What Skaled does

Skaled is a U.S.-based Revenue Performance Agency that provides consulting and AI implementation services to B2B companies ranging from rapid-growth ($5M-$25M revenue) through mid-market ($50M+) and enterprise ($500M+) segments. Founded in 2013 and headquartered in Austin with a second office in New York, the firm operates across four service lines: Revenue Operations, Go-to-Market Strategy, Revenue Enablement, and its flagship AI GTM System.

The AI GTM System combines an AI IMPACT readiness assessment, embedded AI strategists and engineers, role-specific AI Sales Assistants (for SDRs, AEs, RevOps, and CS), event-driven AI Sales Automations integrated with CRMs, and AI workshops/training. Skaled also distributes Sales GPT Assistants built on OpenAI's GPT platform and a ChatGPT Sales Workshops course with 150+ prompts. Underlying infrastructure leverages third-party foundation models (OpenAI), sales engagement platforms (Outreach, Salesloft, Apollo), CRM (HubSpot, DealHub), revenue intelligence (Gong), and data providers (ZoomInfo), with sister company RevOptics providing a proprietary outbound data platform and field deployment capability.

Skaled generates revenue through professional services engagements scoped per client, including fractional RevOps leadership, AI GTM implementation projects, and enablement programs. No public pricing is disclosed. The GTM motion combines content marketing (Skaled Insights blog, AI GTM Pulse Report, webinars, the AI Unleashed live show), free AI readiness assessments, and direct enterprise sales. Named customers include LinkedIn, Hootsuite, Grammarly, Canva, OpenAI, HubSpot, UiPath, NoFraud, Nerdio, Koozie Group, and Brandwatch, with the company citing 1,000+ companies transformed and 350,000+ hours of combined delivery experience.

Name

Skaled

Legal name

Skaled

Website

https://skaled.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Skaled is a private Austin-based Revenue Performance Agency founded in 2013 that helps B2B companies scale through RevOps, GTM strategy, enablement, and an AI GTM System combining embedded AI strategists, AI sales assistants, and workflow automations.

Ownership category

akta.pro rank

Product category

Sales and Revenue Performance Consulting

NAICS

Administrative Management and General Management Consulting Services (541611), Custom Computer Programming Services (541511)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Sales Enablement & Revenue Operations (RevOps) Tools & Services (BPAFAFAJ)

akta.pro secondary industries

Data, Analytics & AI Consulting (BPAHAEAF), Pricing, Revenue & Commercial Analytics (BPAHALAM)

Keywords

• Sales consulting services
• Revenue operations consulting
• Go-to-market strategy
• AI sales automation
• Revenue enablement

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Revenue Operations Consulting: Professional consulting services for Revenue Operations including system optimization, data visibility, and integrated processes. Includes fractional RevOps leadership, tactical support, and operational execution support.
2. Go-to-Market Strategy Services: Strategic consulting for GTM motion design and execution, aligning marketing, sales, and CS to revenue outcomes. Includes cross-team alignment and GAINS performance metrics.
3. Revenue Enablement: Enablement services including sales playbooks, training programs, and technology adoption support. Provides content, frameworks, and tools for revenue team performance.
4. AI GTM System Implementation: AI implementation services including AI IMPACT assessment, strategy leads, engineering deployment, and ongoing training. Combines strategy with hands-on execution.
5. AI Sales Training and Workshops: ChatGPT workshops and sales prompt libraries for sales professionals. Includes 101, 201, 301 level courses with 150+ sales-specific prompts.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Skaled is a Revenue Performance Agency that helps B2B companies scale their revenue organizations through four consulting disciplines: Revenue Operations, Go-to-Market Strategy, Revenue Enablement, and the AI GTM System. Services are delivered as embedded, hands-on engagements combining strategic consulting with AI-powered tools (AI Sales Assistants, AI Sales Automations, AI IMPACT Report, Sales GPT Assistants) and proprietary frameworks such as the GAINS Performance Metrics model.

Product overview

Skaled is a Revenue Performance Agency offering a portfolio of consulting and AI-powered service offerings for B2B companies. The core offering spans four revenue-critical disciplines: Revenue Operations, Go-to-Market Strategy, Revenue Enablement, and the AI GTM System. The AI GTM System serves as the flagship AI product, combining the AI IMPACT Report (readiness assessment), AI GTM Strategy Lead and AI GTM Engineer (embedded consultants), AI Sales Assistants and AI Sales Automations (custom-built AI tools), and AI Workshops & Training. Complementing the AI GTM System are Sales GPT Assistants (OpenAI-powered GPTs) and ChatGPT Sales Workshops that provide AI-for-sales training and prompt libraries directly to sales professionals. Revenue Operations, GTM Strategy, and Revenue Enablement are the foundational consulting services upon which AI offerings are layered.

Differentiator

Problem solved

Functional benefit

Products and services

• Revenue Operations Revenue Operations consulting including system optimization, data visibility dashboards, integrated process alignment, and CRM optimization to unify people, process, and platforms for revenue performance. Aimed at B2B companies needing operational alignment of Sales, Marketing, CS, Enablement, and Operations.
• Go-to-Market Strategy Go-to-market strategy services including ICP definition, outbound process design, cross-team alignment, and the GAINS performance metrics framework to build and execute GTM motions that connect marketing, sales, and CS to revenue outcomes. Target buyers are B2B growth-stage to enterprise companies.
• Revenue Enablement Revenue enablement services including custom revenue org playbooks, outbound enablement programs, battle cards, sequence messaging, and AI-powered training to equip sales, marketing, and customer success teams for scalable growth. Intended for B2B sales and CS teams.
• AI GTM System End-to-end AI go-to-market system combining the AI IMPACT Report assessment, AI GTM Strategy Lead, AI GTM Engineer, AI Sales Assistants, AI Sales Automations, and AI Workshops & Training to embed generative AI and AI automations across a client's revenue organization. Targets B2B companies deploying generative AI for sales.
• AI IMPACT Report Data-driven AI sales readiness assessment that evaluates sales, marketing, and customer success teams to pinpoint inefficiencies, prioritize automation opportunities, deliver an AI readiness score, and provide a 90-day roadmap for AI adoption and revenue growth. Includes Productivity Heatmap and AI Readiness Score components.
• Sales GPT Assistants Specialized OpenAI GPTs for specific sales tasks including Cold Call Role-Playing, Discovery Call Prep, Meeting Summarizing, Lookalike Lead Identification, Social Media Content Writing, and Sales Meeting facilitation. Replaces static playbooks with interactive AI-powered guidance for sales reps.
• ChatGPT Sales Workshops On-demand three-part course for sales professionals covering ChatGPT prompting for daily sales activities, bundled with access to a library of 150+ sales-specific prompts covering prospecting, messaging, closing, and sales training.
• Fractional RevOps Fractional executive-level Revenue Operations leadership embedded into client teams to build scalable revenue strategies, optimize processes, and drive measurable growth without the cost of a full-time hire. Targets mid-market B2B companies that lack a full-time RevOps leader.

Quantifiable outcome

• 10%+ increase in outbound performance within 30 days of implementation
• +7 more outcomes

Named customers19 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability6 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core.

• RevOpticscoreTechnology or IntegrationSister company of Skaled founded by Jake Dunlap and Brianna Dunbar after leading 750+ Outreach and Salesloft deployments. RevOptics is a go-to-market sales agency providing real-time insights into outbound performance through a proprietary data platform. Combined GTM experience with data platform delivers optimization as a performance channel.
• OutreachcoreTechnology or IntegrationLeading sales execution platform that helps market-facing teams efficiently create and predictably close more pipeline. Skaled has led 750+ Outreach deployments.
• SalesloftcoreTechnology or IntegrationRevenue Orchestration Platform using purpose-built AI to help market-facing teams prioritize and take action on what matters most.
• HubSpotcoreTechnology or IntegrationLeading CRM platform providing software and support to help businesses grow better.
• GongcoreTechnology or IntegrationRevenue AI platform that captures and analyzes customer interactions to help GTM teams improve productivity, forecast more accurately, manage pipeline risk, coach sellers, and drive predictable revenue growth.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Winning by Design: Sales methodology and consulting firm (CLOD framework) that helps B2B companies architect go-to-market motions, similar to Skaled's GTM Strategy and Revenue Enablement offerings. Closest head-to-head peer in sales transformation consulting.
• Force Management: Sales enablement and RevOps consulting firm delivering methodology-driven programs (e.g., Forceful Selling) to enterprise B2B teams. Comparable customer base and embedded consulting delivery model to Skaled.
• Challenger Inc. Sales training and customer education provider focused on Challenger Sale methodology. Overlaps with Skaled's Revenue Enablement and AI Workshops & Training offerings for B2B sales organizations.
• Sales Assembly: B2B sales learning and development community offering fractional RevOps programs and cohort-based enablement. Targets growth-stage B2B sales leaders in the same buyer persona as Skaled's Rapid Growth segment.

Broad incumbents

• Outreach: Sales execution platform that Skaled has 750+ deployments on. A broader incumbent offering its own AI-powered sales workflows and embedded playbooks that increasingly compete with Skaled's AI GTM System.
• Salesloft: Revenue orchestration platform built around AI for SDRs/AEs. Like Outreach, this is both a core Skaled integration partner and a broader incumbent whose native AI features overlap with Skaled's AI Sales Automations.
• Gong: Revenue intelligence / conversation AI platform widely used by Skaled clients. Offers AI-driven coaching and forecasting that overlap with portions of Skaled's Revenue Enablement and AI GTM System.
• HubSpot: CRM and marketing platform with embedded AI features (Breeze, ChatSpot). Skaled is both a HubSpot partner and a customer-facing consultancy; HubSpot's expanding native AI encroaches on Skaled's value proposition.

Emerging players

• Cognism: B2B sales intelligence and data platform. Complementary to Skaled's outbound programs and competes in the same AI-driven prospecting narrative that Skaled's AI Sales Assistants address.

Others

• Pavilion: Membership community for sales, marketing, and RevOps leaders. While not a direct competitor, Pavilion sits in the same buyer community Skaled serves and shapes how CROs evaluate RevOps consulting partners.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/skaledcom
• Facebookfacebook.com/Skaledcom
• LinkedInlinkedin.com/company/skaled

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Skaled