Marshall Health

What Marshall Health does

Marshall Health operates as the clinical practice plan of Marshall University's Joan C. Edwards School of Medicine, legally organized as University Physicians & Surgeons, Inc. The organization coordinates care through more than 1,100 physicians and advanced practitioners across a 40-county service area in West Virginia, delivering primary care, specialty care (including oncology via the Edwards Cancer Institute, gastroenterology, orthopaedics, maternal-fetal medicine, and senior care), urgent and walk-in care, and addiction medicine through community-based Quick Response Teams. The practice is clinically integrated with three affiliated hospitals (Cabell Huntington Hospital, St. Mary's Medical Center, and Rivers Health) and operates seven or more outpatient locations spanning Huntington, Scott Depot, Point Pleasant, Barboursville, Logan, and Hamlin.

The core technology stack is conventional healthcare IT layered with targeted digital health investments: HIPAA-compliant Zoom for telehealth (including maternal-fetal medicine for high-risk pregnancy), an AI-enabled scheduling and registration platform delivered through a partnership with Notable (piloted in primary care from March 2026), a mobile medical unit funded in part by a USDA grant to extend reach into rural counties, and capsule endoscopy and other advanced diagnostics in gastroenterology. Beyond clinical delivery, the organization maintains an NCI-supported clinical trials program as a legacy member of the Alliance Clinical Network, a Marshall Sports Medicine Institute sub-brand, and active research collaborations (e.g., spatial arthroscopy with Intermed Labs). It holds formal HIPAA compliance with a designated Privacy Officer.

Revenue is generated predominantly through fee-for-service clinical delivery across the affiliated hospitals and outpatient clinics, supplemented by sponsorship and partnership revenue from the five-year Marshall Athletics jersey patch arrangement and USDA grant funding for rural infrastructure. Customers are broadly distributed: the general public and patients of all ages (primary segment), senior adults aged 55+, rural West Virginia residents served via mobile and telehealth channels, Marshall University student-athletes, and individuals with substance use disorders served by the Quick Response Teams in Wayne, Putnam, and Mason counties. No public revenue, payer-mix, or pricing figures are disclosed; the organization is a private, non-profit academic practice plan governed by its own board.

Name

Marshall Health

Legal name

University Physicians & Surgeons, Inc.

Website

https://marshallhealth.org

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Marshall Health is the academic physician practice plan of Marshall University's Joan C. Edwards School of Medicine, providing primary, specialty, and hospital-based care through more than 1,100 physicians and advanced practitioners across a 40-county West Virginia service area.

Ownership category

akta.pro rank

Headquarters

HQ city

Huntington Beach

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Healthcare Services Delivery: Fee-for-service healthcare delivery through outpatient clinics, primary care, specialty care, and hospital-based services at affiliated hospitals including Cabell Huntington Hospital, St. Mary's Medical Center, and Rivers Health
2. Sponsorship and Partnership Revenue: Revenue from jersey patch partnerships and official healthcare provider designations with athletic organizations

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Marshall Health is the clinical practice plan of Marshall University's Joan C. Edwards School of Medicine, delivering comprehensive multi-specialty healthcare through more than 1,100 physicians and advanced practitioners. It provides primary care, specialty care (including oncology, cardiology, gastroenterology, orthopaedics, pediatrics, neurology, and more), telehealth, mobile medicine, addiction recovery services, and clinical research across a 40-county service area in West Virginia.

Product overview

Marshall Health operates as an academic health system (clinical practice of Marshall University's Joan C. Edwards School of Medicine) offering a comprehensive portfolio of healthcare services through primary care, specialty care, and telehealth. The core offering includes Marshall Health itself alongside specialized sub-brands such as the Marshall Sports Medicine Institute (MSMI). Add-on modules and services include Notable-powered online scheduling, telehealth/virtual visits via HIPAA-compliant Zoom, a mobile medical unit serving rural West Virginia, colon cancer screening services, capsule endoscopy diagnostics, and Quick Response Teams for addiction care. The organization serves patients across a 40-county service area through multiple hospital affiliations including Cabell Huntington Hospital and St. Mary's Medical Center.

Differentiator

Problem solved

Functional benefit

Brands

• Marshall Sports Medicine Institute: Sports medicine institute providing orthopaedic care, athletic training, and rehabilitation services for Thundering Herd athletes and active individuals
• Marshall Health Network

Products and services

• Marshall Health Comprehensive Healthcare Services Multi-specialty academic healthcare practice offering primary care, specialty care, preventive care, chronic disease management, and hospital-based services through 1,100+ physicians and advanced practitioners across more than 100 service lines. Serves individual patients and families across all age groups in West Virginia.
• Marshall Sports Medicine Institute (MSMI) Multidisciplinary sports medicine facility providing orthopaedic sports medicine, athletic training, and physical therapy under one roof, with advanced coordinated care for Marshall University athletes (Thundering Herd) and active individuals.
• Telehealth / Virtual Visits (Tele-NOW Virtual Urgent Care) Virtual care service offering real-time consultations across multiple specialties, pre- and post-operative care, home monitoring, and emergent care through Tele-NOW Virtual Urgent Care; covered by most insurances after initial co-pay.
• Mobile Medical Unit Mobile healthcare delivery service that brings clinical care directly to rural and underserved communities across Marshall Health Network's 40-county West Virginia service area.
• Quick Response Teams (QRT) for Addiction Care Community-based addiction recovery outreach program that responds to overdoses, distributes Narcan, and connects individuals with substance use disorder to recovery programs and basic-needs assistance.
• Colon Cancer Screening Services Comprehensive colorectal cancer screening program offering colonoscopy, stool tests, flexible sigmoidoscopy, and virtual colonoscopy, with precancerous polyp detection and removal, recommended for adults aged 45 and older.
• Capsule Endoscopy Diagnostics Diagnostic procedure using a pill-sized video capsule to examine the entire small intestine, used to detect bleeding, polyps, inflammatory bowel disease, ulcers, and tumors.

Quantifiable outcome

• 22 hematology-oncology fellows trained with 100% ABIM medical oncology board pass rate
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• PAM HealthcoreStrategic or Co-development Partner · 8 June 2026PAM Health and Marshall Health Network announced plans to open a 42-bed medical rehabilitation hospital in South Point, Ohio, expanding regional healthcare services.
• Marshall AthleticsflagshipGTM or Marketing Partner · 3 May 2026Five-year partnership through Learfield placing an all-sport jersey patch on every Marshall Athletics uniform beginning 2026-27 seasons. First all-sport jersey patch partnership in Sun Belt Conference. Marshall Health Network serves as Official Health Care Provider of Marshall Athletics with revenue benefiting student-athletes.
• NotablecoreTechnology or Integration · 19 March 2026Marshall Health Network partnered with healthcare AI platform Notable to launch online scheduling and patient registration solutions for primary care patients. The partnership allows patients to schedule select appointments online and complete registration paperwork in advance, reducing wait times and administrative burden.
• Great Rivers Regional System for Addiction Care Initiative PartnerscoreStrategic or Co-development Partner · 1 January 2021Marshall Health launched Quick Response Teams in 2021 in partnership with local organizations in Wayne, Putnam, and Mason counties as part of the Great Rivers Regional System for Addiction Care Initiative. Partners include local EMS, 911, and Overdose Survivor Outreach Program.
• Intermed LabscoreStrategic or Co-development PartnerMarshall Health Network and Intermed Labs advancing next-generation surgical visualization through spatial arthroscopy research and development.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Geisinger Health: Integrated, non-profit academic health system serving a predominantly rural Pennsylvania population with hospitals, physician practices, research, and innovative care models. Highly comparable in operating an academic-practice plan model for a rural multi-county region.
• WVU Medicine: West Virginia University's academic health system, operating hospitals, physician practices, and research programs across the state. Directly comparable as the principal in-state academic health system competing for the same patient, faculty, and research base.
• Charleston Area Medical Center: West Virginia's largest non-profit hospital system, anchored in Charleston. Comparable as a regional non-academic health system competing for the same West Virginia patient population and specialty referrals.

Broad incumbents

• Cleveland Clinic: National, multi-state academic and clinical health system with strong specialty care and research. Comparable as a destination academic system for complex specialty referrals and as a competitor for tertiary care in the broader region.
• UPMC: Large integrated academic health system based in Pittsburgh with extensive physician networks and rural outreach. Comparable in combining academic medicine, regional hospitals, and digital/telehealth infrastructure across a multi-state region.
• UVA Health: University of Virginia's academic health system with a broad hospital, physician, and research footprint. Comparable as a larger Virginia-based academic system that competes for tertiary referrals from the broader Appalachian market.
• Ohio State University Wexner Medical Center: Large academic medical center operating hospitals, physician practice, and research programs. Comparable in being a university-affiliated, multi-specialty academic system that competes for patient referrals in the Ohio Valley.

Regional players

• Carilion Clinic: Virginia-based non-profit integrated health system serving a large rural and small-mountain footprint. Comparable in delivering comprehensive care, graduate medical education, and telehealth across a multi-county rural service area.
• UK HealthCare (University of Kentucky): Academic health system serving Kentucky with a similar mix of tertiary care, research, and outreach. Comparable as a bordering-state academic system that draws complex referrals from the same Appalachian region.
• Penn State Health: Academic health system affiliated with Penn State College of Medicine operating hospitals and physician networks across central Pennsylvania. Comparable in structure: academic-practice plan model serving a largely rural, multi-county region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/marshall_health
• YouTubeyoutube.com/@MarshallHealthNetwork
• Facebookfacebook.com/MarshallHealth
• LinkedInlinkedin.com/company/marshall-health
• Instagraminstagram.com/marshall_health

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marshall Health