Gravity Global
- Company typePrivate
- Founded2008
- HeadquartersLondon, United Kingdom
- Headcount251–500
- GTM typeB2B
- OfferingServices
Gravity Global firmographics
Firmographics- Name
- Gravity Global
- Legal name
- Gravity Global
- Website
- https://gravityglobal.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Gravity Global industry classification
Industry- Product category
- Marketing Agency Services
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- B2B/ABM Creative Agencies (MPAAAAAI)
Keywords
Where Gravity Global is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices7 records
Markets served
Gravity Global business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Marketing Services Revenue: Gravity Global generates revenue through providing integrated marketing services including brand strategy, media planning and buying, creative and content production, digital experience, and public relations. As a full-service agency, revenue comes from client engagements which may be project-based, retainer, or performance-oriented.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Gravity Global product offering
Product offeringCore offering
Gravity Global is a full-service international marketing agency delivering integrated brand-to-demand marketing programs spanning brand strategy, research/intel, go-to-market, media planning and buying, creative and content production, public relations, digital experience, and social media. The agency serves B2B and B2C brands operating in complex, regulated markets including Aerospace, Automotive, Financial Services, Healthcare, Public Sector, Manufacturing, and Consumer Packaged Goods. It operates from 14 global locations with 500+ specialists, leveraging AI as an operating system to power insights, actions, and end-to-end campaign performance.
Product overview
Gravity Global operates as a full-service international marketing agency offering a comprehensive portfolio of services spanning brand strategy, research/intel, go-to-market, media, creative and content, public relations, digital experience, and social media. The agency specializes in B2B, B2C, and niche industry marketing across sectors including Automotive, Aviation, Financial Services, Public Sector, Healthcare, Consumer Packaged Goods, and Manufacturing. Key products include F.A.B. (a brand methodology for accelerating growth through Fame, Admiration, and Belief), Gravity Signals (AI and innovation thought leadership), and MojoFlex (a HubSpot website theme). The agency leverages AI as an operating system powering clearer insights, faster actions, and stronger end-to-end performance. With over 500 specialists across 14 locations, Gravity Global delivers integrated marketing programs that drive transformational growth for clients operating in complex markets.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Strategy A standalone service offering providing strategic brand positioning, identity development, and architecture for enterprise and mid-market clients operating in complex markets.
- Intel (Research and Insights) Research and insights service uncovering hidden market opportunities through qualitative and quantitative market analysis for strategic client decision support.
- Go to Market Go-to-market strategy and activation service helping brands launch and accelerate growth in complex markets through aligned strategy and intent activation.
- Media Media planning and buying service spanning paid media strategy, programmatic, account-based marketing platforms (6sense, Demandbase), and cross-channel media orchestration.
- Creative & Content Creative and content production service producing video, immersive imagery, 3D configurators, and AI-enabled campaign assets for enterprise and consumer brand clients.
- Public Relations Public relations service providing media relations, communications strategy, and earned media support for enterprise clients across regulated and complex sectors.
- Digital Experience Digital experience design and development service delivering websites, digital platforms, and interactive experiences including HubSpot-based solutions for B2B and B2C brands.
- Social Media Social media marketing service covering organic and paid social strategy, content development, and community management across major platforms.
- F.A.B. Methodology (Fame, Admiration, Belief) Branded brand-building methodology creating a flywheel that builds Fame (being seen), Admiration (being felt), and Belief (being trusted) to accelerate growth for brands in complex markets.
- Gravity Signals AI and innovation thought leadership initiative featuring webinars and content on AI applications in marketing and business transformation for client audiences.
- MojoFlex A versatile HubSpot theme product designed to streamline website-building with customizable templates and responsive design for marketing websites.
Quantifiable outcome
- Embraer achieved $15 billion in orders, became world's most loved brand in category, won 400+ marketing awards
- +6 more outcomes
Companies that use Gravity Global
Customer profileNamed customers28 records
Segments5 records
Ideal customer profiles6 records
Gravity Global technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability8 records
Feature3 records
Gravity Global partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- UniphoreminorThought leadership collaboration at data-driven marketing alignment event where Gravity Global participated alongside Databricks, LastPass, and Uniphore.
- 9thWondercoreGravity Global acquired 9thWonder, a full-service marketing agency specializing in media, data analytics, and creative execution. The acquisition increases Gravity Global's size by 40% and adds innovative capabilities to serve major clients worldwide.
- 9thWonder B2BcoreGravity Global expanded U.S. presence through acquisition of 9thWonder B2B, adding offices in major U.S. cities as part of growth strategy.
- MorsekodecoreGravity Global expanded U.S. presence through acquisition of Morsekode, adding offices in major U.S. cities as part of growth strategy to double revenue and staff.
- Mojo Media LabscoreGravity Global acquired Mojo Media Labs as part of ongoing US expansion supported by Elysian Capital.
- 6sensecoreABM technology partnership for intent data and account identification capabilities supporting ABM programs.
- DemandbasecoreABM technology partnership for account-based marketing orchestration and targeting capabilities.
Scale indicators13 records
Recent moves9 records
Expansion highlights6 records
Gravity Global competitors and assessment
Company assessmentEmerging players
- Accenture Song: Accenture's creative, content, and commerce arm built around acquired agencies (Droga, Karmarama, IMJ). Targets the same complex-enterprise marketing transformation work Gravity does, integrating strategy, technology, and creative.
Broad incumbents
- Publicis Groupe: Global holding company behind Saatchi & Saatchi, Leo Burnett, and Digitas. Targets the same enterprise and complex B2B clients as Gravity, with stronger data and media arms (Publicis Sapient, Epsilon) and broader geographic coverage.
- Dentsu: Japan-headquartered global ad network operating Dentsu Creative and Merkle. Competes with Gravity for enterprise B2B mandates, particularly in Asia-Pacific where Gravity has offices in China, Hong Kong, and Vietnam.
- WPP: World's largest advertising holding company operating Ogilvy, VMLY&R, GroupM and other networks. Competes with Gravity for global B2B and complex-market accounts but at vastly greater scale and with bundled media-buying capabilities Gravity lacks.
- Interpublic Group: Holding company of McCann, MullenLowe, FCB and Mediabrands; rivals Gravity for global brand-to-demand programs, particularly in automotive, healthcare, and consumer goods verticals.
- Omnicom Group: Holding company of BBDO, DDB, TBWA and others; competes directly for the same brand-to-demand mandates Gravity wins, including aerospace, healthcare, and public sector work.
Direct peers
- Havas: Mid-tier global ad network offering creative, media, and healthcare communications. Comparable in size to Gravity and competes for the same enterprise B2B and challenger-brand briefs in regulated industries.
- MediaMonks (S4 Capital): Digital-first, content-and-media agency built via acquisition. Targets the same digitally-led, AI-augmented brand-to-demand work Gravity performs, with comparable size and challenger positioning versus the legacy holding companies.
- Stagwell: Publicly traded challenger marketing-services network built through aggressive M&A of digital, creative, and communications agencies. Closest publicly traded analog to Gravity's PE-backed roll-up strategy in B2B/complex-market advertising.
Others
- Productive Edge: Mid-sized digital experience and marketing agency serving enterprise clients. While smaller and more niche, it overlaps with Gravity's digital experience practice and competes for similar ABM and transformation engagements.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Gravity Global social profiles
Digital presenceGravity Global financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gravity Global leadership team
Management profileNumber of profiles
Profiles15 records
Gravity Global subsidiaries and ownership
Company hierarchySubsidiaries4 records
Gravity Global funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gravity Global M&A and investment
M&A and investmentM&A5 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gravity Global
What does Gravity Global do?
Gravity Global is a full-service international marketing agency delivering integrated brand-to-demand marketing programs spanning brand strategy, research/intel, go-to-market, media planning and buying, creative and content production, public relations, digital experience, and social media. The agency serves B2B and B2C brands operating in complex, regulated markets including Aerospace, Automotive, Financial Services, Healthcare, Public Sector, Manufacturing, and Consumer Packaged Goods. It operates from 14 global locations with 500+ specialists, leveraging AI as an operating system to power insights, actions, and end-to-end campaign performance.
Is Gravity Global a public or private company?
Gravity Global is a private company. It is classified as private equity controlled and is currently operating.
When was Gravity Global founded?
Gravity Global was founded in 2008. It employs 251 to 500 people.
Where is Gravity Global based?
Gravity Global is headquartered in London, United Kingdom, in the Europe region.
How does Gravity Global make money?
One revenue line is on record: marketing Services Revenue.
Who are Gravity Global's main competitors?
Accenture Song is listed as an emerging player. Broad incumbents are Publicis Groupe, Dentsu, WPP, Interpublic Group and Omnicom Group. Direct peers are Havas, MediaMonks (S4 Capital) and Stagwell. Productive Edge is listed as an others.
Does Gravity Global have an API?
No public API is recorded for Gravity Global.
What industry is Gravity Global in?
Gravity Global's product category is Marketing Agency Services. Its primary akta.pro industry code is MPAAAAAI, B2B/ABM Creative Agencies. Its NAICS code is 541810 and its SIC code is 7311.