Kyle Petty Charity Ride, Inc.

What Kyle Petty Charity Ride, Inc. does

Kyle Petty Charity Ride, Inc. is a 501(c)(3) public charity (EIN 56-2230609) founded in 1995 and headquartered at 10720 Sikes Place, Suite 145, Charlotte, North Carolina. The organization operates the Kyle Petty Charity Ride Across America (KPCRAA), an annual cross-country motorcycle trek led by former NASCAR driver Kyle Petty that raises funds and awareness for Victory Junction — a year-round camp in Randleman, North Carolina serving children with chronic medical and physical conditions. The 30th Anniversary Ride in May 2026 traveled 3,400 miles across 11 states with 250+ participants and raised a record $2.7 million.

The organization's revenue model is event-driven: funds are generated from individual donations (via phone, mail, and PayPal), rider-paid participation expenses (riders cover their own costs), corporate sponsorships (Coca-Cola, Harley-Davidson, Cox Automotive as presenting sponsor in select years, Racing Electronics, WinCraft, Wiley X, Prevost, Blue Emu, Goody's, Love's Travel Stops, and others), a recurring Petty Family Foundation contribution, and high-value live auctions featuring custom motorcycles and celebrity memorabilia. The 2026 auction alone generated over $400,000. There is no software product, proprietary technology platform, or paid user offering; the "product" is the annual Ride itself, with all net proceeds directed to Victory Junction's camperships, building projects, and maintenance programs (including the Kyle Petty Charity Ride Water Park).

Commercially, the organization runs a hybrid, mostly organic go-to-market: top-of-funnel awareness via Facebook, Instagram, X, website spotlight stories, and PR/earned media (handled by media contact Jay Pennell), with mid-funnel activation through rider applications and sponsor co-marketing. Since 1995, the Ride has logged 13.8 million cumulative motorcycle miles, engaged more than 9,825 riders, and raised over $25 million for Victory Junction and other children's charities; Victory Junction has delivered more than 150,000 camp experiences to children from all 50 states, Washington D.C., Puerto Rico, and four countries.

Name

Kyle Petty Charity Ride, Inc.

Legal name

Kyle Petty Charity Ride, Inc.

Website

https://kylepettycharityride.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Kyle Petty Charity Ride, Inc. is a 501(c)(3) public charity that operates an annual cross-country motorcycle ride led by former NASCAR driver Kyle Petty, raising funds and awareness for Victory Junction, a camp serving children with chronic medical conditions.

Ownership category

akta.pro rank

Product category

Charitable Fundraising Events

NAICS

Grantmaking and Giving Services (8132), Voluntary Health Organizations (813212)

akta.pro primary industry

Motorsports Events (F1, NASCAR, Rally, Moto) (MPAGAMAD)

Keywords

• Charity motorcycle ride
• Fundraising events
• Children's charity
• Corporate sponsorship programs
• Charity live auctions

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Donations and Fundraising: The primary revenue source is donations from riders, fans along the route, and corporate sponsors. The organization runs a 'Small Change. Big Impact.' program for gathering donations and hosts an annual live auction featuring memorabilia including custom motorcycles, cowboy hats, guitars, helmets, and anniversary jerseys.
2. Corporate Sponsorships: Corporate sponsors provide contributions to support the Ride and Victory Junction. Sponsors receive visibility during the event, at stops along the route, and through association with celebrity riders. Sponsors also supply products and services used during the Ride.
3. Live Auctions: Annual live auctions generate significant revenue, with items including custom motorcycles, celebrity memorabilia, and exclusive experiences. The 2026 auction alone raised over $400,000.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Kyle Petty Charity Ride, Inc. organizes the annual Kyle Petty Charity Ride Across America (KPCRAA), a multi-day, multi-state motorcycle ride led by former NASCAR driver Kyle Petty that raises funds for Victory Junction, a camp for children with chronic medical conditions. The organization also hosts annual live charity auctions featuring celebrity memorabilia and custom motorcycles to generate additional revenue for its charitable mission.

Product overview

Kyle Petty Charity Ride, Inc. is a 501(c)(3) public charity organization that operates the Kyle Petty Charity Ride Across America — an annual cross-country motorcycle trek that raises funds and awareness for Victory Junction, a camp for children with chronic medical conditions. The organization does not offer a software product or technology platform; its primary activity is organizing and operating an annual motorcycle charity event. The ride is led by former NASCAR driver Kyle Petty and involves participants traveling across various U.S. states over multiple days to raise donations.

Differentiator

Problem solved

Functional benefit

Brands

• KPCRAA: Acronym for Kyle Petty Charity Ride Across America, used in official communications and press releases.

Products and services

• Kyle Petty Charity Ride Across America (Annual Charity Ride) An annual multi-day, multi-state motorcycle ride led by former NASCAR driver Kyle Petty that raises funds for Victory Junction, a camp for children with chronic medical conditions. Riders self-fund their participation and the event generates donations, sponsorships, and live auction proceeds for the charity.
• Annual Charity Live Auction An annual live charity auction featuring custom motorcycles, celebrity memorabilia, and exclusive experiences, conducted to raise funds for Victory Junction. Open to donors, riders, and supporters along the route.

Quantifiable outcome

• 150,000+ camp experiences provided to children at no cost
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

28 partnerships are on record, tiered major, presentng sponsor, core, primary beneficiary and supporting.

• Coca-ColamajorGTM or Marketing PartnerCorporate sponsor of the Kyle Petty Charity Ride, supporting the annual event and Victory Junction donations
• Harley-Davidson Motor CompanymajorGTM or Marketing PartnerLong-term sponsor providing motorcycles and support. VP & Global Brand Ambassador Bill Davidson (great-grandson of Harley-Davidson founder) participates in the Ride. Custom motorcycles are auctioned for charity.
• Cox Automotivepresentng sponsorGTM or Marketing PartnerPresenting sponsor of multiple years including 2024 (28th Anniversary Ride) and 2022. Brands include Autotrader, Kelley Blue Book, and Manheim. Manheim hosts breakfast for riders at various locations.
• Racing ElectronicsmajorGTM or Marketing PartnerCorporate sponsor providing communications equipment and support for the Ride's motor brigade
• WinCraft RacingmajorGTM or Marketing PartnerCorporate sponsor producing memorabilia and merchandise for the Ride
• Musco LightingcoreGTM or Marketing PartnerSports lighting and facility solutions company named partner of the 30th Anniversary Ride. CEO Jeff Rogers involved with the organization.
• America 250coreStrategic or Co-development PartnerPartner for the 30th Anniversary Ride which coincided with the 250th Anniversary of the United States
• Victory Junctionprimary beneficiaryStrategic or Co-development PartnerPrimary beneficiary since its establishment in 2004. Founded by Kyle Petty and family in honor of his late son Adam. Year-round camp for children with complex medical conditions.
• SeriousFun Children's NetworkcoreStrategic or Co-development PartnerVictory Junction is a member of the SeriousFun Children's Network founded by Paul Newman, connecting it to a global network of camps for children with serious illnesses
• Dodge LawsupportingGTM or Marketing PartnerCorporate sponsor of multiple years of the Ride
• Blue EmusupportingGTM or Marketing PartnerSponsor that greets riders at various stops along the route
• Goody'ssupportingGTM or Marketing PartnerSponsor providing products and support for riders
• Wiley XsupportingGTM or Marketing PartnerSponsor providing protective eyewear for riders
• PrevostsupportingGTM or Marketing PartnerSponsor providing luxury coaches for the Ride
• Love's Travel Stops & Country StoressupportingGTM or Marketing PartnerSponsor providing fuel and travel amenities along the route
• Manafort Brothers Inc.supportingGTM or Marketing PartnerCorporate sponsor participating in the Ride
• Piedmont Moving SystemssupportingGTM or Marketing PartnerSponsor providing moving and logistics support
• Headbands of HopesupportingGTM or Marketing PartnerSponsor supporting children with chronic conditions
• Dreamliner CoachessupportingGTM or Marketing PartnerSponsor providing coach transportation
• WrapArtistsupportingGTM or Marketing PartnerSponsor providing vehicle wrapping services
• School of WrapsupportingGTM or Marketing PartnerSponsor providing wrap education and services
• Haul BikessupportingGTM or Marketing PartnerSponsor providing motorcycle transport services
• Consolidated Pipe & SupplysupportingGTM or Marketing PartnerCorporate sponsor of the 30th Anniversary Ride
• SoundOff SignalsupportingGTM or Marketing PartnerSponsor for the 30th Anniversary Ride
• ManheimsupportingGTM or Marketing PartnerPart of Cox Automotive; hosts breakfast for riders at Manheim locations during the Ride
• Kelderman ManufacturingsupportingGTM or Marketing PartnerSponsor for the 28th Anniversary Ride (2024)
• FLUIDYNE Racing ProductssupportingGTM or Marketing PartnerSponsor for 2022 and 2023 Rides
• Fuel MesupportingGTM or Marketing PartnerSponsor for the 2023 Ride

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• St. Jude Children's Research Hospital: Largest U.S. pediatric medical charity. Comparable as a major national incumbent in the same donor-giving category (children's medical conditions), competing for sponsorships, individual donations, and event-based fundraising dollars.
• Alex's Lemonade Stand Foundation: National childhood cancer charity that combines event-based grassroots fundraising (lemonade stands) with corporate sponsorships. Comparable cause focus (children's cancer/medical conditions) and hybrid event + sponsor revenue model.
• Make-A-Wish Foundation: Large, established U.S. nonprofit granting wishes to children with critical illnesses. Comparable because it serves the same donor motivation — funding life-changing experiences for medically complex children — and competes for the same corporate CSR and individual donor dollars that KPCR targets.
• CureSearch for Children's Cancer: National children's cancer research and support nonprofit. Comparable as a pediatric medical charity competing for event-driven and corporate-sponsored donations within the same donor base.
• Ronald McDonald House Charities: Major nonprofit serving families of children with serious medical conditions. Comparable as a brand-driven children's medical charity with deep corporate sponsorship and event-based fundraising at national scale.
• The V Foundation for Cancer Research: Sports-celebrity-founded cancer research charity (Jim Valvano). Comparable as a celebrity-athlete-led national charity with event-based fundraising (e.g., Dick Vitale Gala) and deep corporate sports sponsorships that mirror KPCR's NASCAR-driven model.
• Children's Miracle Network Hospitals: National children's hospital fundraising organization with broad corporate partnerships (e.g., Walmart, Costco). Comparable as an incumbent in pediatric medical fundraising with a multi-sponsor event-based model that competes for the same CSR bucket.

Direct peers

• SeriousFun Children's Network: Global network of camps for children with serious illnesses, of which Victory Junction is a member. Direct peer because KPCR is the principal annual fundraiser for one member camp; the network itself is a comparable model of celebrity/brand-driven pediatric medical camp philanthropy.
• Distinguished Gentleman's Ride: Global annual motorcycle charity ride that, like Kyle Petty Charity Ride, organizes a single branded motorcycling event each year to raise funds for a specific charitable cause (men's health). Directly comparable in event format, community-driven participation, and sponsorship-led monetization.

Regional players

• Patriot Guard Riders: Large U.S. motorcycle organization that organizes group rides for charitable/memorial purposes. Comparable in motorcycle-community-based event format and rider volunteer mobilization, though its mission (honoring fallen veterans) differs from KPCR's pediatric focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/KPCharityRide
• Facebookfacebook.com/kpcharityride
• Instagraminstagram.com/kpcharityride
• LinkedInlinkedin.com/company/kyle-petty-charity-ride-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kyle Petty Charity Ride, Inc.