Victory Junction

What Victory Junction does

Victory Junction (legal name Victory Junction Gang Camp, Inc.) is a 501(c)(3) public charity founded in 2004 in Randleman, North Carolina, that provides free, medically supervised, fully accessible camp experiences to children ages 3-22 living with serious medical and physical conditions. The organization operates a 403-acre purpose-built campus featuring 16 cabins (128-camper session capacity), the Body Shop on-site medical facility with a pharmacy and lab testing, a 55-foot adaptive Adventure Tower, a seven-acre lake with accessible watercraft, an indoor Superdome, a water park, a horse barn supporting the Vic's Crew equine therapy program, and NASCAR-themed program areas including Adam's Race Shop. Campers represent nearly 500 distinct medical diagnoses drawn from all 50 states, Washington D.C., Puerto Rico, and four countries.

The business model is entirely philanthropic: all programs are provided at no cost to families, with operating costs funded through individual donations, recurring giving (Adam's Heroes), corporate sponsorships and grants (Walmart $180K, Hendrick Motorsports, Christopher & Dana Reeve Foundation), planned/estate giving, peer-to-peer and signature events (Kyle Petty Charity Ride raised $1.8M in 2024), workplace giving, vehicle and in-kind donations, facility rental through Partnership Programs, and Fan Walk commemorative brick sales ($100-$10,450). Go-to-market relies on celebrity/Petty family endorsements, the SeriousFun Children's Network affiliation, NASCAR community engagement, and direct referral pipelines through 17+ partner hospitals and child life specialists across NC, SC, and VA via the outREACH program. The organization is accredited by the American Camp Association, holds Candid's Platinum Seal of Transparency, and is governed by a board chaired by Danny Agresta with Kyle Petty as Chairman Emeritus.

Since opening, Victory Junction has delivered more than 150,000 camper experiences and is one of 30 camps in the SeriousFun Children's Network. Recent operational moves include the December 2024 donation of 403 acres from the Petty family, expansion of outREACH to 17+ hospital partners across three states, and C-suite additions in finance and marketing in 2024.

Name

Victory Junction

Legal name

Victory Junction Gang Camp, Inc.

Website

https://victoryjunction.org

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Victory Junction is a 501(c)(3) nonprofit therapeutic camp in Randleman, NC that delivers free, medically supervised camp experiences to children ages 3-22 with serious medical conditions, funded entirely through donations, corporate sponsorships, and signature fundraising events.

Ownership category

akta.pro rank

Product category

Therapeutic Camp Services for Medically Complex Children

NAICS

Recreational and Vacation Camps (except Campgrounds) (721214), RV (Recreational Vehicle) Parks and Recreational Camps (7212)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Life Skills & SEL Camps (Confidence, Executive Function, Social Skills) (EDAMALAO)

akta.pro secondary industry

Multi-Activity Enrichment Camps (Academic + Arts + Sports) (EDAMALAA)

Keywords

• Therapeutic camp services
• Accessible children recreation
• Medical specialty camps
• Pediatric hospital outreach
• Equine assisted therapy

Headquarters

HQ city

Randleman

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Individual Donations: Individual donors contribute through one-time and recurring monthly gifts via the website. The Adam's Heroes program recruits monthly recurring donors who provide sustained support for camp operations.
2. Recurring Giving (Adam's Heroes): Monthly giving program where donors commit to regular contributions that fund year-round programming including summer camp, family weekends, outREACH, and equine therapy. Administered by Cindi Hill, Director of Integrated and Broad-Based Fundraising.
3. Corporate Partnerships and Sponsorships: Companies partner with Victory Junction through event sponsorships, grants, matching gift programs, and facility donations. Examples include Hendrick Motorsports (Fuel Stop), Walmart ($180,000 grant), SYNLawn (turf donation), Walmart donation, and Christopher & Dana Reeve Foundation grants. The Kyle Petty Charity Ride raised $1.8 million in a single event.
4. Planned Giving and Estate Gifts: Donors include Victory Junction in estate and financial plans through bequests, beneficiary designations, gifts of stock, IRA distributions, charitable trusts, and real estate. The 45 Club recognizes legacy donors. Managed by Tonya Hayes, Leadership Giving Director.
5. Fan Walk Brick Sales: Personalized commemorative bricks ($100-$145), signature bricks with logos ($445), dedicated brick pads ($4,500), and custom bench packages ($10,450) sold to individuals and businesses to be installed in the camp's Fan Walk walkway.
6. Workplace Giving and Matching Gifts: Employers match employee charitable contributions and volunteer hours through matching gift programs. Victory Junction is an approved State Employees Combined Campaign (SECC) charity.
7. Vehicle and In-Kind Donations: The organization accepts vehicle donations and in-kind contributions including needs list items for camp operations and barn supplies.
8. Partnership Program Fees: Partner organizations pay fees to use Victory Junction's fully accessible facility for day programs, family weekends, and specialized events. Partners work with Victory Junction staff for planning and facilitation.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Victory Junction operates a year-round, medically staffed, fully accessible residential camp in Randleman, North Carolina for children ages 3-22 living with complex medical and physical conditions. It delivers free summer overnight sessions, family weekends, young adult programs, equine-assisted therapy (Vic's Crew), and an outREACH program that brings camp-style programming directly to hospitalized children at partner hospitals across North Carolina, South Carolina, and Virginia. All camp experiences are provided at no cost to families and funded through donations, corporate sponsorships, grants, and fundraising events.

Product overview

Victory Junction is a year-round camp facility offering a portfolio of programs for children with complex medical and physical needs. The core offerings include Traditional Summer Camp (overnight sessions for ages 6-17), Family Weekend Camp (Friday-Sunday family programs for ages 3-17), outREACH hospital and clinic outreach (North Carolina, South Carolina, and Virginia), Vic's Crew (equine and animal-assisted therapy), Young Adults Opportunities (ages 18-22), Partnership Programs (on-site hosting for partner organizations), Bear Necessities (sewing program for bears and blankets), and the Run to Victory signature fundraising event. All camp experiences are provided at no cost to families. The organization also operates a Camp Store for merchandise and manages donor programs including Adam's Heroes monthly giving and the Fan Walk commemorative brick program.

Differentiator

Problem solved

Functional benefit

Brands

• Victory Junction: Year-round camp facility providing life-changing, accessible camp experiences for children with complex medical and physical needs
• outREACH
• Vic's Crew
• NASCARnival
• Adam's Heroes
• 45 Club

Products and services

• Traditional Summer Camp Overnight residential summer sessions for individual campers ages 6-17 living with complex medical and physical conditions, featuring zip-lining, archery, fishing, boating, arts and crafts, and NASCAR-themed activities, delivered free of charge with on-site medical staff.
• Family Weekend Camp Friday-night to Sunday-afternoon camp programs for the whole family with primary campers ages 3-17, allowing parents, siblings, and caregivers to enjoy the accessible, medically safe environment together at no cost.
• outREACH Hospital Program Pediatric patient outreach program that brings camp-style programming (games, crafts, slime-making, bedside activities) to children ages 3-17 at hospitals and outpatient clinics across North Carolina, South Carolina, and Virginia, coordinated through child life specialists.
• Vic's Crew Equine and Animal-Assisted Therapy Equine and animal-assisted activities program at the Victory Junction barn featuring horses, goats, rabbits, donkeys, pigs, and a mini horse, delivered by PATH-certified therapeutic riding instructors for children with complex medical and physical needs.
• Young Adults Opportunities Camp programs for young adults ages 18-22 with qualifying medical diagnoses, focused on building independence and community connection.
• Partnership Programs Partner organizations (disease-specific foundations, hospital partners, community groups) rent Victory Junction's fully accessible, medically safe facility to host their own day programs, family weekends, and specialized events for their beneficiary populations, with Victory Junction staff providing programmatic support and medical oversight.

Quantifiable outcome

• More than 80% of SeriousFun alumni (including Victory Junction campers) reported that camp experiences played a major role in developing lasting outcomes used in their everyday lives: 90% willingness to try new things, 88% appreciation of diversity, 86% self-identity, 86% empathy and compassion, 85% self-confidence, 84% perseverance, 82% friendship skills.
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Tilley Harley-DavidsoncoreGTM or Marketing Partner · 20 June 2026Tilley Harley-Davidson, a family-owned dealership in Statesville, NC, hosts its Annual Don Tilley Dice Run charity motorcycle ride on June 20, 2026, raising funds for Victory Junction. This is part of an ongoing relationship where the dealership honors its founder while supporting the camp.
• SeriousFun Children's NetworkcoreStrategic or Co-development PartnerFounded by Paul Newman, SeriousFun Children's Network is a global alliance of 30 camps serving children with complex medical needs. Victory Junction is a member and follows SeriousFun's strict standards in camper care, financial stewardship, and program innovation. The network conducts shared research with Yale Child Study Center and American Institutes of Research.
• American Camp Association (ACA)coreStrategic or Co-development PartnerVictory Junction is accredited by the American Camp Association, which provides rigorous safety standards and certification. ACA accreditation gives families confidence that their children are cared for by trained, certified professionals.
• Kyle Petty Charity RidecoreGTM or Marketing PartnerThe Kyle Petty Charity Ride Across America is an annual motorcycle ride that raises funds for Victory Junction. In 2024, the ride raised $1.8 million for the camp. Kyle Petty, along with the entire Petty family, is a foundational partner whose advocacy and celebrity status drive significant donations and awareness.
• Hendrick MotorsportscoreGTM or Marketing PartnerHendrick Motorsports donated and built the Fuel Stop, the camp's main dining facility. Pit crew members from Hendrick Motorsports regularly participate in NASCARnival events at camp, providing pit stop demonstrations with the camp's race car.
• Brenner Children's Hospital (Wake Forest Baptist Health)coreStrategic or Co-development PartnerBrenner Children's Hospital is the primary hospital partner for emergency transfers and serves as a base for the outREACH program in Winston-Salem, NC. If a camper needs specialty care or hospitalization, they are transferred to Brenner Children's Hospital.
• Ronald McDonald House (Winston-Salem and Eastern NC)minorStrategic or Co-development PartnerRonald McDonald House chapters partner with Victory Junction to provide housing support for families traveling to the camp area and to deliver outREACH programming at their facilities.
• Duke Children's Hospital & Health CenterminorStrategic or Co-development PartnerPartner site for Victory Junction's outREACH program in Durham, NC, providing camp-style programming to pediatric patients and families.
• UNC Hospitals Hematology & Oncology ClinicminorStrategic or Co-development PartnerPartner site for Victory Junction's outREACH program in Chapel Hill, NC, delivering bedside and clinic programming for pediatric hematology and oncology patients.
• MUSC (Medical University of South Carolina)minorStrategic or Co-development PartnerPartner site for Victory Junction's outREACH program in Charleston, SC, providing pediatric patient outreach services.
• Shriners Hospital for Children (Greenville, SC)minorStrategic or Co-development PartnerPartner site for Victory Junction's outREACH program, providing camp programming at Shriners Hospital for Children.
• VIRginia International RacewayminorGTM or Marketing PartnerVIR hosts an annual Charity Laps event benefiting Victory Junction, engaging the motorsports community and raising funds for camp programs.
• Additional outREACH Partner HospitalsminorStrategic or Co-development PartnerAdditional outREACH partners include Moses Cone Memorial Hospital (Greensboro, NC), WakeMed Health and Hospitals (Raleigh, NC), James and Connie Maynard Children's Hospital/Vidant Health (Greenville, NC), St. Jude Affiliate Clinic at Novant Health Hemby Children's Hospital (Charlotte, NC), Novant Health Hemby Children's Hospital (Charlotte, NC), Atrium Health's Levine Children's Hospital (Charlotte, NC), Jeff Gordon Children's Hospital (Concord, NC), Prisma Health Children's Hospital (Columbia, SC), McLeod Regional Medical Center (Florence, SC), Carilion Children's Pediatric Medicine and Hospital (Roanoke, VA), UVA Children's Hospital (Charlottesville, VA), Children's Hospital of the King's Daughters (Norfolk, VA), and Children's Hospital of Richmond (Richmond, VA).

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Camp Korey: SeriousFun Children's Network camp in Carnation, Washington serving children with serious medical conditions. Comparable as a Pacific Northwest peer with adaptive programming, year-round family weekends, and a free-to-families donation model.
• Flying Horse Farms: SeriousFun-affiliated camp in Mt. Gilead, Ohio serving children with serious medical conditions. Operates with similar medical-supervision model, adaptive activities, and donation-funded free-to-families programming.
• The Hole in the Wall Gang Camp: Founded by Paul Newman in Ashford, Connecticut as the original SeriousFun Children's Network camp serving children with serious illnesses. Direct peer in mission, residential therapeutic camp model, and free-to-families funding structure; provides the network standards Victory Junction follows.
• Double H Ranch: SeriousFun-affiliated residential camp in Lake Luzerne, New York serving children with life-threatening illnesses. Operates with year-round adaptive programming and a similar medical-staffing model, making it a strong operational comparable to Victory Junction.
• Camp Sunshine: SeriousFun-affiliated camp in Sebago, Maine offering retreats for children with life-threatening illnesses and their families. Comparable in family-inclusive programming, year-round operations, and free-to-families model.
• Camp Boggy Creek: SeriousFun Children's Network camp in Eustis, Florida serving children with serious medical conditions. Victory Junction's founder Adam Petty visited Camp Boggy Creek in 1999, which directly inspired the creation of Victory Junction; the two camps share operating model, network standards, and donor support models.
• Roundup River Ranch: SeriousFun Children's Network camp in Gypsum, Colorado serving children with serious medical conditions. Comparable in mission, free-to-camper model, purpose-built accessible facilities, and signature fundraising events.
• Camp Aranzazu: Texas-based therapeutic camp serving children with chronic illnesses and disabilities; Victory Junction's Camp Program Manager completed his recreational therapy internship there. Directly comparable in mission, adaptive activities, and on-site medical support.

Broad incumbents

• Make-A-Wish Foundation: National nonprofit granting wishes to children with critical illnesses. Overlaps with Victory Junction's target population (children with serious medical conditions) and the experience-based value proposition, though operating model is wish-fulfillment rather than residential camp.
• Starlight Children's Foundation: National nonprofit delivering programs (hospital wear, gaming, special events) to hospitalized children and their families. Comparable in mission to comfort and distract pediatric patients; the outREACH hospital programming is closer to Starlight's hospital-based delivery model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/victoryjunction
• YouTubeyoutube.com/@victory-junction
• Facebookfacebook.com/VictoryJunction
• LinkedInlinkedin.com/company/2277167
• Instagraminstagram.com/victoryjunction
• TikToktiktok.com/@victoryjunction

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Victory Junction