Roundup River Ranch
Roundup River Ranch is a Colorado-based 501(c)(3) nonprofit founded in 2006 that provides free, year-round camp experiences for children ages 5-17 with life-altering medical diagnoses and their families, operating a Gypsum, Colorado camp as a member of Paul Newman's SeriousFun Children's Network.
- Company typePrivate
- Founded2006
- HeadquartersGypsum, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Roundup River Ranch does
Roundup River Ranch is a Colorado-based 501(c)(3) nonprofit organization founded in 2006 that delivers free, year-round camp experiences to children ages 5-17 with life-altering medical diagnoses and to their families. The organization operates from a primary campground at 8333 Colorado River Road in Gypsum, Colorado (Eagle County/Vail Valley), with additional event venues in Wolcott, Vail, Denver, and Centennial used for fundraising and community programming. It is a member of the SeriousFun Children's Network founded by Paul Newman, which provides brand credibility, peer-camp best practices, and global visibility across a community of independently operated and financed camps serving children with serious illnesses.
The program portfolio comprises four pillars: Summer Camp (six-day/five-night overnight sessions organized by diagnosis categories including GI/Liver, Heart/Kidney, Neurologic/Genetic, Behavioral Health, Hematology/Oncology, and Lung/Allergic/Immune), Family Camp (three-day/two-night weekend sessions for diagnosed campers and their families), Outreach Programs (Howdy Hangouts, Camp Online, Joy Delivered, Camp In Your Community, and Hospital Outreach), and Alumni Programs (the two-week Spurs leadership experience for ages 18-21 and alumni reunions). All programs are 100% free to participants and delivered with medically supported staffing; the camp is accredited by the American Camp Association.
The organization is funded entirely through charitable donations and event fundraising. Donation channels include one-time gifts, monthly giving, workplace giving and matching gifts, donor-advised funds, multi-year commitments, planned/legacy gifts, and gifts of stock. Annual flagship fundraising events include The Bullseye Roundup (archery competition at Lazy J Ranch), A Grateful Harvest (gala with live auction and paddle raise), A Taste of Camp, and Community Day. The sponsor base spans local Vail Valley philanthropy (Alpine Bank for over 20 years, Judge + Associates Architects & Planners, multiple presenting-sponsor couples) and national corporate brands (Newman's Own, Abercrombie & Fitch, Hasbro, Medical Solutions, Epic Promise, Vail Daily). The organization is led by Ruth Johnson, President and Founding CEO, who was honored with the 2026 Paul Newman Legacy Award in recognition of two decades of leadership.
Roundup River Ranch firmographics
Firmographics- Name
- Roundup River Ranch
- Legal name
- Roundup River Ranch
- Website
- https://roundupriverranch.org
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Roundup River Ranch is a Colorado-based 501(c)(3) nonprofit founded in 2006 that provides free, year-round camp experiences for children ages 5-17 with life-altering medical diagnoses and their families, operating a Gypsum, Colorado camp as a member of Paul Newman's SeriousFun Children's Network.
- Ownership category
- akta.pro rank
Roundup River Ranch industry classification
Industry- Product category
- Nonprofit Children's Camp Services
- NAICS
- Recreational and Vacation Camps (except Campgrounds) (721214), RV (Recreational Vehicle) Parks and Recreational Camps (72121)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Family & Recreation Campgrounds (Amenities/Activities Focus) (THAMAJAJ)
- akta.pro secondary industries
- Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA), Multi-Activity Enrichment Camps (Academic + Arts + Sports) (EDAMALAA)
Keywords
Where Roundup River Ranch is headquartered
LocationHeadquarters
- HQ city
- Gypsum
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Roundup River Ranch business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Donations and Charitable Contributions: The organization is a registered 501(c)(3) nonprofit that relies entirely on donations from individuals, corporations, and foundations to fund its free camp programs. Donations are accepted through one-time gifts, monthly giving, workplace giving, donor-advised funds, multi-year gifts, and gifts of stock.
- Fundraising Events: Annual flagship fundraising events including The Bullseye Roundup (archery competition with Western theme), A Grateful Harvest (gala with four-course dinner and live auction), and Community Day. These events generate revenue through ticket sales, table purchases, sponsorships, live auctions, and paddle raises.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Other | All programs are free - no pricing tiers exist |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Roundup River Ranch product offering
Product offeringCore offering
Roundup River Ranch provides free, year-round, medically-supported camp experiences for children ages 5-17 with life-altering medical diagnoses and their families. Core programs include Summer Camp (six-day/five-night sessions), Family Camp (three-day/two-night weekend sessions), Outreach Programs (virtual and community-based), and Alumni Programs (Spurs leadership experience for ages 18-21 and reunions). All programs are provided at no cost to participants and are funded entirely through donations, sponsorships, and fundraising events.
Product overview
Roundup River Ranch is a Colorado-based nonprofit camp organization providing FREE, year-round camp experiences for children with life-altering diagnoses and their families. The organization operates as part of the SeriousFun Children's Network (founded by Paul Newman). Its core offerings consist of Summer Camp (six-day/five-night sessions organized by diagnosis category), Family Camp (three-day/two-night weekend sessions for families), Outreach Programs (remote and community-based experiences including virtual hangouts, delivered joy packages, and hospital outreach), and Alumni Programs (Spurs leadership program and reunions). All programs are always free to campers and supported by volunteer staff and donor contributions.
Differentiator
Problem solved
Functional benefit
Products and services
- Summer Camp Six-day, five-night overnight camp experiences for children with life-altering diagnoses, organized into session-specific programming by medical condition categories including gastrointestinal/liver, heart/kidney, neurologic/genetic, behavioral health, hematology/oncology, and lung/allergic/immune conditions. Provided free of charge to campers ages 5-17.
- Family Camp Three-day, two-night weekend camp sessions for diagnosed campers ages 5-17 and their families, providing respite, relaxation, and family-centered programming with diagnosis-specific tracks. Offered free of charge.
- Outreach Programs Year-round remote and community-based programs including Howdy Hangouts (virtual meetups), Camp Online (digital experiences), Joy Delivered (care package program), Camp In Your Community, and Hospital Outreach. All provided free of charge to children with serious illnesses regardless of geographic location.
- Spurs Program Two-week onsite leadership experience for alumni ages 18-21, combining camp joy with opportunities to develop leadership skills, foster independence, and step outside comfort zones. Runs concurrent with Summer Camp sessions 5 and 6. Provided free of charge.
- Alumni Reunions Offsite reunion events for camp alumni to reconnect with the Roundup River Ranch community and maintain ongoing engagement beyond their camper years.
Quantifiable outcome
- 20 years of creating free life-changing experiences for children and families since 2006
- +1 more outcomes
Companies that use Roundup River Ranch
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Roundup River Ranch technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Roundup River Ranch partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered flagship, minor and core.
- Alpine BankflagshipCommunity Champion 2026 award recipient. Alpine Bank has provided support for over 20 years including financial guidance during capital campaigns, board service, advisory committee participation, employee volunteering, event sponsorships (A Taste of Camp and A Grateful Harvest), and general philanthropy.
- Judge + Associates Architects & PlannersminorVail-based architecture firm that announced its support for Roundup River Ranch as a supporter. The firm's involvement aims to sustain programs offering hope and healing to children annually, reinforcing its commitment to the local community.
- SeriousFun Children's NetworkcoreFounded by Paul Newman, SeriousFun Children's Network is a growing global community of independently operated and financed camps and programs. Roundup River Ranch is a proud member of this network, which provides credibility, shared best practices, and connection to a global network of camps serving children with serious illnesses.
- Ruth JohnsoncorePresident and Founding CEO of Roundup River Ranch. Honored with the 2026 Paul Newman Legacy Award recognizing her 20 years of leadership and commitment to the organization's long-term sustainability.
- Georgia and Don GogelflagshipPresenting sponsors for the 2026 A Grateful Harvest fundraising gala.
- Donna and Pat MartinflagshipPresenting sponsors for the 2026 A Grateful Harvest fundraising gala.
- Bernie and Suzanne ScharfflagshipPresenting sponsors for the 2026 A Grateful Harvest fundraising gala.
- Abercrombie & FitchminorCorporate/national sponsor of Roundup River Ranch.
- HasbrominorCorporate/national sponsor of Roundup River Ranch.
- Medical SolutionsminorCorporate/national sponsor of Roundup River Ranch.
- Newman's OwnminorCorporate/national sponsor of Roundup River Ranch.
- Epic PromiseminorCorporate/national sponsor of Roundup River Ranch.
- Vail DailyminorCorporate/national sponsor of Roundup River Ranch.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Roundup River Ranch competitors and assessment
Company assessmentDirect peers
- Camp For All: Texas-based nonprofit camp serving children and adults with special needs and serious illnesses. Comparable mission in providing medically-supported, barrier-free camp experiences, though serves a broader special-needs population.
- Camp Sunshine: Maine-based nonprofit camp providing retreats for children with life-threatening illnesses and their families. Comparable in providing year-round, family-centered, diagnosis-specific programming funded by donations.
- Camp Korey: Washington-state SeriousFun member camp serving children with serious medical conditions and their families. Comparable in operating model, reliance on donations, and diagnosis-specific camp sessions.
- Flying Horse Farms: Ohio-based SeriousFun member camp providing free, medically-supported residential camp experiences for children with serious illnesses. Operates as a direct peer within the same network, serving an overlapping camper population with a comparable diagnosis-specific programming model.
- Double H Ranch: New York Adirondacks-based SeriousFun member camp providing free residential and outreach programs for children with serious illnesses. Direct peer in mission, programming, and network membership.
- The Painted Turtle: California-based SeriousFun member camp offering year-round, medically-supported camp programs for children with serious medical conditions. Direct peer in mission, network affiliation, and program structure (Summer Camp, Family Camp, outreach).
- Victory Junction: North Carolina-based camp serving children with chronic medical conditions and serious illnesses. Founded by the Petty family and affiliated with SeriousFun Children's Network; comparable mission and medically-supported camp model.
- Camp Boggy Creek: Florida-based SeriousFun member camp providing free, year-round camp experiences for children with serious illnesses. Closely comparable in operating model, funding structure, and program offerings.
- Hole in the Wall Gang Camp: Connecticut-based SeriousFun founding member camp founded by Paul Newman serving children with serious illnesses. Direct peer and the original anchor of the SeriousFun Children's Network.
- Special Days Camps: Michigan-based nonprofit camp serving children with serious illnesses, originally a SeriousFun partner. Comparable in free programming, medically-supported model, and donation-funded operations.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Roundup River Ranch social profiles
Digital presenceRoundup River Ranch financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roundup River Ranch leadership team
Management profileNumber of profiles
Profiles1 record
Roundup River Ranch funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roundup River Ranch M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roundup River Ranch
What does Roundup River Ranch do?
Roundup River Ranch provides free, year-round, medically-supported camp experiences for children ages 5-17 with life-altering medical diagnoses and their families. Core programs include Summer Camp (six-day/five-night sessions), Family Camp (three-day/two-night weekend sessions), Outreach Programs (virtual and community-based), and Alumni Programs (Spurs leadership experience for ages 18-21 and reunions). All programs are provided at no cost to participants and are funded entirely through donations, sponsorships, and fundraising events.
Is Roundup River Ranch a public or private company?
Roundup River Ranch is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Roundup River Ranch founded?
Roundup River Ranch was founded in 2006. It employs 11 to 50 people.
Where is Roundup River Ranch based?
Roundup River Ranch is headquartered in Gypsum, United States, in the North America region.
How does Roundup River Ranch make money?
Two revenue lines are on record. Donations and Charitable Contributions are the primary driver. The others are fundraising Events.
Who are Roundup River Ranch's main competitors?
Direct peers on record are Camp For All, Camp Sunshine, Camp Korey, Flying Horse Farms, Double H Ranch, The Painted Turtle, Victory Junction, Camp Boggy Creek, Hole in the Wall Gang Camp and Special Days Camps.
Does Roundup River Ranch have an API?
No public API is recorded for Roundup River Ranch.
What industry is Roundup River Ranch in?
Roundup River Ranch's product category is Nonprofit Children's Camp Services. Its primary akta.pro industry code is THAMAJAJ, Family & Recreation Campgrounds (Amenities/Activities Focus), with a secondary code of MPAKAJAA, Youth Multi-Sport Camps (General Athletics, Summer Camps). Its NAICS code is 721214 and its SIC code is 7000.