Frozen organic red dragon fruit bite-sized cubes in 12oz bags for smoothies, smoothie bowls, drinks, salads and snacks. USDA Organic and Non-GMO Project Verified.
• Organic Immunity Bite-Sized Pieces Proprietary frozen blend of organic dragon fruit, mango, and passion fruit providing 30% daily Vitamin C per serving. 12oz bag of bite-sized cubes for smoothies and bowls.
• Natural Passion Fruit Bite-Sized Pieces Frozen seedless passion fruit puree cubes in 12oz bags. Non-GMO Project Verified with no added sugar.
• Organic Coconut Smoothie Packs Pre-portioned frozen organic coconut puree packets (4 x 3.5oz) containing coconut meat and coconut water for smoothies and bowls.
• Organic Avocado Bite-Sized Pieces Frozen organic Hass avocado cubes in 12oz bags, pre-ripened for convenience; contains less than 0.5% lime juice and ascorbic acid.
• Organic Ripe Jackfruit Bite-Sized Pieces Frozen organic ripe jackfruit bite-sized pieces in 12oz bags, rich in antioxidants, manganese, fiber, vitamin E and potassium.
• Organic Acai Traditional Smoothie Packs Pre-portioned frozen organic acai smoothie packs (4 x 3.5oz) made with Grade A 14% premium acai and organic guarana for energy and brain-boosting nutrients.
• Organic Acai Berry Bite-Sized Pieces Frozen organic acai berry cubes in 12oz bags sourced from the Amazon rainforest, offering 3X the antioxidants of blueberries with high fiber and Vitamin A.
• Organic Ginger Lime Turmeric Wellness Booster Cubes First-of-its-kind frozen wellness cube combining organic ginger, lime and turmeric for use in smoothies, drinks and wellness shots. Bridges traditional wellness ingredients with frozen convenience.
• Organic Coconut Puree Cubes Frozen organic coconut puree cubes in 12oz bags for blending into smoothies, bowls, drinks and recipes.
• Sorbetter® Functional Sorbet Line Proprietary ready-to-eat organic sorbet pint (16oz) in Acai Berry, Dragon Fruit, Coconut, and Passion Fruit varieties. Distinct from traditional sorbet through added functional ingredients (B vitamins, antioxidants, MCTs) layered onto a fruit base.
• Swirl Smoothie Bowls Ready-to-eat organic smoothie bowls in 6oz servings in Passion Fruit & Dragon Fruit, Acai & Strawberry, and Coconut & Pineapple swirl varieties. No blender required; each bowl delivers quantified functional benefits such as 25% daily Vitamin E, 6 essential B vitamins, or 25% daily Vitamin C.
• Protein Smoothie Bowls Ready-to-eat USDA Organic smoothie bowls containing 10g of plant-based protein per bowl. Available in Chocolate + Banana, Dragon Fruit + Mango, Coconut + Blue Spirulina, and Acai + Banana varieties.
• Organic Smoothie Pops Kid-friendly frozen smoothie pops made with organic fruits and vegetables and no added sugar; available in Dragon Fruit & Mango and Acai & Blueberry varieties. USDA Organic, non-GMO, gluten-free, dairy-free, B Corp designated. Box of four pops.
• Regenerative Certified Fruits (Mango, Strawberries, Blueberries) Regenified™ certified frozen organic mango, strawberries, and blueberries. Among the first frozen fruits verified for regenerative farming practices.
• Bulk 2Lb Frozen Superfruit Bags (Immunity, Acai, Dragon Fruit, Passion Fruit) 2-pound bulk bags of organic frozen fruit (Immunity blend, Acai Berry, Dragon Fruit, Passion Fruit) intended for foodservice operators and high-volume home users; priced lower per ounce than retail packs.
• Wholesale & Foodservice Program B2B wholesale and foodservice program selling bulk frozen purees, IQF products, and sorbets to retail grocery buyers, juice bars, food processors and restaurants. Includes a dedicated foodservice team for recipe development and best-blend practice support, plus a B2B portal at b2b.pitayafoods.com with separate signup for foodservice, retail and bulk ingredient buyers.

Quantifiable outcome

• 30% of daily Vitamin C per serving in Immunity blend products
• +5 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators7 records

Recent moves10 records

Expansion highlights5 records

Emerging players

• Suja Juice: Suja is a functional, wellness-focused cold-pressed juice and smoothie brand sold in natural and mainstream grocery. It targets an overlapping health-conscious consumer base with functional ingredient positioning comparable to Pitaya's wellness and immunity product narrative.

Direct peers

• Sambazon: Sambazon is the most direct peer: organic acai-based smoothie packs, bowls, and frozen superfruit products sold through DTC, natural grocery, and foodservice. It competes head-to-head with Pitaya's acai SKUs and targets the same health-conscious consumer base across similar retail channels.
• NadaMoo: NadaMoo is a plant-based frozen dessert (non-dairy ice cream/sorbet) brand with comparable product positioning to Pitaya's Sorbetter® line. Both brands target wellness-conscious consumers seeking dairy-free, organic, clean-label frozen desserts through natural and mainstream grocery channels.
• Acai Roots: Acai Roots produces organic acai puree packs and superfruit smoothie products similar to Pitaya's acai SKUs. It sells through natural foods retail and DTC with comparable pricing and product format, making it a direct competitor in the frozen smoothie pack category.
• Talenti Gelato e Sorbetto: Talenti (Unilever) is a premium gelato and sorbet brand sold in pints across major US grocery retailers. Its sorbet line directly competes with Pitaya's Sorbetter® sorbet pints in the same freezer set and retailer shelf, with broader distribution and marketing scale.

Broad incumbents

• SunOpta: SunOpta is a large-scale frozen fruit and plant-based ingredient manufacturer serving retail, foodservice, and ingredient customers. It is a broad incumbent in the same frozen fruit category as Pitaya, supplying smoothies, bowls, and IQF fruit to many of the same retail and foodservice customers at scale.
• Cascadian Farm: Cascadian Farm is a General Mills-owned organic frozen fruit and vegetable brand sold in mainstream grocery. It competes in the same organic frozen fruit aisle as Pitaya and represents a well-funded incumbent with broader distribution and brand awareness in the conventional channel.
• Dole Food Company: Dole is a global incumbent in frozen and packaged fruit, with broad frozen fruit and smoothie product lines sold across US grocery and foodservice. It competes in the same freezer aisle as Pitaya, with substantially larger scale and brand recognition.
• Stahlbush Island Farms: Stahlbush Island Farms is a large-scale organic frozen fruit and vegetable processor selling through US natural and mainstream grocery. It is a broad incumbent competitor in organic frozen fruit, including berry and smoothie-relevant SKUs that overlap with Pitaya's regenerative and organic fruit lines.
• Haagen-Dazs: Haagen-Dazs is a premium frozen dessert brand with sorbet and fruit-based SKUs in pints sold across US grocery. As part of a global CPG portfolio, it represents a broad incumbent competing for the same premium frozen dessert shopper as Pitaya's Sorbetter® line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/pitayafoods
• Facebookfacebook.com/pitayafoods
• Instagraminstagram.com/pitayafoods
• TikToktiktok.com/@pitayafoods
• LinkedInlinkedin.com/company/pitaya-foods

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PitayaFoods