Nabisco

What Nabisco does

Nabisco is a US-based packaged snack brand portfolio, originally founded as the National Biscuit Company in 1899 and renamed Nabisco in 1971. Today it operates as a wholly-owned brand family of Mondelez International (NASDAQ: MDLZ), the global snacks company created when Kraft Foods split on October 1, 2012. The portfolio spans cookies (OREO, CHIPS AHOY!), crackers (RITZ, Triscuit, Honey Maid, Cheese Nips), breakfast biscuits (belVita), and gummy candy (SOUR PATCH KIDS, Swedish Fish), distributed through major US grocery chains, mass merchants, and convenience stores across 22+ states, with additional reach via the Mondelez global distribution network.

The business model is classic consumer packaged goods: one-time product sales through mass retail and e-commerce, supported by promotional pricing, limited-edition flavor launches (e.g., Oreo Firecracker Pop, May 2026), and brand collaborations such as the OREO x REESE'S co-branded product. Marketing is centered on the Snackworks.com digital platform, which hosts recipes, sweepstakes, and the Ibotta-powered SnackWorks Perks cash-back program, alongside social media and email engagement. Target customers are families with children and general snacking consumers seeking convenient, ready-to-eat products, with a secondary push into health-conscious consumers through Triscuit and BelVita. Revenue for the Nabisco brand entity is not separately disclosed; financial performance is reported only at the Mondelez International consolidated level.

Name

Nabisco

Legal name

Mondelez International, Inc.

Website

https://snackworks.com

Company type

Public

Founded year

1899

Operating status

Operating

Headcount range

11–50 employees

Short description

Nabisco is a US snack brand portfolio under Mondelez International, selling cookies, crackers, and candy products including Oreo, Ritz, Chips Ahoy!, Triscuit, BelVita, and Sour Patch Kids through major US retailers and the Snackworks digital platform.

Ownership category

akta.pro rank

Product category

Cookies and Crackers (Packaged Snacks)

NAICS

Cookie and Cracker Manufacturing (311821), Cookie, Cracker, and Pasta Manufacturing (31182), Nonchocolate Confectionery Manufacturing (311340), Sugar and Confectionery Product Manufacturing (3113), Snack Food Manufacturing (31191)

SIC

Cookies & Crackers (2052), Bakery Products (2050), Sugar & Confectionery Products (2060), Food And Kindred Products (2000)

akta.pro primary industry

Cookies, Biscuits & Crackers (CRADABAD)

akta.pro secondary industries

Crackers, Biscuits & Grain Snacks Manufacturing (savory biscuits, crispbreads) (AFAKABAH), Crackers & Savory Biscuits Manufacturing (AFAKAIAJ), Chocolate & Candy Snacks Manufacturing (AFAKAIAM), Snack Bars (Granola, Protein, Cereal Bars) (CRADABAG)

Keywords

• Cookies and crackers
• Packaged snack foods
• Consumer packaged goods
• Biscuit manufacturing
• Sweet and salty snacks

Headquarters

HQ city

East Hanover

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Others

Revenue model

1. Product Sales: Nabisco generates revenue through the sale of consumer snack products including cookies, crackers, and candy through retail distribution channels. Revenue is derived from product sales across multiple brands including Oreo, Ritz, Chips Ahoy!, Triscuit, BelVita, and others.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Nabisco manufactures and sells a portfolio of branded cookies, crackers, and candy snacks under the Snackworks umbrella. Core brands include Oreo, Ritz, Chips Ahoy!, Triscuit, BelVita, Honey Maid, Sour Patch Kids, Swedish Fish, and Cheese Nips, sold through major U.S. retail chains, e-commerce, and Mondelez International's global distribution network.

Product overview

Nabisco operates as part of Mondelēz International's Snackworks portfolio, offering a diverse range of cookies, crackers, and candy products. The portfolio includes flagship cookie brands (OREO, CHIPS AHOY!), classic crackers (RITZ, Triscuit, Honey Maid), breakfast snacks (belVita), and gummy candy (SOUR PATCH KIDS). These products are distributed through retail channels and marketed via the Snackworks website which serves as a hub for recipes, promotions, and brand information.

Differentiator

Problem solved

Functional benefit

Brands

• Oreo: Cookie brand featuring the iconic chocolate sandwich cookie with cream filling
• RITZ
• Chips Ahoy!
• Triscuit
• BelVita
• Sour Patch Kids
• Honey Maid
• Swedish Fish
• Cheese Nips

Products and services

• OREO Flagship chocolate sandwich cookie brand with cream filling, marketed to families and general consumers with limited-edition flavor variations and collaborations (e.g., OREO x REESE'S).
• RITZ Classic cracker brand offering salted snack crackers marketed as lunch snacks for kids and adults, including limited-edition variants such as Sunkissed Crackers.
• SOUR PATCH KIDS Gummy candy brand offering soft and chewy gummies in assorted flavors, including sub-lines such as Glow Ups strawberry-watermelon.
• CHIPS AHOY! Chocolate chip cookie brand featuring chunky chocolate chip cookies marketed as a classic American snack.
• BelVita Breakfast biscuit and energy snack brand offering products such as banana, dark chocolate and sunflower seed energy snack bites for morning consumption and sustained energy.
• Triscuit Whole grain wheat cracker brand offering reduced-fat and flavored variants, positioned around whole grain goodness and farmer-sourced ingredients.
• Honey Maid Honey graham cracker brand included in the Mondelez snack portfolio for snacking and recipe use.
• Oreo Firecracker Pop Limited-edition summer Oreo cookie variant featuring golden wafers and triple-layer creme in patriotic flavors, available seasonally at major U.S. retailers.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• REESE'ScoreGTM or Marketing Partner · 1 January 2026OREO has partnered with REESE'S to create a collaborative product launch. This partnership combines two iconic snack brands under Mondelēz International to deliver a dream collaboration product featuring OREO cookies with REESE'S peanut butter flavors.
• IbottaminorGTM or Marketing PartnerSnackWorks Perks program powered by Ibotta enables consumers to earn cash back on all favorite snacks. Users can sign up for SnackWorks emails and receive a $2 bonus, with cash back withdrawable after reaching $20 account balance.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Hershey Company: Direct competitor in confectionery (Reese's, Hershey's) and snacking. Cross-category competitor especially relevant given the OREO x REESE'S collaboration.
• Kellanova: Spun-off snacks business of Kellogg's with Pringles, Cheez-It, Pop-Tarts, and RXBAR. Competes directly with Nabisco across cookies, crackers, and savory snacks for shelf space and consumer occasions.
• McKee Foods: Manufacturer of Little Debbie snack cakes and Drake's. Private competitor in the US cookies and snack cake category, comparable as a privately-held brand-led snack manufacturer.

Broad incumbents

• Conagra Brands: Major US packaged food company with Slim Jim, Healthy Choice, and snacks portfolio. Competes with Nabisco on retail shelf and in mainstream consumer snacking occasions.
• General Mills: Major US CPG incumbent with Nature Valley, Pillsbury, Annie's, and snack bar lines. Comparable as a diversified snacks/baked goods portfolio and competes with Nabisco across multiple snacking occasions including BelVita.
• Post Holdings: Diversified CPG holding company with Honey Bunches of Oats, Pebbles cereal, and Bob Evans. Comparable as a brand-portfolio operator in consumer foods with category overlap on breakfast biscuits (BelVita).
• PepsiCo (Frito-Lay): Owns Frito-Lay, the dominant salty snack brand in the US. Competes with Nabisco crackers (Ritz, Triscuit) and broader snack occasions, plus shared retail customers and shelf-space competition.
• Ferrero: Global confectionery and cookies company (Nutella, Kinder, Tic Tac, Keebler). Direct competitor in cookies category and increasingly active in US snack acquisition strategy.
• Campbell Soup Company: Established CPG company with Pepperidge Farm cookies, crackers (Goldfish), and snack portfolio. Direct competitor in the cookies and crackers category with comparable distribution and consumer base.
• Mondelez International: Parent company and global snacks CPG incumbent. Owns Nabisco brand and operates the Snackworks portfolio alongside Cadbury, Toblerone, Trident, and other global snack brands, providing direct comparability on product portfolio, distribution, and CPG economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/nabisco
• Facebookfacebook.com/nabisco

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nabisco