Lumina Learning
Lumina Learning is a UK-based psychometric assessment company providing personality profiling, leadership, and team effectiveness tools to enterprises, teams, and individuals in 40+ countries via a global network of certified Practitioners and licensed Partners.
- Company typePrivate
- Founded2010
- HeadquartersCamberley, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Lumina Learning does
Lumina Learning Limited is a UK-headquartered (Reading) provider of psychometric assessment tools and personality development products, registered in England and Wales as a privately-held company founded in 2010 with 101-250 employees. The company serves organisations, teams, and individuals across more than 40 countries through a hybrid go-to-market combining direct enterprise field sales with a global channel network of certified Practitioners and licensed Lumina Learning Partners. It monetises via annual subscriptions (Lumina Premium/Gold) sized by practitioner count, a Points-based usage system (standalone points valid two years, or tied to subscription periods), one-time Portrait report fees, and professional services revenue from Practitioner qualification programmes. Pricing is quote-based and not publicly disclosed.
Lumina Learning firmographics
Firmographics- Name
- Lumina Learning
- Legal name
- Lumina Learning Limited
- Website
- https://luminalearning.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Lumina Learning is a UK-based psychometric assessment company providing personality profiling, leadership, and team effectiveness tools to enterprises, teams, and individuals in 40+ countries via a global network of certified Practitioners and licensed Partners.
- Ownership category
- akta.pro rank
Lumina Learning industry classification
Industry- Product category
- Psychometric Assessment Software
- NAICS
- Marketing Research and Public Opinion Polling (54191)
- SIC
- Services-Engineering, Accounting, Research, Management (8700)
- akta.pro primary industry
- Personality & Behavioral Assessments (BPACAMAC)
- akta.pro secondary industry
- Assessment Centers & Structured Selection (In-basket, Group Exercises) (BPACAMAF)
Keywords
Where Lumina Learning is headquartered
LocationHeadquarters
- HQ city
- Camberley
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Lumina Learning business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations, Others
Revenue model
- Subscription Services: Annual Plans and Account Tiers provide ongoing access to Products and Services. Subscriptions are sized by number of Practitioners in the customer's organisation. Unused Products and Services expire at the end of the Subscription period.
- Points Purchases: Pre-paid virtual credits purchased by Customers to exchange for Products. Points can be purchased standalone (valid for 2 years) or as part of a Subscription (must be used within Subscription period).
- Qualification Programmes: Fees charged for qualification programmes that train individuals to become certified Lumina Practitioners. Offered as both public (open to candidates from multiple customers) and private/in-house formats.
- Portrait Reports: Individual reports generated from Participant responses to questionnaires. Customers purchase Points or pay fees to obtain Portrait data for their personnel.
- Lumina Premium/Gold Subscription: Premium subscription tier entitling customers to enhanced Services as detailed on the company website, with fees determined by Practitioner count.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Lumina Premium (Gold) Subscription - tiered by practitioner count |
| Unit Pricing | Pay-as-you-go | Points System - virtual credits for product exchange |
| One time/ perpetual license | Multi-year contract | Qualification Fees - for Practitioner certification |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Lumina Learning product offering
Product offeringCore offering
Lumina Learning develops and sells psychometric assessment products that measure personality through its proprietary Three Personas model (Underlying, Everyday, Overextended) and 24 Qualities framework. Its flagship offering, Lumina Spark, generates Portrait reports from questionnaires and is delivered alongside complementary products (Lumina Leader, Team, Emotion, Select, Sales, Spark Coach and the Splash app) to organisations, teams, and individuals. The company also runs qualification programmes that certify third-party practitioners to administer these assessments globally.
Differentiator
Problem solved
Functional benefit
Brands
- Lumina Spark: Core personality assessment tool revealing dynamic personality through 24 qualities and three personas (Underlying, Everyday, Overextended).
- Lumina Leader
- Lumina Team
- Lumina Emotion
- Lumina Select
- Lumina Sales
- Lumina Spark Coach
- Spark Coach Plus
- Journey to Composure
- Lumina Splash App
Products and services
- Lumina Spark
Quantifiable outcome
- 6% reduction in attrition with anecdotal links to improved engagement
- +7 more outcomes
Companies that use Lumina Learning
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles3 records
Lumina Learning technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Lumina Learning partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core infrastructure, support, core go-to-market and supplementary.
- Amazon Web Services EMEA SARLcore infrastructureAWS provides online system hosting for Lumina Learning's platform and services. This is a critical infrastructure partnership ensuring reliable cloud-based delivery of psychometric assessments.
- Microsoft Ireland Operations Limitedcore infrastructureMicrosoft provides business administration tools and systems for Lumina Learning operations.
- Steamhaus LimitedsupportUK-based company providing online system hosting management services for Lumina Learning.
- Learning Pool LimitedsupportUK-based partner providing hosting of Lumina Learning Experience Platform product content when purchased by customers.
- Alchemer LLCsupportUSA-based partner hosting elements of certain Products and Services (confirmation of relevant Products/Services available on enquiry).
- Lumina Learning Partnerscore go-to-marketLicensed third-party entities authorised to operate under the Lumina Learning brand, provide Qualifications, and deliver Products and Services. Partners are identity-communicated by Lumina Learning and subject to change.
- AbilitiesupplementaryAI-driven platform used for immersive leadership simulations allowing leaders to navigate high-stakes scenarios with digital personas. Simulations align with leadership frameworks and provide environments to test behavioural adaptability.
- Thrive PartnerssupplementaryCoaches trained as Lumina practitioners providing consistent language and deep embedding of Lumina across one-to-one and group development sessions.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Lumina Learning competitors and assessment
Company assessmentDirect peers
- CPP (The Myers-Briggs Company): CPP owns and distributes the MBTI and FIRO assessments worldwide, serving enterprise L&D and talent development use cases that directly overlap Lumina's organisations and individuals segments.
- Caliper: Caliper provides personality and motivation assessments used primarily in recruitment and leadership development for mid-market and enterprise clients — directly comparable to Lumina Select and Leader.
- Hogan Assessments: Hogan is one of the largest personality assessment providers globally, offering the Hogan Personality Inventory, HDS, and MVPI for leadership and selection. It is the closest direct competitor to Lumina Spark/Lumina Leader in the personality-and-leadership psychometrics category.
- Thomas International: Thomas provides DISC-based personality assessments and aptitude tools delivered via a global partner/Practitioner network. Highly comparable to Lumina in product (behavioural assessment) and GTM (certified practitioner channel).
- Saville Assessment (WTW): Saville offers personality and behavioural assessments for selection and development (e.g., Wave) used by enterprises globally. Owned by WTW, it is comparable in product but operates at larger scale.
- Wiley (Everything DiSC): Wiley's Everything DiSC is a widely adopted personality/behavioral assessment sold through certified practitioners and resellers — directly comparable to Lumina's practitioner-led delivery model for Spark and Team.
Broad incumbents
- Gallup (CliftonStrengths): Gallup's CliftonStrengths is a dominant strengths-based assessment used by enterprises for leadership and team development. It competes for the same L&D budget as Lumina Spark/Leader but as part of Gallup's much broader analytics and advisory portfolio.
- SHL: SHL is a global talent assessment leader covering personality, cognitive, and selection assessments at enterprise scale. It overlaps Lumina Select and Spark in recruitment/leadership use cases but at much larger scale and with broader portfolio.
- Korn Ferry: Korn Ferry's assessment and succession practice (including KFAL, Voices, CheckPoint) overlaps Lumina's leadership and selection offerings, but Korn Ferry bundles them with executive search and consulting.
Emerging players
- Traitify: Traitify offers visual, mobile-first personality assessments focused on HR tech integration and high-volume hiring. It represents the emerging AI/native assessment category that could pressure traditional psychometrics providers like Lumina.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Lumina Learning social profiles
Digital presenceLumina Learning financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lumina Learning leadership team
Management profileNumber of profiles
Lumina Learning funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lumina Learning M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lumina Learning
What does Lumina Learning do?
Lumina Learning develops and sells psychometric assessment products that measure personality through its proprietary Three Personas model (Underlying, Everyday, Overextended) and 24 Qualities framework. Its flagship offering, Lumina Spark, generates Portrait reports from questionnaires and is delivered alongside complementary products (Lumina Leader, Team, Emotion, Select, Sales, Spark Coach and the Splash app) to organisations, teams, and individuals. The company also runs qualification programmes that certify third-party practitioners to administer these assessments globally.
Is Lumina Learning a public or private company?
Lumina Learning is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lumina Learning founded?
Lumina Learning was founded in 2010. It employs 101 to 250 people.
Where is Lumina Learning based?
Lumina Learning is headquartered in Camberley, United Kingdom, in the Europe region.
How does Lumina Learning make money?
Five revenue lines are on record. Subscription Services are the primary driver. The others are points Purchases, qualification Programmes, portrait Reports and lumina Premium/Gold Subscription.
Who are Lumina Learning's main competitors?
Direct peers on record are CPP (The Myers-Briggs Company), Caliper, Hogan Assessments, Thomas International, Saville Assessment (WTW) and Wiley (Everything DiSC). Broad incumbents are Gallup (CliftonStrengths), SHL and Korn Ferry. Traitify is listed as an emerging player.
Does Lumina Learning have an API?
No public API is recorded for Lumina Learning.
What industry is Lumina Learning in?
Lumina Learning's product category is Psychometric Assessment Software. Its primary akta.pro industry code is BPACAMAC, Personality & Behavioral Assessments, with a secondary code of BPACAMAF, Assessment Centers & Structured Selection (In-basket, Group Exercises). Its NAICS code is 54191 and its SIC code is 8700.