Name

Jon and Vinny's

Website

https://jonandvinnys.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Casual Italian Dining

NAICS

Full-Service Restaurants (722511), Food Services and Drinking Places (722), Caterers (722320), Drinking Places (Alcoholic Beverages) (7224)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

All-Day Dining Restaurants (THAFACAJ)

akta.pro secondary industry

Fine Dining Restaurants (THAFACAA)

Keywords

• Italian restaurant dining
• Casual dining services
• Wine subscription club
• Restaurant catering services
• Branded restaurant merchandise

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Restaurant Dining: Revenue from dine-in breakfast, lunch, and dinner service across 6 US locations and 3 Saudi Arabia locations. Offers prix fixe menus for large parties (breakfast $45/person, dinner $72/person).
2. Takeout and Delivery: Takeout and delivery orders placed through DoorDash and in-house ordering system.
3. Merchandise Sales: Online merchandise store selling branded apparel including t-shirts, hats, jackets, accessories, and collaborative items with partners like Guess Jeans, Brain Dead, Madhappy, and others. Prices range from $12.95 (pancake mix) to $298 (varsity jacket).
4. Pizza Kits: At-home pizza kit sales including housemade dough, pizza sauce, cheeses, flour, with optional pepperoni. Priced per kit serving two pizzas.
5. JV Wine Club Subscription: Monthly wine club subscription curated by Helen's Wines partner Helen Johannesen. Includes small-production bottles with tasting notes. Options for local pickup, LA delivery, or nationwide shipping.
6. Catering Services: Full-service catering for events including large party dining (10+ guests) with prix fixe menu options.
7. Pizza and Wine Classes: In-person pizza classes in Fairfax and Slauson locations led by Jon & Vinny's chefs. At-home wine classes via Zoom with sommelier-led tastings. Additional fees apply.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels5 records

Core offering

Jon & Vinny's operates a multi-location California Italian restaurant chain serving dine-in breakfast, lunch, and dinner seven days a week, with takeout and delivery available across 6 US locations and 3 Saudi Arabia locations. The brand extends beyond restaurant dining into an integrated wine program (Helen's Wines retail shops and the JV Wine Club monthly subscription), packaged food products (pancake mix, espresso), branded apparel and merchandise, experiential pizza and wine classes, large-party prix fixe dining, and full-service catering.

Product overview

Jon & Vinny's is a California Italian restaurant chain operating across 6 US locations (Beverly Hills, Brentwood, Fairfax, Miami, Slauson, Studio City) and 3 Middle East locations (Elite, Jeddah, Solitaire in Saudi Arabia). The core offering is full-service Italian dining with breakfast, lunch, and dinner served seven days a week. Complementary products include Helen's Wines (wine shop/bar sub-brand with 6 locations and a wine club subscription), a merchandise e-commerce store (apparel, accessories, branded food products), and experiential services (pizza classes, wine classes, large party dining, catering). The restaurant group partners with third-party platforms for ordering (DoorDash), reservations (ToastTab), and wine club management (Table22).

Differentiator

Problem solved

Functional benefit

Brands

• Helen's Wines: Wine shop and bar concept serving naturally driven and organically farmed wines from small-production vineyards and winemakers. Spans five Los Angeles locations and Miami, with more to come. Select locations feature dedicated retail wine shops and bars.
• JV Wine Club

Products and services

• Jon & Vinny's Italian Restaurant Dining
• Helen's Wines Retail and Bar
• JV Wine Club Subscription
• Jon & Vinny's Branded Merchandise Store
• Pizza Kits
• Pizza Classes
• Wine Classes
• Large Party Dining and Buyouts
• Full-Service Catering
• Jon & Vinny's Pancake Mix
• Jon & Vinny's 'UNTITLED' Espresso
• Jon & Vinny's 'UNTITLED' Decaf Espresso

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

15 partnerships are on record, tiered minor and core.

• SZA / NOT CharityminorGTM or Marketing Partner · 10 November 2025SZA and Jon & Vinny's partnered to provide 1,400 free meals for SNAP recipients in Los Angeles. The partnership ran from November 11-17, 2025, at the Slauson location, supported by SZA's NOT Charity initiative during uncertainty over SNAP benefits for California residents.
• Baby2BabyminorGTM or Marketing PartnerCharitable collaboration for Father's Day merchandise. Created limited-edition kids' tee and onesie. 100% of net proceeds donated to Baby2Baby, a national nonprofit providing essential items including diapers, clothing, food and formula to children in need.
• Guess JeansminorGTM or Marketing Partner10-year anniversary collaboration featuring custom t-shirts, varsity jackets, sweat shorts, and sweatpants with GUESS x Jon & Vinnys logo graphics and embroideries. Products made in USA with premium fabrics.
• Lids x 47 BrandminorGTM or Marketing Partner10-year anniversary hat collaboration including All-Star tees, Court Hitch hats, Clean Up hats, Pinstripe Hitch hats, Lakers hats, and Clippers hats featuring custom 5-panel and 6-panel designs.
• Brain DeadminorGTM or Marketing Partner10-year anniversary collaboration celebrating with a limited-edition Brain Dead x Jon & Vinny's t-shirt featuring celebratory artwork.
• The HundredsminorGTM or Marketing Partner10-year anniversary partnership featuring a celebratory dinner where The Hundreds x JV shirt debuted. Collaborative t-shirt as part of anniversary celebration.
• Motel MargaritaminorGTM or Marketing PartnerCollaboration featuring custom t-shirts, snapback hats, and aprons with Motel Marinara embroidery. Products feature 100% cotton materials with front and back prints.
• GuavaminorGTM or Marketing Partner10-year anniversary partnership with LA-based design brand featuring iconic J&V dishes showcased through Guava's original hand-airbrushed art on t-shirts.
• MadhappyminorGTM or Marketing PartnerCollaboration featuring vintage tees in Azzuro and Black colors with relaxed fit and vintage feel, plus heritage shorts and Fusilli Palazzo hats.
• DickiesminorGTM or Marketing PartnerFamily Style collaboration featuring long sleeve shirts and beanies with Dickies x Jon & Vinny's branding.
• CRUST / Meals ClothingminorGTM or Marketing PartnerCollaboration featuring work shirts and forager coats. Work shirt is a camp collar cotton shirt with check pocket ($120). Forager coat is a hearty canvas jacket with sandwich pockets and copper buttons ($170).
• Free & EasyminorGTM or Marketing PartnerStud City collection collaboration featuring short sleeve pocket tees, long sleeve tees, and OG hoodies. Products made with 100% cotton and vintage washing techniques.
• Canyon CoffeecoreStrategic or Co-development PartnerCanyon Coffee supplies all espresso and coffee served at Jon & Vinny's locations. Provides 100% certified organic coffee roasted in Los Angeles for the UNTITLED Espresso products sold in-store and online.
• Helen Johannesen (Helen's Wines)coreStrategic or Co-development PartnerSommelier Helen Johannesen is a key partner in the business, curating the wine program across all Jon & Vinny's restaurants. She also oversees Helen's Wines concept, the JV Wine Club, and wine classes. Her partnership spans the entire brand footprint.
• DoorDashcoreChannel Partner/ Reseller/ DistributorDoorDash is the primary third-party delivery and pickup partner for all Jon & Vinny's US locations, handling order fulfillment for takeout and delivery services.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bestia: LA-based, chef-driven Italian restaurant (Ori Menashe and Genevieve Gergis) known for hand-made pasta and modern Italian cooking. Direct LA-market peer with similar celebrity-chef positioning, prix-fixe-style menu, and cult-status consumer base.
• Major Food Group (Carbone, Torrisi, Sadelle's): Celebrity-driven, full-service Italian and upscale restaurant group behind Carbone, Torrisi, and Sadelle's. Closely comparable to Jon & Vinny's as a chef/founder-led group building a high-end Italian dining brand with multi-unit expansion and adjacent product lines.
• Republique: LA full-service restaurant (Walter and Margarita Manzke) offering all-day dining in a similar relaxed-modern setting with a strong wine program. Direct LA-market peer overlapping on all-day service, chef-driven positioning, and curated beverage program.
• The Ivy: LA celebrity-chef-driven full-service restaurant with a long-running brand and a prix-fixe-adjacent, all-day menu. Comparable as a chef-founded LA dining institution with strong cultural cachet and a regulars-driven business model.
• Bottega Louie: LA-based Italian restaurant and gourmet marketplace known for Italian-inspired fare, all-day service, and a prominent pastry/retail program. Comparable on Italian menu, all-day casual-upscale positioning, and integration of retail-style product lines with the dining experience.
• Osteria Mozza / Pizzeria Mozza: Nancy Silverton-led Italian restaurant group in Los Angeles with a flagship osteria and pizzeria. Direct LA peer sharing the same chef-driven, full-service Italian model, hand-tossed pizza focus, and strong wine program as a core differentiator.
• Eataly: Italian food marketplace and full-service restaurant operator with multiple global locations, combining dine-in, retail, and educational experiences. Directly comparable to Jon & Vinny's on the mix of full-service Italian dining plus adjacent retail and experiential revenue streams.

Broad incumbents

• Olive Garden (Darden Restaurants): Largest US full-service Italian restaurant chain, operated by Darden Restaurants. Comparable as a high-volume full-service Italian concept, though at the opposite end of the spectrum from Jon & Vinny's chef-driven, premium positioning.
• Maggiano's Little Italy: National full-service Italian dining chain owned by Brinker International. Comparable as a scaled, broad-market full-service Italian operator, but positioned as a more standardized casual chain rather than a chef-driven concept.
• Hillstone Restaurant Group: Multi-brand upscale-casual restaurant group with a strong LA presence (Hillstone, South Beverly Grill, Honor Bar, R+D Kitchen). Comparable as a Southern California-based, full-service group operating multiple adjacent dining concepts at premium price points.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/jonandvinnydelivery/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jon and Vinny's