Rooster Punk

What Rooster Punk does

Rooster Punk is a London-headquartered, privately-held B2B creative agency founded in 2013 by Paul Cash, operating under the legal entity Rooster Punk Group Limited. The firm delivers three integrated service lines — Business Growth (branding, thought leadership, demand generation, campaigns), Cultural Growth (internal comms, employee brand, purpose-driven transformation), and Personal Growth (executive personal brand and coaching) — packaged under its proprietary B.A.D Model (Brand, Authority, Demand) and the broader 'Humanize & Systemize' positioning codified in its best-selling 'Humanizing B2B' book.

The agency's core technology layer consists of two AI-enabled diagnostic products: Pulse, an AI audit tool that scores a B2B brand across five emotional principles, and J.O.G (Joy of Growth), a self-assessment tool for founders and marketing leaders. Supporting IP includes the '13 Stories' storytelling framework and 'The Club' virtual event series. Services are delivered through project-based engagements and retainers to enterprise B2B clients across technology, banking/finance, payments, real estate, and professional services (named logos include Capgemini, TeamViewer, Allica Bank, TCS, NTTData, Cisco, KPMG, Sage Pay, Colt, Elavon, Sogeti, Access Group, Savills, and Crowdcube).

Commercially, Rooster Punk operates a professional services revenue model with quote-based, per-engagement pricing and no publicly disclosed rates. Distribution is direct-to-enterprise through consultative sales, RFP/pitch processes, and referral-based new business, supported by a content-led marketing engine (Insights blog, Story Punk events, LinkedIn, Instagram, YouTube). After leadership turnover in 2024 (Andrew Last appointed MD; James Trezona stepped down after 10 years), the agency underwent a 2025 repositioning to a 'Brand-Led Growth' agency and expanded into the US market in October 2025 with a VP Americas appointment.

Name

Rooster Punk

Legal name

Rooster Punk Group Limited

Website

https://roosterpunk.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Rooster Punk is a London-based B2B creative agency offering branding, thought leadership, demand generation, and cultural transformation services to enterprise clients, delivered through its proprietary B.A.D Model and productized via AI diagnostic tools Pulse and J.O.G.

Ownership category

akta.pro rank

Product category

B2B Creative Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

Keywords

• B2B marketing services
• Creative agency services
• Brand-led growth
• Thought leadership content
• Demand generation campaigns

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Agency Services: B2B creative agency services including branding, thought leadership, demand generation, campaign development, and cultural change consulting delivered through project-based engagements and retainers.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels8 records

Core offering

Rooster Punk is a B2B creative agency that helps ambitious B2B companies build brand-led growth through three integrated service lines: Business Growth (branding, thought leadership, and demand generation campaigns), Cultural Growth (internal culture transformation), and Personal Growth (executive personal brand and leadership coaching). All services are unified by the proprietary B.A.D Model (Brand, Authority, Demand) framework and the agency's "Humanizing B2B" storytelling-led philosophy, delivered as project-based engagements and retainers augmented by AI-powered diagnostic tools (Pulse, J.O.G).

Product overview

Rooster Punk is a B2B creative agency offering three integrated service lines — Business Growth, Cultural Growth, and Personal Growth — organized around its proprietary B.A.D Model (Brand, Authority, Demand). The agency provides strategic branding, thought leadership, campaign creative, cultural transformation, and personal brand coaching services, underpinned by proprietary frameworks including the 13 Stories storytelling guide and the Humanizing B2B philosophy (codified in a best-selling book). The agency also offers two AI-enabled diagnostic tools: Pulse, a brand humanity audit tool, and J.O.G (Joy of Growth), a leadership self-assessment tool. All services are delivered through a human-first, storytelling-led approach that the agency calls 'Humanizing B2B.'

Differentiator

Problem solved

Functional benefit

Brands

• B2BLand: Internal rebrand project that punk'd the B2B community.
• HumanizingB2B
• Pulse
• J.O.G (Joy of Growth)

Products and services

• Business Growth Services Strategic branding, thought leadership, and demand generation campaign services designed to unlock brand-led growth and make sales teams more effective for ambitious B2B companies; delivered through the B.A.D Model (Brand, Authority, Demand) framework.
• Cultural Growth Services Internal culture transformation services that turn employee energy into external brand impact, fostering pride, purpose, and alignment across B2B organizations as one of the three integrated growth engines.
• Personal Growth Services Personal brand development and leadership coaching services that help B2B executives and founders build influence, confidence, and visibility as the third integrated growth engine.
• Pulse AI-powered brand diagnostic tool that evaluates how human and emotive a B2B brand is across five emotional principles (audience centricity, purpose and authenticity, emotional impact, likeability and warmth, storytelling and narrative power) and delivers a scored report with actionable recommendations for B2B marketing leaders.
• J.O.G (Joy of Growth) Self-assessment tool for founders and marketing leaders that measures the human side of leadership and growth, providing a benchmark report on personal growth experience.

Quantifiable outcome

• 38% increase in revenue, 73% increase in pledged investments, 49% increase in investments, 41% increase in web visits

Named customers16 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• EcologiminorOthersClimate solutions company partnered with Rooster Punk to achieve carbon positivity, committing to remove 200 tonnes of CO2 and plant thousands of trees in 2021. The partnership also helps team members track their personal carbon footprint.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Stein IAS: Long-established B2B creative agency with global reach serving enterprise technology and industrial clients. Comparable in B2B brand storytelling positioning and client profile.
• The Marketing Practice: Specialist B2B marketing agency focused on technology and enterprise clients. Comparable in target segment and service offering; a former employer of Rooster Punk's VP Americas, evidencing tight category overlap.
• Gravity Global: Global B2B marketing agency offering brand, demand generation, and content services. Directly comparable to Rooster Punk in target customer and service mix; Andrew Last (Rooster Punk's new MD) was previously at Gravity Global, underlining direct overlap.
• Velocity Partners: B2B marketing agency specializing in technology and B2B tech clients, offering brand, content and demand services directly comparable to Rooster Punk's portfolio.
• VCCP Group / Harvard (B2B tech agency): VCCP's Harvard is a specialist B2B technology creative agency. Directly comparable in B2B tech focus and creative-led approach; Andrew Last was previously MD of Harvard before joining Rooster Punk.
• Earnest: B2B creative and brand agency working with technology and enterprise clients. Comparable in creative-led B2B positioning and service offering; also a former employer of Rooster Punk's MD.
• TracyLocke: B2B and shopper marketing agency with deep enterprise tech client base. Comparable in creative-led B2B storytelling positioning; another prior employer of Rooster Punk's newly appointed VP Americas.

Broad incumbents

• Croud: Digital marketing agency with significant B2B practice offering performance, content and creative services. Overlaps with Rooster Punk in B2B client base but operates at greater scale and broader service scope.
• DEPT®: Large global digital agency with a dedicated B2B practice. Competes for similar enterprise technology and services clients as Rooster Punk but at materially greater scale; Christie Johansen-Pinney (Rooster Punk's VP Americas) was previously in senior agency leadership at DEPT®.

Emerging players

• Tilt Metrics: Specialist B2B marketing agency focused on demand generation and ABM for technology vendors. Comparable target market and demand-generation capabilities to part of Rooster Punk's service mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/Roosterpunk
• Facebookfacebook.com/RoosterPunks
• LinkedInlinkedin.com/company/rooster-punk
• Instagraminstagram.com/rooster_punk
• Xx.com/RoosterPunks

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rooster Punk