Unifi.id
Unifi.id provides the Cortex™ smart building intelligence platform, integrating RFID, facial recognition, WiFi, and footfall detection with existing building systems for UK enterprise customers in education, corporate, and public sector verticals.
- Company typePrivate
- Founded2013
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Unifi.id does
Unifi.id is a UK-based smart building intelligence company that develops and sells the Cortex™ platform, a software layer that aggregates data from multiple occupancy detection technologies (proprietary RFID smart cards via Sense, facial recognition via Cognito, WiFi device detection via Echo, and anonymous footfall via Flow) and integrates with existing building systems including access control, fire detection, BMS, and surveillance infrastructure. The platform is delivered as a modular suite: foundation components (Cortex, Pulse, LiveView) provide the central intelligence layer, while add-on modules (SafeGuard, FireSafe, Predict, Insights) deliver specialised functionality such as security monitoring, evacuation intelligence, occupancy forecasting, and executive analytics. Two complete specialised platforms extend the ecosystem — FireGuard™ for fire safety and InsureLink for insurance risk management — alongside a hardware-enabled energy upgrades service (LED, HVAC, solar) and an Energy Club procurement offering.
The company sells primarily to UK enterprise and institutional customers across three primary verticals: Education (state schools, independent schools, universities), Corporate (mixed-use offices), and Public Sector (councils, NHS, emergency services). Named customers include UCL, Deloitte, and Central Working. Two additional verticals — Healthcare and Residential — are listed as "coming soon" on the website. Go-to-market is direct enterprise sales supported by a partner ecosystem of access control, fire safety, security, BMS, and risk/insurance providers. The business model combines subscription SaaS (Cortex, FireGuard, InsureLink), hardware sales (proprietary sensors and RFID cards), managed/outcome-based services for energy upgrades (zero-upfront, funded through grants such as Salix Finance, CIF, and PSDS), and professional services for implementation.
Unifi.id firmographics
Firmographics- Name
- Unifi.id
- Legal name
- Unifi.id, Limited
- Website
- https://unifi.id
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Unifi.id provides the Cortex™ smart building intelligence platform, integrating RFID, facial recognition, WiFi, and footfall detection with existing building systems for UK enterprise customers in education, corporate, and public sector verticals.
- Ownership category
- akta.pro rank
Unifi.id industry classification
Industry- Product category
- Smart Building Intelligence Software
- NAICS
- Security Systems Services (except Locksmiths) (561621), Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Smart Building Software Platforms (IWMS/CAFM Integration, Digital Twin, Command Center) (BPABAGAG)
- akta.pro secondary industries
- AI/Analytics Video Surveillance (Detection, LPR, People Counting) (HSAHACAF), Building Connectivity Infrastructure (Wired/Wireless, Gateways, Edge) (HSAPAPAN)
Keywords
Where Unifi.id is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Unifi.id business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain
Revenue model
- Cortex™ SaaS Platform: Software-as-a-service platform providing real-time building intelligence. The platform is offered through modular solutions where customers can start with core capabilities and add detection technologies and specialised intelligence modules. Subscription-based model with enterprise licensing.
- FireGuard™ Platform: Dedicated fire safety monitoring and compliance platform with continuous 24/7 monitoring, evacuation intelligence, and audit-ready documentation. Offered as standalone or integrated with Cortex platform.
- Energy Upgrades & Decarbonisation: Fully funded LED, heating, HVAC, and solar upgrades. Services include project management and multiple funding options including third-party financing, grants (Salix Finance, CIF, PSDS), and Enhanced Capital Allowances. Revenue from installation and ongoing energy savings.
- Hardware & Detection Technologies: Proprietary detection hardware including RFID smart cards, Sense sensors, Cognito facial recognition, Echo WiFi detection, and Flow footfall sensors. Hardware sold as part of integrated solutions.
- Professional Services: Implementation planning, integration consulting, technical consultations, custom solution development, and partnership implementation services.
- InsureLink: Insurance risk management platform providing risk analytics and evidence-led assurance for premium optimisation and claims acceleration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Cortex™ Foundation Platform - Core building intelligence |
| Unit Pricing | One time/ perpetual license | Detection Technologies - Sensor hardware add-ons |
| Subscription | Annual | Intelligence Modules - Specialised AI capabilities |
| Subscription | Annual | FireGuard™ Platform - Complete fire safety ecosystem |
| Subscription | Annual | InsureLink - Insurance risk management |
| Outcome Based/ Performance | Pay-as-you-go | Energy Upgrades - Zero upfront cost decarbonisation |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Unifi.id product offering
Product offeringCore offering
Unifi.id sells the Cortex™ building intelligence platform and its companion detection technologies and modules (SafeGuard, FireSafe, Predict, Insights, FireGuard™, InsureLink) to enterprise estates, aggregating real-time occupancy, fire safety, energy, and operational data into a single intelligence layer. The company also delivers funded LED, HVAC, heating, and solar energy upgrades to UK organisations, with project costs recovered through guaranteed energy savings and grant/financing arrangements. Hardware (RFID smart cards, WiFi, facial recognition, and footfall sensors) is sold as part of integrated deployments with the software platform.
Product overview
Unifi.id offers a modular smart building intelligence platform architecture built around the Cortex central intelligence layer. The platform comprises foundation components (Cortex, Pulse, LiveView), detection technologies (Sense/RFID, Flow/Anonymous Footfall, Cognito/Facial Recognition, Echo/WiFi Detection), and specialized intelligence modules (SafeGuard, FireSafe, Predict, Insights). Two complete specialized platforms extend the ecosystem: FireGuard for integrated fire safety and emergency response, and InsureLink for insurance risk management. Supporting services include energy solutions (LED, HVAC, solar upgrades) and the Energy Club procurement service. The architecture enables organizations to build intelligent building ecosystems step by step, starting with core platform capabilities and adding detection technologies and specialized modules as needed.
Differentiator
Problem solved
Functional benefit
Brands
- Cortex™: Real-time intelligence platform that connects people, safety, energy, and operations into a unified system.
- FireGuard™
- InsureLink
- LiveView™
- SafeGuard
- FireSafe
- Pulse
- Predict
- Insights
Products and services
- Cortex™ Central real-time intelligence platform that aggregates occupancy, fire safety, energy, and operational data from multiple detection technologies into a unified command layer for enterprise building estates.
- LiveView™ Unified live building visualisation and control interface that brings all building data together in one place as a real-time command centre for estates and security teams.
- Pulse Occupancy intelligence module that aggregates detection technologies data into zone-by-zone audits, providing real-time headcount, zone-level occupancy, movement tracking, and density monitoring.
- SafeGuard Security monitoring module that adds dynamic access control, tailgating detection, real-time access visibility, facial recognition, and anti-passback enforcement to the Cortex platform.
- FireSafe Fire prevention and detection module that delivers live evacuation monitoring, real-time roll calls, muster point tracking, and fire panel integration.
- Predict Occupancy forecasting and capacity planning module that delivers trend analysis, predictive alerts, and resource optimisation for proactive building operations.
- Insights Executive reporting and analytics module that surfaces space utilisation, behavioural patterns, usage analytics, and optimisation recommendations for leadership teams.
- Sense (RFID Detection) Proprietary RFID-based detection technology using Unifi.id smart cards that integrates with existing access control systems while providing real-time occupancy data.
- Flow (Footfall Detection) Anonymous footfall detection technology for tracking building movement patterns without individual identification.
- Cognito (Facial Recognition) Facial recognition detection technology used for dynamic access control and VIP identification within customer buildings.
- Echo (WiFi Detection) WiFi device detection technology that performs anonymous occupancy tracking through network-level signals.
- FireGuard™ Complete dedicated fire safety platform combining detection, prevention, and emergency response with continuous 24/7 monitoring, real-time evacuation intelligence, automated compliance documentation, insurance risk reduction, and incident response coordination. Available standalone or integrated with Cortex™.
- InsureLink Insurance-integrated risk management platform that provides estate-wide risk profiles and insurance-ready data exports, enabling insurers to optimise premiums and accelerate claims through demonstrable risk management.
- Energy Solutions Fully funded LED, heating, HVAC, and solar upgrade service for UK organisations, delivered with zero upfront cost and recovered through guaranteed energy savings, project management, and funding options including grants (Salix, CIF, PSDS), third-party financing, and Enhanced Capital Allowances.
- Unifi.id Energy Club Energy procurement membership club delivering aggregated buying power, supplier transparency, and savings for commercial energy buyers.
Quantifiable outcome
- 30% reduction in total energy costs achieved within six months through occupancy-led HVAC and lighting control
- +7 more outcomes
Companies that use Unifi.id
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles3 records
Unifi.id technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability5 records
Feature13 records
Unifi.id partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Access Control PartnerscoreManufacturers and integrators of access control systems. Cortex™ integrates with access control to provide live occupancy data showing who is still inside, how long they have stayed, and whether they have left during an evacuation - capabilities traditional access control cannot provide alone.
- Fire Safety System ProviderscoreManufacturers of fire detection and suppression systems. Integration transforms fire detection hardware from answering only 'Did the alarm go off?' to providing comprehensive occupancy safety intelligence during incidents.
- Security System IntegratorscoreSurveillance and physical security specialists. Integration transforms traditional video evidence into actionable security oversight through real-time presence intelligence.
- BMS ProviderscoreBuilding Management System manufacturers and integrators. Integration fills the gap between BMS platforms' power and the human element, providing live occupancy data that makes every building system more responsive.
- Service PartnerscoreService partners who deploy and support Cortex™ solutions across client estates, providing implementation planning and ongoing service delivery.
- Unifi.id Energy PartnerscorePartnership ecosystem for energy solutions including Salix Finance, government initiatives, and technology/installers for LED, heating, HVAC, and solar upgrades. Model includes co-sell, revenue share, joint solutions, and market expansion.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Unifi.id competitors and assessment
Company assessmentDirect peers
- Infogrid: UK-based smart building intelligence platform combining AI sensors, occupancy analytics, and facility optimisation for multi-site estates. Closest direct peer to Unifi.id, operating in the same geography with similar AI-driven building intelligence positioning.
- Density: Provides anonymous people-counting and occupancy analytics for workplaces and real estate. Direct competitor to Pulse/Flow components of Cortex with similar enterprise real estate buyer profile.
- VergeSense: AI-powered occupancy intelligence platform for corporate real estate, competing head-on with Cortex's Pulse and LiveView modules in the corporate and hybrid-work use case.
- 75F: IoT-based building intelligence combining HVAC, lighting, and air-quality controls with occupancy sensing. Comparable modular architecture and energy-savings value proposition to Unifi.id's Cortex + Energy Solutions stack.
- Aquicore: Building intelligence and energy management platform for commercial real estate owners, providing real-time operational analytics and ESG data — overlapping with Insights, Predict, and Energy Solutions.
Emerging players
- Klar: Workplace experience and occupancy analytics platform focused on desk booking and space utilisation; partial overlap with Pulse/Insights modules of Cortex, with a stronger workplace-experience rather than safety/fire angle.
- Spacefy: Emerging occupancy and space-utilisation analytics platform for offices and coworking — narrower than Cortex but directly comparable on the workplace-occupancy intelligence use case.
Broad incumbents
- Enlighted (Siemens): Siemens-owned IoT building platform providing lighting, occupancy, and energy analytics at scale. Broad incumbent with overlapping sensor-based intelligence offering, much larger installed base and global reach.
- Honeywell Building Technologies: Global incumbent in BMS, fire safety, and security — directly overlapping with Cortex, FireGuard, and SafeGuard modules — but as part of a much wider portfolio rather than a smart-building specialist.
- Johnson Controls: Large incumbent providing integrated BMS, fire safety, security, and HVAC solutions for commercial buildings. Comparable across the full stack Unifi.id addresses, but with global scale and entrenched enterprise relationships.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Unifi.id social profiles
Digital presenceUnifi.id compliance and trust
Trust signalCompliance1 record
Unifi.id financial estimates
Financial estimateRevenue estimate
Valuation estimate
Unifi.id leadership team
Management profileNumber of profiles
Profiles4 records
Unifi.id funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Unifi.id M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Unifi.id
What does Unifi.id do?
Unifi.id sells the Cortex™ building intelligence platform and its companion detection technologies and modules (SafeGuard, FireSafe, Predict, Insights, FireGuard™, InsureLink) to enterprise estates, aggregating real-time occupancy, fire safety, energy, and operational data into a single intelligence layer. The company also delivers funded LED, HVAC, heating, and solar energy upgrades to UK organisations, with project costs recovered through guaranteed energy savings and grant/financing arrangements. Hardware (RFID smart cards, WiFi, facial recognition, and footfall sensors) is sold as part of integrated deployments with the software platform.
Is Unifi.id a public or private company?
Unifi.id is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Unifi.id founded?
Unifi.id was founded in 2013. It employs 1 to 10 people.
Where is Unifi.id based?
Unifi.id is headquartered in London, United Kingdom, in the Europe region.
How does Unifi.id make money?
Six revenue lines are on record. Cortex™ SaaS Platform is the primary driver. The others are fireGuard™ Platform, energy Upgrades & Decarbonisation, hardware & Detection Technologies, professional Services and insureLink.
Who are Unifi.id's main competitors?
Direct peers on record are Infogrid, Density, VergeSense, 75F and Aquicore. Emerging players are Klar and Spacefy. Broad incumbents are Enlighted (Siemens), Honeywell Building Technologies and Johnson Controls.
Does Unifi.id have an API?
No public API is recorded for Unifi.id.
What industry is Unifi.id in?
Unifi.id's product category is Smart Building Intelligence Software. Its primary akta.pro industry code is BPABAGAG, Smart Building Software Platforms (IWMS/CAFM Integration, Digital Twin, Command Center), with a secondary code of HSAHACAF, AI/Analytics Video Surveillance (Detection, LPR, People Counting). Its NAICS code is 561621 and its SIC code is 7373.