Growth Hackers Conference

What Growth Hackers Conference does

GrowthHackers, operated by GrowthRocks, Inc. (DBA 'Growth Hackers') and headquartered at 388 Market St. in San Francisco, runs a growth hacking ecosystem aimed at founders, heads of growth, marketers, and product managers. The company positions itself as having been built by the pioneers who defined the growth hacking methodology — Sean Ellis is credited with coining the term in 2010 and is associated with the organization's certification programs. The platform combines community membership, structured education, live events, and an operating system for growth experimentation, with stated reach extending to participants in 107 countries via the annual conference.

The product portfolio spans a Community platform hosted at community.growthhackers.com, Growth University courses and certifications (including Growth Master and AI Growth Engineer tracks covering Growth Hacking, Agile Marketing, AI-enabled Marketing, and AI-Engineering), a selective Growth Services Cohort of roughly 10 companies per cycle, bimonthly webinars, weekly 20-minute AMAs with Chief Strategist Theo Moulos, an annual Conference, and a weekly and daily newsletter. Underlying the offering is growthOS, a platform described as an operating system for growth teams to plan experiments, execute digital marketing, and run continuous learning loops. Supporting content includes proprietary Growth Studies (case analyses of companies such as Airbnb, Uber, Amazon, Slack, and Spotify), the State of Growth annual benchmarking reports (with the 2023 edition surveying 339 global growth teams), and free e-books including an Enterprise Growth Playbook.

Revenue is generated across four documented streams: Premium Organization subscriptions billed monthly, quarterly, or annually; selective Growth Services Cohort engagements; Growth University course and certification sales; and sponsorships for newsletter, webinars, and the annual conference. An AI Services for Agencies add-on targets traditional growth agencies seeking AI transformation or acquisition exit. Distribution blends self-serve access for the Community and University with direct sales for the Services Cohort, Conference sponsorships, and AI Services. No public funding rounds, institutional investors, or revenue figures are disclosed in the source data; the company operates with a 1-10 employee headcount and appears founder-owned.

Name

Growth Hackers Conference

Legal name

GrowthRocks, Inc.

Website

https://growthhackers.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

GrowthHackers (GrowthRocks, Inc.) is a San Francisco-based operator of a growth hacking ecosystem targeting founders, heads of growth, and marketers, combining a global community platform, certification courses, an annual conference, and AI-focused services and education.

Ownership category

akta.pro rank

Product category

Marketing Education and Growth Services

NAICS

Computer Systems Design and Related Services (5415)

SIC

Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYEDAMAIAE

Growth Mindset, Motivation & Goal-Setting Programs

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Life Skills & Personal Development (Study Skills, Executive Function, SEL)

SECONDARYMPACADAG

Podcast Syndication, Cross-Promotion & Growth Networks

Media, Entertainment & Sports/Digital Media & Content Platforms (Online Video, Podcasts, Creators)/Podcast Hosting, Networks & Distribution

Keywords

• Growth marketing community
• Marketing certification courses
• Growth hacking conferences
• Growth strategy consulting
• Marketing professional training

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Subscription - Premium Organization: Monthly, quarterly, or annual subscription fees for premium Organization features, collaborative workflow management, and project access.
2. Growth Services Cohort: Select cohort program where GrowthHackers team works on selected companies' growth strategy, culture, experimentation and testing.
3. University Courses & Certification: Revenue from Growth University courses including Growth Hacking, Agile Marketing, AI-enabled Marketing, and AI-Engineering certifications.
4. Sponsorships: Sponsorship opportunities for the newsletter, webinars, and conference events.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

GrowthHackers operates a growth hacking ecosystem that combines an online community platform, premium subscriptions, an online university with certifications, an annual conference, a newsletter, webinars, and a hands-on Growth Services Cohort where the in-house team works directly with selected companies on growth strategy, experimentation, and culture. Supporting offerings include the GrowthOS operating system for growth teams and AI transformation services for traditional agencies.

Product overview

GrowthHackers is a comprehensive growth hacking ecosystem offering a platform-plus-services model. The core offerings include a Community platform for networking and collaboration, Growth Services Cohort for hands-on consulting, University for online learning with certifications, the annual Conference for industry events, and a Newsletter for ongoing insights. Supporting products include growthOS (an operating system for growth teams), Webinars (bimonthly expert sessions), Growth Studies (case study library), downloadable E-books, State of Growth research reports, and the Growth Hacking Awards. The platform also offers AI Services for Agencies as an add-on module. The company positions itself as being built by the pioneers who defined the growth hacking methodology, with Sean Ellis (who coined the term in 2010) involved in the certification programs.

Differentiator

Problem solved

Functional benefit

Brands

• GrowthHackers Conference: The annual gathering of growth professionals and enthusiasts, bringing together leaders from companies like Adobe, Amazon, and Etsy.
• Growth University
• GrowthOS
• Growth Hacking Awards
• Growth Services Cohort

Products and services

• GrowthHackers Community Global online community platform for founders, heads of growth, marketers, and product managers to connect, collaborate, share experiences, and access the growth hacking knowledge base.
• Growth Services Cohort Selective consulting cohort in which the GrowthHackers team partners with a small pool of companies to deliver hands-on growth strategy, culture, experimentation, and testing work.
• Growth University Online learning platform offering on-demand courses and certification programs in Growth Hacking, Agile Marketing, AI-enabled Marketing, and AI-Engineering, awarding credentials such as Growth Master and AI Growth Engineer.
• GrowthHackers Conference Annual in-person and virtual conference bringing together growth professionals for keynotes, case studies, and networking, with on-demand recordings available after the event.
• GrowthHackers Newsletter Subscription-based weekly and daily email newsletter delivering marketing trends, growth strategies, and AI insights to individual subscribers and sponsors.
• GrowthHackers Webinars Bimonthly expert-led interactive webinars covering growth hacking, AI tools, trends, and strategies, available to attendees and via sponsorships.
• GrowthOS Software operating system for growth teams to plan, execute, and learn continuously across experiments and digital marketing execution in a single environment.
• AI Services for Agencies AI-powered transformation services designed to help traditional growth agencies evolve their operations with AI capabilities, offered alongside GrowthHackers' agency acquisition program.

Quantifiable outcome

• Annual conference draws attendees from 107 countries
• +1 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• GrowthRockscoreStrategic or Co-development Partner · 19 March 2025A strategic partnership between GrowthHackers and GrowthRocks, uniting two powerhouses in growth marketing and engineering. This partnership marks a new era of growth engineering, combining the community and content strengths of GrowthHackers with GrowthRocks' growth marketing expertise.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Reforge: Subscription-based community and education platform for growth, product, and engineering leaders. Most directly comparable to GrowthHackers' premium subscription model, certification programs, and senior-practitioner target persona.
• Marketing School: Daily marketing podcast and digital marketing education community by Neil Patel and Eric Siu. Comparable as a marketing education brand with course, podcast, and community monetization.
• Product-Led Alliance: Community, courses, and certifications for product-led growth practitioners. Closely comparable on the methodology-driven certification and community flywheel GrowthHackers operates.
• GrowthRocks: Growth marketing agency that became GrowthHackers' 2025 strategic partner. Directly comparable as a growth marketing services provider and now an integrated go-to-market partner.
• CXL: Conversion optimization and growth marketing training company offering courses, certifications, and a community for marketers. Closely comparable on the education/certification and growth-marketing methodology positioning.
• Demand Curve: Growth marketing training program and community for founders and marketers. Comparable on the paid courses plus community model targeting early-stage founders and growth teams.
• Pavilion: Private membership community for B2B revenue and growth leaders. Comparable as a paid professional community for heads-of-growth personas with peer learning and benchmarking.

Broad incumbents

• LinkedIn Learning: Mass-market professional video course platform operated by LinkedIn/Microsoft. Comparable as a general-purpose professional education destination that overlaps with GrowthHackers' university courses.
• HubSpot Academy: Free marketing, sales, and customer service education and certification platform operated by HubSpot. Comparable as a marketing education/certification destination but with a much broader portfolio and free pricing.

Emerging players

• Lenny's Newsletter / Lenny's Product Podcast: Subscription newsletter and podcast community for product and growth leaders from Airbnb alumnus Lenny Rachitsky. Comparable on the paid-niche-community-for-growth-professionals model that competes for the same audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/growthhackers
• YouTubeyoutube.com/@GrowthHackersHQ
• Instagraminstagram.com/growthhackershq

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Growth Hackers Conference