Riwal

What Riwal does

Riwal, founded in 1965 and headquartered in Dordrecht, Netherlands, is a specialist in the rental, sale, training, and maintenance of aerial work platforms (AWPs) and material handling equipment. The company operates a fleet of approximately 20,000 machines — including scissor lifts, telescopic and articulated boom lifts, spider lifts, vertical lifts, crawler lifts, truck-mounted lifts (up to 75m working height), forklifts, and standard and rotating telehandlers — through a network of roughly 60 depots across 14 countries in Europe and Central Asia (Netherlands, Belgium, Germany, Poland, Slovenia, Croatia, Norway, Sweden, Denmark, France, Spain, Kazakhstan, and additional markets). Riwal also serves as an authorized dealer for major OEMs including JLG, Genie, Holland Lift, Manitou, Skyjack, Jungheinrich, Magni, and Faresin, and supplies original spare parts through the My Riwal Parts webshop.

The business is built around a full equipment-lifecycle offering: short- and long-term rental with international cross-border coordination, new and used machine sales, IPAF-certified operator training (with a stated 98% pass rate), and on-site and workshop maintenance. Supporting digital infrastructure includes the My Riwal customer portal (web and mobile) for rental management, Trackunit telematics for geo-location and usage monitoring on electric units, QR-code-linked equipment documentation, and a CO2 emission calculator. Pricing is quote-based and varies by machine type, working height, capacity, and rental duration; training is fixed-fee starting at approximately €400 per participant for IPAF courses. Distribution is hybrid: enterprise field sales through 60 depots, plus a growing self-serve digital channel via My Riwal.

Riwal's customer base spans construction and infrastructure, logistics and warehousing, energy (on/offshore, including wind), data centers and cleanrooms, aviation and airports, and events. The company was acquired by Boels Rental in March 2024, with the transaction disclosing approximately €314 million in acquired annual revenues; Riwal continues to operate under its own brand within the Boels group. As of 2023, Riwal holds an EcoVadis Gold Medal (top 5% of assessed companies) and is a participant in the UN Global Compact, with stated targets of 90% European fleet electrification by 2030 and a 30% reduction in equipment-related CO2 emissions versus a 2020 baseline.

Name

Riwal

Legal name

Riwal Holding B.V.

Website

https://riwal.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Riwal is a Netherlands-based specialist in the rental, sale, training, and maintenance of aerial work platforms and material handling equipment, operating a 20,000-unit fleet across 60 depots in 14 countries for construction, logistics, energy, data center, aviation, and event customers. Acquired by Boels Rental in 2024.

Ownership category

akta.pro rank

Product category

Construction Equipment Rental

NAICS

Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241), Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924)

SIC

Construction Machinery & Equip (3531), Services-Miscellaneous Equipment Rental & Leasing (7350), Industrial Trucks, Tractors, Trailors & Stackers (3537), Construction, Mining & Materials Handling Machinery & Equip (3530)

akta.pro primary industry

Lifting & Hoisting Rental & Leasing (IMAHAJAN)

akta.pro secondary industries

Cranes & Heavy Lifting Equipment Rental/Leasing (TLABAFAD), Material Handling & Industrial Lift Vehicle Manufacturing (Forklifts/Telehandlers/Reach Stackers) (IMACAFAD)

Keywords

• Aerial work platform rental
• Material handling equipment
• Powered access solutions
• MEWP operator training
• Industrial equipment sales

Headquarters

HQ city

Dordrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Equipment Rental: Core rental business offering aerial work platforms (scissor lifts, boom lifts, crawler lifts, spider lifts, truck-mounted lifts, vertical lifts) and material handling equipment (forklifts, telehandlers). Rental services include flexible durations and international rental options.
2. Equipment Sales: Sale of new and used aerial work platforms and material handling equipment. Riwal has dealerships for brands including JLG, Genie, Holland Lift, Manitou, Skyjack, Jungheinrich and Magni.
3. Training Services: IPAF-certified training courses for aerial work platform operators with 98% success rate. Includes safety training, CACES certifications (France), and harness training.
4. Spare Parts: Supply of original spare parts for aerial work platforms and material handling equipment through the My Riwal Parts webshop.
5. Maintenance Services: Technical support, maintenance, and repair services for rented and owned equipment. Includes regular servicing of rental fleet.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Riwal specializes in the rental and sale of aerial work platforms (scissor lifts, boom lifts, spider lifts, truck-mounted lifts) and material handling equipment (forklifts, telehandlers) across 14 countries. The company complements its equipment fleet of 20,000 machines with related services including operator training (IPAF-certified), spare parts supply, maintenance, and a digital customer portal (My Riwal) for rental management.

Product overview

Riwal is a specialist equipment rental and sales company focused on powered access solutions for working at height, operating across 14 countries with a fleet of approximately 20,000 machines. The core product portfolio centers on aerial work platforms (AWPs) — encompassing scissor lifts, telescopic boom lifts, articulated boom lifts, spider lifts, vertical lifts, crawler lifts, and truck-mounted lifts — supplemented by material lifting equipment including forklifts, standard telehandlers, and rotating telehandlers. Riwal offers a full service lifecycle around its equipment: rental, new and used machine sales (through branded dealerships for JLG, Genie, Holland Lift, Manitou, Skyjack, Jungheinrich, and Magni), spare parts (via the My Riwal Parts e-commerce portal), operator training (IPAF-certified programs), and on-site maintenance. The company also provides digital tools including the My Riwal customer portal (web and mobile app) for rental management and real-time machine tracking, Trackunit telematics for geolocation and usage monitoring, QR-code-linked equipment documentation, and an emission calculator for sustainability tracking. Riwal was acquired by Boels Rental in 2024.

Differentiator

Problem solved

Functional benefit

Products and services

• Aerial Work Platform Rental Rental of powered aerial work platforms for working at height, covering scissor lifts, boom lifts (articulated and telescopic), spider lifts, crawler lifts, vertical lifts, and truck-mounted lifts. Targeted at construction, infrastructure, industrial maintenance, and event industry customers requiring safe elevated access.
• Material Lifting Equipment Rental Rental of electric forklifts, standard telehandlers, and rotating telehandlers for warehouse logistics, freight transport, and construction material placement. Targeted at logistics operators, warehouses, and construction sites.
• International Rental Services Cross-border equipment rental coordination enabling deployment of aerial work platforms and material handling equipment across multiple European and Central Asian countries for multinational project customers.
• New and Used Equipment Sales Sale of new and pre-owned aerial work platforms and material handling equipment through authorized dealerships for JLG, Genie, Holland Lift, Manitou, Skyjack, Jungheinrich, Magni, and Faresin brands. Targeted at buyers seeking outright ownership of access and material handling equipment.
• Spare Parts Supply Supply of original spare parts for aerial work platforms, telehandlers, and forklifts through the My Riwal Parts e-commerce webshop. Targeted at customers maintaining owned or rented equipment.
• IPAF-Certified Operator Training IPAF-certified operator training for aerial work platforms, telehandlers, and forklifts, including harness and work-at-height safety courses, with a 98% pass rate. Targeted at equipment operators and employer companies requiring regulatory compliance.
• Equipment Maintenance Services Workshop and on-site maintenance, repair, and technical support services for aerial work platforms and material handling equipment. Targeted at customers needing to maintain owned or third-party equipment.
• My Riwal Customer Portal Web and mobile customer portal enabling self-service management of equipment rentals, real-time machine tracking via telematics, project and invoice access, and delivery notifications. Targeted at rental account customers.
• CO2 Emission Calculator Digital sustainability tool that calculates CO2 emissions from equipment usage to support customer sustainability reporting and net-zero initiatives. Targeted at customers with environmental compliance or ESG reporting needs.

Quantifiable outcome

• Training success rate of 98%
• +4 more outcomes

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core.

• JLGcoreOthersAuthorized dealership for JLG aerial work platforms and equipment. JLG is a major manufacturer of access equipment.
• GeniecoreOthersDealership for Genie brand aerial work platforms including scissor lifts and crawler lifts.
• Holland LiftcoreOthersDealership for Holland Lift brand equipment.
• ManitoucoreOthersDealership for Manitou telehandlers and material handling equipment.
• SkyjackcoreOthersDealership for Skyjack aerial work platforms.
• JungheinrichcoreOthersDealership for Jungheinrich forklifts and warehouse equipment.
• MagnicoreOthersDealership for Magni telehandlers and material handling equipment.
• TrackunitcoreTechnology or IntegrationEquipment equipped with Trackunit telematic devices enabling real-time geo-location, usage monitoring, and load capacity information for electric machines.
• IPAFcoreOthersInternational Powered Access Federation. Riwal provides IPAF-certified training courses for MEWP operators with 98% success rate.
• RuthmanncoreTechnology or IntegrationManufacturer of truck-mounted lifts including T750HF, T630, T510HF, TB290, and TB270 models in Riwal's rental fleet.
• MultitelcoreTechnology or IntegrationManufacturer of truck-mounted lifts including MT204EX and MT240EX models in Riwal's rental fleet.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mateco: European specialist in aerial work platform rental with a similar pan-European footprint and AWP-led fleet. Mateco is Riwal's closest direct competitor in powered access rental across Benelux, Germany, France, Iberia, and Central Europe.
• Kiloutou: Major French-headquartered equipment rental group with strong AWP and material handling offerings across Europe. Comparable business model combining general equipment and powered access rental with digital customer tools.
• Loxam: One of Europe's largest equipment rental companies with a broad fleet including AWPs, telehandlers, and material handling equipment. Competes directly with Riwal in France, Spain, Nordics, and Benelux across multi-vertical customer segments.
• Cramo: Nordic-originated equipment rental specialist with pan-European presence in modular space, tools, and powered access. Was acquired by Boels in 2022, making it a sister entity under the same parent as Riwal and a directly comparable fleet and depot model.
• AFI Rentals: UK-based aerial work platform and powered access specialist with strong presence in MEWP rental. Now part of Sunbelt Rentals, it competes head-to-head with Riwal in the UK and increasingly across Europe on AWP-only or AWP-led contracts.

Broad incumbents

• Sunbelt Rentals: UK-based and largest US rental operator with growing European footprint through platforms like AFI. Overlaps with Riwal in AWP and general equipment rental, but operates a much broader portfolio of categories.
• United Rentals: Largest equipment rental company in the world, with aerial work platforms and material handling as one segment within a vast generalist portfolio. Sets the global benchmark for digital rental platforms and fleet scale that Riwal's My Riwal portal aspires to.
• Herc Rentals: US-listed equipment rental company serving industrial, infrastructure, and commercial customers with aerial and material handling equipment. Comparable in offering breadth and customer segments, though primarily North American in presence.

Others

• Manitou: OEM manufacturer of telehandlers and material handling equipment that also operates rental activities. Riwal is a key Manitou dealer; Manitou's vertically integrated rental push in Europe creates both a partner channel and a competitor depending on segment.
• TVH Equipment Parts: Global distributor and rental player in material handling, aerial, and construction equipment parts and machines. Comparable to Riwal's spare parts and used equipment businesses, especially as a cross-channel alternative for European customers sourcing parts and second-hand AWPs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@riwalinternational
• Facebookfacebook.com/RiwalInternational
• LinkedInlinkedin.com/company/riwal
• Xx.com/riwalglobal

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Riwal