Pose
Pose is a cloud-based, browser-native point-of-sale platform for small retail and service businesses, offering inventory, CRM, loyalty, and employee management modules across iPad, Mac, and PC under a self-serve monthly subscription model.
- Company typePrivate
- Founded2011
- HeadquartersTel Aviv, Israel
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Pose does
Pose is a cloud-based point-of-sale platform built for small retail and service businesses, operating as the commercial brand of Interspace Ltd. and headquartered in Netanya, Israel. The product is delivered as a browser-based application compatible with iPad, Mac, PC, and Android devices, and is composed of modular capabilities covering the cash register, inventory management, customer relationship management, loyalty programs, employee time tracking and commissions, gift cards, reporting with Xero export, and a built-in online catalog. The technology stack is platform-agnostic by design, avoiding mandatory hardware lock-in while supporting peripherals from Star Micronics, Honeywell, Mag-Tek, and Logic Controls, and provides offline capability for cash and check transactions with cloud-based automatic backup and sync.
Pose operates a self-serve product-led growth motion targeting micro and small merchants across Israel, the United States, and Latin America, with localized storefronts in Hebrew, English, and Spanish. Revenue is generated primarily through monthly SaaS subscriptions following a 30-day free trial, supplemented by transaction-based economics through an integrated payment processing partnership with EVO Payments for US merchants and optional hardware procurement as an intermediary. The company serves a long-tail SMB customer base spanning fashion boutiques, jewelry stores, photo studios, pet stores, vape shops, cycle retailers, and service businesses, and was founded in 2011 with a single disclosed $1.75M seed round from initial.vc.
Pose firmographics
Firmographics- Name
- Pose
- Legal name
- Pose P.O.A.S. Ltd.
- Website
- https://getpose.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pose is a cloud-based, browser-native point-of-sale platform for small retail and service businesses, offering inventory, CRM, loyalty, and employee management modules across iPad, Mac, and PC under a self-serve monthly subscription model.
- Ownership category
- akta.pro rank
Pose industry classification
Industry- Product category
- Cloud Point-of-Sale Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- POS Payment Software & Middleware (Terminal OS, Apps, Device Management) (FSAMADAC)
Keywords
Where Pose is headquartered
LocationHeadquarters
- HQ city
- Tel Aviv
- HQ country
- Israel
- HQ region
- Middle East
Offices1 record
Markets served
Pose business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- SaaS Subscription: Monthly subscription revenue for access to POS software platform. Payment in advance at start of each billing cycle. After 30-day free trial, customers enter paid subscription. Adding additional cash registers possible after account activation.
- Payment Processing: Integrated credit card processing through partnership with EVO Payments for US merchants. International customers can use local merchant service providers. Revenue likely includes margin on transaction fees.
- Hardware Sales: Optional sale of POS peripherals including receipt printers (Star Micronics TSP100 series), card readers (Mag-Tek Centurion), barcode scanners (Honeywell Voyager), and cash drawers. Pose acts as intermediary between customer and suppliers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard subscription |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Pose product offering
Product offeringCore offering
Pose is a cloud-based point-of-sale (POS) software platform designed for small retail and service businesses. It enables sales transactions, inventory management, customer tracking, employee management, loyalty programs, and reporting from any PC, Mac, or iPad via web browser, with no mandatory hardware purchases required.
Product overview
Pose is a cloud-based point-of-sale (POS) platform for small businesses, accessible via web browser on PC, Mac, and iPad. The core offering is the Pose Cash Register (Register module), which handles sales transactions, item management, discounts, returns, and gift card issuance. This is tightly integrated with the Customer Management module (customer tracking and segmentation), Loyalty Programs module (punch cards, birthday rewards, loyalty discounts), Reports module (sales analytics with Xero accounting export), Inventory Management module (product cataloging and stock control), and Employee Management module (time tracking, roles, commissions). Pose also offers an Online Catalog for e-commerce-style product display, specialized vertical solutions (Fashion, Jewelry, Pet, Vape, Wine & Liquor, Florist, Mobile Phone, Cycle Store), and hardware procurement support for receipt printers, barcode scanners, card readers, and cash drawers. The platform requires no mandatory hardware purchases and supports offline cash/check transactions.
Differentiator
Problem solved
Functional benefit
Products and services
- Pose Point of Sale (POS) Cloud-based point-of-sale system for small businesses enabling sales transactions, inventory management, customer tracking, employee management, loyalty programs, and reporting from any device (PC, Mac, iPad) via web browser.
- Pose Cash Register The core POS interface module handling sales transactions, item management, discounts, returns, gift card issuance, and offline capability for cash/check payments when internet is unavailable.
- Pose Customer Management Customer relationship management module enabling import/export of customer lists, segmentation by shopping behavior, VIP grouping, and tracking of customer purchase history and transaction summaries.
- Pose Loyalty Programs Loyalty management module offering digital punch cards, birthday rewards, and loyalty discounts, with automated redemption integrated directly into the cash register and customer accounts.
- Pose Reports Reporting module providing sales reports filtered by register, date, category, supplier, or product, with Z reports (end-of-day) sent automatically via email, and Xero Excel export capability.
- Pose Inventory Management Inventory management module supporting product creation with multi-level categories, bulk import/export, quick editing of multiple items, and stock level tracking organized by name, SKU, quantity, price, or supplier.
- Pose Employee Management Employee management module providing role-based permissions (manager, cashier, employee), time clock/attendance tracking, commission assignment per sale, and performance reporting with hours worked and sales data export.
- Pose Gift Cards Gift card feature allowing pre-set denominations, dynamic discounts, customized expiration dates, and comprehensive tracking of gift card sales and redemptions including card numbers and remaining balances.
- Pose Online Catalog Built-in online product catalog feature enabling businesses to showcase inventory online by uploading images alongside inventory items, with customizable contact details and category pages.
- Pose Hardware (Peripherals) Optional hardware procurement support including Star Micronics receipt printers (TSP100ECO, TSP100III, SM-S220i, TSP650II), Apple AirPrint, Logic Controls CD415 cash drawer, Honeywell barcode scanners (1450G, Voyager 1250g), Socket Mobile CHS 7Ci Bluetooth scanner, and Mag-Tek Centurion credit card reader.
Quantifiable outcome
- Small boutique Segal50 doubled sales within one year of adopting Pose
Companies that use Pose
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles1 record
Pose technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature7 records
Pose partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- EVO PaymentscorePose has partnered with EVO Payments to provide integrated credit card processing for US merchants. EVO provides secure payment services built directly into the Pose register, enabling merchants to manage transactions efficiently. US merchants can receive a free Dejavoo Z11 EMV-ready terminal upon approval with EVO Payments.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Pose competitors and assessment
Company assessmentDirect peers
- Clover (Fiserv): Clover provides SMB merchants with hardware plus a cloud POS app marketplace and integrated payments. Like Pose, it focuses on accessibility for non-technical small business owners.
- TouchBistro: TouchBistro offers an iPad-based POS with integrated payments aimed at small restaurants and cafes, overlapping with Pose's quick-service and café use cases. Its PLG and self-serve onboarding mirror Pose's motion.
- Revel Systems: Revel Systems offers an iPad-based POS with strong inventory and workforce features for retail and quick-service SMBs. Like Pose, it emphasizes platform flexibility and integrated payments.
- SumUp: SumUp is a European-headquartered SMB payments and POS provider with a strong presence in Latin America and Europe. It overlaps with Pose on affordable, low-friction POS for micro-merchants.
- Loyverse: Loyverse provides a free cloud POS with integrated payments, targeting very small retailers and cafes worldwide. It is a direct SMB competitor to Pose, particularly in price-sensitive emerging markets.
- Lightspeed Retail: Lightspeed is a cloud POS built for specialty retail (fashion, jewelry, pet, sporting goods), directly matching Pose's vertical focus. Its inventory depth and multi-store features target the same SMB-plus customer.
- Zettle (PayPal): PayPal Zettle offers a cloud POS and integrated card reader aimed at SMBs globally. Its platform-agnostic, low-cost approach directly competes with Pose's positioning.
- Square (Block): Square is the dominant cloud-based POS for small businesses, offering integrated payments, hardware, and a software marketplace. It competes head-to-head with Pose in the SMB retail segment but with vastly greater scale and capital.
- Shopify POS: Shopify POS targets small and mid-market retailers needing integrated ecommerce and in-store checkout. It overlaps with Pose on inventory, customer, and loyalty features for boutique merchants.
Emerging players
- ERPLY: ERPLY is a smaller cloud POS targeting small retailers and franchises with inventory-centric features. It is comparable to Pose on SMB retail focus but with a more franchise-oriented go-to-market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Pose social profiles
Digital presencePose financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pose leadership team
Management profileNumber of profiles
Profiles2 records
Pose funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pose M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pose
What does Pose do?
Pose is a cloud-based point-of-sale (POS) software platform designed for small retail and service businesses. It enables sales transactions, inventory management, customer tracking, employee management, loyalty programs, and reporting from any PC, Mac, or iPad via web browser, with no mandatory hardware purchases required.
Is Pose a public or private company?
Pose is a private company. It is classified as venture growth investor backed and is currently operating.
When was Pose founded?
Pose was founded in 2011. It employs 1 to 10 people.
Where is Pose based?
Pose is headquartered in Tel Aviv, Israel, in the Middle East region.
How does Pose make money?
Three revenue lines are on record. SaaS Subscription is the primary driver. The others are payment Processing and hardware Sales.
Who are Pose's main competitors?
Direct peers on record are Clover (Fiserv), TouchBistro, Revel Systems, SumUp, Loyverse, Lightspeed Retail, Zettle (PayPal), Square (Block) and Shopify POS. ERPLY is listed as an emerging player.
Does Pose have an API?
No public API is recorded for Pose.
What industry is Pose in?
Pose's product category is Cloud Point-of-Sale Software. Its primary akta.pro industry code is FSAMADAC, POS Payment Software & Middleware (Terminal OS, Apps, Device Management). Its NAICS code is 5132 and its SIC code is 7372.