Running Point

What Running Point does

Running Point (RunningPoint Inc.) is a Seoul-based private startup founded in 2020 that operates Korea's first marathon platform, delivering contactless ('untact') marathon event scheduling, payment processing, and event hosting through a mobile application. The platform is organized around four sub-brands: Ranking Marathon, the core event registration and participation platform; Animal Run, a monthly themed contactless marathon featuring endangered animals with 10% of merchandise sales donated to WWF; Medal Market, an e-commerce channel for collectible marathon medals; and MOOA, a lifestyle brand positioning that combines self-development through sports with conservation value realization. Participants register, complete prescribed activity missions, and submit activity logs or photos through the app for race certification, eliminating the need for physical race venues.

The company operates a hybrid B2B/B2C business model. On the B2B side, Running Point partners with major Korean enterprises — including Shinhan Bank, Warner Bros Korea, Shinsegae, Dongwon F&B, Samyang Foods, Dong-A Pharmaceutical, and Kellogg — to deliver co-branded themed marathon events, generating revenue through sponsorship and event-services fees. On the B2C side, individual fitness enthusiasts pay event registration fees and purchase commemorative medals through the platform. The partnership base spans banking, pharmaceutical, food and beverage, entertainment, and retail verticals, and the company has secured a strategic conservation partnership with WWF (World Wildlife Fund), which designates Running Point as an official corporate sponsor. The team consists of six members led by CEO Taehun Park, with operations based in Gasan Digital Complex, Geumcheon-gu, Seoul. Pricing is not publicly disclosed and the company appears to be founder-controlled with no disclosed external institutional investors.

Name

Running Point

Legal name

RunningPoint Inc.

Website

https://runpoint.co.kr

Company type

Private

Operating status

Operating

Short description

Running Point is a Seoul-based, 6-person Korean startup operating the country's first marathon platform, delivering contactless marathon events to consumers via mobile app and co-branded themed events to enterprise partners such as Shinhan Bank, Warner Bros Korea, and Dongwon F&B.

Ownership category

akta.pro rank

Product category

Sports Event Platform

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Virtual & Hybrid Participation Events (App-Based, Remote/Hybrid Races) (MPAKAIAH)

akta.pro secondary industry

Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL)

Keywords

• Marathon event platform
• Contactless race services
• Virtual marathon app
• Branded fitness events
• Endangered animal races

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Event Registration and Payment Processing: Revenue generated from marathon event registration fees and payment processing services for marathon events hosted on the platform
2. Medal and Merchandise Sales: Revenue from selling marathon medals and branded merchandise through Medal Market
3. Brand Partnership Sponsorship: Revenue from branded marathon events sponsored by corporate partners such as Shinhan Bank, Warner Bros Korea, Samyang Foods, Dongwon F&B, and others

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Running Point operates a marathon platform that provides marathon event scheduling, payment processing, and event hosting services. Through its mobile application, individuals can register for contactless (untact) marathons, log activities, and submit photos for race certification. The company also operates the Animal Run sub-brand — a monthly themed contactless marathon featuring a different endangered animal each month, with 10% of merchandise sales donated to WWF.

Product overview

Running Point is Korea's first marathon platform offering a suite of interconnected services. The core platform 'Ranking Marathon' provides marathon scheduling, payment processing, and event hosting capabilities. This is complemented by 'Animal Run' (애니멀런), a monthly non-face-to-face marathon brand themed around endangered animals with charitable donations to WWF, 'Medal Market' for commemorative event medals, and the MOOA sub-brand — all unified through their mobile application that enables participants to log activities and photos for virtual race certification.

Differentiator

Problem solved

Functional benefit

Brands

• 랭킹마라톤 (Ranking Marathon): Marathon platform enabling convenient participation for anyone to join marathon events.
• 애니멀런 (AnimalRun)
• 메달마켓 (Medal Market)
• MOOA

Quantifiable outcome

• 10% of Animal Run sales donated to WWF for conservation

Named customers7 records

Segments2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Dong-A PharmaceuticalcoreGTM or Marketing Partner · 28 June 2022Dong-A Pharmaceutical partnered with Running Point for the June 2022 'Alligator Run' Animal Run contactless marathon event, part of the monthly endangered animal conservation race series.
• Shinhan BankcoreGTM or Marketing Partner · 27 June 2022Shinhan Bank partnered with Running Point for the 40th anniversary commemorative 'Chamsin Home Run' contactless marathon event. Participants received commemorative medals, stickers, masks, and special baseballs marking the Shinhan-KBO 40th anniversary.
• Warner Bros KoreacoreGTM or Marketing Partner · 27 June 2022Warner Bros Korea collaborated with Running Point for the 2022 DC League of Super-Pets Run contactless marathon celebrating the movie release. The event was conducted in non-contact format due to COVID-19.
• Samyang FoodsminorGTM or Marketing Partner · 19 January 2022Samyang Foods collaborated with Running Point for the 'Bulldog Run' contactless marathon. Participants could complete missions and submit activity photos through the application.
• Dongwon F&BcoreStrategic or Co-development Partner · 6 January 2022Dongwon F&B signed an MOU with Running Point for ESG initiatives. Dongwon F&B serves as official sponsor of the Animal Run monthly events, providing unlabeled eco-friendly bottled water. They also co-hosted the 'Penguin Run' for endangered penguin conservation.
• Dongwon F&BminorGTM or Marketing Partner · 11 November 2021Dongwon F&B partnered with Running Point to host the 'Penguin Run' contactless marathon for endangered penguin conservation awareness.
• ShinsegaeminorGTM or Marketing Partner · 4 November 2021Shinsegae department store partnered with Running Point for a pet-friendly contactless marathon supporting stray dog rescue and endangered animal conservation.
• KelloggminorGTM or Marketing Partner · 9 August 2021Kellogg Korea collaborated with Animal Run brand for the 'Kellogg Protein Run' contactless marathon event held from August 21 for 10 days, focusing on energy and vitality themes.
• WWF (World Wildlife Fund)coreStrategic or Co-development Partner · 1 January 2020WWF is Running Point's conservation partner. 10% of Animal Run merchandise sales are donated to WWF. Running Point has been designated as an official corporate sponsor through WWF's corporate review process.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Strava: Global social fitness network with dominant share among runners; offers activity tracking, virtual challenges, and partner events. Operates broadly in the same running ecosystem where Running Point competes for participant engagement.
• MapMyRun: Under Armour-owned GPS run-tracking app with route mapping and workout logging. Overlaps with Running Point's activity-tracking core that enables contactless race verification.
• ASICS Runkeeper: Long-running GPS running app with virtual challenges and guided training plans from ASICS. Provides similar app-based activity logging and virtual race completion that underpins Running Point's contactless marathon model.
• Nike Run Club: Nike's branded running app with guided runs, training plans, and community challenges. Comparable mobile-first running engagement platform, though Nike leverages a global brand and a broader product ecosystem.

Direct peers

• RunSignup: End-to-end race registration and timing platform supporting in-person and virtual races for thousands of events in North America. Directly comparable as a registration, payment-processing, and event-hosting technology provider for endurance events.
• Race Roster: Race registration and event management platform used by race organizers globally to handle sign-ups, payment processing, and virtual race delivery. Closely aligned with Running Point's registration/payment-processing stack for marathon events.
• Let's Do This: Online marketplace and registration platform for endurance events including marathons and virtual races. Overlaps with Running Point's dual B2B organizer / B2C participant model.

Others

• WWF: Conservation partner that lends ESG credibility to Running Point's Animal Run donations. Adjacent ecosystem participant rather than a competitor, but materially shapes the company's value proposition and brand trust.

Regional players

• Joyrun (悦跑圈): Leading Chinese running social app with offline-to-online marathon events and branded challenges. Comparable as a virtual/community marathon platform, but focused on the China market.
• TATTA: Yahoo Japan's running and walking app that gamifies activity tracking with events and rewards. Closest East Asian peer operating in a similar virtual-running category within a different national market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Running Point