What Victory Lap does

Victory Lap is a B2B sales talent company founded in 2016 by Brian Bar and headquartered in Evanston, Illinois. The company operates a dual-sided model: it runs a cohort-based sales bootcamp for individual job seekers at no cost to participants, and it sells hiring, training, and managed-sales services to employer clients that hire from its graduate pool. Victory Lap serves two primary customer segments — enterprises and mid-market companies seeking to build sales teams (including Cisco, Canon USA, Community Brands, Lawmatics, Okta, Salesforce, Uber, LinkedIn, Upwork, Sprout Social, and ShipBob), and career-changers seeking entry into tech sales — and has placed more than 1,000 sellers at over 700 companies with an 82%+ 12-month retention rate.

The company's product portfolio spans the full sales talent lifecycle: Sales Recruiting & Assessment (AI-powered case-study skills evaluation), Sales Training (custom-built, rubric-based, psychology-grounded programs), Talent Marketplace (pre-vetted candidates), the "Job Ready. Zero Risk Hiring" managed-onboarding program (Victory Lap keeps sellers on its payroll for 3–6 months while providing coaching), Fractional Sales Teams (outsourced sales capability), and a library of playbook content (Cold Calling, Objection Handling, Sequences). The underlying platform includes a web-based learning environment delivered via app.victorylap.io and a proprietary "Victory Selling System" developed by the founder.

Victory Lap generates revenue through three primary streams: transaction-based staffing fees from employer partners when graduates are hired, company-sponsored bootcamp tuition paid by hiring employers on behalf of accepted candidates, and professional/managed services revenue from custom training engagements and 3–6 month managed onboarding contracts. The company is employee-owned, privately held, and operates with a lean core team of 1–10 employees, supplemented by a curated network of external sales leaders (drawn from AWS, Pure Storage, Sprout Social, Instacart, Yaymaker, and others) who deliver cohort instruction.

Name

Victory Lap

Legal name

Victory Lap

Website

https://victorylap.io

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Victory Lap is a B2B sales talent company that runs a sponsored sales bootcamp for job seekers and sells hiring, training, and managed-sales services to employers, having placed 1,000+ sellers at 700+ companies since 2016.

Ownership category

akta.pro rank

Product category

Sales Training and Talent Services

NAICS

Professional and Management Development Training (61143), Employment Placement Agencies and Executive Search Services (56131), Professional and Management Development Training (611430)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Prospecting & Lead Generation (SDR/BDR) (EDABABAB)

akta.pro secondary industries

Sales Onboarding & Ramp Programs (EDABABAA), Customer & Go-to-Market Onboarding (Sales/CS/Support) (EDABAOAH), Appointment Setting & Sales Development (SDR/BDR) Services (BPAFAKAD)

Keywords

• Sales training services
• Sales recruiting
• Sales talent marketplace
• Sales bootcamp
• Outsourced sales teams

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Staffing Fees (Company Hiring): Victory Lap generates revenue through staffing fees from employer partners when they extend offers and hire candidates from their talent marketplace. Companies pay only when they hire a Victory Lap graduate.
2. Bootcamp Sponsorship: Companies sponsor the bootcamp for accepted candidates at no cost to participants. The ROI on a great sales hire is cited as priceless, making sponsorship a valuable talent acquisition investment for employers.
3. Managed Onboarding Services: Job Ready. Zero Risk Hiring program where Victory Lap keeps sellers on their payroll for 3-6 months while providing management and coaching support, with hiring companies bearing the cost.
4. Custom Training Programs: Custom-built sales training programs designed for specific team selling environments, buyers, and performance gaps, sold to enterprise clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Victory Lap helps companies build high-performing sales teams through three integrated B2B solutions: custom rubric-based sales training, AI-powered skills-based sales recruiting and assessment, and a talent marketplace of pre-vetted sales candidates, augmented by a managed "Job Ready. Zero Risk Hiring" onboarding program and fractional outsourced sales teams. For individuals, Victory Lap runs a free, employer-sponsored cohort-based sales bootcamp (Sales Course and Playbooks) that trains career-changers and places them at hiring companies.

Product overview

Victory Lap is a B2B sales training and hiring company offering a portfolio of integrated solutions for building winning sales teams. The core offerings include Sales Training (custom programs for teams), Sales Recruiting & Assessment (AI-powered hiring), Talent Marketplace (pre-vetted candidates), and a Sales Bootcamp/Course and Playbooks (cohort-based training for individuals). These products work together to address the full talent lifecycle: hiring the right people, training them to perform, and providing ongoing playbooks for prospecting, objection handling, and sales sequences. The company also offers fractional sales teams as an outsourced option.

Differentiator

Problem solved

Functional benefit

Products and services

• Sales Training Custom-built, rubric-based, psychology-grounded sales training programs designed for a company's specific selling environment, buyers, and performance gaps; built to change behavior, not just fill a day of training. Sold to enterprise and mid-market B2B sales teams.
• Sales Recruiting & Assessment Skills-based hiring service using AI-powered case studies that evaluate curiosity, coachability, communication, and decision-making under pressure before a hiring company extends an offer. Targeted at B2B sales recruiting for enterprise and mid-market employers.
• Talent Marketplace Access to pre-vetted, Victory Lap-trained sales candidates who have already demonstrated their skills through the bootcamp program, enabling faster ramp, lower risk, and higher confidence hiring for employer partners.
• Job Ready. Zero Risk Hiring Managed onboarding service providing pre-trained Sales Development professionals who are qualified and job-ready; Victory Lap keeps the seller on its own payroll for 3-6 months while providing management and coaching to help them succeed at the hiring company.
• Sales Course and Playbooks Cohort-based sales training program for individuals (career changers and aspiring tech sales reps) designed and led by elite sales leaders; fully sponsored by hiring companies at no cost to accepted participants, with access to exclusive job opportunities upon completion. Includes a two-week intensive live Sales Bootcamp and role-specific playbooks (cold calling, objection handling, sequences).
• Fractional Sales Teams Outsourced sales team services providing companies with managed sales capabilities on a fractional basis, allowing them to scale revenue operations without building a full in-house sales team.

Quantifiable outcome

• 82%+ 12-month retention rate for placed graduates
• +3 more outcomes

Named customers12 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered minor.

• Amazon Web Services (AWS)minorStrategic or Co-development PartnerAWS Sales Productivity and Readiness Lead Stephanie Gogul serves as an instructor in Victory Lap bootcamp cohorts, providing real-world sales leadership expertise from a major cloud computing platform.
• Pure StorageminorStrategic or Co-development PartnerPure Storage leaders Becky Kelleher (Northeast Commercial & Enterprise Sales Development Manager) and Alicia Babich (Program Manager, Global Inside Sales Enablement) serve as instructors bringing enterprise storage industry expertise to Victory Lap cohorts.
• Sprout SocialminorStrategic or Co-development PartnerSprout Social team members including Prince Kwateng and Alex Donnelly (Manager, Sales Development) serve as instructors, bringing social media management industry sales expertise to Victory Lap programs.
• InstacartminorStrategic or Co-development PartnerNick Gajewski, Business Development Lead at Instacart, serves as an instructor bringing last-mile delivery and marketplace sales experience to Victory Lap bootcamp programs.
• YaymakerminorStrategic or Co-development PartnerMatt Rolnick, Vice President Sales at Yaymaker and Forbes Business Development contributor, serves as an instructor providing experiential events industry sales leadership expertise.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Predictable Revenue: Sales training and consulting firm built around the SDR/AE specialization framework, offering prospecting training and sales development playbooks — comparable to Victory Lap's sales development focus and training products.
• Skaled: Outsourced/fractional sales team and RevOps consulting firm that builds and runs client sales organizations — comparable to Victory Lap's 'Job Ready' managed onboarding and Fractional Sales Teams offerings.
• Force Management: Enterprise sales training and enablement firm selling custom methodology, sales assessments, and revenue consulting to B2B sales organizations — directly comparable to Victory Lap's training and assessment offerings for similar enterprise buyer personas.
• Bridge Group: B2B sales consulting, training, and benchmarking firm serving SaaS sales organizations — comparable to Victory Lap's enterprise sales training and assessment offerings, with similar buyer personas.
• Sales Talent Agency: Specialized sales recruiting firm placing SDRs, AEs, and sales leaders into B2B tech companies — directly comparable to Victory Lap's talent marketplace, staffing fee model, and employer customer base.
• The Sales Bar (JBarrows): Sales training company specializing in outbound prospecting, SDR/BDR skill development, and cohort-based live training — closely comparable to Victory Lap's SDR/BDR bootcamp, cold calling, and sequence playbooks.
• Vengreso: Sales training company focused on social selling, prospecting, and SDR development, with both individual training and enterprise programs — comparable in product mix and customer segment to Victory Lap.

Broad incumbents

• Sandler Training: Long-established global sales training franchise with a broad sales methodology spanning prospecting through account management — operates at much larger scale across many industries, comparable in category but far broader than Victory Lap's tech-sales niche.
• General Assembly: Large-scale bootcamp and corporate training provider covering tech, data, and business skills with cohort-based learning — comparable in delivery model (cohort bootcamps, corporate training) but far broader in scope than Victory Lap's sales-only focus.

Emerging players

• Pavilion: Membership-based GTM community and training platform for sales, marketing, and RevOps professionals — adjacent to Victory Lap's cohort-based sales training and professional development for go-to-market talent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/VictoryLapHQ
• LinkedInlinkedin.com/company/10919181

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Victory Lap