Tundra
Tundra is a San Francisco-based online B2B wholesale marketplace, founded in 2017, that connects SMB wholesale buyers and suppliers through a self-serve digital platform and monetizes via marketplace commissions on transactions.
- Company typePrivate
- Founded2017
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
Tundra firmographics
Firmographics- Name
- Tundra
- Website
- https://tundra.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tundra is a San Francisco-based online B2B wholesale marketplace, founded in 2017, that connects SMB wholesale buyers and suppliers through a self-serve digital platform and monetizes via marketplace commissions on transactions.
- Ownership category
- akta.pro rank
Tundra industry classification
Industry- Product category
- B2B Wholesale Marketplace
- NAICS
- Wholesale Trade Agents and Brokers (42512)
- akta.pro primary industry
- Wholesale Dropship & Bulk Import/Export Sourcing Marketplaces (CRAFAHAO)
- akta.pro secondary industry
- Dropshipping & Supplier Fulfillment Services (CRAFAMAJ)
Keywords
Where Tundra is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Tundra business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel
Revenue model
- Marketplace Commerce: Tundra operates as an online wholesale marketplace, likely generating revenue through transaction fees or commissions on wholesale purchases made through the platform. The specific revenue model mechanics are not detailed in available sources.
Go-to-market motion1 record
Distribution channels1 record
Tundra product offering
Product offeringCore offering
Tundra operates an online wholesale marketplace connecting wholesale suppliers with wholesale buyers across the US. The platform enables businesses to browse, select, and purchase wholesale products digitally, removing traditional barriers of geographic limitations and time constraints associated with conventional wholesale procurement.
Differentiator
Problem solved
Functional benefit
Products and services
- Tundra Online Wholesale Marketplace An online marketplace platform that aggregates wholesale suppliers and enables wholesale buyers to browse, select, and purchase wholesale products digitally across the US, addressing traditional wholesale procurement barriers such as limited supplier access, geographic constraints, and time-intensive purchasing processes.
Companies that use Tundra
Customer profileSegments2 records
Ideal customer profiles2 records
Tundra technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Tundra partnerships and signals
Strategic signalScale indicators1 record
Tundra competitors and assessment
Company assessmentDirect peers
- Faire: Faire is a leading B2B wholesale marketplace connecting independent retailers with brands and makers. Directly comparable to Tundra as a zero/low-commission marketplace targeting SMB buyers and suppliers across general merchandise categories.
- Handshake (Shopify): Handshake, acquired by Shopify, operates a B2B wholesale marketplace enabling brands and merchants to transact wholesale online. Comparable to Tundra in targeting digital-first wholesale procurement between suppliers and retailers.
- Ankorstore: Ankorstore is a European-headquartered B2B wholesale marketplace connecting independent retailers with brands. Comparable to Tundra in offering a marketplace platform for SMB wholesale buyers and suppliers, with similar low-commission positioning.
- Joor: Joor is a digital wholesale marketplace for fashion brands and buyers. While narrower in vertical (apparel/accessories), it shares Tundra's marketplace model of connecting suppliers and retail buyers in a digital B2B workflow.
Emerging players
- RangeMe: RangeMe is a product discovery platform enabling retailers to find and evaluate wholesale suppliers. Comparable to Tundra's supplier-discovery function on the buy side, with overlap in the SMB wholesale procurement workflow.
- Inventory Source: Inventory Source is a dropshipping and supplier integration platform connecting retailers with wholesale suppliers. Comparable to Tundra in the dropshipping fulfillment and supplier-discovery workflow between SMB buyers and wholesale suppliers.
- Abound: Abound operates a B2B wholesale marketplace focused on connecting retailers with emerging brands. Directly comparable to Tundra in the digital wholesale marketplace model targeting independent retailers and emerging suppliers.
Broad incumbents
- Global Sources: Global Sources is an established B2B sourcing and wholesale platform connecting international suppliers with buyers. Overlaps with Tundra's wholesale marketplace functionality, but operates at much larger scale with a cross-border focus.
- Alibaba: Alibaba is the dominant global B2B e-commerce marketplace spanning wholesale, sourcing, and manufacturing across categories. Provides the broadest competitive reference point for Tundra's marketplace model, though at vastly greater scale and global footprint.
- Mirakl: Mirakl is an enterprise marketplace platform enabling retailers and B2B operators to launch their own third-party seller marketplaces. Adjacent to Tundra in marketplace infrastructure and B2B e-commerce, but targets enterprise operators rather than SMB buyers directly.
Market position
Customer concentration
Tundra social profiles
Digital presenceTundra financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tundra leadership team
Management profileNumber of profiles
Profiles7 records
Tundra funding detail
Funding detailFunding overview
Funding rounds4 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tundra M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tundra
What does Tundra do?
Tundra operates an online wholesale marketplace connecting wholesale suppliers with wholesale buyers across the US. The platform enables businesses to browse, select, and purchase wholesale products digitally, removing traditional barriers of geographic limitations and time constraints associated with conventional wholesale procurement.
Is Tundra a public or private company?
Tundra is a private company. It is classified as venture growth investor backed and is currently operating.
When was Tundra founded?
Tundra was founded in 2017. It employs 11 to 50 people.
Where is Tundra based?
Tundra is headquartered in San Francisco, United States, in the North America region.
How does Tundra make money?
One revenue line is on record: marketplace Commerce.
Who are Tundra's main competitors?
Direct peers on record are Faire, Handshake (Shopify), Ankorstore and Joor. Emerging players are RangeMe, Inventory Source and Abound. Broad incumbents are Global Sources, Alibaba and Mirakl.
Does Tundra have an API?
No public API is recorded for Tundra.
What industry is Tundra in?
Tundra's product category is B2B Wholesale Marketplace. Its primary akta.pro industry code is CRAFAHAO, Wholesale Dropship & Bulk Import/Export Sourcing Marketplaces, with a secondary code of CRAFAMAJ, Dropshipping & Supplier Fulfillment Services. Its NAICS code is 42512.