Astrella by AST
Astrella by EQ is a cloud-based equity management SaaS platform serving 5,000+ private companies from startup through exit, offering blockchain-based cap table management, ASC 718 accounting, and integrations with Nasdaq Private Market and Forge Global for private market liquidity events.
- Company typePrivate
- Founded2019
- HeadquartersMenlo Park, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Astrella by AST does
Astrella by EQ, operated by EQ Private Company Solutions, Inc. (formerly AST Private Company Solutions), is a cloud-based equity management SaaS platform launched in 2019 and wholly owned by Equiniti, a global financial services and transfer agent group. The platform serves more than 5,000 private companies from startup stage through exit, with a primary segment of early-stage companies and secondary segments covering growth-stage businesses, law firms, portfolio managers (PE/VC/angel/accelerator), and the HR, finance, and legal functions of issuer companies. Operations span the United States, the United Kingdom, Israel, and India.
Astrella by AST firmographics
Firmographics- Name
- Astrella by AST
- Legal name
- EQ Private Company Solutions, Inc.
- Website
- https://astrella.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Astrella by EQ is a cloud-based equity management SaaS platform serving 5,000+ private companies from startup through exit, offering blockchain-based cap table management, ASC 718 accounting, and integrations with Nasdaq Private Market and Forge Global for private market liquidity events.
- Ownership category
- akta.pro rank
Where Astrella by AST is headquartered
LocationHeadquarters
- HQ city
- Menlo Park
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Astrella by AST business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Subscription-Based Software Licensing: Recurring subscription revenue from equity management software licensing with tiered pricing based on company size and feature requirements. Includes continuous access to platform features, updates, and dedicated support.
- Professional Services: White-glove onboarding, cap table configuration, and expert consulting services. Free onboarding included with paid subscriptions; custom solutions available for complex needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | 30-Day Free Trial |
| Subscription | Multi-year contract | Multi-Year Commitment Plans |
| Subscription | Annual | Custom Enterprise Pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Astrella by AST product offering
Product offeringCore offering
Astrella is a cloud-based SaaS equity management platform that enables private companies to manage their cap tables, employee stock plans, and compliance obligations from startup through exit. Its modular suite includes Cap Table Management, Employee Stock Option Management, ASC 718 Stock-Based Compensation, BoardNotes for board meeting documentation, and 409A Valuation services, all backed by a private-blockchain-based immutable audit trail and supplemented by white-glove onboarding and data migration services.
Product overview
Astrella is an equity management platform with a modular architecture consisting of a core Equity Management Software platform supplemented by specialized modules. The core platform handles overall equity management while specialized modules address specific needs: Cap Table Management for ownership tracking and administration, Employee Stock Option Management for equity grants and vesting schedules, ASC 718 for stock-based compensation accounting, BoardNotes for board meeting documentation, and 409A Valuations for fair market value appraisals. A White-Glove Service provides professional consulting and support. The platform leverages blockchain technology for immutable audit trails and is offered as a cloud-based SaaS solution with mobile apps for iOS and Android.
Differentiator
Problem solved
Functional benefit
Products and services
- Equity Management Software Cloud-based equity management platform that helps companies maintain accurate and trustworthy views of their equity, from startups to employee-owned organizations and publicly traded businesses.
- Cap Table Management Automated and customizable cap table system that manages and creates cap tables with precision, featuring real-time updates, scenario modeling, investor reporting, and 409A valuation integration.
- Employee Stock Option Management Software Stock option management software that tracks equity grants, vesting schedules, and settlement with real-time updates, customizable reporting, and HR/payroll system integration.
- ASC 718 Stock-Based Compensation Software Software supporting valuation, expense, diluted EPS, and tax accounting capabilities for all equity award types, with configurable allocation templates for graded, straight-line, and retirement eligibility.
- BoardNotes Boardroom meeting management platform that records, transcribes, and stores meeting minutes into a secure immutable ledger, eliminating administrative overhead for regulation-compliant meetings.
- 409A Valuations Service connecting clients with independent, qualified 409A valuation providers at discounted prices to determine the fair market value of common stock per Section 409A of the U.S. Internal Revenue Code.
- White-Glove Service Financial consulting and support services, including expert assistance to configure cap tables, data migration, investor due diligence calls, and swift transitions typically completed within three weeks.
Quantifiable outcome
- Free 30-day trial available with no credit card required
- +3 more outcomes
Companies that use Astrella by AST
Customer profileNamed customers2 records
Segments7 records
Ideal customer profiles4 records
Astrella by AST technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability2 records
Feature9 records
Astrella by AST partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Rialto MarketscoreStrategic alliance providing primary market issuance capabilities and facilitating a marketplace for investors to monetize their investments. Integration connects Rialto Markets' Alternative Trading System with Astrella's cap table management platform for seamless private market transactions.
- Nasdaq Private MarketcoreStrategic collaboration enabling private companies to seamlessly manage company-sponsored liquidity events and cap table administration. Nasdaq Private Market (NPM) provides the marketplace for trading private company stock integrated with Astrella's equity management platform.
- Simetria Trading Solutions LtdcoreStrategic alliance with Israeli-based provider of liquidity for private tech companies. Simetria provides digital assistance technology for private company liquidity, integrated with Astrella's cap table and ownership data management.
- Forge GlobalcoreCollaboration with leading global private securities marketplace to provide private companies with integrated solution for managing company-sponsored liquidity events and cap table administration.
- ESOP ezeeminorAgreement to support the Indian startup community with equity management solutions. ESOP ezee provides employee stock ownership plan administration services in India, integrating with Astrella's platform.
- RedCrowminorOffering providing RedCrow private company clients (healthcare innovation companies) access to Astrella's cap table management system. RedCrow is a crowdsourced direct investment platform partnering with American Medical Association Physician Innovation Network.
- Independent 409A Valuation ProviderscoreNetwork of independent, highly qualified 409A valuation providers selected to work with Astrella clients. Providers offer approach appropriate for company stage and size, delivering accurate reports at discounted prices through the partnership.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
Astrella by AST competitors and assessment
Company assessmentDirect peers
- Carta: Carta is the dominant cap table and equity management platform for private companies, offering the same core cap table, ASC 718, 409A, and investor management functionality that Astrella competes against. It is the primary direct competitor referenced by Astrella's "halve your Carta invoice" pricing.
- Pulley: Pulley offers cap table management, 409A valuations, and equity plan administration targeting startups and growth-stage companies. It is one of the most credible venture-funded alternatives to Carta and competes head-to-head with Astrella for the same startup buyer.
- Ledgy: Ledgy is a European cap table and equity management platform with strong product-led growth, serving high-growth startups across the EU. It offers comparable cap table, scenario modeling, and employee equity communications features.
- Capdesk: Capdesk provides equity management, cap table, and share plan administration software for private companies in Europe and globally. It directly overlaps with Astrella's offering across core cap table, option tracking, and reporting.
- Eqvista: Eqvista is a cap table and equity management platform offering 409A valuations, ASC 718 reporting, and shareholder tracking for US private companies. It is a direct competitor targeting the same startup and growth-company segments.
Emerging players
- Cake Equity: Cake is an emerging equity management platform focused on cap tables, employee equity plans, and shareholder communications. It targets similar startup customers and overlaps meaningfully with Astrella's startup segment.
- Globacap: Globacap is an emerging UK-based private securities and equity management platform combining cap table administration with primary issuance. It competes with Astrella in the UK and broader European private market, particularly for liquidity-enabled cap table use cases.
Broad incumbents
- Shareworks by Morgan Stanley: Shareworks is Morgan Stanley's equity plan administration and cap table platform serving public and pre-IPO companies globally. It competes for the same compliance-heavy, pre-IPO customer segment that Astrella targets with its ASC 718 and BoardNotes offerings.
- Fidelity Private Shares: Fidelity Private Shares is Fidelity's cap table and equity management platform for private companies, bundled with Fidelity's broader financial services brand. It competes for the same startup and growth-company buyers with a comparable subscription model.
- Certent by Workiva: Certent (now part of Workiva) provides equity management and stock-based compensation software for public and pre-IPO companies. It is a broad incumbent competitor in ASC 718, disclosure, and cap table administration.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks4 records
Key highlights7 records
Customer concentration
Astrella by AST social profiles
Digital presenceAstrella by AST financial estimates
Financial estimateRevenue estimate
Valuation estimate
Astrella by AST leadership team
Management profileNumber of profiles
Profiles4 records
Astrella by AST funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Astrella by AST M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Astrella by AST
What does Astrella by AST do?
Astrella is a cloud-based SaaS equity management platform that enables private companies to manage their cap tables, employee stock plans, and compliance obligations from startup through exit. Its modular suite includes Cap Table Management, Employee Stock Option Management, ASC 718 Stock-Based Compensation, BoardNotes for board meeting documentation, and 409A Valuation services, all backed by a private-blockchain-based immutable audit trail and supplemented by white-glove onboarding and data migration services.
Is Astrella by AST a public or private company?
Astrella by AST is a private company. It is classified as corporate owned and is currently operating.
When was Astrella by AST founded?
Astrella by AST was founded in 2019. It employs 11 to 50 people.
Where is Astrella by AST based?
Astrella by AST is headquartered in Menlo Park, United States, in the North America region.
How does Astrella by AST make money?
Two revenue lines are on record. Subscription-Based Software Licensing is the primary driver. The others are professional Services.
Who are Astrella by AST's main competitors?
Direct peers on record are Carta, Pulley, Ledgy, Capdesk and Eqvista. Emerging players are Cake Equity and Globacap. Broad incumbents are Shareworks by Morgan Stanley, Fidelity Private Shares and Certent by Workiva.
Does Astrella by AST have an API?
No public API is recorded for Astrella by AST.