What CRMBonus does

CRMBonus (legal entity E-CLICK SERVIÇOS DIGITAIS LTDA) is a São Paulo-based SaaS company operating a CRM, intelligent cashback/loyalty, and retail media platform purpose-built for Brazilian retail. Its core products include Giftback (intelligent cashback tied to purchase history), Vale Bonus (a consumer rewards app with 5M+ users connecting brands to acquisition channels), CRMAds (WhatsApp-based retail media), and CRM360 (omnichannel campaign orchestration), supplemented by modules such as CRMBack (AI-driven abandoned cart recovery), VendedorIA (generative AI sales assistant), PresenteIA (AI gift recommendations), and Member Get Member referral tools. The platform integrates with 300+ retail technology providers (Linx, Totvs, VTEX, Wake, Nuvemshop, Shopify, PagSeguro), enabling deployment across physical and digital retail stacks.

The company serves 3,000+ brands and 12,000+ stores across Brazil and Portugal, with customer logos spanning fashion (Arezzo, Schutz, Melissa, Carmen Steffens), e-commerce (Leroy Merlin, Magazine Luiza, Adidas), home/decor, pharmacy (Pague Menos), confectionery (Kopenhagen), telecom (Vivo), and airlines (Azul). Revenue is generated through subscription SaaS fees, transaction-based cashback/loyalty economics, and advertising on the WhatsApp retail media network, with enterprise pricing on annual contracts.

CRMBonus was founded in 2015 by Alexandre Zolko (CEO), Eduardo Vieira (CTO), and Luiz Fernando Dias Guedes (COO). The company reached unicorn status in 2021 with a R$280 million SoftBank-led round at R$1 billion valuation, raised a R$400 million Series B led by Bond at R$2.2 billion valuation in 2025, and in July 2025 received a 20% strategic investment from Prosus-owned iFood in a deal valued at up to R$10 billion with a full-acquisition option. CRMBonus has executed four acquisitions (Zipper 2022, Giver 2023, Becon 2023, Oto CRM 2025) and is expanding into Mexico and the US, evidenced by its official sponsorship of Miami Open 2026.

Name

CRMBonus

Legal name

E-CLICK SERVIÇOS DIGITAIS LTDA

Website

https://crmbonus.com.br

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

251–500 employees

Short description

CRMBonus is a Brazilian SaaS platform combining CRM, intelligent cashback/loyalty (Giftback), and WhatsApp-based retail media (CRMAds) to serve 3,000+ retail brands including Magazine Luiza, Arezzo, Adidas, and Azul across Brazil, Portugal, and expanding into Mexico and the US.

Ownership category

akta.pro rank

Product category

Retail Customer Engagement Software

NAICS

Advertising, Public Relations, and Related Services (5418)

akta.pro primary industry

Loyalty, Rewards & Retention Platforms (BPAFAFAH)

akta.pro secondary industries

Customer Engagement & Messaging (Email, SMS, Push, In-App) (BPAFAFAI), Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK), CRM Strategy, Implementation & Managed Services (MPAAAIAD), E-commerce & Retail CRM (Customer Data, Loyalty & Personalization) (HDAEAFAE), CRM Data Quality, Enrichment & CDP-Adjacent CRM (HDAEAFAJ)

Keywords

• Retail loyalty software
• Cashback platform
• Retail media solutions
• Conversational commerce
• Customer engagement platform

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Giftback/Cashback Solutions: Platform fees and transaction-based revenue from cashback and loyalty programs deployed for retail brands. Brands pay for access to the platform to increase customer conversion and loyalty.
2. CRMAds Retail Media: Advertising revenue from retail media network integrated with WhatsApp. Brands advertise to targeted customer segments within the platform ecosystem.
3. Vale Bonus Ecosystem: Rewards program that connects brands to millions of consumers through exclusive offers, creating acquisition channels for retailers.
4. CRM and Data Services: Revenue from CRM360, CRMBack and AI-powered marketing automation services for enterprise clients.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

CRMBonus is a Brazilian SaaS platform that helps retail brands acquire, convert, and retain customers through intelligent cashback (Giftback), rewards programs (Vale Bonus), WhatsApp retail media (CRMAds), and AI-powered conversational commerce. It serves 3,000+ brands including Magazine Luiza, Adidas, Arezzo, Azul, and Leroy Merlin with a connected ecosystem of 100+ million consumers across Brazil and Portugal, integrating natively with 300+ ERPs, PDVs, and e-commerce platforms.

Product overview

CRMBonus is a SaaS loyalty and customer relationship management platform designed for Brazilian retail, offering a modular ecosystem of products that span the entire customer journey from attraction to conversion and loyalty. The core portfolio consists of Giftback (intelligent cashback), Vale Bonus (rewards program with mobile app), and CRMAds (retail media via WhatsApp), supplemented by specialized modules including CRMBack (e-commerce conversion), CRM360 (omnichannel campaign orchestration), VendedorIA and PresenteIA (generative AI sales and gift recommendation tools), and acquisition-focused solutions like Member Get Member and Link Influencer. The platform serves over 3,000 brands including major retailers like Magazine Luiza, Adidas, Arezzo, and Leroy Merlin, processing data from a network of over 100 million consumers across more than 12,000 stores in Brazil and Portugal.

Differentiator

Problem solved

Functional benefit

Brands

• Giftback: Cashback and loyalty solution that incentivizes repurchase through personalized bonuses based on purchase profile
• Vale Bonus
• CRMAds
• CRMBack
• CRM360
• VendedorIA

Products and services

• Giftback

Quantifiable outcome

• Increases sales by up to 20% with Giftback solutions
• +5 more outcomes

Named customers23 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability8 records

Feature9 records

Partnerships

Eleven partnerships are on record, tiered flagship, core and minor.

• Miami OpenflagshipGTM or Marketing Partner · 13 March 2026CRMBonus is official sponsor of Miami Open 2026 tennis tournament. Event runs March 15-29 at Hard Rock Stadium under new ownership. Sponsorship provides on-court visibility, digital activations, and integration across the tournament ecosystem.
• Oto CRM (WPP Group)coreStrategic or Co-development Partner · 26 June 2025CRMBonus acquired Oto CRM from WPP Group, expanding their CRM capabilities and customer base. Oto CRM is a social selling platform.
• ZippercoreStrategic or Co-development Partner · 4 August 2022Acquired social selling platform Zipper for R$25 million reais (USD 4.7 million) to expand offerings to retailers and bolster international expansion including Mexico and Portugal. Zipper was founded by Gustavo Gadotti in 2018.
• LinxcoreTechnology or IntegrationIntegration partnership with Linx, a leading retail management system provider. Linx ERP and commerce solutions integrate with CRMBonus loyalty and CRM platform.
• TotvscoreTechnology or IntegrationIntegration with Totvs ERP systems enabling seamless deployment of CRMBonus solutions within enterprise retail operations.
• VTEXcoreTechnology or IntegrationE-commerce platform partnership enabling VTEX merchants to access CRMBonus loyalty and CRM solutions directly within their commerce stack.
• WakecoreTechnology or IntegrationNative giftback integration with Wake e-commerce platform. CRMBonus became a Wake partner offering cashback solutions to Wake merchants.
• AvantiminorStrategic or Co-development PartnerPartner in exclusive panel events discussing e-commerce trends, AI, and omnichannel strategies for retail.
• PagaleveminorStrategic or Co-development PartnerBNPL payment provider partnered with CRMBonus for exclusive panel on e-commerce growth strategies.
• SafeSpaceminorOthersSafeSpace provides the whistleblower and ethics reporting channel for CRMBonus, enabling secure and anonymous reporting of conduct violations.
• Azul Linhas AéreasflagshipGTM or Marketing PartnerAzul developed unprecedented benefits program with CRMBonus combining cashback with personalized experiences based on passenger profile and destination. Uses CRMAds for WhatsApp retail media campaigns.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Linx: Brazilian retail management software vendor (Stone-owned); integration partner that also offers adjacent retail CRM and loyalty modules, making it both a partner and a competitor.
• TOTVS: Largest Brazilian enterprise software company and ERP incumbent; partner via integration but also a potential bundler of CRM/loyalty functionality that competes for the same retail CIO wallet.
• Salesforce: Global CRM leader with Marketing Cloud, Loyalty Management, and Commerce Cloud; competes for enterprise retail CRM wallet in Brazil and increasingly localizing for LATAM.
• HubSpot: Global CRM and marketing automation platform expanding in Brazil; overlaps with CRMBonus's CRM360, Member Get Member, and customer-engagement modules.
• Salesforce Marketing Cloud (Interaction Studio): Salesforce's customer data and personalization suite competing for enterprise retail CDP and personalization budgets that CRMBonus targets with CRM360.

Direct peers

• Méliuz: Brazilian cashback and loyalty platform serving online and offline retailers; directly competes with CRMBonus's Giftback and Vale Bonus offerings for the same Brazilian retail advertisers.
• Dotz: Brazilian loyalty and rewards program operator with a large consumer base; competes with CRMBonus on loyalty mechanics, CRM data, and retailer rewards programs in Brazil.
• Resultados Digitais (RD Station): Brazilian marketing automation and CRM platform owned by TOTVS; overlaps with CRMBonus's CRM360 and email/SMS/WhatsApp engagement capabilities for SMB and mid-market retailers.

Regional players

• VTEX: Brazilian-headquartered commerce platform with growing CRM/loyalty capabilities; integration partner but increasingly competing for the same retail customer engagement layer.
• Locaweb: Brazilian SMB-focused SaaS and commerce provider with email marketing and basic CRM; competes for the long-tail of Brazilian retail customers CRMBonus also targets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/crmbonus
• YouTubeyoutube.com/playlist?list=PLLpZ24Zn3hquP_GZkhNXCNy1p6F8TW6A1
• Facebookfacebook.com/crmbonus
• LinkedInlinkedin.com/company/crmbonus
• Instagraminstagram.com/crmbonus

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds3 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CRMBonus