Grupo Moura

What Grupo Moura does

Grupo Moura (legal entity Acumuladores Moura S.A.) is the largest battery manufacturer in South America, founded in 1957 in Belo Jardim, Pernambuco, Brazil by Edson Mororó Moura and Conceição Moura. The company designs, manufactures, and services lead-acid and lithium-ion batteries spanning automotive (cars, motorcycles), heavy vehicles (trucks and buses), nautical, stationary backup, traction (forklifts, industrial vehicles), metro/railway, and grid-scale energy storage applications (BESS). Core proprietary capabilities include electrode protection technology for extended battery life, Battery Management Systems (BMS) with CAN/Modbus and RS232/RS485 communication, and LFP lithium systems adapted to Brazilian operating conditions. The company maintains 7 industrial plants across Brazil, Argentina, and Uruguay, produces more than 10 million batteries annually, and operates an extensive service infrastructure of 80+ technical assistance units, 70+ distribution units, 90+ reverse-logistics collection points, and 50,000+ points of sale.

Moura's business model combines hardware sales (the majority of revenue) with an emerging servicized layer. It sells through a multi-tier channel — direct-to-consumer delivery via the Moura Fácil platform (launched 2017, 600+ cities, 50-minute installation), 80+ authorized distributors, 50,000+ resellers, and OEM supply to virtually all major automakers in Brazil (Fiat, Ford, GM, VW, Mercedes, Renault, Nissan, Honda, Hyundai, Toyota, Jeep, Iveco) and to Volkswagen Caminhões e Ônibus for the e-Delivery electric truck program. Enterprise customers include Vale, DHL, Magazine Luiza, Casas Bahia, Pão de Açúcar, Banco do Brasil, Bradesco, Vivo, CEMIG, Neoenergia, and Energisa. Recurring revenue is generated through 'Energia como Serviço' (Energy-as-a-Service) contracts, battery rental (Locação) for traction and stationary applications, and a 35+ year reverse-logistics program (PAM) that monetizes spent-battery collection. Adjacent product lines include Lubel lubricants and the Ella e-bike, both leveraging the core battery technology. The company is privately held, family-controlled, and headquartered in Belo Jardim with a Technology Center in Betim, Minas Gerais.

Name

Grupo Moura

Legal name

Acumuladores Moura S.A.

Website

https://moura.com.br

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

11–50 employees

Short description

Grupo Moura is Brazil's largest battery manufacturer (founded 1957), producing 10M+ lead-acid and lithium batteries annually across 7 plants in South America for automotive OEMs, industrial fleets, telecom, and energy storage customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Pernambuco

HQ country

Brazil

HQ region

Latin America

Offices10 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Revenue model

1. Battery Product Sales (Automotive, Commercial, Industrial): Moura generates the majority of its revenue from the sale of lead-acid and lithium batteries across multiple categories: automotive (cars, motorcycles), heavy vehicles (trucks, buses), nautical, stationary, traction, metro-ferroviary, and specialty applications. Products are sold through distributors, resellers, OEM supply to automakers, and direct-to-consumer via Moura Fácil delivery.
2. Energy as a Service (Moura como Serviço): Moura offers 'Energia como Serviço' — a servitization model where customers contract complete energy solutions from project design through operation and maintenance, with guaranteed performance, intelligent management, and sustainability focus. Covers telecom backup, electric vehicle charging infrastructure, and commercial/industrial energy optimization.
3. Battery Rental / Leasing: Moura offers battery rental (Locação de Baterias) for traction and stationary applications, providing new equipment with availability guarantees, eliminating maintenance costs and depreciation, with fixed monthly pricing adjusted to business seasonality.
4. Moura Fácil Delivery Service: Direct-to-consumer delivery service for batteries with installation. Revenue is generated through product sales at point of installation, with payment collected on delivery. Offers up to 10x interest-free installments. Services include free battery testing, delivery, and installation.
5. Technical Services (Maintenance, Reverse Logistics): Moura provides technical services including preventive and corrective maintenance for batteries and chargers, battery room management, and reverse logistics (PAM — Programa Ambiental Moura) which collects spent batteries for recycling, offering discounts on new battery purchases.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

No source data was provided in the input to determine Grupo Moura's core offerings.

Product overview

Grupo Moura operates as a battery and energy storage company with a diversified portfolio of products and services. The core offering consists of lead-acid batteries (Baterias Moura) and lithium batteries (Moura Lítio) spanning automotive, commercial, industrial, and consumer applications. Product lines include batteries for light/heavy vehicles, motorcycles, nautical, stationary backup, traction, metro/railway, and BESS energy storage systems. Adjacent products include Lubel lubricants and e-bike Ella electric bicycle. Services include the Moura Fácil delivery sub-brand (launched 2017, offering 50-minute delivery and installation in 600+ cities), stationary and traction battery services (installation, rental, maintenance, reverse logistics), and an Energy-as-a-Service model for telecommunications, banking, commerce, industry, and electromobility. The company also offers an e-bike (Ella) as a consumer-facing lithium-powered product.

Differentiator

Problem solved

Functional benefit

Brands

• Moura Lítio: Lithium battery product line including solar lithium, float lithium, traction lithium, and automotive lithium solutions for heavy and light vehicles.
• Moura BESS
• Lubel
• e-bike Ella

Quantifiable outcome

• Batteries delivered and installed within 50 minutes via Moura Fácil delivery service
• +5 more outcomes

Named customers29 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered core and minor.

• ITEMM — Instituto Edson Mororó Moura (Technology Institute)coreStrategic or Co-development Partner · 1 January 2021Moura is the founding partner of ITEMM, the only Brazilian Science and Technology Institute (ICT) exclusively dedicated to research on vehicle electrification and energy storage. Key collaborative projects include vehicle electrification R&D and development of the Moura BESS (Battery Energy Storage System). ITEMM serves as the company's primary research and innovation partner.
• Volkswagen Caminhões e Ônibus (VWCO)coreStrategic or Co-development Partner · 1 January 2020Moura is the exclusive battery systems supplier for Volkswagen's e-Delivery electric truck program (11 and 14 tonne models) in Brazil. The partnership includes LFP lithium battery supply, production at the Belo Jardim plant, integration support at VWCO's Resende plant, technical training for electric propulsion, and end-of-life battery disposal. This is a flagship localization initiative for electric commercial vehicles in Brazil.
• CRMBonus / E-CLIK Serviços Digitais Ltda.minorGTM or Marketing PartnerCRMBonus (operated by E-CLIK) is Moura's partner for the 'Vale Bonus' referral and loyalty program integrated into the Moura Fácil platform. The program rewards both referrer (R$100) and referee (R$100) with digital credit when a referred customer completes a battery installation. CRMBonus manages the app, digital wallet, and partner ecosystem.

Scale indicators12 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• BYD: Vertically integrated EV and battery manufacturer with an established Brazil presence. Competes with Moura at the OEM level on lithium traction batteries for commercial vehicles and BESS.
• LG Energy Solution: Global lithium-ion battery leader supplying automotive OEMs worldwide. Relevant as a competing supplier to the same automakers Moura serves and a likely entrant into the Brazilian market.
• CATL (Contemporary Amperex Technology): World's largest lithium-ion battery maker with growing presence in South America through OEM partnerships and mining investments. A strategic threat to Moura's lithium ambitions rather than a current product peer.

Direct peers

• GS Yuasa Corporation: Japanese battery maker serving automotive (OE and aftermarket), motorcycle, industrial, and stationary segments. Comparable breadth of lead-acid and lithium product lines.
• Exide Technologies: Global manufacturer of lead-acid batteries for automotive, industrial, traction, and stationary applications. Closely comparable product portfolio and channel structure to Grupo Moura.
• Clarios (formerly Johnson Controls Power Solutions): World's largest automotive battery manufacturer (Optima, Varta, LTH). Directly comparable as a global lead-acid and lithium 12V/Start-Stop battery supplier serving OEM and aftermarket channels.
• EnerSys: Global leader in industrial batteries (motive power, stationary, aerospace/defense). Directly comparable to Moura's traction and stationary services business and Energy-as-a-Service model.
• Robert Bosch (Automotive Aftermarket / Baterias Bosch): Global automotive supplier with a significant automotive battery portfolio (including Brazil operations). Comparable as an OEM and aftermarket battery competitor in the Brazilian market.
• Varta AG: German manufacturer of automotive micro-hybrid (AGM/EFB) and lithium-ion batteries. Closely comparable in start-stop and premium automotive battery technology.
• East Penn Manufacturing: Privately held US lead-acid battery manufacturer (Deka). Comparable as a family-owned, integrated battery producer with OEM, aftermarket, and industrial channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bateriasmoura
• YouTubeyoutube.com/@bateriasmouratv
• Facebookfacebook.com/bateriasmoura
• LinkedInlinkedin.com/company/grupo-moura
• Instagraminstagram.com/bateriasmoura
• TikToktiktok.com/@bateriasmoura

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Moura