What Face Forward Aesthetics does

Face Forward Aesthetics is a multi-state medical spa operator founded in 2018 and headquartered in Westerville, Ohio, running 9 clinic locations across Ohio, Pennsylvania, Indiana, and Nevada. The company serves individual consumers seeking non-surgical aesthetic treatments and delivers services through board-certified nurse practitioners with advanced training in facial anatomy, under the clinical oversight of a National Medical Director (Dr. Greg Buford). Operational infrastructure includes the Zenoti platform for online booking, scheduling, gift cards, and webstore, a Typeform-based Beauty Blueprint interactive self-assessment tool for treatment discovery, and integrations with Allē, Cherry, and Aspire for payments and loyalty management.

The service portfolio spans six categories: wrinkle reducers (Botox, Dysport, Letybo); dermal fillers (lip, chin, cheek, jawline, temple, laugh line, and facial balancing); skin rejuvenation (MOXI and BBL HEROic lasers from Sciton, SkinVive, Sculptra, DiamondGlow, traditional and RF microneedling); body treatments (Sculptra BBL, hair removal, skin tightening, hyperhidrosis relief); medical weight loss (Wegovy and Zepbound GLP-1 injections with medical supervision); and specialty treatments (lip flip, masseter Botox, Kybella submental fat reduction). The company also retails three professional skincare lines—Alastin, SkinMedica, and Plated—across clinic locations. Treatments are priced per unit for neuromodulators ($2.50–$10.84 per unit) and per session for everything else ($183 for DiamondGlow up to $1,895 for skin tightening).

The business model blends transactional per-treatment revenue with recurring subscription revenue through two banked membership programs—Radiate at $99/month and Elevate at $199/month—offering 10–15% treatment and product discounts plus loyalty points. Customer acquisition is direct-to-consumer via SEO-optimized location pages, content marketing (The Forward Look blog), email and SMS, referral programs, and a $100-off first-treatment new-client promotion. In April 2025, the company received a significant capital infusion from New York-based family office Wildcat Capital Management to fund expansion of energy-based services across its national footprint, alongside a full executive leadership overhaul that installed Brian Burke as CEO and Jami Doucette as Executive Chairman.

Name

Face Forward Aesthetics

Legal name

Face Forward Aesthetics LLC

Website

https://faceforwardaesthetics.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Face Forward Aesthetics operates 9 medical spa clinics across Ohio, Pennsylvania, Indiana, and Nevada, delivering non-surgical aesthetic treatments—including injectables, laser therapies, and medical weight loss—to individual consumers via board-certified nurse practitioners and recurring membership programs.

Ownership category

akta.pro rank

Product category

Medical Spa Services

NAICS

Beauty Salons (812112), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Medical-Grade / Clinical Facials (Dermatology & Med Spa) (HSALADAN)

akta.pro secondary industries

Professional Skincare & Facial Treatments (CRABALAF), Dermocosmetics & Medical-Grade Skincare (CRABAAAF), Beauty & Aesthetics Experiences (Facials, Skincare Clinics, Non-surgical Aesthetics) (THAJAHAK)

Keywords

• Medical spa services
• Aesthetic injectables
• Dermal filler treatments
• Laser skin rejuvenation
• Medical weight loss

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Aesthetic Treatment Services: One-time treatment procedures including Botox/Dysport injections, dermal fillers, laser treatments, and body treatments. Revenue varies by treatment type with per-unit pricing for neuromodulators and per-session pricing for other treatments.
2. Membership Programs (Radiate & Elevate): Monthly subscription memberships with banked funds. Radiate at $99/month and Elevate at $199/month. Members receive treatment discounts, product discounts, and loyalty points. 3-month minimum commitment with 30-day cancellation notice.
3. Skincare Products: Retail skincare products including Alastin and SkinMedica product lines sold at clinic locations and online.
4. Medical Weight Loss: Prescription weight loss medications (Wegovy, Zepbound) with ongoing medical supervision and coaching program.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Face Forward Aesthetics operates a multi-location medical spa delivering non-surgical aesthetic treatments including neuromodulator injections (Botox, Dysport, Letybo), dermal and biostimulatory fillers, laser and light-based skin rejuvenation (Sciton MOXI and BBL HEROic), RF microneedling, body treatments, medical weight loss (Wegovy, Zepbound), and specialty injectables. Services are complemented by retail of professional skincare brands (Alastin, SkinMedica, Plated) and recurring Radiate ($99/month) and Elevate ($199/month) banked-funds membership programs.

Product overview

Face Forward Aesthetics is a medical spa operator offering a comprehensive suite of non-surgical aesthetic treatments and professional skincare products across multiple Ohio, Indiana, Pennsylvania, and Nevada locations. The service portfolio is organized into six treatment categories: Wrinkle Reducers (Botox, Dysport, Letybo), Dermal Fillers (Lip, Chin, Cheek, Jawline, Temple, Laugh Line Filler, and Facial Balancing), Skin Rejuvenation (MOXI Laser, BBL HEROic Laser, SkinVive, Sculptra, DiamondGlow, Traditional Microneedling, Radio Frequency Microneedling), Body Treatments (Sculptra BBL, Hair Removal, Skin Tightening, Hyperhidrosis Relief), Medical Weight Loss (Weight Loss Injections including Wegovy and Zepbound, Post-Weight Loss Care), and Specialty Treatments (Lip Flip, Masseter Botox, Submental Fat Reduction with Kybella). The company also retails three professional skincare lines — Alastin, SkinMedica, and Plated — and supports client retention through two banked membership programs (Radiate at $99/month and Elevate at $199/month). All treatments are delivered by board-certified nurse practitioners.

Differentiator

Problem solved

Functional benefit

Products and services

• Botox Purified botulinum toxin injection that relaxes the muscles causing dynamic wrinkles (frown lines, crow's feet, forehead wrinkles), smoothing skin for a natural, refreshed look. Starting at $10.84 per unit.
• Dysport AbobotulinumtoxinA neuromodulator that temporarily eases facial muscles to smooth frown lines and wrinkles with fast-acting results. Starting at $2.50 per unit.
• Letybo FDA-approved purified botulinum toxin type A neuromodulator designed to smooth moderate to severe frown lines while maintaining natural facial expression, with results in as little as 24 hours and lasting up to four months.
• Lip Filler Synthetic hyaluronic acid filler to plump and define lips, with immediate results lasting 12–18 months. Starting at $508 per session.
• Chin Filler Hyaluronic acid or calcium hydroxylapatite filler to enhance chin shape and projection, creating facial harmony with the nose, lips, and jawline. Starting at $593 per session.
• Cheek Filler Hyaluronic acid or other dermal fillers to restore mid-face volume and sculpt cheekbones, creating a subtle facelift effect with results lasting up to two years. Starting at $722 per session.
• Jawline Filler Hyaluronic acid or calcium-based filler injected along the jawbone to create a sharper, more defined profile with immediate results lasting one to two years.
• Temple Filler Hyaluronic acid or collagen-stimulating filler to replenish volume in hollow temples, restoring a softer, more youthful facial contour with immediate results lasting around one year.
• Laugh Line Filler Hyaluronic acid filler to plump deep nasolabial creases between the nose and mouth, softening smile lines with immediate, natural-looking results lasting roughly 12–18 months.
• Facial Balancing Personalized approach using a combination of dermal fillers and neuromodulators to bring facial features into proportion, harmonizing the chin, jawline, cheeks, and lips in a single customized plan lasting 45–60 minutes.
• MOXI Laser Non-ablative fractionated laser that stimulates collagen and corrects pigmentation, improving skin tone and texture with minimal discomfort and no downtime. Starting at $765.
• BBL HEROic Laser High-energy broadband light pulses to target brown spots, redness, and broken capillaries, with a series of 3–5 sessions for optimal skin clarity. Starting at $510.
• SkinVive SkinVive by Juvéderm is the first FDA-approved hyaluronic acid injectable moisturizer that improves cheek smoothness and hydration without adding volume, with results lasting up to six months. Starting at $763.
• Sculptra Injectable biostimulator using poly-L-lactic acid to stimulate the body's own collagen production, providing gradual, natural volume restoration lasting two to three years. Starting at $680.
• DiamondGlow Next-generation facial using a diamond-tipped wand to simultaneously exfoliate, extract impurities, and infuse targeted serums for instant skin refresh. Only available at the Avon, Ohio location. Starting at $183.
• Traditional Microneedling Handheld device with fine needles to create controlled micro-injuries that stimulate collagen and elastin production, improving fine lines, scars, and skin texture over 3–6 sessions. Starting at $255.
• Radio Frequency Microneedling Combines tiny needles with radio-frequency energy to heat the dermis and stimulate collagen at deeper levels than traditional microneedling, with 2–3 sessions producing results lasting one to two years. Starting at $807.
• Sculptra BBL Sculptra injections used to encourage collagen growth in the gluteal area, providing a gradual, natural butt lift with zero surgery and results lasting up to two to three years.
• Hair Removal (BBL SkinSmooth) Gentle pulses of light energy to permanently reduce unwanted hair, requiring 6–9 sessions spaced 4–6 weeks apart. Starting at $340.
• Skin Tightening (BBL SkinTyte) Infrared energy to contract collagen fibers and stimulate new collagen production, tightening skin on the face, neck, and body without surgery or downtime. Starting at $1,895.
• Hyperhidrosis Relief Botox injections to treat excessive sweating by blocking the chemical messenger that stimulates sweat glands, reducing perspiration for 4–12 months per session. Starting at $542.
• Medical Weight Loss (Wegovy and Zepbound) Medical weight loss program using Wegovy (semaglutide) and Zepbound (tirzepatide), once-weekly GLP-1 receptor agonist injections supervised by medical professionals, with clinical trials showing 15–18% body weight reduction. Starting at $200.
• Post-Weight Loss Care Biostimulators like Sculptra and targeted fillers to rebuild facial volume and enhance skin quality after significant weight reduction or GLP-1 medication use. Starting at $500.
• Lip Flip Small amount of Botox injected into the orbicularis oris muscle to relax and roll the upper lip outward, creating the appearance of added fullness without adding volume for results lasting 2–4 months.
• Masseter Botox

Quantifiable outcome

• Weight loss of 15-18% body weight with Wegovy/Zepbound over 68-72 weeks
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Others

• Galderma: Global aesthetics manufacturer of Dysport, Sculptra, and Restylane — products central to FFA's injectable and biostimulator offerings. Adjacent value-chain participant whose product roadmap and pricing directly shape FFA's economics.

Emerging players

• Ever/Body: Modern, digitally native med spa offering injectables, lasers, and body treatments with strong content and booking UX. Comparable in target demographic and treatment mix, but smaller and more concentrated geographically.
• Skin Laundry: Express facial and laser med spa with a membership model. Comparable recurring-revenue approach and laser-driven service menu, though positioned at lower price points.

Direct peers

• Ideal Image: Largest U.S. med spa chain offering Botox, fillers, laser hair removal, body contouring, and weight-loss services across 150+ locations. Directly comparable multi-unit aesthetic-services operator with similar treatment menu and consumer target.
• Hand & Stone Massage and Facial Spa: National spa franchise with 600+ locations offering facials, hair removal, and skincare memberships. Comparable multi-unit consumer services business with membership-driven retention.
• LaserAway: National med spa chain focused on laser hair removal, skin rejuvenation, Botox/fillers, and body treatments. Comparable in service portfolio, marketing sophistication, and multi-location D2C model.
• Beverly Hills Rejuvenation Center: Multi-location medical spa offering hormone therapy, weight loss, injectables, and body treatments. Comparable in combining medical weight loss with aesthetic services and operating across multiple U.S. markets.
• Milan Laser Hair Removal: Largest U.S. laser hair removal chain with 350+ locations. Comparable multi-state D2C med spa operator with energy-based services and membership-style treatment packages.
• SkinSpirit: Premium med spa chain offering injectables, lasers, body treatments, and skincare with a board-certified provider model. Closely comparable positioning around clinical quality and full-face aesthetic planning.

Broad incumbents

• Westlake Dermatology: Multi-location dermatology practice offering medical, surgical, and cosmetic services. Comparable in providing injectables, lasers, and body treatments under medical supervision across Texas and other states.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Face Forward Aesthetics