Serenity Technologies

What Serenity Technologies does

Serenity Technologies is a privately held nanotechnology company founded in 2001 and headquartered in Temecula, California, operating with a lean team of 1-10 employees under founder control (CEO Jay Neogi, President Dr. Suneeta Neogi). The company focuses on nanotechnology applications in gem materials and adjacent surface-treatment domains, with a portfolio spanning CVD/MPCVD reactor manufacturing, lab-grown diamond production, diamond simulants (Diamantine, WhiteFire), moissanite gems, gemstone treatment services, and specialty coatings including SilverForLife anti-tarnish treatment, PermaFische analog archival storage, and ALLOUTnano antimicrobial hand sanitizer.

Core technology centers on 2.45 GHz MPCVD (Microwave Plasma Chemical Vapor Deposition) for diamond growth, nano-crystalline diamond-ceramic matrix coatings (5-30 nm crystal clusters), Atomic Layer Deposition (ALD) equipment platforms, proprietary ion-induction color treatment, and P2 ultra-polishing achieving 2 Angstrom surface finish without diamond slurry. The intellectual property portfolio includes 8 issued US patents and multiple pending applications, with parallel filings in India, covering nano-diamond coatings, color treatments, polishing, anti-tarnish, and personal diamond synthesis from alternative carbon sources. Pink diamond treatment is described as the only repeatable, high-volume technology of its kind in the market.

The business model combines hardware sales (CVD/ALD reactors), specialty gem sales (lab-grown diamonds, simulants, moissanite), treatment and processing services (color treatment, ultra-polishing, laser/CPB stealth marking), direct-to-consumer product sales (ALLOUTnano), and technology licensing. Customer segments include universities and research institutions seeking custom reactors, jewelry retailers pursuing domestic diamond manufacturing, individual consumers seeking emotionally meaningful personal or memorial diamonds, and health-conscious consumers buying ALLOUTnano. Distribution occurs through direct enterprise sales, e-commerce (alloutnano.com), a joint venture flagship retail store in Singapore via the Aryamond Group partnership, and a technology partnership with a leading US memorial diamond company. No external funding rounds are disclosed and revenue, pricing, and customer count are not publicly disclosed.

Name

Serenity Technologies

Legal name

Serenity Technologies Inc.

Website

https://serenitytechnology.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Serenity Technologies is a privately held nanotechnology company developing CVD/MPCVD reactors, lab-grown diamonds, diamond simulants, gemstone treatments, and specialty coatings for universities, jewelry retailers, memorial services, and consumers.

Ownership category

akta.pro rank

Product category

Lab-Grown Diamond Technology & Nanomaterials

NAICS

Research and Development in Nanotechnology (541713)

SIC

Jewelry, Silverware & Plated Ware (3910), Jewelry, Precious Metal (3911)

akta.pro primary industry

Synthetic/Lab-Grown Diamonds & Gemstones (Manufacturing & Trading) (CRAKAJAM)

akta.pro secondary industries

Fine Jewelry Manufacturing (Precious Metals & Gem-Set) (CRAKAIAA), Diamond Cutting & Polishing (Manufacturing) (CRAKAJAA)

Keywords

• Lab-grown diamond technology
• MPCVD reactor equipment
• Nanotechnology gemstone treatments
• Atomic layer deposition systems
• Personal memorial diamonds

Headquarters

HQ city

Temecula

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. CVD Reactor Sales: Sale of turn-key MPCVD reactors to universities, research companies, and jewelry retailers for diamond growth and research purposes. Custom-built reactors for R&D and production.
2. Lab-Grown Diamond Materials: Sale of lab-grown diamonds including gem-quality crystals, CVD rough, and personal/memorial diamonds grown from alternative carbon sources.
3. Gem Products (Diamantine, WhiteFire, Moissanite, Aryamond): Sale of proprietary gem products including Diamantine (nano-diamond treated cubic zirconia), WhiteFire diamond simulants, Moissanite gems, and Diamond2 gems through joint ventures and retail partnerships.
4. Treatment and Processing Services: Gemstone enhancement services including color treatment, ultra-polishing, laser processing, and anti-tarnish treatment for diamonds, moissanite, cubic zirconia, and silver jewelry.
5. ALLOUTnano Consumer Products: Direct-to-consumer sales of ALLOUTnano antimicrobial hand sanitizer products via www.alloutnano.com.
6. Technology Licensing: Licensing of proprietary technologies and patents including nano-crystalline diamond coatings, color treatments, and stealth marking to partners like Aryamond Group.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Serenity Technologies designs, manufactures, and sells proprietary nanotechnology platforms centered on lab-grown diamond and gem materials. Its offerings include low-cost 2.45 GHz MPCVD reactors and custom Atomic Layer Deposition (ALD) systems for diamond growth and surface coatings, gem treatment services (color enhancement, ultra-polishing, stealth marking), and finished gem products including personal diamonds grown from alternative carbon sources, Diamantine and WhiteFire diamond simulants, and Aryamond moissanite gems. The company also markets a consumer antimicrobial hand sanitizer (ALLOUTnano) and licenses its patented nano-crystalline diamond coating and gemstone treatment IP.

Product overview

Serenity Technologies operates as a diversified nanotechnology company focused on gem materials and advanced surface treatments. The product portfolio centers on three core technology platforms: (1) CVD/ALD Equipment - manufacturing low-cost MPCVD reactors for lab-grown diamond production and custom ALD systems for anti-tarnish coatings; (2) Gem Materials & Treatments - encompassing lab-grown diamonds, personal diamonds from alternative carbon sources, WhiteFire and Diamantine diamond simulants, moissanite/Aryamond gems, and proprietary treatments including gemstone color enhancement, ultra-polishing (P2), and stealth marking technologies; (3) Specialty Coatings & Other - including SilverForLife anti-tarnish treatment, PermaFische analog archival storage, and ALLOUTnano antimicrobial products. The company holds extensive intellectual property including multiple worldwide patents protecting its nano-crystalline diamond coating technologies, color treatment processes, and diamond growth methodologies.

Differentiator

Problem solved

Functional benefit

Brands

• Diamantine: Nano crystalline diamond treated cubic zirconia diamond simulant protected by patents US9,883,723 and US9,108,888. A superlative diamond alternative with diamond-ceramic matrix 'diamond skin' coating.
• WhiteFire
• ALLOUTnano
• SilverForLife
• Aryamond
• Diamond2
• WordsWithin
• Stealth Marking
• P2 Polishing
• PermaFiche
• SilverforLife ALD Systems

Products and services

• CVD Reactor Low-cost, high-quality 2.45 GHz MPCVD (Microwave Plasma Chemical Vapor Deposition) reactor for diamond growth, designed for universities, research organizations, and jewelry retailers to enable gem-quality and technical diamond production.
• ALD System

Quantifiable outcome

• Storage density 225x typical microfilm/microfiche
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature14 records

Partnerships

Two partnerships are on record, tiered core.

• Aryamond GroupcoreStrategic or Co-development PartnerJoint venture partnership for global supply and distribution of proprietary moissanite gems and jewelry. Led to development of Diamond2 gem product - a revolutionary lab-grown gem with nano-diamond ceramic matrix outer layer. Diamond2 is the only producer of the 'DIAMOND2' product. Flagship retail store opened in Singapore.
• Memorial Diamond Company (unnamed)coreTechnology or IntegrationSerenity is the technology partner for one of the foremost Memorial Diamond companies in the USA. Produces memorial diamonds grown from personal carbon derived from cremation ashes using Serenity's proprietary CVD process.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Element Six (De Beers Group): A De Beers subsidiary and global leader in synthetic diamond production using both HPHT and CVD methods. Comparable because it operates in the same lab-grown and industrial diamond space as Serenity's CVD reactor and lab-grown diamond business, but at vastly larger scale and as part of a broader industrial materials portfolio.
• Diamond Foundry: US-based producer of CVD lab-grown diamonds for jewelry and tech applications. Directly comparable product (lab-grown gem diamonds via CVD), backed by significantly larger capital and a vertically integrated retail brand (Vrai).
• Lightbox Jewelry (De Beers): De Beers' lab-grown diamond jewelry brand. A broader incumbent in lab-grown gem retail; competitive with Serenity's Diamantine, WhiteFire, and lab-grown diamond offerings on price and brand recognition.

Direct peers

• WD Lab Grown Diamonds: US-based CVD lab-grown diamond grower targeting jewelry retailers and brands. Closely comparable to Serenity's lab-grown diamond and CVD reactor efforts as it similarly sells into the 'made in USA' lab-grown diamond supply chain.
• Scio Diamond Technology: Single-crystal lab-grown diamond producer using CVD for both gem and industrial applications. Directly comparable as a smaller, public US-based CVD diamond grower with overlapping customer segments in jewelry and technology.
• Charles & Colvard: Creator and primary global supplier of moissanite gemstones. Comparable because Serenity's Aryamond joint venture produces competing moissanite gems with proprietary color-upgrade technology aimed at the same jewelry retailers and consumers.
• Eterneva: US-based memorial diamond company that grows CVD diamonds from cremation ashes. Directly comparable to Serenity's Personal Diamond / memorial diamond partnership offering, serving the same emotionally-driven consumer segment.
• Algordanza: Swiss-founded global memorial diamond producer with HPHT process. Comparable competitor in the memorial/personal diamond segment where Serenity supplies CVD-grown stones to memorial diamond partners.
• IIa Technologies: Singapore-based CVD lab-grown diamond and reactor producer with operations overlapping Serenity's MPCVD reactor and gem business. Closely comparable on technology stack and Asia-Pacific customer base.

Others

• Plasmability / CVD reactor OEMs (e.g., Lambda Technologies, Cornell list): Suppliers of MPCVD and microwave plasma systems for diamond and advanced materials research. Adjacent rather than direct peers, comparable on equipment side because Serenity sells MPCVD reactors into the same R&D and university segments.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/serenity-technologies

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Serenity Technologies