Hertz Farm Management
- Company typePrivate
- Founded1946
- HeadquartersNevada, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
Hertz Farm Management firmographics
Firmographics- Name
- Hertz Farm Management
- Legal name
- Hertz Farm Management, Inc.
- Website
- https://hertz.ag
- Company type
- Private
- Founded year
- 1946
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Hertz Farm Management industry classification
Industry- Product category
- Farmland Asset Management
- NAICS
- Farm Management Services (115116)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Agricultural Services (700)
- akta.pro primary industry
- Whole-Farm Business Management & Budgeting Advisory (AFACAJAA)
- akta.pro secondary industries
- Farm Financial Management & Recordkeeping Services (AFACAJAC), Succession, Governance & Ownership Transition Advisory (AFACAJAO), Supply Chain, Marketing & Contracting Advisory (Grain/Livestock Marketing) (AFACAJAH), Land & Farm/Ranch Real Estate Auctions (BPAJAEAD), Farmland Brokerage (Row Crops, Specialty Crops) (BPAJADAA), Natural Resources — Farmland & Agriculture (FSAAAKAI)
Keywords
Where Hertz Farm Management is headquartered
LocationHeadquarters
- HQ city
- Nevada
- HQ country
- United States
- HQ region
- North America
Offices14 records
Markets served
Hertz Farm Management business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Real Estate Sales Commissions: Percent commission-based fees for farmland sales, with customized services tailored to each property and client needs. Sales fees vary based on sale method (auction, listing, sealed bid) and services provided.
- Farmland Auctions: Revenue from managing public auctions, hybrid auctions, and fully virtual online auctions for farmland. The company markets properties intensively for 4-6 weeks before auction events.
- Professional Farm Management: Ongoing farm management services including lease management, grain marketing, succession planning, and tenant relations for owned farmland assets.
- Farmland Appraisals: Certified agricultural land appraisals for estate planning, gifting, financial reporting, loan collateral, buying/selling, and litigation. Fees vary based on property size, complexity, and location.
- Acquisition Services: Flat-fee per acquired acre for farmland acquisition work, particularly for 1031 tax-deferred exchanges and strategic capital deployment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Landowner Educational Seminar - Individual |
| Other | Pay-as-you-go | Landowner Educational Seminar - Couple |
| Transaction based/ take rate | Multi-year contract | Real Estate Sales Commission |
| Unit Pricing | Pay-as-you-go | Farmland Acquisition Services |
| Other | Pay-as-you-go | Farmland Appraisal |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Hertz Farm Management product offering
Product offeringCore offering
Hertz Farm Management delivers professional farmland asset management for individual landowners, families, and investors across the Midwest. Its core revenue-generating offerings are Professional Farm Management (tenant management, lease administration, conservation stewardship), Farmland Real Estate Services (brokerage listings, live/hybrid/virtual online auctions, sealed bid sales), Hertz Appraisal Services (certified agricultural land valuations), and Acquisition Services for buyers pursuing 1031 exchanges. These services are delivered through 14 offices and supported by seminars, newsletters, and a mobile app.
Product overview
Hertz Farm Management is a farmland asset management company offering an integrated suite of services centered on professional farm management, farmland real estate sales and auctions, and agricultural land appraisals. The core offerings include Professional Farm Management (tenant management, lease administration, conservation stewardship), Hertz Real Estate Services (brokerage listings, live/hybrid/virtual auctions, sealed bid sales), and Hertz Appraisal Services (certified farmland appraisals for estate planning, gifting, and transactions). Supporting services include Grain Marketing, Landowner Educational Seminars, the Hertz Outlook quarterly newsletter, and a mobile app for browsing listings and auctions. The company also partners with Grainfield Capital Management for investment fund products. All services are delivered through 14 offices across the Midwest (Iowa, Illinois, Minnesota, Nebraska) with a team of licensed real estate agents, certified appraisers, and farm managers.
Differentiator
Problem solved
Functional benefit
Products and services
- Professional Farm Management Professional farmland asset management service for Midwest landowners, covering tenant management, lease administration, financial reporting, grain marketing, succession planning, and conservation stewardship.
- Farmland Real Estate Services Full-service farmland brokerage offering traditional listings, live auctions, hybrid auctions, fully virtual online auctions, and sealed bid sales across the Midwest.
- Hertz Appraisal Services Certified agricultural land appraisals for cropland, pasture, recreational land, and farmsteads, used for estate planning, gifting, financial reporting, loan collateral, buying/selling, and litigation.
- Farmland Acquisition Services Flat-fee per acquired acre farmland acquisition services for buyers, including support for 1031 tax-deferred exchanges and strategic capital deployment.
- Landowner Educational Seminars Educational seminars and webinars held across Iowa, Illinois, Minnesota, and Nebraska covering grain markets, lease trends, government ag policy, technology in agriculture, and farmland market trends.
Quantifiable outcome
- 99% client satisfaction - 99% of current clients would recommend Hertz to other farmland owners
- +2 more outcomes
Companies that use Hertz Farm Management
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Hertz Farm Management technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Hertz Farm Management partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- National Association of AuctioneersminorProfessional association membership providing credibility and industry recognition for auction services.
- National Association of RealtorsminorProfessional association membership for real estate professionals.
- REALTORS Land InstitutecoreMany Hertz professionals hold the Accredited Land Consultant (ALC) designation from RLI. Company recognized for multiple APEX awards through RLI.
Scale indicators10 records
Recent moves4 records
Expansion highlights6 records
Hertz Farm Management competitors and assessment
Company assessmentEmerging players
- BigIron Auctions: BigIron Auctions operates an online farmland and equipment auction platform with comparable virtual-online auction technology and competing for Midwest farm real estate sellers alongside Hertz's BidWrangler-powered platform.
- LandProz: LandProz is a tech-enabled farmland real estate brokerage and auction platform operating across the Midwest with a similar listing/auction model, positioned as a newer, more digital-native competitor to Hertz.
- AcreTrader: AcreTrader is an online farmland investing marketplace that overlaps with Hertz's institutional farmland strategy (via Grainfield Capital) and competes for the same HNW and family-office investor mandate pool.
Direct peers
- Peoples Company: Peoples Company is a Midwest-based farmland real estate brokerage and management firm offering land brokerage, auctions, appraisal, and farm management services - the closest direct competitor to Hertz across each of its core service lines.
- Farmers National Company: Farmers National Company provides farmland real estate sales, auctions, farm management, appraisals, and acquisition services across the Midwest, competing head-to-head with Hertz for landowner mandates and brokerage listings.
- Hall and Hall: Hall and Hall is a farmland and ranch real estate brokerage, management, and auction firm with a comparable multi-state footprint and similar mix of management mandates, listings, and auctions serving landowners and investors.
- Schroder Murray Realty: Schroder Murray Realty (formerly The Loranda Group) is a Midwest-focused agricultural real estate brokerage and auction firm that competes directly with Hertz Farm Management in farmland sales and auctions.
- Bibeau Land Company: Bibeau Land Company is a Midwest farmland real estate and auction firm offering similar brokerage and auction services to Hertz, particularly in Iowa and Minnesota, and competing for the same high-acreage listings.
Regional players
- Whitetail Properties Real Estate: Whitetail Properties is a land-real-estate brokerage focused on rural, recreational, and farmland properties in the Midwest and elsewhere, competing in the farmland brokerage and auction category but leaning recreational vs. Hertz's production-ag focus.
Others
- Grainfield Capital Management: Grainfield Capital Management is a Hertz investment partner operating a farmland investment fund for HNW investors and family offices, positioned more as a complementary/partner channel than direct competitor but overlapping in institutional farmland access.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Hertz Farm Management social profiles
Digital presenceHertz Farm Management financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hertz Farm Management leadership team
Management profileNumber of profiles
Profiles3 records
Hertz Farm Management funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hertz Farm Management M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hertz Farm Management
What does Hertz Farm Management do?
Hertz Farm Management delivers professional farmland asset management for individual landowners, families, and investors across the Midwest. Its core revenue-generating offerings are Professional Farm Management (tenant management, lease administration, conservation stewardship), Farmland Real Estate Services (brokerage listings, live/hybrid/virtual online auctions, sealed bid sales), Hertz Appraisal Services (certified agricultural land valuations), and Acquisition Services for buyers pursuing 1031 exchanges. These services are delivered through 14 offices and supported by seminars, newsletters, and a mobile app.
Is Hertz Farm Management a public or private company?
Hertz Farm Management is a private company. It is classified as family owned and is currently operating.
When was Hertz Farm Management founded?
Hertz Farm Management was founded in 1946. It employs 101 to 250 people.
Where is Hertz Farm Management based?
Hertz Farm Management is headquartered in Nevada, United States, in the North America region.
How does Hertz Farm Management make money?
Five revenue lines are on record. Real Estate Sales Commissions are the primary driver. The others are farmland Auctions, professional Farm Management, farmland Appraisals and acquisition Services.
Who are Hertz Farm Management's main competitors?
Emerging players on record are BigIron Auctions, LandProz and AcreTrader. Direct peers are Peoples Company, Farmers National Company, Hall and Hall, Schroder Murray Realty and Bibeau Land Company. Whitetail Properties Real Estate is listed as a regional player. Grainfield Capital Management is listed as an others.
Does Hertz Farm Management have an API?
No public API is recorded for Hertz Farm Management.
What industry is Hertz Farm Management in?
Hertz Farm Management's product category is Farmland Asset Management. Its primary akta.pro industry code is AFACAJAA, Whole-Farm Business Management & Budgeting Advisory, with a secondary code of AFACAJAC, Farm Financial Management & Recordkeeping Services. Its NAICS code is 115116 and its SIC code is 6531.