What KoaWare does

KoaWare is a private, for-profit company headquartered in Capistrano Beach, United States, operating an online marketplace under the brand "KoaWare Book a Pro." The company's sole documented product is a scheduling or booking marketplace accessible at koaware.com/marketplace, where professional service providers appear to be discoverable and bookable by end customers. Public source material also references KoaWare as a "Real Estate Marketing Website," but no further detail is provided to reconcile that framing with the booking-marketplace product or to clarify whether real-estate-marketing functionality exists as a separate module. No information on platform architecture, underlying technology stack, integrations, API surface, or proprietary components is disclosed in the source data.

The leadership team disclosed in the available material consists of one named individual: Kristyn Roth, who serves as CMO and co-founder. No additional executives, technical staff, advisors, or board members are identified, and there is no headcount disclosure. The company's operating status is recorded as "operating" given the live marketplace URL, though the source material flags that this cannot be definitively confirmed beyond the presence of the website.

Business model mechanics are not characterized in the provided data: there is no disclosure of revenue model, pricing model, monetization mechanics (subscription, transaction fee, lead-gen, advertising), target customer segments (e.g., real estate agents, home services, general professionals), pricing tiers, contract structures, or sales motion. There is also no evidence of funding history, investors, M&A activity, partnerships, awards, certifications, regulatory actions, or geographic footprint beyond the U.S. headquarters location. As a result, the financial and strategic profile of the company cannot be substantiated beyond its basic firmographic and product facts.

Name

KoaWare

Website

https://koaware.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

KoaWare is a private, for-profit company based in Capistrano Beach, United States, that operates "KoaWare Book a Pro," an online marketplace for scheduling and booking professional services. The company is led by co-founder and CMO Kristyn Roth.

Ownership category

akta.pro rank

Headquarters

HQ city

Capistrano Beach

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Core offering

KoaWare operates an online marketplace called "KoaWare Book a Pro" that allows users to schedule and book professional services. The company is also positioned as a real estate marketing website (koaware.com). Detailed features and functionality of the marketplace are not described in the available source material beyond its identification as a booking/scheduling offering.

Product overview

KoaWare offers Book a Pro as a product available through its marketplace. The available source material does not provide sufficient detail to characterize the broader product architecture, module structure, or how Book a Pro relates to any other offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• KoaWare Book a Pro Scheduling and booking marketplace offered through KoaWare (koaware.com/marketplace) that enables users to book professionals. Specific features, audience details, and functionality are not elaborated in the source material.

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights1 record

Direct peers

• HomeAdvisor: HomeAdvisor runs a marketplace that matches homeowners with prescreened local service professionals and books jobs. It is directly comparable as a service-professional booking marketplace with similar consumer-facing flow.
• Thumbtack: Thumbtack is an online marketplace that connects consumers with local professionals for booking services across dozens of categories. It is the closest direct comparable to KoaWare's 'Book a Pro' marketplace concept and likely head-to-head competitor for any consumer booking flow KoaWare pursues.

Emerging players

• Bark: Bark.com is an online marketplace connecting consumers with professional services across many categories. It is comparable as a professional services booking marketplace addressing a similar cross-vertical booking need.
• Porch: Porch is a home services marketplace that helps consumers find and book home improvement professionals. It is comparable as a niche player in the same professional booking category where KoaWare operates.
• Houzz: Houzz combines home design content with a marketplace for home improvement professionals. It is comparable at the intersection of home services booking and marketing content that KoaWare's positioning implies.

Others

• Yelp: Yelp is a local business directory and review platform that also enables service professional discovery and request-a-quote flows. It is comparable as adjacent infrastructure in the local professional services ecosystem where KoaWare operates.

Broad incumbents

• Zillow: Zillow is the dominant U.S. real estate marketing platform serving agents, brokers, and consumers. It is comparable to KoaWare's 'Real Estate Marketing Website' positioning as the broad incumbent in the adjacent category.
• Redfin: Redfin is a technology-driven real estate brokerage and marketing platform serving buyers, sellers, and agents. It is comparable to the real estate marketing framing of KoaWare.
• Realtor.com: Realtor.com is a leading real estate marketing portal operated by Move, Inc. It is comparable to KoaWare's stated real estate marketing positioning as a large incumbent in the same general space.
• Angi: Angi (formerly Angie's List) operates one of the largest home services marketplaces connecting consumers with local service professionals. It is comparable as a well-capitalized incumbent operating in the same professional booking category KoaWare targets.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat1 record

Key risks3 records

Key highlights3 records

Customer concentration

• Xx.com/koaware

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KoaWare