United Farm & Ranch Management

What United Farm & Ranch Management does

United Farm & Ranch Management (UFARM) is a Nebraska-based agricultural services firm founded in 1931 at the Hotel Norfolk in Norfolk, Nebraska, that provides professional farmland management, real estate brokerage and auctions, agricultural appraisal, crop insurance, energy management, capital markets, and corporate services to Midwestern agricultural landowners. The company maintains a documented farm management system that tracks production, fertility, soil health, conservation practices, tiling, capital improvements, and financial performance, and offers flexible lease structures ranging from cash rent to custom operation models. UFARM positions its service offering around sustainable agricultural practices and a relationship-driven model where land managers bring on-the-ground farming experience to client engagements.

UFARM generates revenue through recurring management fees on managed acres, transaction fees on land brokerage and auctions (including online and simulcast auctions), and professional services fees for appraisal, consulting, crop insurance placement, and corporate advisory work. The firm delivers services through four Nebraska offices (Lincoln, Kearney, Norfolk, and North Platte) using a direct, field-based go-to-market approach targeting agricultural landowners who range from those wanting close day-to-day engagement to those preferring full delegation of operational management. Pricing is quote-based and not publicly disclosed.

At the start of 2025, UFARM was acquired by Peoples Company, a national farmland services platform headquartered in Clive, Iowa, with 175+ team members, 24 offices, and real estate brokerage licenses across 33 states. The transaction added over 90,000 acres of managed land and granted UFARM clients access to Peoples Company's seven integrated service lines. UFARM continues to operate as a brand under Peoples Company, retaining its team, values, and client commitments while gaining national reach and capital markets capabilities.

Name

United Farm & Ranch Management

Legal name

United Farm and Ranch Management

Website

https://ufarm.com

Company type

Private

Founded year

1931

Operating status

Acquired

Headcount range

11–50 employees

Short description

United Farm & Ranch Management (UFARM) provides farmland management, real estate brokerage and auctions, agricultural appraisal, crop insurance, and energy management services to Midwestern landowners. Founded in 1931 and acquired by Peoples Company in 2025, the firm operates from four Nebraska offices.

Ownership category

akta.pro rank

Product category

Agricultural Land Management Services

NAICS

Farm Management Services (115116), Support Activities for Agriculture and Forestry (115)

SIC

Agricultural Services (700)

akta.pro primary industry

Farm Technology Enablement & Data Integration Advisory (FMIS/ERP, IoT, Decision Support) (AFACAJAG)

akta.pro secondary industries

Sustainability & ESG / Carbon & Conservation Program Advisory (AFACAJAF), Capital Projects & Farm Expansion Advisory (Feasibility, Site Planning, ROI) (AFACAJAN)

Keywords

• Farm management services
• Rural real estate brokerage
• Agricultural appraisal
• Crop insurance services
• Farmland management

Headquarters

HQ city

Nebraska City

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Land Management Services: Professional farmland management services for agricultural landowners, including lease arrangement management, farm operator relationships, and ongoing operational oversight. Revenue generated through management fees based on services rendered.
2. Land Brokerage & Auctions: Real estate brokerage services for farmland, ranchland, recreational land, and rural property. Conducting online and simulcast auctions for land sales with UFARM agents assisting buyers and sellers throughout the process.
3. Consulting Services: Expert advice and representation for landowners on federal farm programs, proposed or existing easements, and other issues impacting their farms.
4. Integrated Service Fees: Revenue from associated services including agricultural appraisal, crop insurance, energy management, and capital markets facilitated through the Peoples Company platform.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

UFARM delivers professional farmland management, real estate brokerage and auctions, agricultural appraisal, capital markets, energy management, crop insurance, and corporate services to agricultural landowners in Nebraska and the broader Midwest. Services are delivered through four field offices and integrated with the Peoples Company national farmland services platform, and include documented farm-history tracking of production, fertility, soil health, conservation, tiling, capital improvements, and financial performance. Landowners can choose hands-on involvement or full delegation of operational management, with no-cost initial consultations offered to those new to professional management.

Product overview

UFARM operates as a land management and real estate services company offering an integrated suite of services for agricultural landowners. The company provides seven core service lines: Land Management, Land Brokerage & Auctions, Agricultural Appraisal, Capital Markets, Energy Management, Crop Insurance, and Corporate Services. These services are delivered through offices in Lincoln, Kearney, Norfolk, and North Platte, Nebraska, and are now offered as part of Peoples Company's national farmland services platform following the 2025 acquisition. UFARM's land management platform emphasizes sustainable agricultural practices, technology-driven productivity analysis, and comprehensive farm documentation to enhance crop yields, boost farm income, and improve soil health.

Differentiator

Problem solved

Functional benefit

Products and services

• Land Management Professional farmland management for agricultural landowners emphasizing sustainable agricultural practices, technology-driven productivity analysis, documented conservation practices, and capital improvements tracking, with flexible engagement from cash rent to custom operation models.
• Land Brokerage & Auctions Real estate brokerage and auction services for farmland, ranchland, recreational land, and rural properties, delivered through online and simulcast auctions supported by UFARM agents assisting buyers and sellers through closing.
• Agricultural Appraisal Professional agricultural property appraisal services providing valuation expertise for farmland, ranch, and rural properties.
• Capital Markets Capital markets services for agricultural landowners, facilitating investment and financing solutions for farmland acquisitions and operations, including connecting farm operators with capital for expansion production acres.
• Energy Management Energy management services for agricultural properties, helping landowners navigate energy-related decisions and opportunities on their farmland.
• Crop Insurance Crop insurance services to protect agricultural operations against yield and revenue losses due to weather, disease, or market fluctuations, delivered by UFARM's crop insurance manager and team.
• Corporate Services Corporate consulting and representation services for farmland operations, providing expert advice on federal farm programs, proposed or existing easements, and other issues impacting landowners' farms.
• Real Estate Services Comprehensive real estate services for Nebraska farmland, marketing farms, ranches, acreages, hunting/fishing properties, and residential properties to national and worldwide buyer audiences through UFARM's network.

Quantifiable outcome

• Client testimonials report increased farm profitability and significantly reduced farm management time in first year with UFARM

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Murray Wise Associates: Farmland asset management, brokerage, and auction firm. Comparable to UFARM in land management, auction services, and institutional farmland investor focus, with overlapping Midwest geography.
• Peoples Company: UFARM's parent company and the nation's leading farmland services platform. Operates the same seven service lines (farm management, brokerage, appraisal, capital markets, crop insurance, energy management) and shares UFARM's management system — directly comparable in offering, geography, and customer base.
• Farmers National Company: One of the largest US farm management, real estate, and auction companies. Directly competes with UFARM in farm management, land brokerage, and appraisal across the Midwest with comparable service breadth and target landowner segment.
• Hertz Farm Management: Iowa-based farm management and real estate firm serving Midwest landowners. Closely comparable in core farm management services, lease administration, and appraisal offerings to UFARM, with overlapping geographies and customer segments.
• Halderman Farm Management: Indiana-based farm and real estate management firm providing farm management, real estate brokerage, and appraisal services. Highly comparable to UFARM in service mix and Midwest landowner customer base.
• Capital Agricultural Property Services (CAPS): Farm management and real estate services firm serving institutional and individual landowners. Directly comparable in managed services, brokerage, and appraisal offerings with similar landowner client profiles.

Emerging players

• AcreTrader: Digital farmland investment platform offering fractional ownership and operator matching. Disrupts the traditional farm manager role by enabling direct landowner-to-operator connections — relevant to UFARM as an emerging competitive and partnership dynamic.
• Tillable: Online farmland rental and management marketplace connecting landowners with farmers. Targets the same Midwest landowner segment UFARM serves but via a digital-first model — an emerging competitive threat to traditional relationship-based managers.

Regional players

• Whitaker Marketing Group: Grain marketing and farm management advisory serving Midwest producers. Comparable to UFARM's farm advisory function, particularly in grain marketing and supply chain contracting dimensions, with overlap in landowner/operator client relationships.

Broad incumbents

• Farm Credit Services of America: Large rural lending and financial services cooperative serving Midwest agriculture. Overlaps with UFARM in appraisal, crop insurance, and capital markets service lines as part of a much broader financial services portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/UFARM_NEBRASKA
• Facebookfacebook.com/UFARM1000

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United Farm & Ranch Management