RIPNDIP
RIPNDIP is a Los Angeles-based private streetwear and skate apparel brand selling apparel, footwear, accessories, and lifestyle goods under the Lord Nermal cat mascot through a Shopify-powered DTC site, Amazon, and flagship stores in LA, Mexico City, and Tokyo, shipping to 61 countries.
- Company typePrivate
- Founded2012
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What RIPNDIP does
RIPNDIP is a privately held direct-to-consumer streetwear and skate apparel brand founded in 2012 and headquartered in Los Angeles, California. The company designs, produces, and sells apparel, footwear, accessories, skate and snow products, and lifestyle goods unified under the Lord Nermal cat mascot as a recurring brand IP. Product categories span outerwear, shirts, bottoms, headwear, footwear, socks, bags, accessories, plush toys, home goods, and skate/snow gear, with dedicated women's and kids lines alongside the core men's collection. The brand operates a Shopify-powered owned e-commerce storefront (ripndip.com) plus three flagship retail locations in Los Angeles, Mexico City (Roma Norte), and Tokyo (Jingumae), and ships to 61 countries through Global-e with localized currency, duties, and taxes included at checkout.
The technology stack is composed entirely of best-in-class SaaS integrations rather than proprietary platforms. Shopify handles e-commerce and in-store POS; Klaviyo runs email/SMS marketing automation (up to 20 messages per month); Global-E provides international checkout and shipping logistics; OrderProtection.com covers shipping loss/damage claims; UserWay provides accessibility tooling; and hCaptcha provides anti-bot protection. AI/ML is applied narrowly through an on-site product recommendation engine. Fraud and ad optimization are delegated to SignifyD, Forter, and Adscale. The brand holds six registered trademarks covering RIPNDIP, LORD NERMAL, NERMAL, and signature phrases, protecting the core brand IP.
The revenue model is one-time product sales through DTC channels (owned site plus retail flagships), supplemented by Amazon Marketplace distribution and licensing-style collaborations with brands including PUMA, Lakai, WHOMP IT Glass, NRG, Hemper, Room One, and Cheech & Chong. Pricing is unit-based with bundle promotions (e.g., Castanza Fit Pack at $150 versus $196 individual). Customer segments center on streetwear and skate-culture enthusiasts, with secondary reach into general apparel consumers and a kids/family segment. Customer acquisition relies on organic social media across Instagram, TikTok, Twitter, and Snapchat, with limited paid amplification, drop-based product launches, and pop-up events organized through Partiful.
RIPNDIP firmographics
Firmographics- Name
- RIPNDIP
- Legal name
- Rip N Dip Inc.
- Website
- https://ripndipclothing.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- RIPNDIP is a Los Angeles-based private streetwear and skate apparel brand selling apparel, footwear, accessories, and lifestyle goods under the Lord Nermal cat mascot through a Shopify-powered DTC site, Amazon, and flagship stores in LA, Mexico City, and Tokyo, shipping to 61 countries.
- Ownership category
- akta.pro rank
RIPNDIP industry classification
Industry- Product category
- Streetwear Apparel
- NAICS
- Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Luxury & Designer Footwear (CRAAACAI)
Keywords
Where RIPNDIP is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
RIPNDIP business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Direct Product Sales: Revenue generated through direct-to-consumer sales of apparel, accessories, skate products, and collaborative items via owned e-commerce storefront (ripndip.com) and three flagship retail stores. Includes one-time product purchases across categories including outerwear, shirts, bottoms, headwear, footwear, socks, accessories, bags, skate gear, and lifestyle products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Castanza Fit Pack Bundle - Hoodie, Tee, and Sweatpants |
| Unit Pricing | Pay-as-you-go | Outerwear (Jackets, Hoodies, Crewnecks) |
| Unit Pricing | Pay-as-you-go | T-shirts and Shirts |
| Unit Pricing | Pay-as-you-go | Bottoms (Pants, Sweats, Shorts, Boxers) |
| Unit Pricing | Pay-as-you-go | Footwear (Slides, Slippers, Shoes) |
| Unit Pricing | Pay-as-you-go | Accessories (Plush, Home Goods, Car Accessories, Sunglasses) |
| Unit Pricing | Pay-as-you-go | Collaborative/Specialty Products |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
RIPNDIP product offering
Product offeringCore offering
RIPNDIP designs, produces, and sells streetwear apparel, skate products, footwear, and lifestyle accessories under its own brand, anchored by the 'Lord Nermal' cat mascot. The brand sells direct-to-consumer through its owned Shopify e-commerce site and three flagship retail stores in Los Angeles, Mexico City, and Tokyo, with international shipping to 61 countries. Revenue is generated primarily through one-time product sales across categories such as outerwear, shirts, bottoms, headwear, footwear, and accessories, supplemented by seasonal collections and brand collaborations.
Product overview
RIPNDIP is a streetwear apparel and accessories brand known for its playful, irreverent aesthetic centered around the Lord Nermal cat mascot. The product portfolio is organized as a unified brand offering multiple product lines including: core apparel categories (outerwear, shirts, bottoms, headwear, footwear, socks), accessories (Nermiees plush toys, jewelry, home goods, car accessories, bags, skate products, snow gear, rugs), and targeted sub-brands (women's collection, kids collection, Lord Nermal character merchandise, basics collection). The brand maintains a cohesive identity through consistent graphic design and the Lord Nermal character across all product categories. RIPNDIP also engages in collaborations with external partners including PUMA, Lakai, Hemper, NRG, Cheech & Chong, Room One, and Whomp It for limited-edition product releases.
Differentiator
Problem solved
Functional benefit
Brands
- Lord Nermal: The company's signature cat mascot character featured across apparel, accessories, and merchandise.
Products and services
- Outerwear Collection (Jackets, Hoodies, Crewnecks, Knits, Sweaters, Jerseys)
Companies that use RIPNDIP
Customer profileSegments3 records
Ideal customer profiles2 records
RIPNDIP technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability1 record
Feature1 record
RIPNDIP partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- PUMAcoreCollaborative product line featuring PUMA x RIPNDIP branded apparel and accessories.
- Whomp It GlasscoreSpecial Projects collaboration producing Lord Nermal branded smoking accessories including beakers, bat pipes, and spoon pipes.
- LakaicoreSkate shoe collaboration featuring Ripndip + Lakai branded products including the Ripndip + Lakai Raglan Pocket Tee.
- NRG (NRG Lifestyles)minorCollaborative product collection featuring Ripndip + NRG branded merchandise.
- Hemperminor420-focused collaboration featuring Ripndip + Hemper branded products.
- Room OneminorSkate/wakeboard brand collaboration featuring Ripndip + Room One products.
- Cheech & Chongminor420 culture themed collaboration featuring branded merchandise.
- ShopifycoreE-commerce platform provider powering ripndip.com and in-store point-of-sale systems. Processes all purchases and orders, provides online platform, and handles payment processing through their ecosystem.
- KlaviyocoreEmail and SMS marketing automation platform managing newsletter and promotional text message programs.
- Global-ecoreInternational shipping and currency conversion service enabling sales to 61 countries with local currency pricing and duties/taxes included.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
RIPNDIP competitors and assessment
Company assessmentDirect peers
- The Hundreds: LA-based streetwear brand selling graphic apparel, headwear, and accessories with character-driven design (Adam Bomb mascot). Closely comparable in scale, geography (Los Angeles), mascot-led identity, and product mix.
- Primitive Skateboarding: Skate brand selling decks, apparel, and accessories with a graphic/logo-driven identity. Directly comparable in skate-heritage positioning, character-led graphics (RIPNDIP's Lord Nermal vs Primitive's Paul Rodriguez branding), and product mix.
- Supreme: Iconic skate/streetwear brand built on limited drops and collaborations, selling apparel, accessories, and footwear to a near-identical customer base. RIPNDIP occupies the same category with a similarly subculture-rooted brand identity and mascot-led design language.
- Thrasher: Skateboarding-culture brand selling apparel (especially graphic tees and hoodies), accessories, and skate hardware. Directly comparable as a subculture-rooted, mascot/logo-led apparel brand with similar graphic-driven product design.
- Anti Social Social Club: Streetwear brand built around drop-based releases and hype-driven demand, primarily selling hoodies, tees, and accessories. Directly comparable in social-media-driven DTC model, drop culture, and streetwear consumer base.
- HUF Worldwide: Skate-rooted streetwear brand selling apparel, footwear, headwear, and accessories through DTC and skate retailers. Comparable in category mix, target customer (skate/streetwear), and DTC-led distribution.
- Obey Clothing (Shepard Fairey): Art-meets-streetwear brand selling graphic apparel, accessories, and headwear globally through DTC and select retail. Comparable in artist/designer-driven identity, graphic-heavy product line, and streetwear customer base.
- Stüssy: Heritage streetwear brand founded in California, selling apparel, accessories, headwear, and footwear globally with flagship stores in major cities. Closely comparable to RIPNDIP in heritage, category mix, and skate/surf cultural positioning.
- Undefeated: LA-based streetwear boutique brand with flagship stores, collaborations with athletic brands, and a sneaker/streetwear customer base. Comparable in LA origin, collab-led merchandising, and streetwear/sneaker customer overlap with RIPNDIP.
Broad incumbents
- Vans: Global skate footwear and apparel brand owned by VF Corp, with RIPNDIP-style collaborations (e.g., artist/brand collabs) and skate culture positioning. Comparable as a skate-rooted apparel/footwear incumbent against which RIPNDIP positions in collaborations like the Lakai skate-shoe partnership.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks1 record
Key highlights6 records
Customer concentration
RIPNDIP social profiles
Digital presenceRIPNDIP financial estimates
Financial estimateRevenue estimate
Valuation estimate
RIPNDIP leadership team
Management profileNumber of profiles
RIPNDIP funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RIPNDIP M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RIPNDIP
What does RIPNDIP do?
RIPNDIP designs, produces, and sells streetwear apparel, skate products, footwear, and lifestyle accessories under its own brand, anchored by the 'Lord Nermal' cat mascot. The brand sells direct-to-consumer through its owned Shopify e-commerce site and three flagship retail stores in Los Angeles, Mexico City, and Tokyo, with international shipping to 61 countries. Revenue is generated primarily through one-time product sales across categories such as outerwear, shirts, bottoms, headwear, footwear, and accessories, supplemented by seasonal collections and brand collaborations.
Is RIPNDIP a public or private company?
RIPNDIP is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RIPNDIP founded?
RIPNDIP was founded in 2012. It employs 11 to 50 people.
Where is RIPNDIP based?
RIPNDIP is headquartered in Los Angeles, United States, in the North America region.
How does RIPNDIP make money?
One revenue line is on record: direct Product Sales.
Who are RIPNDIP's main competitors?
Direct peers on record are The Hundreds, Primitive Skateboarding, Supreme, Thrasher, Anti Social Social Club, HUF Worldwide, Obey Clothing (Shepard Fairey), Stüssy and Undefeated. Vans is listed as a broad incumbent.
Does RIPNDIP have an API?
No public API is recorded for RIPNDIP.
What industry is RIPNDIP in?
RIPNDIP's product category is Streetwear Apparel. Its primary akta.pro industry code is CRAAACAI, Luxury & Designer Footwear. Its NAICS code is 458 and its SIC code is 5600.